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Citra Partai Solidaritas Indonesia (PSI) di Generasi Milenial Kota Denpasar Meyta Jayantri, Dsk. Gde; Purnawan, Ni Luh Ramaswati; Amanda Gelgel, Ni Made Ras
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Partai Solidaritas Indonesia (PSI – Indonesian Solidarity Party) is a new political party established in 2014. In mid-2016, PSI was declared as the only political party that passed the verification of the Ministry of Justice and Human Rights from the six parties that registered and in the fifth year it passed to 2019 Indonesian Election contesting parties. This study aims to find out the image of the PSI in the Millennial Generation of Denpasar City. The theories used in this research are Frank Jefkins Image Theory and Imagery in Politics. This research uses the descriptive quantitative method. Sampling technique in this research is purposive sampling. The analytical technique used is descriptive statistics by looking at the mean score of the PSI image. The result of this research showed that PSI image was categorized to be good because millennial had good impression and attitude, as well as high trust in the PSI. Keywords: Image, Denpasar, Millennial, PSI
Pembingkaian Berita Reklamasi Teluk Benoa di Balebengong.id Periode Agustus 2016 Sutiawati, Ni Made Hana; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 2 No 02 (2018)
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ABSTRACT The mass media directs the awareness of the audience to the issues that are considered important by making the process of setting the agenda. One of the issues that is currently developing in the mass media is the issue of reclamation of Benoa Bay. Various news on the reclamation of Teluk Benoa emerged in mainstream media and alternative media with various viewpoints. One of the alternative media that is consistently reporting the development of the issue of Benoa Bay reclamation is Balebengong.id. As an alternative media, Balebengong.id resembles the news of Benoa Bay reclamation in the form of citizen journalism that is not tied to the system as well as mainstream media, so that the published news is considered more neutral and democratic. This research was conducted to find out the framing of news of Benoa Bay reclamation in Balebengong.id by analyzing eight news published in August 2016. This research is a qualitative research using framing analysis method Zhongdang Pan and Gerald M.Kosicki. The results of this study indicated that Balebengong.id more highlight the news about the rejection that appears against the reclamation plan Benoa Bay. Keywords: Balebengong.id, Benoa Bay Reclamation, Frame Analysis Zhongdang Pan and Gerald M.Kosicki, Citizen Journalism
Analisis Wacana Pemberitaan Isu Kenaikan Harga Rokok di CNN Indonesia Periode Agustus 2016 Pratiwi, Windy; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2017)
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This research was conducted to find out the discourse presented by CNN Indonesia in announcing the issue of cigarette price increase in August 2016. This qualitative research use discourse analysis method of Teun A. Van Djik. The results of this research indicate that CNN Indonesia raised the discourse, which is “Supporting the Increase of Cigarette Prices”. The discourse arises through the following process: First, the gatekeeper selected the information. Second, the information that has been selected appears as a media agenda. Third, the media agenda establishes a public agenda and policy agenda, in which a public agenda appears to provide public new perception and the policy agenda is delivered to the government to immediately reinforce cigarette regulation in Indonesia. Keywords : CNN Indonesia, Discourse Analysis of Teun A. Van Djik, News of Rising Cigarette Prices, News Text Analysis.
Makna Simbol Komunikasi Dalam Upacara Adat Keboan Di Desa Aliyan Kabupaten Banyuwangi Lestari, Tanty Dwi; Sugiarica Joni, I Dewa Ayu; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRACT   Traditional ceremonies Keboan is one of the traditional ceremonies conducted by the community tribe Osing, precisely in the village of Aliyan, District Rogojampi, Banyuwangi. Traditional ceremonies Keboan which is very closely linked to agriculture. Ceremonies Keboan is usually carried out once a year on the Month Suro (According to the Javanese calendar). This study aims to determine the meaning of the symbols communication contained in the overall ceremonies Keboan. This type of research is descriptive qualitative method, with the theory semiotic and interactionism symbolic, where researchers will provide an overview of the procession and the symbolic meaning of the message contained in the traditional ceremonies Keboan. The data is obtained by interview, direct observation and documentation study. The technique of analyzing the data that used in this research through several steps that was data reduction, data presentation and conclution. Based on the results of research in traditional ceremonies Keboan, each of the stages in this event contains many symbols of communication. In the research the symbols in this event is more prevalent in tribute provided, including there is a beras kuning, tumpeng panca warna, kinangan, kembang setaman, peras, miniature hewan-hewan sawah, and dawet. Meaning of tributes are largely represented a hope society Aliyan to God. The conclusion of this research is ceremonies Keboan is one of the legacy ancestral cultural which until now still be preserved. The traditional ceremony Keboan still kept until today is none other than as a form of reverence to ancestral Aliyan village, and as a form of preservation of culture who want to keep running. Keywords: Meaning Symbols, Semiotics, Interactionism Symbolic, Ceremonies Keboan
Komunikasi Pemasaran Terpadu Mata Najwa On Stage 2016 Dalam Meningkatkan Jumlah Khalayak (Studi Pada Activation & Media Mix Department Metro TV Jakarta) Handayani, Mery; Purnawan, Ni Luh Ramaswati; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Mata Najwa is one of favourite talk show programme of Metro TV. Beside on air program, Mata Najwa also have an off air program called Mata Najwa On Stage. The purpose of this research is to know the implementation of Integrated Marketing Communication in increasing the audience on Mata Najwa On Stage 2016. In this case, activation & media mix department is the one who coordinated the whole program. This research is a qualitative research with qualitative descriptive methods. Analytic technique that is use in this research is Miles and Huberman Interactive Analysis Technique. The result of this research show that activation & media mix department Metro TV Jakarta already implemented Integrated Marketing Communication in increasing the number of audience, however not all of the elements were used. From six of Shimp and Andrew Integrated Marketing Communication concepts, only three have been used on Mata Najwa On Stage 2016. Keywords : Komunikasi Pemasaran Terpadu, Mata Najwa On Stage, Metro TV Jakarta
PERSONAL BRANDING ARYA WEDAKARNA PADA FACEBOOK (Analisis Wacana Personal Branding Arya Wedakarna pada periode Juli-Desember 2016) Meitri Cakraningsih, I Gusti Ayu; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2017)
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Brand is not only used on product and service marketing. Nowadays, brand is developed into personality approach or to be called as “personal branding”. Personal branding is used to make someone looks different than others. others. Many people use this strategy, especially public figures, one of them is Balinese politician Arya Wedakarna. Arya Wedakarna’s personal branding is as “Raja Majapahit Bali’, who saves, protects, and keeps Balinese culture and Balinese people. The aim of this study is to describe how Arya Wedakarna created his personal branding as Raja Majapahit Bali through his social media. This research used qualitative approach and was analyzed by using Teun A Van Dijk discourse. As many as 12 posts on July- December 2016 were analyzed based on eight laws personal branding and three dimension of personal branding. This study found that Arya Wedakarna used eight laws on his post on that period, but not all of eight laws he used in each post. More, Arya Wedakarna has consistency to build his competence and style as Raja Majapahit Bali. Arya Wedakrna also consistent and straight to the rules and values of Majapahit’s culture. Keywords: Personal branding, eight laws of personal branding, three dimension of personal branding, Raja Majapahit Bali.
STRATEGI MEDIA RELATIONS ITDC DALAM MEMBENTUK CITRA (STUDI PADA EVENT NUSA DUA FIESTA PERIODE 2014-2015) Indira Sawitri, Cokorda Istri; Alit Suryawati, I Gusti Agung; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2017)
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The purpose of this research is to describe or depict a media relations strategy undertaken by the PR ITDC seen through the Nusa Dua Fiesta event. This research is using qualitative method. The informants were selected by using purposive and snowball technique. The data were obtained through interviews, participation observation and documentation study. The technique of analyzing the data that used in this research trough several steps that was data reduction, data display, and conclusion drawing. The results of this research shows that media relations activities that have been done by ITDC are a press conference, a press reception, press calls, media briefings, and meetings with the media coordinator. Based on the six media relations strategies are used as indicators in this research, there are four media relations strategies implemented in the Nusa Dua Fiesta. Formally, the strategy is by serving the media, by supplying good copy, and by providing verifications facilities. In informal strategy is by building a personal relationship with the media. The strategy used by ITDC is a combination of informational and persuasive strategy strategy. Seen from routine PR spreading information through press releases, newsletters, held a gathering with the media, and held meetings with the media coordinator. In addition to doing publicity through print and electronic media, ITDC also spread through social media such as Facebook, and Instagram. Rated from public relations activities undertaken by ITDC appears that the newly formed image is the image of desire (wish image). Keywords: ITDC, media relations, Nusa Dua Fiesta, strategy
STREATEGI KOMUNIKASI PEMASARAN TERPADU PT. GO-JEK INDONESIA BRANCH BALi DALAM MEMBENTUK BRAND AWARENESS Mahayuni, Putu Yurika Ari; Purnawan, Ni Luh Ramaswati; Cahyani, Dewi Yuri
E-Jurnal Medium Vol 1 No 1 (2017)
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ABSTRAK The goal of this research is to describe and to explain the integrated marketing communication strategic od Go-Jek Branch Bali in establishing brand awareness among the expatriate. This research uses descriptive qualitative approach. Informants are chosen by purposive technique and snowball. The data obtained through interview, direct observation, and documentation study. As for the analysis techniques used in this research is through several step, which is data reduction, presentation, and conclusion. The results showed that Go-Jek Branch Bali uses the integrated marketing communication strategy in establishing brand awareness among the expatriate. Although it has a diverse audience segmentation, Go-Jek Branch Bali using the similar integrated marketing communication but adapted in terms of language. In addition, Go-Jek Branch Bali are focusing the marketing communication in digital by utilizing social media. In delivering the message, Go-Jek Branch Bali deliver a similar message to every communication channel but without including keywords so the message would look different. Keywords: integrated marketing communication, Go-Jek Branch Bali, Expatriate
EFEKTIVITAS MEDIA PUBLIKASI ONLINE BENTARA BUDAYA BALI (AGENDA BERKALA: SINEMA BENTARA PERIODE JANUARI-MARET 2017) Siswan Dewi, Ni Made; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Only few cultural public spaces that can periodically and continuously organize cultural arts activities, while maintaining and managing communications with the public. As a non-profit public space, Bentara Budaya Bali has a public relation that manages publications through various online media. Utilization of online publication media is also an effort of the mission of ’transfer of knowledge’ or the extension of awareness through the knowledge that arranged in such a way in editorial publication. The agenda of Bentara Budaya Bali which utilizes this kind of online publication media is Sinema Bentara.The purpose of this research is to know how the effectiveness of Bentara Budaya Bali online publication media in informing the agenda of Sinema Bentara, and to know which online publication media is the most effective. This type of research is quantitative with a descriptive statistical approach. The technique of collecting data of this research is questionnaire to the visitors of Sinema Bentara from January until March 2017. Keywords: Bentara Budaya Bali, Online Media, Public Relations, Publication, Sinema Bentara
REPRESENTASI KEPEMIMPINAN PADA LUKISAN PRABU UDAYA KARYA I KETUT BUDIANA Dwi Pradita, Agus Multazam; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2018)
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ABSTRACT The characteristic of leadership intensely affecting the general welfare in that area. A representation of the nature of leadership can be seen in a painting by I Ketut Budiana displayed in the Auditorium Widya Sabha Universitas Udayana. The painting was tell stories about Journey of Prabu udayana since was born then began to reign King of Bali, until the moksa process. This study aimed to understand representation of leadership to the Prabu Udayana painting by I ketut Budiana. The research was used qualitative approach with the method of Charles sanders Pierce Semiotics analysis . A source of primary data on this research was Prabu udayana Painting by I ketut Budiana. The result of this research, eight of fourteen canvas representated characteristic of leadership with four the concept of Hindu Leadership on the majapahit era known as Catur Kotamaning Nrpati refers with four main requirement that should be owned by a leader. The four main requirements are Jñana Wisesa Suddha (a leader must have a virtuous knowledge) Kaprahitaning Praja (a leader must showed compassion to people), Kawiryan (a leader must be brave and fight for right and justice), dan Wibawa (a leader must have a power to people). Keywords: Ketut Budiana, Painting, Prabu Udayana, Representation of Leadership, Semiotics.
Co-Authors Ade Devia Pradipta Ade Dianasari, Kadek Ayu Anggara Putra, I Gusti Agung Putu Anggara, Oktava Anggrisari Animoy Borromeu, Gardenia Mega Apriliani, Ni Wayan Arie Rahayu, Ni Komang Mirah Aurora Simanjuntak Ayu Megasari, Ni Ketut Diana Ayu Nyoman Vinenda, Ayu Nyoman Azmir, Miranda Belinda, Indita Bramana, Yogi Marta Cahaya Pratiwi, Komang Putri Cahyani, Ni Luh Putu Ika Putri Cahyani, Siva Eka Putri Cinintya Manu, Ni Putu Dassy, Cynthia Novitasari Devi, Putu Sinta Kharisma Dewi Puji Rahayu Dewi Yuri Cahyani Diah Natalia, Ni Kadek Ayu Diah Utami Dewi, I Gusti Ayu Agung Dwi Adnyani, Ni Made Rosalia Dwi Pradita, Agus Multazam Dyah Ratmasanti, Ni Nyoman Irafani Elfani Wijaya, Catherine Fairya Arnantika, Ni Wayan Ganeshwara, I Komang Bayu Gesiradja, Asriyanti Saputri Gunawan Putri, Stephanie Gunther, Evangelin Baliata Handayani, Mery I Dewa Ayu Sugiarica Joni, I Dewa Ayu I Gde Pitana, I Gde I Gusti Agung Alit Suryawati I Gusti Agung Ayu Rahma Praminia I Ketut Sardiana I Nyoman Darma Putra I Wayan Suardiana Ida Ayu Laksmita Sari Indira Sawitri, Cokorda Istri Indriyanti, Laras Irva Dewi, Apricilia Ayu Jelita Ananda, Ni Made Diah Ayu Juniantari, Ni Ketut Kartikasari, Ni Putu Mega Laksminia Agustin, Ni Putu Jeni Lestari, Tanty Dwi Maharani, Wanda Erika Mahayuni, Putu Yurika Ari Makalam, Diandra Annisa Marheni, Ade Novi Marista, Aulia Masnugraheni, Dwiagata Mayreena Wibowo, Vinsensa Dianda Megayanti, Ni Luh Indah Meitri Cakraningsih, I Gusti Ayu Meyta Jayantri, Dsk. Gde Murfiyaningrum, Arita Nurul Murgawantari, Gusti Ayu Putu Yayang Ni Made Ras Amanda Gelgel Ni Nyoman Dewi Pascarani Ni Putu Sri Widyastini Susila Ni Wayan Siti Nino Leonita, Gusti Ayu Noviandani, Ni Kadek Wiwien Nur Fakih, Farah Isabella Nurbaiti, Ella Dia Octaviani, Cindy Prabasari, Ni Luh Putu Galuh Pradevi, Rinjani Pradnyandari, Ni Kadek Sri Rejeki Prameswari, Wigati Sita Pramudita, Galuh Pratiwi, Windy Puspa Warni, Komang Ayu Puspita Sari, Ni Putu Yuni Puspitaningrum, Putu Maharani Putri Pramesti, Luh Komang Putri Utari, Nyoman Larashati Putri, Elsa Savira Putu Cemerlang Santiyuda Putu Perdana Kusuma Wiguna R. Suyarto Ramadhan, Febiano Riyana, Minuk Romario, Bryan Sadrack Luden Pagiling Sihono, Miranda Elfanita Siswan Dewi, Ni Made Siswanto Putri, Anisha Rahma Sonia Lase, Silvy Mercy Ruth Sri Hartari, I Gusti Ayu Sugiantari, Ni Kadek Dilla Sutiawati, Ni Made Hana Tati Budi Kusmiyarti Tembang, Yonarlianto Triadnyani, Cantika Wangge, Katarina Miratriana Devi Gayatri Widayani, Ni Luh Ari Widiarta, Kadek Dharmayeni Putri Widiyanti, Luh Ning Wira Prananta, Putu Resta Wulandari, Putri Cening Yasa, Kadek Sutama Yuni Sugiantari, Ni Made