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All Journal JURNAL PENDIDIKAN TAMBUSAI INTERACTION: Jurnal Pendidikan Bahasa Jurnal Pendidikan dan Kewirausahaan Akrab Juara : Jurnal Ilmu-ilmu Sosial Nivedana : Jurnal Komunikasi dan Bahasa Journal of Economics and Business Letters Jurnal Public Relations (J-PR) Jurnal Komunikasi dan Budaya Al-MIKRAJ: Jurnal studi Islam dan Humaniora Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Gudang Jurnal Multidisiplin Ilmu Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal of Innovative and Creativity Jurnal Intelek Insan Cendikia
Fajar Diah Astuti
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Citra Toxic Masculinity Pria dalam Film “Bolehkah Sekali Saja Kumenangis” Shafira, Syari; Sagiyanto, Asriyani; Astuti, Fajar Diah
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Fenomena toxic masculinity dalam budaya patriarki Indonesia sering dinormalisasi melalui media film, seperti terlihat pada 401.975 kasus kekerasan perempuan tahun 2023. Penelitian ini bertujuan menganalisis makna denotasi, konotasi, dan mitos representasi toxic masculinity pria dalam film Bolehkah Sekali Saja Kumenangis (2024) menggunakan semiotika Roland Barthes. Jenis kualitatif deskriptif dengan populasi 54 adegan (durasi 1:42 jam), sampel 8 adegan purposive. Instrumen peneliti, analisis Miles-Huberman (reduksi, penyajian, kesimpulan) triangulasi literatur. Hasil temukan lima pola: dominasi verbal, represi emosi, kekerasan fisik, kontrol mobilitas perempuan, normalisasi agresi patriarkal. Kesimpulan: Film kritisi konstruksi sosial destruktif ini via mitos Barthes, sarankan literasi media setara gender.
Representasi Penegakan Hukum Terhadap Kasus Pelecehan Seksual Dalam Film “Officer Black Belt” Yazmine Salsabilah Putri Indah Sari; Asriyani Sagiyanto; Fajar Diah Astuti
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8267

Abstract

This study focuses on the representation of law enforcement in sexual harassment cases as depicted in the film Officer Black Belt. The film is noteworthy as it addresses a relevant social issue, namely the monitoring of former sex offenders in South Korea. This research applies a descriptive qualitative method with Charles Sanders Peirce’s semiotic analysis, which emphasizes three main components: Sign, Object, and Interpretant. Data were collected through in-depth observation of the film. The findings reveal that Officer Black Belt represents law enforcement through visual symbols, the role of legal authorities, and the narrative of monitoring sexual offenders. The representation highlights the use of electronic ankle bracelets as a monitoring tool, while also exposing their limitations. Furthermore, the film potrays the human side of victims and the challenges faced by officers in maintaining public safety. Therefore, this study concludes that film serves not only as entertainment but also as a medium of social critique that can raise public awareness of sexual harassment issue and the urgency of more effective law enforcement.
IMPLEMENTASI MARKETING PUBLIC RELATIONS NITYA AESTHETIC CLINIC DALAM MEMBANGUN BRAND IMAGE SEBAGAI KLINIK KECANTIKAN PREMIUM Mike Indarsih; Horidatul Bakiyah; Fajar Diah Astuti; Afdaliza; Siti Alpiah; Puput Martanto
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2857

Abstract

This study analyzes the marketing public relations strategy of Nitya Aesthetic Clinic in building its brand image as a premium beauty clinic in Citra Raya, Tangerang. The growing demand for high-quality aesthetic services in suburban areas requires effective communication strategies to remain competitive. This research employs a qualitative approach using a case study method and a constructivist paradigm. Data were collected through in-depth interviews, direct observations, and documentation. The theoretical framework is based on Thomas L. Harris’s marketing public relations concept, which includes push, pull, and pass strategies. The findings reveal that Nitya Aesthetic Clinic integrates all three strategies: push through direct promotions such as events and exhibitions, pull through educational content, storytelling, and the use of digital media, and pass through collaborations with influencers and KOL (key opinion leaders) that reinforce its premium image. Internal factors such as consistent SOP-based services, staff training, and regular evaluations further strengthen the brand image. The synergy between external communication strategies and high-standard internal services effectively positions Nitya Aesthetic Clinic as a trusted and competitive premium beauty clinic within the rapidly growing aesthetic industry. Keywords: Marketing Public Relations, Brand Image
Pengaruh Durasi Penggunaan Media Sosial Instagram Terhadap Komunikasi Interpersonal Remaja Di SMK Az-Zahra Muhammad Ali Murtadho; Fajar Diah Astuti
Gudang Jurnal Multidisiplin Ilmu Vol. 4 No. 8 (2026): GJMI - Agustus
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v4i8.2174

Abstract

Perubahan komunikasi yang dipicu oleh media sosial tidak hanya terbatas pada kecepatan dan aksesibilitas, tetapi juga mencakup perubahan dalam bahasa, gaya komunikasi, dan norma sosial. Namun, di sisi lain, penggunaan media sosial yang intens juga dapat memengaruhi kemampuan komunikasi langsung, seperti kemampuan berbicara secara tatap muka atau memahami isyarat nonverbal, yang merupakan elemen penting dalam komunikasi tradisional. Hal ini menimbulkan kekhawatiran tentang potensi penurunan kualitas interaksi sosial secara langsung di kalangan remaja (Khairiah et al., 2025). Metode: Penelitian ini menggunakan desain penelitian kuantitatif dengan menggunakan metode cross-sectional. Tehnik pengambilan sampel menggunakan Tehnik Random Sampling dengan total sampel sebanyak 111 remaja. Penelitian ini menggunakan instrument penelitian berupa kueioner durasi penggunaaan media sosial dan komunikasi interpersonal. Hasil: Penelitian ini menunjukan mayorirtas durasi penggunaan media sosial instagram tinggi sebanyak 51 responden (46,%). Dan hasirl penenlitian mayorirtas mengalami pola komunikasi interpersonal berpengaruh sebanyak 64 responden (57.7%). Hasil uji Chi-square tets menunjukan nilai p-value 0,001 < α 0,005 serhirngga Ha dirterrirma dan Ho dirtolak yang artirnya ada pengaruh durasi penggunaan sosial media instagram terhadap perubahan komunikasi remaja di SMK Az Zahra Sepatan.
Co-Authors Achmad Yusuf Adrikni Bilutfikal Khofi Afdaliza Asriyani Sagiyanto Asriyani Sagiyanto ASRIYANI SAGIYANTO, ASRIYANI Bakiah, Horidatul Denni Denni Fitriani, Lisna Annisa Hani Yuniani Horidatul Bakiyah Marlina Rahmi Shinta P. Melinda Wijayanti Mike Indarsih Mike Indarsih Mike Indarsih Mike Indarsih, Mike Muhammad Ali Murtadho Muhammad Khorinur Muhammad Zulfikar Nabila Tri Rahmawati Nurmaya Azizah Nurpikhasari, Aldinna Panji Suratriadi Popi Nuranisa Puput Martanto Rawit Sartika Sartika, Rawit Savira Nabila Azzahra Setiyani, Kikih Shafira, Syari Siti Alpiah Siti Alpiah Umairoh, Faikoh Yasmine Dhea Shafira Yazmine Salsabilah Putri Indah Sari