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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Profesi Kependidikan Dentika Dental Journal Jurnal Rekayasa dan Manajemen Sistem Industri Jurnal Sistem Kesehatan Jurnal EMT KITA Jurnal Manajemen Strategi dan Aplikasi Bisnis Journal of Information System, Applied, Management, Accounting and Research Indonesian Journal of Advocacy and Legal Services JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Jurnal Manajemen Bisnis dan Keuangan Maslahah: Jurnal Pengabdian Masyarakat ETNIK : Jurnal Ekonomi dan Teknik Jurnal PKM Manajemen Bisnis Koaliansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Journal of Bussines Management Basic SINTESA Indonesian Journal of Advocacy and Legal Services Journal of Management
Dewi Puspasari
Universitas Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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ANALISIS E-MARKETING DAN E-WALLET DALAM UPAYA MENINGKATKAN JUMLAH KUNJUNGAN DI TEMPAT WISATA FLOATING MARKET LEMBANG Puspasari, Dewi; Rahayu, Agus; Hendrayati, Henny
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 1 (2024): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i1.90-114

Abstract

Salah satu destinasi wisata favorit di kota bandung yang terkenal adalah floating market lembang yang terletak di kabupaten Lembang. Namun untuk menghadapi persaingan dengan semakin bertambahnya Objek wisata yang baru dan lebih memiliki daya tarik tersendiri maka manajemen destinasi wisata floating market mengarahkan strategi pemasaran dengan baik dalam memperkuat pemasaran dari pihak wisata floating market itu sendiri salah satunya dengan melakukan strategi pemasaran digital. Seiring dengan kemajuan teknologi dan transformasi digital, terjadi perubahan signifikan dalam perilaku konsumen, terutama dalam mencari informasi dan melakukan transaksi secara online. Adopsi e-marketing dan e-wallet menjadi penting untuk mengikuti tren ini dan menjawab kebutuhan konsumen modern. Melalui pemahaman mendalam tentang isu-isu tersebut diatas, maka analisis e-marketing dan e-waallet dapat menjadi alat strategis yang efektif untuk meningkatkan daya tarik dan jumlah kunjungan ke Floating Market Lembang, serta menjawab tantangan dan peluang yang dihadapi oleh industri pariwisata. Metode penelitian yang digunakan merupakan metode penelitian kualitatif. Teknik pengambilan sampel yang digunakan adalah pengambilan secara accidental sampling. Hasil penelitian menunjukkan bahwa Destinasi wisata Floating Market Lembang Bandung Sudah menerapkan strategi E Marketing yaitu Banner Advertisement (iklan melalui banner), Sponsorship, Classified Listings (daftar produk terklasifikasi), Email Marketing (pemasaran melalui email), Partnership / Affiliate Marketing (pemasaran metode afiliasi), Search Engine Marketing (pemasaran menggunakan mesin pencari), Social Networking (metode pemasaran menggunakan situs jejaring sosial  dan strategi  E wallet dalam berbagai transaksi dengan  tujuan untuk : Kemudahan, Keamanan, Benefit  dan Reward  sebagai upaya untuk meningkatkan jumlah pengunjung.
Analysis Training and Human Resource Development in PT Bank Central Asia Tbk Office Branch Main Sumedang Dewi, Kisthi Hanila; Puspasari, Dewi; Henriawan, Desan
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1608

Abstract

Study This aiming for describe training and development of human resources human resources at PT Bank Central Asia Tbk Main Branch Office Sumedang. This study uses qualitative research methods through in-depth interviews. The results of the study indicate that PT Bank Central Asia Tbk Main Branch Office Sumedang has implemented human resource training in accordance with the training stages. The methods used in human resource training are on the job training, in class training, e-learning, and out bound. While human resource development is used to develop an employee's career through panel techniques.
Pemanfaatan Sosial Media Marketing Melalui Konten pada Instragram dalam Upaya Meningkatkan Brand Image Sebuah Produk Puspasari, Dewi; Hadithya, Riyan
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 2 (2023): Oktober 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i2.122

Abstract

The rapid development of science and technology has led to changes in people's behavior towards fulfilling their daily needs. At this time promotional activities can be carried out through social media because it is felt to be the most effective in disseminating information quickly with a wide range. Promotion using social media is growing with the presence of various platforms used by companies or UMKM. Social media is a promotional tool that is very popular at this time. With social media, people can easily obtain various kinds of information about products or goods, the benefits of a product offered, product prices, and information on how to get these products or how to order them. The company's efforts to utilize social media as a digital promotional tool are expected to be able to provide many benefits for the business it runs, such as increased product sales and brand awareness of product brands that are increasingly recognized by the public. To make good product advertisements on social media, companies must pay attention to how good quality advertisements are presented and seen by internet users as potential customers. With good quality social media, it will increase product value in the eyes of consumers so that it will encourage increased brand loyalty.
Analisis Quality Control terhadap Risiko Kerusakan Produk dan Kendali Kualitas Produk Bersih: Studi Kasus pada UMKM Keripik Pisang Az-Zahra Desa Sindangsari Purwakarta Puspasari, Dewi
Jurnal Manajemen Bisnis dan Keuangan Vol 5 No 1 (2024): April 2024
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v5i1.200

Abstract

Product quality is a reflection of the product's production process. Production process stages that comply with standards will produce products of good quality. The more products produced, the more profits a business will gain. Conversely, if the number of products produced is not of good quality, the product can be categorized as a failed product (product defect). This research aims to analyze quality control in a case study at Az-Zahra MSMEs using the quality control method with the help of POM-QM for Windows software to measure the risk of product failure so that Az-Zahra MSMEs can implement quality control on clean products. Based on the results of p-charts calculations reviewing problems in the production of UMKM Az-Zahra Banana Chips for the period January to December 2023, it can be seen that the limit for failed products turns out that the number of failed products in September 2023 exceeds the upper control limit. The condition of the filling or filling process in each period is running normally. Furthermore, the net weight of Az-Zahra banana chip products is still within control limits.
Penerapan Pemasaran Digital Pada UMKM Cireng Gonjreng Di Desa Sukajaya Utami, Indri Putri; Puspasari, Dewi; Izzati, Nur; Fitriani, Dini
Maslahah: Jurnal Pengabdian Masyarakat Vol 6, No 2 (2025)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/maslahah.v6i2.12388

Abstract

This activity aims to provide training and assistance to UMKM Cireng Gonjreng in Sukajaya Village, Purwakarta Regency, regarding marketing prospects through digital marketing as a marketing strategy to promote their products. The mentoring method is the PAR (Participatory Active Research) method. The training and mentoring phase consists of several activities, including: (1) Observation, (2) Pre-Activity, (3) Activity, (4) Evaluation and monitoring. The result of community service, UMKM Cireng Gonjreng has social media accounts and marketplaces as tools to sell and promote their products. UMKM understands the importance of digital marketing and can also manage social media marketplaces.
Implementasi metode EOQ dalam upaya efisiensi persediaan bahan baku pada pembuatan simping di UMKM SNS Purwakarta Puspasari, Dewi; Pamungkas, Eko Wiji
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 1 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i1.1280

Abstract

SNS is a micro, small, and medium enterprise (MSME) located in Purwakarta Regency, West Java, which operates in the snack manufacturing business sector, namely Simping. Simply put, SNS often experiences obstacles in carrying out the production process, namely that the business owner still has difficulty calculating the number of raw materials needed and the materials that must be ordered. The implementation of the EOQ method in SNS MSMEs can be concluded that from several types of raw materials used in the process of making stamping, it can be calculated for the primary raw materials which have the most widely used quantities, namely tapioca flour, wheat flour, cooking oil and garlic with using the EOQ method, the respective EOQ for tapioca flour is 147.3 kg, wheat flour is 104.14 kg, cooking oil is 74 kg and garlic is 52 kg. In comparison, tapioca flour is 77kg for safety stock; wheat flour is 19.25kg, 4.8 kg of cooking oil, and 1.2 kg of garlic. The reorder point for each raw material is tapioca flour at 6.37kg, wheat flour at 3.18kg, cooking oil at 1.59kg, and garlic at 0.8kg.
Pendampingan Perhitungan Kapasitas Produksi pada UMKM Salad Barbar Purwakarta Puspasari, Dewi; Aryati, Nurul Dewi
Jurnal PKM Manajemen Bisnis Vol. 5 No. 2 (2025): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v5i2.1327

Abstract

This study focuses on the production capacity planning of Barbar Salad Purwakartaa local culinary business established in 2018 and is known for its fresh fruit salad and innovative menu offerings such as Es Mabar, Es Pucok, Es Teler Durian, Es Barbar and Es Semangka drinks. This study emphasizes the importance of production capacity in optimizing operational efficiency and assisting management in making decisions related to production facilities, product lines, workforce, and equipment purchases. This study uses sales data analysis for the last three months (September, October, November 2024) using the Moving Average (MA) method to estimate future sales trends. Key findings include the calculation of Break Even Point (BEP) for the entire business and individual products, providing strategic insights for decision making related to production and sales. Overall, this report provides a comprehensive overview of the state of production capacity of Barbar Salad Purwakarta, identification of areas that need improvement, and strategic recommendations to optimize future business performance. Thus, this study is not only useful for the management of ‘Barbar Salad Purwakarta” in planning and decision making.
Advocacy for Social Transformation: Pancasila-Based Legal Education and the Street Law Model in Fostering Nationalism Among Youth in Kenteng Village Wedhatami, Bayangsari; Arifin, Ridwan; Alkadri, Riska; Puspasari, Dewi; Ananta, Bintang Rafli
Indonesian Journal of Advocacy and Legal Services Vol. 6 No. 2 (2024): Navigating Justice: Empowering Communities with Legal Advocacy and Support
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijals.v6i2.29867

Abstract

This paper investigates the role of Pancasila-based legal education through the Street Law model in advocating for social transformation and fostering nationalism among youth in Kenteng Village. As Indonesia strives to strengthen its national identity, particularly among younger generations, integrating Pancasila— the nation’s foundational ideology— into legal education becomes essential. The study outlines a community-driven program that engages university students and local youth in interactive legal workshops, promoting awareness of rights, responsibilities, and civic engagement rooted in Pancasila values. Through participatory methods, the program encourages youth to actively engage in discussions about legal issues and national identity, thereby enhancing their understanding of Indonesian democracy and governance. The findings reveal that this approach not only cultivates a sense of nationalism among participants but also empowers them to become advocates for their communities. Participants reported increased confidence in navigating legal matters and a stronger commitment to civic involvement. This research highlights the importance of advocacy in legal education as a catalyst for social change, demonstrating that the Street Law model can effectively bridge the gap between academic knowledge and practical application in the community. Ultimately, the paper argues for broader implementation of Pancasila-based legal education programs across Indonesia, suggesting that such initiatives can play a vital role in nurturing a generation of informed and engaged citizens dedicated to the ideals of Pancasila.
Analysis Of Digital Marketing Strategies At Bank Negara Indonesia (Bni) Sumedang Branch Office Sugiharti, Elis; Puspasari, Dewi; Damayanti, Wulan Ariani
SINTESA Vol. 15 No. 2 (2024): Sintesa
Publisher : SINTESA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A digital marketing strategy is a strategy that uses online marketing in its marketing activities or promotion of a brand or product which is certainly very profitable because it can attract consumers and potential consumers quickly. This research analyzes the focus of implementation. obstacles, and how to overcome digital marketing obstacles at Bank Negara Indonesia (BNI) Sumedang Branch Office. The aim of this research is to determine the implementation of digital marketing at Bank Negara Indonesia (BNI) Sumedang Branch Office. The approach method used in this research is the qualitative research method. The sampling technique was carried out using a proportional sampling technique, the informants were the marketing and business unit leaders of Bank BNI KC Sumedang, 2 priority customers and 13 regular customers. The data validity test is a triangulation technique. Digital Marketing at Bank Negara Indonesia (BNI) Sumedang Branch Office includes Websites (Static Websites & Dynamic Websites), Search Engines or search engines (SEO&SEM), Social Media Marketing (Entertainment, Interaction, Trendness, Customization, Advertisement), Mobile Marketing (Quality information, security, customer relations, responsiveness, fulfillment), and Online Advertising (Pop Up & Floathing Ads). The results of Digital Marketing research carried out at Bank BNI KC Sumedang show that the implementation of digital marketing at Bank BNI, especially Bank BNI KC Sumedang, has been carried out well from the website aspect to online advertising. Bank BNI KC Sumedang is expected to reach more remote areas in Sumedang so that Bank BNI can reach customers more widely.
Analysis Training and Human Resource Development in PT Bank Central Asia Tbk Office Branch Main Sumedang Dewi, Kisthi Hanila; Puspasari, Dewi; Henriawan, Desan
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1608

Abstract

Study This aiming for describe training and development of human resources human resources at PT Bank Central Asia Tbk Main Branch Office Sumedang. This study uses qualitative research methods through in-depth interviews. The results of the study indicate that PT Bank Central Asia Tbk Main Branch Office Sumedang has implemented human resource training in accordance with the training stages. The methods used in human resource training are on the job training, in class training, e-learning, and out bound. While human resource development is used to develop an employee's career through panel techniques.
Co-Authors Agus Rahayu Amalia, Dinda Ananta, Bintang Rafli Aryati, Nurul Dewi Damayanti, Wulan Ariani Desan, Henriawan Destania, Fany Dini Fitriani, Dini Djunaedi Rusli, Yus Dwi Budi Santoso Furkan, Ainul Havidotinnisa, Siti Hendraliany, Srie Hendrayati, Henny Henriawan, Desan Herdianie, Revalina Herrenauw, Laura Silvana Ichsan, Ita Rostia Imas Purnamasari Indri Putri Utami Irna Sufiawati JAJA, JAJA Kisthi Hanila Dewi Martiana, Novi Siti Rizki Nur Marzuki, Kartini Nasir Widha Setyanto Neng Salwa Nur Izzati Nurtanti, Anisa Fauziah Pamungkas, Eko Wiji Permadi, Zahra Astri Dwi Purnomo , Budi Supriatono Putri Mulyani, Indah Rakhmat Himawan Rhiswandi, Rhandi Ridwan Arifin Riska Alkadri, Riska Riyan Hadithya Rosa Rosadiana Rovina Ruslami, Rovina Rudi Wisaksana Saodah, Ai Sobandi, Sobandi Sopilah, Pela Sugiharti, Elis Wedhatami, Bayangsari