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Margo Purnomo
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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Journal : Journal of Multi Disciplines Science

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Corporate Entrepreneurship at Toserba Yogya as A Driver of Innovation in the Face of Digitalization Nurhadi, Dhifan Fadhilah Rizky; Purbasari, Ratih; Purnomo, Margo
Journal of Multi-Disciplines Science Vol. 3 No. 1 (2025): Journal of Multi-Disciplines Science
Publisher : Indo Consultan Energi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59921/icecomb.v3i1.42

Abstract

This study investigates the impact of Corporate Entrepreneurship on driving innovation and facilitating digital adaptation at PT Akur Pratama (Toserba Yogya), a leading player in Indonesia's retail industry. Using a descriptive qualitative method, the research draws on secondary data sources such as academic books, scientific journals, media articles, and company reports. This approach provides an in-depth understanding of how Corporate Entrepreneurship has been employed to enhance Toserba Yogya's operational efficiency, customer-oriented innovation, and market competitiveness through digital initiatives like e-commerce and mobile applications. The findings reveal that Corporate Entrepreneurship has significantly bolstered the company's ability to navigate the digital transformation, resulting in improved performance, higher customer satisfaction, and industry recognition with Superbrand Indonesia and Top Brand Award awards. The study underscores the role of continuous innovation and adaptation in maintaining competitiveness and achieving sustainable growth in the evolving retail landscape.
Co-Authors Achmada, Aurora Yupita Achsanul Qosasi Achsanul Qosasi Afifah Shalihah Agus Taryana Ahmad Fajri Febrian Ahmad Hadi Fauzi Ahmad Zaki Ajeng Putri Hanifah Akbar, Rizki Surya Arianis Chan Aulia Rizki Wicaksono Aulia Rizki Wicaksono Ayesha Anzani Putri Dinanti Gunawan Bunga Paramita Cendria Tj. Tasdik Darajat, Adjie Ahmad Deliani Azmi Zakiah Ahmad Deni Hamdani Dian Fordian Dio Wibowo Ellissa Priyanka Endro Tjahjono Erna Maulina Erwin Permana Erwin Permana Erwin Permana Fadhilah, Azka Fat'Chatus Chanifa Jikhan Francisco Carballo Ghina Annisa Akyas Ginanjar*, Jajang Hamid, Muhammad Nawal Hanifah, Ajeng Putri Hanna Nihayah Fahira Hasna Bustomi, Shahraisyah Haurannisa, Alifa Sakina Hendra - HENDRA - Jajang Ginanjar Jamhari Jamhari Josephine, Vania Taruli Khalida Utami Kirana, Indah Pramesthi L. Gaol, Denada Faraswacyen Lenasari, Rekha Puspa M. Rizal Mas Rasmini Megayanti, Putri Miftahuddin, S.Si.,MAB., asep Mochammad Rifky Pamungkas Mohammad Benny Alexandri Mubarok, Endang Saifuddin Muhamad Rizal Muhamad Rizal Muhamad Rizal Mustain, Muhammad Nadhiva, Meliniarta Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nuryati, Marita Sri Permana, Erwin Priyanka, Ellissa R. Anang Muftiadi Raden Marsha Aulia Hakim Rahayu, Helmy Raja Ainaya Alfatiha Ratih Purbasari, Ratih Ratna Meisa Dai, Ratna Meisa Ratnasari, Bunga Ayu Richa Nahdalaily Fathara Ruddy Rudolf Rukun Santoso Rukun Santoso Saifullah Zakaria Salsabila, Nardina Satria, Chandra Sugiartana - Suryanto Suryanto Suwandi, Imam Syamsurizal - - Tetty Herawaty, Tetty Tradiga Nur Aziz Waliyyan, Urfan Wicaksono, Aulia Rizki Wiwin Wiwin, Wiwin Yogi Sugiarto Maulana