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Decision Making in Financial Behavior: A Systematic Literature Review¬ Havidotinnisa, Siti; Puspasari, Dewi; Purnomo , Budi Supriatono; Purnamasari, Imas
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.578

Abstract

Digitalization is a major factor in the rapid dissemination of information, especially in the financial world. This has an impact on the emergence of various financial behaviors that can affect Investor Decision Making in investing. Financial behavior is a key factor that can affect the quality of Investor Decision Making, which is characterized by achieving optimal results and avoiding biased decisions. Effective financial behaviors are very important and should not be taken lightly. As an investor, adopting appropriate financial behaviors is key to overcoming behavioral biases associated with Investor Decision Making. The purpose of this study is to investigate the current state of behavioral finance research with a focus on the significant factors that influence Investor Decision Making. Driven by the need to create a comprehensive literature on peer pressure, this study used a bibliometric approach by identifying 92 studies using the term "behavioral finance" from the Scopus database. The most frequently reviewed articles were analyzed to highlight key contributions and provide general information about the field. All mentioned information covers several aspects, such as the relationship between investors, fund managers, the investment industry, and the significant influence of behavioral finance on Investor Decision Making. The practical implications of this study have the potential to be a valuable reference for researchers and practitioners, assisting in the development of clear and concise conclusions with relevant context. Investors should be encouraged to integrate their internal processes with the results of bibliometric analysis. This research emphasizes the importance of behavioral finance in Investor Decision Making, provides insight into the current state of research, and the role of researchers in developing a critical understanding of Investor Decision Making.
The Influence of Work Communication and Work Discipline on Employee Performance at PT. Asahi Denso Puspasari, Dewi; Dewi, Kisthi Hanila; Desan, Henriawan
West Science Social and Humanities Studies Vol. 2 No. 06 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i06.1012

Abstract

Work communication is the main door for the flow of all ideas, ideas, problems and can even lead to innovation in work efficiency. Then work discipline is an important element in the world of work to maintain stability or a conducive work atmosphere. These two variables certainly have a role in maintaining employee performance in the company. This research method uses quantitative survey research with variables of work communication, work discipline and employee performance. The research location is at PT Asahi Denso Indonesia. Data analysis uses regression testing on variables. The results of research on work communication and work discipline have a significant simultaneous effect on employee performance. Furthermore, work communication has no effect on employee performance, while work discipline actually has a big effect on employee performance.
Analysis Training and Human Resource Development in PT Bank Central Asia Tbk Office Branch Main Sumedang Dewi, Kisthi Hanila; Puspasari, Dewi; Henriawan, Desan
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1608

Abstract

Study This aiming for describe training and development of human resources human resources at PT Bank Central Asia Tbk Main Branch Office Sumedang. This study uses qualitative research methods through in-depth interviews. The results of the study indicate that PT Bank Central Asia Tbk Main Branch Office Sumedang has implemented human resource training in accordance with the training stages. The methods used in human resource training are on the job training, in class training, e-learning, and out bound. While human resource development is used to develop an employee's career through panel techniques.
Analysis of Consumer Satisfaction with Smoothie Janji Manis Products in Sumedang City Through Taste, Price and Quality Factors Jaja, Jaja; Puspasari, Dewi; Nurtanti, Anisa Fauziah; Destania, Fany; Martiana, Novi Siti Rizki Nur; Permadi, Zahra Astri Dwi
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Customer satisfaction is the feeling of happiness or disappointment that arises from the comparison between expectations and the performance of the received product. Consumer satisfaction has five indicators, namely the complaint and suggestion system, customer satisfaction surveys, ghost shopping, lost customers, This research aims to identify the factors that influence consumer satisfaction with Smoothies Janji Manis products in the city of Sumedang. The type of research used is qualitative research based on post-positivism philosophy. This study uses the observation method with purposive sampling, along with interviews with the manager of Smoothies Janji Manis. This research yielded answers that the factors of taste, price, and quality significantly influence consumer satisfaction with Smoothies Janji Manis products. And consumers also agree on the large number of visitors to Smoothies Janji Manis.
Pengaruh Kualitas Pembelajaran Terhadap Kepuasan Mahasiswa Puspasari, Dewi
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 3 (2021): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i3.28

Abstract

The research do to identified how description about quality learningwhich has been given by teacher to students, to identified howdescription about students satisfaction and to find out howsubstantial the influence of quality learning toward studentssatisfaction research on business management STIEB PerdanaMandiri Purwakarta 2017 are 86 students. The data sources used inthis research were primary and secondary data, data collectiontechnique used was using by questionnaire, data measurement usedwas Likert scale using validity and reliability and data analysistechnique used is simple linear regressions. The result of thesignificant test (t test) in this research was t count = 32.316 and asignificance of 0.000. the procedure for finding table statistics withcriteria for the level of significance (?=0.1) for the two-party testand df or dk (degrees of freedom) = total data - 2 or 88-2 = 86. Sowe get t_(table ) = 1,991 Thus, t_(count )?t_(table ) or 32.316 1.991and the probability value is 0.05 more than the Sig value (0.05 >0.000), then Ha is accepted and Ho is rejected, meaning that it issignificant and the value of R = 0.961 and the coefficient ofdetermination (Rsquare ) of 0.924 ( is the square of the correlationcoefficient or 0.961 x 0.961 = 0.924 ). This means that learningaffects the satisfaction of undergraduate students of the BusinessManagement Study Program while attending lectures 92.4%. Whilethe remaining 7.6% is determined by other factors.
Analysis of the Implementation of Re-Thinking Strategic Leadership in MSMEs for Sheet and Bed Cover Products in the City of Bandung Puspasari, Dewi; Sobandi, Sobandi; Santoso, Budi
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.982

Abstract

MSMEs in the bed linen industry often face challenges in increasingly tight market competition and changing consumer dynamics. To remain relevant and competitive in an ever-changing market, MSME leaders need to rethink their leadership strategies. Rethinking in this context includes re-evaluating business models, marketing strategies, production processes, and relationships with customers. MSME leaders need to consider new strategies that enable them to face challenges and exploit opportunities in the bedsheets industry. Based on the results of observations and in-depth interviews with MSME owners who produce bed sheets and bed covers in the Bandung area, it is clear that most of the MSME players who produce bed sheets and bed covers, especially the owners, in this case who are the leaders, have implemented re-thinking strategic leadership, especially those in the bed sheet business who produce on a large scale. . Re-thinking strategic leadership in this case means that MSME bed sheet and bed cover players have re-evaluated business models, marketing strategies, production processes and relationships with customers. MSME owners of bedsheet and bedcover products in Bandung have adopted various strategies to understand and adapt to the rapidly changing business environment. They use e-commerce and social media platforms, prioritize environmentally friendly products, adopt health protocols during the pandemic, and adjust production processes according to environmental regulations. Their strategic leadership drives adaptation through market research, product innovation, sales channel diversification, improved customer service, operational efficiency, collaboration, pricing flexibility, and human resource development. Additionally, they apply long-term thinking through SWOT analysis, market trend monitoring, competitor research, and data analysis. Team collaboration and engagement are also enhanced through cross-functional teams, open communication, shared goals, and collaborative rewards. Technology and innovation are encouraged with training, support systems, feedback loops, and innovation awards. Systemic thinking and leadership development is carried out through outreach, training, open communication, and feedback. These MSMEs also have risk awareness with appropriate risk analysis and risk mitigation as well as regular performance measurements for evaluation and strategy adjustments. MSME leaders are also considering new strategies that will enable them to face challenges and exploit opportunities in the bedsheets industry. MSME leaders in the bed linen industry have implemented strategic leadership to direct their business in a direction that is in line with the company's vision and mission. Strategic leadership involves making smart decisions, identifying market opportunities, managing risks, and developing long-term strategies. Even though the results obtained, not all MSMEs producing bed sheets are as expected.
Penerapan kapasitas produk melalui perencanaan agregat: Studi kasus pada konveksi kaos polos Cijoged Subang Puspasari, Dewi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 2 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i2.924

Abstract

Businesses that want to compete globally and grow their operations must prioritize planning. This includes planning for production processes, sourcing materials, labor availability, and quality control. Planning product capacity is essential for small and medium-sized enterprises (MSMEs) because it impacts their costs and profits. However, limited capital can make this challenging. Businesses can use aggregate planning to optimize their operations to address this issue. In this study, we analyzed the application of product capacity through aggregate planning at the Cijoged Subang Plain T-shirt Convection. We used the Smooth Production method and POM QM for Windows software to collect and process data. Our findings suggest that implementing aggregate planning can help businesses map their costs and meet product demand capacity, including expenses related to regular and overtime working hours, subcontracting, and inventory.
Efisiensi Perolehan Pendapatan Antara Beban Yang Dikeluarkan Dengan Pendapatan Terhadap Keuntungan Usaha Menggunakan Metode Target Costing (Studi Pada Usaha Kuliner Jajanan Najla Di Purwakarta) Puspasari, Dewi; Neng Salwa; Herrenauw, Laura Silvana; Rosa Rosadiana
JRAK (Jurnal Riset Akuntansi dan Bisnis) Vol. 10 No. 2 (2024): JRAK Jurnal Riset Akuntansi dan Bisnis Juli 2024
Publisher : LPPM POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/jrak.v10i2.1855

Abstract

The magnitude of profit obtained is highly dependent on production cost efficiency, thus requiring special attention to achieve the company's target. Cost control must align with the company's objectives, including achieving maximum profit with minimal production costs. This study aims to analyze the relationship between expenses, income, and business profits in UMKM Jajanan Nazla, as well as identify key factors influencing the efficiency of revenue generation and expense expenditure. Based on the analysis of production costs, UMKM Jajanan Nazla faces a deficit in net profit due to the inability to cover production costs. Therefore, this research applies the target costing method to improve its profitability. The steps of implementing target costing involve determining market prices, calculating target profits, and identifying target production costs. By implementing value engineering, such as reducing packaging costs, labor costs, and even eliminating rental costs, UMKM successfully reduces production costs to meet the set target cost. As a result, production costs decreased from Rp. 7,880,000 to Rp. 5,240,000 per month, resulting in savings of Rp. 2,640,000. Thus, the initially deficit net profit increased to Rp. 1,510,000 per month after the application of target costing. In conclusion, it can be inferred that the target costing method is effective in improving the production cost efficiency of UMKM Jajanan Nazla, helping them strengthen their position in the competitive market.
DETERMINING COGS BASED ON CHANGES IN RAW MATERIAL PRICES IN THE RO HEMAT JAYA CRACKERS BUSINESS PURWAKARTA Puspasari, Dewi; Saodah, Ai
Journal of Management Vol. 3 No. 2 (2024): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study analyzes the problem of determining the cost of goods sold (COGS) at Kerupuk RO Hemat Jaya Business due to fluctuations in raw material prices. The purpose of this study is to determine the impact of changes in raw material prices on COGS and to determine the appropriate method for calculating COGS. This study uses quantitative data such as raw material price data and production data, as well as qualitative data from interviews and direct observations. The results of the study indicate that fluctuations in raw material prices cause instability in COGS, making it difficult to determine the right selling price and impacting business profitability. The full costing method is recommended for calculating COGS because it takes into account all production costs, both fixed and variable. This study provides recommendations for better raw material management strategies and selling price determination to increase business profitability.
Optimization of Logistics Management and Distribution of Bakery Products at PT. Nippon Indosari Corpindo Tbk Purwakarta Rhiswandi, Rhandi; Puspasari, Dewi; Djunaedi Rusli, Yus; Putri Mulyani, Indah; Herdianie, Revalina
Journal of Management Vol. 4 No. 2 (2025): July - December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Logistics management has a strategic role in the processed food industry, especially in products with a limited shelf life such as bread. This study aims to analyze the application of logistics management of PT. Nippon Indosari Corpindo Tbk Purwakarta as a bread producer under the Sari Roti brand. The research method uses a descriptive qualitative approach through direct observation in the factory and informal interviews with company employees. The results of the study show that the company implements a multi-channel distribution system, including an internal fleet, hawker system, as well as cooperation with modern and traditional retail networks. The First In First Out (FIFO) strategy is applied in warehouse management to maintain product freshness, while the distribution information system helps monitor the flow of goods in real time. The main obstacle lies in high logistics costs and limited shelf life, so optimizing distribution routes and utilizing digital technology is an urgent need. These findings confirm that effective logistics management integration can improve operational efficiency, expand market reach, and strengthen the company's competitiveness in the bakery industry in Indonesia.