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All Journal JURNAL PENDIDIKAN TAMBUSAI INTERACTION: Jurnal Pendidikan Bahasa Jurnal Pendidikan dan Kewirausahaan Akrab Juara : Jurnal Ilmu-ilmu Sosial Journal of Economics and Business Letters Jurnal Public Relations (J-PR) Jurnal Komunikasi dan Budaya Al-MIKRAJ: Jurnal studi Islam dan Humaniora Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal of Innovative and Creativity Jurnal Intelek Insan Cendikia
Fajar Diah Astuti
Universitas Bina Sarana Informatika
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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REPRESENTASI KEPEMIMPINAN PEREMPUAN DALAM FIM MOANA 2 (Analisis Semiotika Roland Barthes) Denni Denni; Asriyani Sagiyanto; Fajar Diah Astuti
Jurnal Intelek Insan Cendikia Vol. 2 No. 10 (2025): OKTOBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini membahas representasi kepemimpinan perempuan dalam film Moana 2 dengan menggunakan analisis semiotika Roland Barthes. Latar belakang penelitian berangkat dari perubahan paradigma representasi perempuan dalam film animasi Disney yang kini menonjolkan sosok pemimpin yang mandiri, empatik, dan transformatif. Tujuan penelitian ini adalah untuk mengidentifikasi dan menafsirkan tanda-tanda visual serta naratif dalam film yang merepresentasikan makna kepemimpinan perempuan melalui tiga tahapan makna Barthes: denotasi, konotasi, dan mitos. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi dan dokumentasi terhadap tujuh adegan kunci dalam film. Hasil penelitian menunjukkan bahwa Moana 2 membangun mitos baru tentang kepemimpinan perempuan yang tidak lagi bergantung pada kekuasaan patriarkal, melainkan berakar pada empati, kolaborasi, kecerdikan, dan legitimasi spiritual. Moana digambarkan sebagai pemimpin yang mengedepankan kerja sama, keberanian mengambil keputusan, serta kemampuan strategis dalam menyatukan masyarakat. Film ini sekaligus menjadi kontra-narasi terhadap mitos kepemimpinan maskulin, memperkuat gagasan bahwa kekuatan sejati pemimpin perempuan terletak pada kecerdasan, empati, dan keberanian moral  
Representasi Penegakan Hukum Terhadap Kasus Pelecehan Seksual Dalam Film “Officer Black Belt” Yazmine Salsabilah Putri Indah Sari; Asriyani Sagiyanto; Fajar Diah Astuti
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8267

Abstract

This study focuses on the representation of law enforcement in sexual harassment cases as depicted in the film Officer Black Belt. The film is noteworthy as it addresses a relevant social issue, namely the monitoring of former sex offenders in South Korea. This research applies a descriptive qualitative method with Charles Sanders Peirce’s semiotic analysis, which emphasizes three main components: Sign, Object, and Interpretant. Data were collected through in-depth observation of the film. The findings reveal that Officer Black Belt represents law enforcement through visual symbols, the role of legal authorities, and the narrative of monitoring sexual offenders. The representation highlights the use of electronic ankle bracelets as a monitoring tool, while also exposing their limitations. Furthermore, the film potrays the human side of victims and the challenges faced by officers in maintaining public safety. Therefore, this study concludes that film serves not only as entertainment but also as a medium of social critique that can raise public awareness of sexual harassment issue and the urgency of more effective law enforcement.
Program Corporate Social Responsibility Humas Rumah Sakit Islam Jakarta Pondok Kopi bagi Masyarakat Astuti, Fajar Diah; Lisna Fitriani
Jurnal Public Relations (J-PR) Vol. 2 No. 1 (2021): April 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v2i1.509

Abstract

Corporate Social Responsibility (CSR) is a communication activity that is considered important and should be considered by each company. This is because one of the tasks of Public Relations (PR) is as an instrument to be responsible for all groups entitled to these responsibilities. Especially the internal public groups and the external public, especially the surrounding community. Public relations as a mediator and communicator in an organization/institution includes one of which is fostering good relations with the external public. This is very closely related to the role and duties of a public relations officer to create a positive image for his agency. Pondok Kopi Jakarta Islamic Hospital is one of the hospital agencies that are aware of this. For this reason, Pondok Kopi Islamic Hospital Rumas carried out CSR activities with the theme of Social Service for the Bekasi Flood Disaster, where the targets were several areas that were subscribed to floods in Bekasi. This research uses observation research methods, interviews with several sources, literature studies and documentation obtained from various sources. While the data analysis method used is descriptive qualitative.
Strategi Bertahan Hidup Manusia Silver Di Era Pandemi Covid 19 Sartika, Rawit; Suratriadi, Panji; Astuti, Fajar Diah
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1722

Abstract

The Silver Man phenomenon is now rife in society. Not only as an artistic activity, but during the Covid 19 pandemic, the Silver Man phenomenon became an activity among the people who used it as a livelihood. They perform pantomime actions at red lights to entertain motorists and then collect rupiah for rupiah. Based on the results of interviews conducted with silver people in the Cikokol area, Tangerang, being a living human is a survival strategy in the Covid 19 pandemic era because some of them have been affected by layoffs. The results of the interviews stated that survival strategies were carried out when the economy was squeezed and what could be done was to try to fulfill primary needs.
Revitalisasi Etika Komunikasi Media Sosial Dalam Membangun Budaya Indonesia Yang Luhur dan Beradab Yuniani, Hani; Indarsih, Mike; Diah Astuti, Fajar; Bakiyah, Horidatul
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.1957

Abstract

Masyarakat Indonesia kini hidup di dua dunia, dunia nyata dan virtual. Sebagai mahkhluk social, manusia mau tak mau terikat pada falsafah hidup bangsa, budaya dan agama. Perjalanan manusia dalam melakukan proses bertukar pesan, danmemaknai berbagai peristiwa di lingkungan sosialnya tak bisa dilepaskan dari ketergantungan media, baik media massa yang telah melekat sejak lama, maupun media sosial (new media) yang menjadi perpanjangan tangan manusia saat ini. Manusia pada hakikatnya adalah makhluk paling adaptif terhadap perubahan dan perkembangan zaman khususnya dalam menggunakan teknologi dalam berkomunikasi. Ini dikarenakan perkembangan teknologi dirasakan dapat memenuhi kebutuhan dan kualitas hidup. Perkembangan dan percepatan cara-cara berkomunikasi 4.0 saat ini, memiliki dampak ikutanyakni makin luasnya kebebasan manusia mengungkapkan pikiran dan perasaan secara ekspresif sebagai pelaku komunikasi. Sehingga batasan-batasan yang sudah ajeg dipahami dan dilakukan selama puluhan tahun sebagai pedoman ber tata krama kini semakin kabur dan tergantikan dengan frasa baru, ikon dan emoticon sebagai simbol ekspresi wajah. Keberanian pelaku komunikasi juga disebabkan karena media sosial memungkinkan para peserta komunikasi bertukar pesan tanpa mengetahui identitas asli /menggunakan akun-akun anonim. Penelitian ini bertujuan untuk melihat , dan mencermati percakapan seperti apa yang banyak emngundang komentar dan berpotensi melakukan pelanggraan etika. Metode yang dilakukan menggunakan observasi partisipasi dan mengguakan data primer yakni trending topic di media sosial twitter. Hasil temuan yakni, konten yang kerap mengundang reaksi adalah percakapan mengenai agama, pilhan politik, dan pernyataan yang dianggap kebohongan. Perlu adanya penerapan etika komunikasi di media sosial untuk menjadi pedoman di tuang siber. Keyword : Etika, media sosial, literasi digital
Komunikasi Antar Pribadi Guru Dan Siswa Dalam Memotivasi Belajar Siswa SMP Negeri 13 Bogor Sartika, Rawit; Suratriadi, Panji; Diah Astuti, Fajar
Jurnal Public Relations (J-PR) Vol. 4 No. 1 (2023): April 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v4i1.1977

Abstract

Communication is closely related to aspects of education, where education is a process of empowerment that explores human potential as individuals and society and has a function in addition to empowering human potential as well as developing and controlling this potential so that it is beneficial for improving the quality of the human being himself. In the educational aspect, of course, it cannot be separated from the role of educators, or teachers if in a school environment it is usually called a teacher. A teacher basically conducts outreach in the implementation of education. This socialization applies in learning activities, in order to increase student learning motivation. Reciprocal relationship between teachers and students will determine the end result of increased student motivation. The results of this study indicate that interpersonal communication between teachers and students in motivating student learning at SMP Negri 13 Bogor is carried out directly (face to face) or indirectly (through the media). The media used is WhatsApp social media. Through interpersonal communication the teacher tries to direct students to have a high interest in learning. Messages delivered persuasively, messages conveyed by the teacher are directed to achieve the goals to be achieved by students. Keywords: Interpersonal Communication, Teachers and Students, Learning Motivation
IMPLEMENTATION OF PT MEDIA MADANI ULTIMA'S COMPANY PROFILE AS AN INFORMATION MEDIA FOR THE EXTERNAL PUBLIC Horidatul Bakiyah; Siti Alpiah; Achmad Yusuf; Fajar Diah Astuti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

In today's digital era, the rapid advancement of communication and information technology compels business actors to stay ahead in order to remain relevant and competitive. This study employs a descriptive qualitative method, combining interviews, observations, and documentation to gather data. The implementation of a company profile serves as a strategic tool to communicate the existence and operational dynamics of PT. Media Madani Ultima to the external public. Through this initiative, the company aims to enhance public awareness and foster greater trust among the wider community. The author hopes that the company profile will effectively convey essential information about the company’s work systems and services offered to external stakeholders. Upholding professionalism, loyalty, and integrity, PT. Media Madani Ultima is committed to becoming a trusted source of information for the public, contributing to national development and the advancement of the company.
Pemanfaatan Media Sosial Instagram @Covermake_Id Untuk Peningkatan Penjualan Produk Melinda Wijayanti; Asriyani Sagiyanto; Fajar Diah Astuti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3880

Abstract

This study aims to analyze the utilization of the Instagram social media platform by the account @covermake_id in increasing product sales. As one of the most widely used digital platforms in Indonesia, Instagram holds significant potential as an effective marketing tool, especially in building brand image and reaching a broader audience. This research employs a descriptive qualitative approach with data collected through interviews, observations, and documentation. The findings indicate that @covermake_id effectively uses Instagram features such as feed posts, stories, reels, and Instagram Shopping to promote products, engage with customers, and enhance brand visibility. Additionally, the use of real-time marketing strategies that follow current trends helps attract audience attention. However, some challenges remain, including limited human resources in daily content management and suboptimal responsiveness to customer inquiries. In conclusion, the use of Instagram by @covermake_id has positively contributed to increased sales, although more structured and responsive social media management strategies are needed to maximize results.
Komunikasi Persuasif Pada Film “Bolehkah Sekali Saja Kumenangis” Dalam Upaya Mengkampanyekan Isu Kesehatan Mental Savira Nabila Azzahra; Asriyani Sagiyanto; Fajar Diah Astuti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3881

Abstract

One of the social issues that has attracted public attention in recent years is mental health, because mental health can affect anyone from teenagers to adults. Negative stigma towards people with mental disorders remains a major obstacle to treatment and recovery. Mental health tends to be viewed as taboo, so many victims are reluctant or refuse to seek help. This study aims to determine how persuasive communication in the film “Bolehkah Sekali Saja Kumenangis” campaigns for mental health issues. The method used in this study is descriptive qualitative, and the theory used is the Elaboration Likelihood Model (ELM). The results of this study show that there are 14 central pathways and 6 peripheral pathways. The conclusion of the study is that there is persuasive communication displayed in the film “Bolehkah Sekali Saja Kumenangis” in campaigning for mental health issues by providing solutions for handling and changing behavior or attitudes, through the ELM theory with two pathways used, namely the central pathway through the film's dialogue script and the peripheral pathway through the emotional side, behavior, and body gestures depicted by the film's characters.
Strategi Komunikasi Pemasaran PT. Triloka Cahaya Prima Dalam Meningkatkan Brand Loyalty Melalui Instagram @Oxcart.Room Yasmine Dhea Shafira; Asriyani Sagiyanto; Fajar Diah Astuti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3898

Abstract

This study aims to investigate and assess the marketing communication approach carried out by PT Triloka Cahaya Prima in strengthening brand loyalty through the Instagram account @oxcart. room. The main focus of this study is on the use of digital-based marketing strategies, especially the Pull, Push, and Pass approaches. The method applied in this study is qualitative with data collection techniques through in-depth interviews, participant observation, and documentation. Data analysis was carried out using the interactive analysis model by Miles and Huberman. The findings of this study indicate that the Pull strategy is utilized to create emotional attachment with the audience through visual content that tells stories, which depicts the production process, team activities, and consumer experiences. The Push strategy is realized by conveying technical information about screen printing and fabric products directly and in detail to encourage purchasing decisions. Meanwhile, the Pass strategy emphasizes social and local values through collaboration with creative communities and local brands such as @berkah. scotter. These three approaches are implemented in an integrated manner and build strong communication synergy, not only in attracting customer attention, but also in building trust, emotional closeness, and brand social image that contributes to increasing brand loyalty in a sustainable manner.
Co-Authors Achmad Yusuf Adrikni Bilutfikal Khofi Asriyani Sagiyanto Asriyani Sagiyanto ASRIYANI SAGIYANTO, ASRIYANI Bakiah, Horidatul Denni Denni Fitriani, Lisna Annisa Hani Yuniani Horidatul Bakiyah Marlina Rahmi Shinta P. Melinda Wijayanti Mike Indarsih Mike Indarsih Mike Indarsih Mike Indarsih, Mike Muhammad Khorinur Muhammad Zulfikar Nabila Tri Rahmawati Nurmaya Azizah Nurpikhasari, Aldinna Panji Suratriadi Popi Nuranisa Rawit Sartika Sartika, Rawit Savira Nabila Azzahra Setiyani, Kikih Shafira, Syari Siti Alpiah Umairoh, Faikoh Yasmine Dhea Shafira Yazmine Salsabilah Putri Indah Sari