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MAKNA SIMBOL WAYANG KEBO DALAM KAIN TENUN GRINGSING DESA TENGANAN PEGRINGSINGAN KARANGASEM BALI Apriliani, Ni Wayan; Purnawan, Ni Luh Ramaswati; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Gringsing Fabric is a woven fabric with double tied model which is very unique. This Fabric only exists in three countries India, Japan and Indonesia, in Tenganan Pegringsingan village. This study attempts to find the symbol meaning which is available on the Gringsing Wayang Kebo woven fabric in Tenganan Pegringsingan. Symbolsin the form of motives and color which contained in the Gringsing Wayang Kebo woven fabric, will be analyzed using the Roland Barthes Semiotic Theory in which there are denotation, connotation and myth in it. The results showed that there is symbol meaning in the motive and the color of the Gringsing Wayang Kebo woven fabric, which contained the balanced life meaning in Tenganan, in which the people love and respect each other without differentiate caste and gender.Tenganan people have beliefs of Rwa Bhineda. Keywords: Meaning of symbols, Semiotics, Woven Fabric, Gringsing Wayang Kebo Pattern
HUBUNGAN KOMUNIKASI PIMPINAN TERHADAP KINERJA KARYAWAN (STUDI PADA PT. PINK SERVICES INDONESIA CABANG BALI) Laksminia Agustin, Ni Putu Jeni; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Leadership is important part of communication in an organization for attaining the goals of the organization. Leadership communication is a form of assessment of an organization to know that organization has achieved the goal or not, we could see it through by employees’ performance. When organization’s leader can communicate well to the employees, it will affect the performance of the employees, so they can achieve the organization goal. This research intent to find out relation among the leadership communication on employees’ performance at PT. Pink Services Indonesia Branch Bali. This research uses quantitative method that is associative. In this research uses census or total sampling. The data is obtained by distributing questionnaires. In this research used the correlation Spearman Rank. The results reveal that found relation among the communication leadership on performance of employees at PT. Pink Services Indonesia Branch Bali. The direction of the relation between the communication leadership variables with employees’ performance at PT. Pink Services Indonesia Branch Bali depicted the same direction, it means that if the leader of company can communicate well with the employees, then the employees will show better performance. Keywords: Communication Leadership, Employee Performance
Analisis Komparasi Efektivitas Iklan Pantene di Televisi dan YouTube Pada Masyarakat Kota Denpasar Jelita Ananda, Ni Made Diah Ayu; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT The effectiveness of advertising is a condition to what extent the effect of the message conveyed by an advertisement can attract attention, be understood, arouse emotions and move the target to respond in accordance with what is desired. The biggest contribution in the growth of television advertising industry spending in 2018 came from Pantene products. Pantene's massive television advertising expenditure was also accompanied by advertising on YouTube. This study aims to illustrate how the effectiveness of Pantene adverts on television and YouTube on the Denpasar City community compares. The3sampling=technique-in+this=study0is12non-probabilityDDsampling using purposive12sampling00method. The data in+thisPstudy were obtained byKLdistributingMKPquestionnairesBNKand measured usingL a Likert*scale. The8analysisPtechnique88used==in this study isKthe average calculation and=T-Test.WWTheBresultsSshowed3that2there9were(significantOdifferences_between Pantene ads on television and YouTube in the Denpasar City community. Keywords: Pantene, Television Ads, YouTube Ads, Denpasar City Communities
HIPERREALITAS MEDIA SOSIAL DALAM FILM BLACK MIRROR EPISODE NOSEDIVE Diah Natalia, Ni Kadek Ayu; Sugiarica Joni, I Dewa Ayu; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2019)
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xABSTRACT8 Filmxhas strength in constructing people through symbols it sends by every scenes. Besides construction of meaning, film also has the power to manipulate reality. This is known as hyperreality. The basic conceptx usedx inx thisx researchx isx thex hyperreality theoryr by Jean Baudrillard. It is applied on the serial anthology Black Mirror episode Nosedive. The research method is to observe the whole film content and to analyse each and every signs, verbal and non-verbal, to find out their correspondence to Baudrillard thoughts, followed with exposition according to semiotic text analysis of Charles Sanders Peirce.The results show many signs in this film have strong relation with Baudrillard concept. Consequently it has pictorial potencies which can be determined as hyperreality phenomena. A society unawareness that live in a world of technological simulation and social interaction in accordance with algorithm preference. Keywords: FilmNosedive, Hiperreality, Jean Baudrillard, Social Media
MOTIF MENGGUNAKAN APLIKASI LINE WEBTOON DI KALANGAN KOMUNITAS COMICOTOPIA BALI Gesiradja, Asriyanti Saputri; Alit Suryawati, I Gusti Agung; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT LINE Webtoon is a form of media convergence, which is the transformation of conventional comics into digital form using the Internet. Since the launch, LINE Webtoon has received positive response by the public, especially Indonesia.This research aims to find out the motives of comic lovers community satisfaction by using this application LINE Webtoon, reference by the categories motives proposed by McQuail which is motive of information, motives of personal identity, motive of integration and motive entertainment. The theory used in this study is the theory of Uses and. This research uses quantitative quantitative methods with descriptive research types. Data retrieval techniques are questionnaires. The results of the research show that the motives of entertainment are in the high category, while information motives are in the low category. Keywords: digital Comic, Motive, LINE Webtoon
ANALISIS ISI BERITA KEKERASAN SEKSUAL TRIBUNNEWS.COM (Periode Berita Desember 2018) Sri Hartari, I Gusti Ayu; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT This is aimed at studying the tendency of sexual violence news materials on Tribunnews.com. This research uses the normative theory method on mass media, as well as the quantitative content analysis method with descriptive approach. Data was obtained from the coding results of sexual violence news for the period of December 2018. The result of this research shows that Tribunnews.com had the tendency to publish the news of sexual violence, mainly news regarding unlawful sexual intercourse. Tribunnews.com also has the tendency to reveal victim's identity and mixing opinion and facts in writing news articles regarding sexual violence which is against the codes of ethical journalism. In the category of victim's rights, Tribunnews.com also did not follow the guidelines by having the tendency of using biased diction in writing news articles about sexual violence. Keywords: content analysis, news, sexual violence, Tribunnews.com
KOMUNIKASI KEPEMIMPINAN JOGER PABRIK KATA-KATA DALAM MEMBANGUN MOTIVASI KERJA Nurbaiti, Ella Dia; Alit Suryawati, I Gusti Agung; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The success of the organization in achieving the goals it wants to achieve depends on its leadership. To realize the goals of the organization the leader must communicate effectively with staff . Joger Kata-Kata Factory has been established only 37 and has more than 300 members of the Joger afamily. The purposei of this astudy awas to afind oout how Joger Factory Kata-Word leadership communication in building work motivation from members of the Joger family. This research is a qualitative research - descriptive by using interview data collection techniques, observation and documentation studies and informant determination techniques usingapurposive sampling itechnique. The iresults of ithis istudy show that leaders in building work motivation from members of the Joger Word Factory family by implementing effective leadership communication in accordance with the concepts proposed by Barret and have fulfilled the needs of Joger family members according to maslow's hierarchy of needs theories. Keywords: Communication, Leadership, Work Motivation, Joger Pabrik Kata Kata.
STRATEGI KOMUNIKASI BNN DALAM MENSOSIALISASIKAN PROGRAM P4GN DALAM BIDANG PENCEGAHAN DI KOTA DENPASAR Marheni, Ade Novi; Alit Suryawati, I Gusti Agung; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT Through the P4GN program (Prevention, Eradication, Illicit Abuse and Circulation of Narcotics) the National Narcotics Agency continues to try to tackle drug problems by carrying out basic tasks and functions in running this program in a comprehensive and multidisciplinary manner. This study aims to determine the communication strategies implemented by the National Narcotics Agency (BNN) in disseminating the P4GN program (Prevention, Eradication, Illegal Abuse and Circulation of Drugs) in the City of Denpasar. This study uses qualitative research methods using data collection techniques semi-structured interviews, observation, and documentation studies. Based on the findings in the field, it can be seen that the National Narcotics Agency (BNN) in disseminating the P4GN program (Prevention, Eradication, Misuse and Illicit Circulation of Drugs) in the field of prevention uses several steps in formulating communication strategies, starting from knowing audiences, arranging messages, setting methods, to select media usage. Keywords: BNN, P4GN Program, Field of Prevention, Communication Strategy.
EFEKTIVITAS BISINDO (BAHASA ISYARAT INDONESIA) PROGRAM SIARAN REDAKSI SORE TRANS7 PADA BALI DEAF COMMUNITY Azmir, Miranda; Purawan, Ni Luh Ramaswati; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT To fulfill the need of information for the hearing im-paired, since 2017 news program in television translation in sign language has been provided. Focus of this study is measure the effectiveness of Redaksi Sore TRANS7 BISINDO on Bali Deaf Community, a community who does socializing BISINDO. This study used Direct Rating Method as indicator and Uses and Effect theory. This study did the instrument testing using validity and reliable test and statistics descriptive analysis. The result is, average score of the effectiveness of Redaksi Sore TRANS7 BISINDO is 69,98 and shows that there are five indicator on DRM that influence the effectiveness, such as attention, readthroughness, cognitive response, affective response, and behavioral response. The primary principlethis theory is whether the users (Bali Deaf Community) receive an effect after using mass media (Redaksi Sore TRANS7 with sign language translator). Keywords: Bali Deaf Community, BISINDO (Indonesia Sign language), Mass Media
Hubungan Terpaan Iklan Imagine Your Korea Dengan Minat Berkunjung Masyarakat Denpasar Gunawan Putri, Stephanie; Purnawan, Ni Luh Ramaswati; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 2 (2019)
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ABSTRACT The development of Korean Wave that spread rapidly throughout the world made South Korea utilize this phenomenon to develop their tourism sector. Indonesia as the largest Korean Wave market in Southeast Asia became opportunity for South Korea to promote their tourism. The promotion is uploaded to YouTube to reach audiences. This study is aimed to determine the relationship between exposures of 8 Faces of Korea, 8 Types of Trip tourism advertisement with interest of Denpasar citizen. The sampling method in this research is non-probability purposive-sampling. Primary data was collected through questionnaires distributed to respondents aged 19 to 39 who had seen the advertisements at least once. This study shows that advertisement exposure has a significant and quite strong relationship with the interest of visiting. Relationship between the two variables is unidirectional, which means the more exposure happens to audience, the higher interest to visit. Keywords: Imagine Your Korea, Intention to visit, Media Exposure, Tourism.
Co-Authors Ade Devia Pradipta Ade Dianasari, Kadek Ayu Anggara Putra, I Gusti Agung Putu Anggara, Oktava Anggrisari Animoy Borromeu, Gardenia Mega Apriliani, Ni Wayan Arie Rahayu, Ni Komang Mirah Aurora Simanjuntak Ayu Megasari, Ni Ketut Diana Ayu Nyoman Vinenda, Ayu Nyoman Azmir, Miranda Belinda, Indita Bramana, Yogi Marta Cahaya Pratiwi, Komang Putri Cahyani, Ni Luh Putu Ika Putri Cahyani, Siva Eka Putri Cinintya Manu, Ni Putu Dassy, Cynthia Novitasari Devi, Putu Sinta Kharisma Dewi Puji Rahayu Dewi Yuri Cahyani Diah Natalia, Ni Kadek Ayu Diah Utami Dewi, I Gusti Ayu Agung Dwi Adnyani, Ni Made Rosalia Dwi Pradita, Agus Multazam Dyah Ratmasanti, Ni Nyoman Irafani Elfani Wijaya, Catherine Fairya Arnantika, Ni Wayan Ganeshwara, I Komang Bayu Gesiradja, Asriyanti Saputri Gunawan Putri, Stephanie Gunther, Evangelin Baliata Handayani, Mery I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gde Pitana, I Gde I Gusti Agung Alit Suryawati I Gusti Agung Ayu Rahma Praminia I Ketut Sardiana I Nyoman Darma Putra I Wayan Suardiana Ida Ayu Laksmita Sari Indira Sawitri, Cokorda Istri Indriyanti, Laras Irva Dewi, Apricilia Ayu Jelita Ananda, Ni Made Diah Ayu Juniantari, Ni Ketut Kartikasari, Ni Putu Mega Laksminia Agustin, Ni Putu Jeni Lestari, Tanty Dwi Maharani, Wanda Erika Mahayuni, Putu Yurika Ari Makalam, Diandra Annisa Marheni, Ade Novi Marista, Aulia Masnugraheni, Dwiagata Mayreena Wibowo, Vinsensa Dianda Megayanti, Ni Luh Indah Meitri Cakraningsih, I Gusti Ayu Meyta Jayantri, Dsk. Gde Murfiyaningrum, Arita Nurul Murgawantari, Gusti Ayu Putu Yayang Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Ni Putu Sri Widyastini Susila Ni Wayan Siti Nino Leonita, Gusti Ayu Noviandani, Ni Kadek Wiwien Nur Fakih, Farah Isabella Nurbaiti, Ella Dia Octaviani, Cindy Prabasari, Ni Luh Putu Galuh Pradevi, Rinjani Pradnyandari, Ni Kadek Sri Rejeki Prameswari, Wigati Sita Pramudita, Galuh Pratiwi, Windy Puspa Warni, Komang Ayu Puspita Sari, Ni Putu Yuni Puspitaningrum, Putu Maharani Putri Pramesti, Luh Komang Putri Utari, Nyoman Larashati Putri, Elsa Savira Putu Cemerlang Santiyuda Putu Perdana Kusuma Wiguna R. Suyarto Ramadhan, Febiano Riyana, Minuk Romario, Bryan Sadrack Luden Pagiling Sihono, Miranda Elfanita Siswan Dewi, Ni Made Siswanto Putri, Anisha Rahma Sonia Lase, Silvy Mercy Ruth Sri Hartari, I Gusti Ayu Sugiantari, Ni Kadek Dilla Sutiawati, Ni Made Hana Tati Budi Kusmiyarti Tembang, Yonarlianto Triadnyani, Cantika Wangge, Katarina Miratriana Devi Gayatri Widayani, Ni Luh Ari Widiarta, Kadek Dharmayeni Putri Widiyanti, Luh Ning Wira Prananta, Putu Resta Wulandari, Putri Cening Yasa, Kadek Sutama Yuni Sugiantari, Ni Made