Garuda - Garba Rujukan Digital

ANALISIS E-MARKETING DAN E-WALLET DALAM UPAYA MENINGKATKAN JUMLAH KUNJUNGAN DI TEMPAT WISATA FLOATING MARKET LEMBANG Puspasari, Dewi; Rahayu, Agus; Hendrayati, Henny
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 1 (2024): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i1.90-114

Salah satu destinasi wisata favorit di kota bandung yang terkenal adalah floating market lembang yang terletak di kabupaten Lembang. Namun untuk menghadapi persaingan dengan semakin bertambahnya Objek wisata yang baru dan lebih memiliki daya tarik tersendiri maka manajemen destinasi wisata floating market mengarahkan strategi pemasaran dengan baik dalam memperkuat pemasaran dari pihak wisata floating market itu sendiri salah satunya dengan melakukan strategi pemasaran digital. Seiring dengan kemajuan teknologi dan transformasi digital, terjadi perubahan signifikan dalam perilaku konsumen, terutama dalam mencari informasi dan melakukan transaksi secara online. Adopsi e-marketing dan e-wallet menjadi penting untuk mengikuti tren ini dan menjawab kebutuhan konsumen modern. Melalui pemahaman mendalam tentang isu-isu tersebut diatas, maka analisis e-marketing dan e-waallet dapat menjadi alat strategis yang efektif untuk meningkatkan daya tarik dan jumlah kunjungan ke Floating Market Lembang, serta menjawab tantangan dan peluang yang dihadapi oleh industri pariwisata. Metode penelitian yang digunakan merupakan metode penelitian kualitatif. Teknik pengambilan sampel yang digunakan adalah pengambilan secara accidental sampling. Hasil penelitian menunjukkan bahwa Destinasi wisata Floating Market Lembang Bandung Sudah menerapkan strategi E Marketing yaitu Banner Advertisement (iklan melalui banner), Sponsorship, Classified Listings (daftar produk terklasifikasi), Email Marketing (pemasaran melalui email), Partnership / Affiliate Marketing (pemasaran metode afiliasi), Search Engine Marketing (pemasaran menggunakan mesin pencari), Social Networking (metode pemasaran menggunakan situs jejaring sosial dan strategi E wallet dalam berbagai transaksi dengan tujuan untuk : Kemudahan, Keamanan, Benefit dan Reward sebagai upaya untuk meningkatkan jumlah pengunjung.

Analysis Training and Human Resource Development in PT Bank Central Asia Tbk Office Branch Main Sumedang Dewi, Kisthi Hanila; Puspasari, Dewi; Henriawan, Desan
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1608

Study This aiming for describe training and development of human resources human resources at PT Bank Central Asia Tbk Main Branch Office Sumedang. This study uses qualitative research methods through in-depth interviews. The results of the study indicate that PT Bank Central Asia Tbk Main Branch Office Sumedang has implemented human resource training in accordance with the training stages. The methods used in human resource training are on the job training, in class training, e-learning, and out bound. While human resource development is used to develop an employee's career through panel techniques.

Analisis Quality Control terhadap Risiko Kerusakan Produk dan Kendali Kualitas Produk Bersih: Studi Kasus pada UMKM Keripik Pisang Az-Zahra Desa Sindangsari Purwakarta Puspasari, Dewi
Jurnal Manajemen Bisnis dan Keuangan Vol 5 No 1 (2024): April 2024
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v5i1.200

Product quality is a reflection of the product's production process. Production process stages that comply with standards will produce products of good quality. The more products produced, the more profits a business will gain. Conversely, if the number of products produced is not of good quality, the product can be categorized as a failed product (product defect). This research aims to analyze quality control in a case study at Az-Zahra MSMEs using the quality control method with the help of POM-QM for Windows software to measure the risk of product failure so that Az-Zahra MSMEs can implement quality control on clean products. Based on the results of p-charts calculations reviewing problems in the production of UMKM Az-Zahra Banana Chips for the period January to December 2023, it can be seen that the limit for failed products turns out that the number of failed products in September 2023 exceeds the upper control limit. The condition of the filling or filling process in each period is running normally. Furthermore, the net weight of Az-Zahra banana chip products is still within control limits.

Advocacy for Social Transformation: Pancasila-Based Legal Education and the Street Law Model in Fostering Nationalism Among Youth in Kenteng Village Wedhatami, Bayangsari; Arifin, Ridwan; Alkadri, Riska; Puspasari, Dewi; Ananta, Bintang Rafli
Indonesian Journal of Advocacy and Legal Services Vol. 6 No. 2 (2024): Navigating Justice: Empowering Communities with Legal Advocacy and Support
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijals.v6i2.29867

This paper investigates the role of Pancasila-based legal education through the Street Law model in advocating for social transformation and fostering nationalism among youth in Kenteng Village. As Indonesia strives to strengthen its national identity, particularly among younger generations, integrating Pancasila— the nation’s foundational ideology— into legal education becomes essential. The study outlines a community-driven program that engages university students and local youth in interactive legal workshops, promoting awareness of rights, responsibilities, and civic engagement rooted in Pancasila values. Through participatory methods, the program encourages youth to actively engage in discussions about legal issues and national identity, thereby enhancing their understanding of Indonesian democracy and governance. The findings reveal that this approach not only cultivates a sense of nationalism among participants but also empowers them to become advocates for their communities. Participants reported increased confidence in navigating legal matters and a stronger commitment to civic involvement. This research highlights the importance of advocacy in legal education as a catalyst for social change, demonstrating that the Street Law model can effectively bridge the gap between academic knowledge and practical application in the community. Ultimately, the paper argues for broader implementation of Pancasila-based legal education programs across Indonesia, suggesting that such initiatives can play a vital role in nurturing a generation of informed and engaged citizens dedicated to the ideals of Pancasila.

Analysis Of Digital Marketing Strategies At Bank Negara Indonesia (Bni) Sumedang Branch Office Sugiharti, Elis; Puspasari, Dewi; Damayanti, Wulan Ariani
SINTESA Vol. 15 No. 2 (2024): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

A digital marketing strategy is a strategy that uses online marketing in its marketing activities or promotion of a brand or product which is certainly very profitable because it can attract consumers and potential consumers quickly. This research analyzes the focus of implementation. obstacles, and how to overcome digital marketing obstacles at Bank Negara Indonesia (BNI) Sumedang Branch Office. The aim of this research is to determine the implementation of digital marketing at Bank Negara Indonesia (BNI) Sumedang Branch Office. The approach method used in this research is the qualitative research method. The sampling technique was carried out using a proportional sampling technique, the informants were the marketing and business unit leaders of Bank BNI KC Sumedang, 2 priority customers and 13 regular customers. The data validity test is a triangulation technique. Digital Marketing at Bank Negara Indonesia (BNI) Sumedang Branch Office includes Websites (Static Websites & Dynamic Websites), Search Engines or search engines (SEO&SEM), Social Media Marketing (Entertainment, Interaction, Trendness, Customization, Advertisement), Mobile Marketing (Quality information, security, customer relations, responsiveness, fulfillment), and Online Advertising (Pop Up & Floathing Ads). The results of Digital Marketing research carried out at Bank BNI KC Sumedang show that the implementation of digital marketing at Bank BNI, especially Bank BNI KC Sumedang, has been carried out well from the website aspect to online advertising. Bank BNI KC Sumedang is expected to reach more remote areas in Sumedang so that Bank BNI can reach customers more widely.

Analysis Training and Human Resource Development in PT Bank Central Asia Tbk Office Branch Main Sumedang Dewi, Kisthi Hanila; Puspasari, Dewi; Henriawan, Desan
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1608

Study This aiming for describe training and development of human resources human resources at PT Bank Central Asia Tbk Main Branch Office Sumedang. This study uses qualitative research methods through in-depth interviews. The results of the study indicate that PT Bank Central Asia Tbk Main Branch Office Sumedang has implemented human resource training in accordance with the training stages. The methods used in human resource training are on the job training, in class training, e-learning, and out bound. While human resource development is used to develop an employee's career through panel techniques.

Decision Making in Financial Behavior: A Systematic Literature Review¬ Havidotinnisa, Siti; Puspasari, Dewi; Purnomo , Budi Supriatono; Purnamasari, Imas
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.578

Digitalization is a major factor in the rapid dissemination of information, especially in the financial world. This has an impact on the emergence of various financial behaviors that can affect Investor Decision Making in investing. Financial behavior is a key factor that can affect the quality of Investor Decision Making, which is characterized by achieving optimal results and avoiding biased decisions. Effective financial behaviors are very important and should not be taken lightly. As an investor, adopting appropriate financial behaviors is key to overcoming behavioral biases associated with Investor Decision Making. The purpose of this study is to investigate the current state of behavioral finance research with a focus on the significant factors that influence Investor Decision Making. Driven by the need to create a comprehensive literature on peer pressure, this study used a bibliometric approach by identifying 92 studies using the term "behavioral finance" from the Scopus database. The most frequently reviewed articles were analyzed to highlight key contributions and provide general information about the field. All mentioned information covers several aspects, such as the relationship between investors, fund managers, the investment industry, and the significant influence of behavioral finance on Investor Decision Making. The practical implications of this study have the potential to be a valuable reference for researchers and practitioners, assisting in the development of clear and concise conclusions with relevant context. Investors should be encouraged to integrate their internal processes with the results of bibliometric analysis. This research emphasizes the importance of behavioral finance in Investor Decision Making, provides insight into the current state of research, and the role of researchers in developing a critical understanding of Investor Decision Making.

The Influence of Work Communication and Work Discipline on Employee Performance at PT. Asahi Denso Puspasari, Dewi; Dewi, Kisthi Hanila; Desan, Henriawan
West Science Social and Humanities Studies Vol. 2 No. 06 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i06.1012

Work communication is the main door for the flow of all ideas, ideas, problems and can even lead to innovation in work efficiency. Then work discipline is an important element in the world of work to maintain stability or a conducive work atmosphere. These two variables certainly have a role in maintaining employee performance in the company. This research method uses quantitative survey research with variables of work communication, work discipline and employee performance. The research location is at PT Asahi Denso Indonesia. Data analysis uses regression testing on variables. The results of research on work communication and work discipline have a significant simultaneous effect on employee performance. Furthermore, work communication has no effect on employee performance, while work discipline actually has a big effect on employee performance.

Analysis Training and Human Resource Development in PT Bank Central Asia Tbk Office Branch Main Sumedang Dewi, Kisthi Hanila; Puspasari, Dewi; Henriawan, Desan
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1608

Study This aiming for describe training and development of human resources human resources at PT Bank Central Asia Tbk Main Branch Office Sumedang. This study uses qualitative research methods through in-depth interviews. The results of the study indicate that PT Bank Central Asia Tbk Main Branch Office Sumedang has implemented human resource training in accordance with the training stages. The methods used in human resource training are on the job training, in class training, e-learning, and out bound. While human resource development is used to develop an employee's career through panel techniques.

Analysis of Consumer Satisfaction with Smoothie Janji Manis Products in Sumedang City Through Taste, Price and Quality Factors Jaja, Jaja; Puspasari, Dewi; Nurtanti, Anisa Fauziah; Destania, Fany; Martiana, Novi Siti Rizki Nur; Permadi, Zahra Astri Dwi
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Customer satisfaction is the feeling of happiness or disappointment that arises from the comparison between expectations and the performance of the received product. Consumer satisfaction has five indicators, namely the complaint and suggestion system, customer satisfaction surveys, ghost shopping, lost customers, This research aims to identify the factors that influence consumer satisfaction with Smoothies Janji Manis products in the city of Sumedang. The type of research used is qualitative research based on post-positivism philosophy. This study uses the observation method with purposive sampling, along with interviews with the manager of Smoothies Janji Manis. This research yielded answers that the factors of taste, price, and quality significantly influence consumer satisfaction with Smoothies Janji Manis products. And consumers also agree on the large number of visitors to Smoothies Janji Manis.

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