Article Per Year (5 Year)
p-Index From 2021 - 2026
4.534
P-Index
This Author published in this journals
All Journal JURNAL PENDIDIKAN TAMBUSAI INTERACTION: Jurnal Pendidikan Bahasa Jurnal Pendidikan dan Kewirausahaan Akrab Juara : Jurnal Ilmu-ilmu Sosial Journal of Economics and Business Letters Jurnal Public Relations (J-PR) Jurnal Komunikasi dan Budaya Al-MIKRAJ: Jurnal studi Islam dan Humaniora Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal of Innovative and Creativity Jurnal Intelek Insan Cendikia
Fajar Diah Astuti
Universitas Bina Sarana Informatika
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
Strategi Rebranding Melalui Pemanfaatan Website Untuk Meningkatkan Citra PT Lumos Inisiatif Indonesia Nurmaya Azizah; Asriyani Sagiyanto; Fajar Diah Astuti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3899

Abstract

This study aims to analyze the rebranding strategy implemented by PT Lumos Inisiatif Indonesia through the utilization of the company’s official website, lumoshive.com, as an effort to enhance its corporate image. In the digital era, a website serves as one of the main representations of a company's identity, as well as a strategic communication channel to shape public perception. PT Lumos Inisiatif Indonesia redesigned the layout and content of its website as an initiative to project a more modern, professional, and relevant image for today’s audience. This research uses a descriptive qualitative approach with data collection techniques including interviews, observation, and documentation. The results show that changes in visual appearance, navigation structure, and content presentation on the new website are capable of delivering a more professional and innovative impression. The latest website presents branding elements such as color tones, logos, layout, and language style that are more consistent with the company's values and mission. This has a positive impact on the perception of external audiences, including partners and potential clients. However, challenges were also found, such as limited human resources for content management and the need for regular updates to keep the website relevant and engaging. In conclusion, utilizing the website as the primary medium in the rebranding strategy has proven to contribute to building a stronger image for PT Lumos Inisiatif Indonesia. Nevertheless, a more structured and responsive digital management strategy is still needed to achieve more optimal and sustainable results.
Citra Toxic Masculinity Pria dalam Film “Bolehkah Sekali Saja Kumenangis” Shafira, Syari; Sagiyanto, Asriyani; Astuti, Fajar Diah
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fenomena toxic masculinity dalam budaya patriarki Indonesia sering dinormalisasi melalui media film, seperti terlihat pada 401.975 kasus kekerasan perempuan tahun 2023. Penelitian ini bertujuan menganalisis makna denotasi, konotasi, dan mitos representasi toxic masculinity pria dalam film Bolehkah Sekali Saja Kumenangis (2024) menggunakan semiotika Roland Barthes. Jenis kualitatif deskriptif dengan populasi 54 adegan (durasi 1:42 jam), sampel 8 adegan purposive. Instrumen peneliti, analisis Miles-Huberman (reduksi, penyajian, kesimpulan) triangulasi literatur. Hasil temukan lima pola: dominasi verbal, represi emosi, kekerasan fisik, kontrol mobilitas perempuan, normalisasi agresi patriarkal. Kesimpulan: Film kritisi konstruksi sosial destruktif ini via mitos Barthes, sarankan literasi media setara gender.
Co-Authors Achmad Yusuf Adrikni Bilutfikal Khofi Asriyani Sagiyanto Asriyani Sagiyanto ASRIYANI SAGIYANTO, ASRIYANI Bakiah, Horidatul Denni Denni Fitriani, Lisna Annisa Hani Yuniani Horidatul Bakiyah Marlina Rahmi Shinta P. Melinda Wijayanti Mike Indarsih Mike Indarsih Mike Indarsih Mike Indarsih, Mike Muhammad Khorinur Muhammad Zulfikar Nabila Tri Rahmawati Nurmaya Azizah Nurpikhasari, Aldinna Panji Suratriadi Popi Nuranisa Rawit Sartika Sartika, Rawit Savira Nabila Azzahra Setiyani, Kikih Shafira, Syari Siti Alpiah Umairoh, Faikoh Yasmine Dhea Shafira Yazmine Salsabilah Putri Indah Sari