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All Journal JURNAL PENDIDIKAN TAMBUSAI INTERACTION: Jurnal Pendidikan Bahasa Jurnal Pendidikan dan Kewirausahaan Akrab Juara : Jurnal Ilmu-ilmu Sosial Journal of Economics and Business Letters Jurnal Public Relations (J-PR) Jurnal Komunikasi dan Budaya Al-MIKRAJ: Jurnal studi Islam dan Humaniora Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal of Innovative and Creativity Jurnal Intelek Insan Cendikia
Fajar Diah Astuti
Universitas Bina Sarana Informatika
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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The Strategy of Ziswaf Ctarsa Institution in Increasing Public Trust through Social Media Hani Yuniani; Mike Indarsih; Fajar Diah Astuti; Horidatul Bakiyah; Muhammad Zulfikar
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4913

Abstract

Public trust is an essential aspect of a non-profit organization like ZISWAF CTARSA. The existence of public trust will increase the amount of public fundraising in the form of zakat, infaq, endowments and sadaqah, which will then be distributed to those in need. Public trust allows the ZISWAF CTARSA institution to carry out its business objectives smoothly. The purpose of this research is to find out the strategy of the ZISWAF CTARSA Institute in increasing public trust and to find out how optimal the content of the ZISWAF CTARSA Institute is in building public trust. The method used is a qualitative method. Sources of data in the form of primary data, namely interviews and observations. And secondary data sources in the form of documentation studies. Data analysis used qualitative techniques, which included inductive, deductive and comparative analysis. The results of the study show that the communication strategies implemented include: a) A team that is specifically responsible for social media management, b) Consistency of communication styles on social media, c) Interesting and trend-following content, d) Digitalization of zakat, e) Open communication with the public through social media and f) Development of artificial intelligence to analyze zakat management and the impact of implementing the program. Then, the primary strategy for creating public trust is by sharing content that contains sharing of success stories and testimonials from beneficiaries. However, this strategy could be more effective. The image of the ZISWAF CTARSA institution is a wish image. The ZISWAF CTARSA Institute runs a business by applying CSR principles, which are its identity and image as a company that aims to be able to help people experiencing poverty and prosper the community equally.
STRATEGI KOMUNIKASI BIMBA AIUEO UNIT GAMBAS DALAM UPAYA MENSOSIALISASIKAN PENTINGNYA MENUMBUHKAN MINAT BACA DAN BELAJAR ANAK SEJAK USIA DINI Horidatul Bakiyah; Mike Indarsih; Hani Yuniani; Fajar Diah Astuti
Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v2i2.1011

Abstract

Kurangnya minat baca dan belajar pada anak Indonesia berdampak pada menurunnya daya nalar dan kritis pada anak, Pentas baca BIMBA AIUEO sendiri adalah suatu kegiatan khusus dalam Hubungan Masyarakat yaitu program wajib satu tahun sekali yang harus dilaksanakan disetiap unit BIMBA AIUEO masing-masing dan salah satunya unit BIMBA AIUEO Gambas yang mengadakan acara pentas baca yang bertujuan menjalankan Misi BIMBA AIUEO yaitu mensosialisasikan pentingnya menumbuhkan minat baca dan belajar anak sejak usia dini serta dapat meningkatkan kreativitas anak dan menumbuhkan keberanian anak untuk tampil ditempat umum. Metode penelitian yang digunakan oleh penulis adalah melalui metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, studi pustaka dan dokumentasi. Penelitian ini menyimpulkan bahwa pentingnya menumbuhkan minat baca dan belajar pada anak harus ditumbuhkan sejak usia dini karena di usia dini adalah masa golden age dan critical period, tumbuhnya minat baca dan belajar pada anak akan berdampak sampai mereka dewasa dan dapat berkontribusi dalam kemajuan Negara Indonesia. Kata Kunci: Strategi Komunikasi, Sosialisasi, Special Event
STRATEGI KOMUNIKASI PUBLIC RELATIONS PT CAKRA MAHKOTA DALAM CUSTOMER RELATIONS Horidatul Bakiyah; Mike Indarsih; Hani Yuniani; Fajar Diah Astuti
Jurnal Komunikasi dan Budaya Vol 3 No 1 (2022): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v3i1.1352

Abstract

PT Cakra Mahkota is one of the companies engaged in Media Communication Services Outside Griya which was founded in 2004 in Jakarta. PT Cakra Mahkota was born in the midst of rapid growth and is developing in the Outside Griya Media industry or better known as Out Of Home Adv (OOH) in Indonesia. With experience in the field of Adv. Print Media more than 10 years. Cakra Mahkota Company provides GRIYA OUTDOOR COMMUNICATION MEDIA SOLUTIONS for industries or companies that will communicate brands, information about products offered according to the target, tailored to the needs of customers in the Dejabodetabek region of Indonesia. PT Cakra Mahkota is a company engaged in services and products. Where the role of PR is hired to build, develop and establish good relations between Customer Relations. The approved product is Bilboard or a service called advertising. While services help customers in receiving advertisements that PT Cakra Mahkota conveyed, a company must establish a harmonious relationship with its customers and company relations. Keywords: Public Relations, PR Strategy. External Public
Strategi Bertahan Hidup Manusia Silver Di Era Pandemi Covid 19 Sartika, Rawit; Suratriadi, Panji; Astuti, Fajar Diah
Jurnal Public Relations (J-PR) Vol. 3 No. 2 (2022): Oktober 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v3i2.1722

Abstract

The Silver Man phenomenon is now rife in society. Not only as an artistic activity, but during the Covid 19 pandemic, the Silver Man phenomenon became an activity among the people who used it as a livelihood. They perform pantomime actions at red lights to entertain motorists and then collect rupiah for rupiah. Based on the results of interviews conducted with silver people in the Cikokol area, Tangerang, being a living human is a survival strategy in the Covid 19 pandemic era because some of them have been affected by layoffs. The results of the interviews stated that survival strategies were carried out when the economy was squeezed and what could be done was to try to fulfill primary needs.
Construction of the Meaning of the Self-Concept of Broken Home Children Yuniani, Hani; Indarsih, Mike; Astuti, Fajar Diah; Bakiyah, Horidatul; Setiyani, Kikih
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6155

Abstract

One of the basic foundations for someone to choose and decide what to do is the construction of individual thinking. Time and the environment to which individuals adapt form structure. Additionally, each person has their own conception of how a marriage will affect them individually and their family formation. Marriage and family formation are socially seen as mandatory activities because it is assumed that everyone will experience it and must marry or start a family. This is a unique concern for children growing up in broken homes regarding the development of their marriage and family arrangements. Children who come from broken homes have fears and stress about marriage and family development. As normal young people from broken homes have done primary exploration and have worries about going to marriage and framing family after that, they feel injury and fear about how to run a big family. Researchers use phenomenological and purposive techniques in qualitative research. Considering that the examination that has been completed found that young people who live in broken families are afraid of getting married and starting a family, they imagine that they do not yet dare to step into marriage. Even though there are some young people who already have partners, they still need to be more open about moving up to a higher level of marriage. Additionally, the study found that children in homes with broken families believe that getting married or starting a family is a complex process that requires much planning and thought.
Roland Barthes' Semiotic Analysis in the Film “Noktah Merah Perkawinan” Indarsih, Mike; Yuniani, Hani; Astuti, Fajar Diah; Bakiah, Horidatul; Nurpikhasari, Aldinna
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i2.7087

Abstract

Communication is an activity that is carried out daily, either with people close to us or even with strangers we have just met. Communication seems simple but has various meanings because with communication someone can express their feelings. Assertive communication is the ability to express desires, feelings and thoughts to others while maintaining and respecting the rights and feelings of others. This study aims to interpret the value of assertive communication contained in the film Noktah Merah Perkawinan using Roland Barthes' semiotic approach. The research method used is qualitative descriptive research with a semiotic theory approach. The results of the study using Roland Barthes' semiotic approach can be seen from the connotation, denotation and myth contained in the film Noktah Merah Perkawinan. The results of the interpretation by denotation, connotation and myth show that communication between couples is very much needed. Each partner needs to express their desires, feelings and what is on their minds. The inability to communicate with a partner can cause various problems in the household. The disharmony of a marriage occurs because both parties are unable to communicate well, so that many misunderstandings occur.
PENERAPAN COMPANY PROFILE PT. GRIYA IDOLA INDUSTRIAL REAL ESTATE DALAM CUSTOMER RELATIONS Horidatul Bakiyah; Fajar Diah Astuti; Hani Yuniani; Mike Indarsih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 8 No. 1 (2023): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i1.2023

Abstract

Penerapan adalah kegiatan yang dilakukan untuk memenuhi kebutuhan penggunanya dan dapatberjalan dengan baik, yang berfungsi sebagai akibat dari adanya kebutuhan manusia dalam usahauntuk mempertahankan serta mengembangkan hidup dan kehidupannya di alam semesta ini,perancangan company profile menjadi penting di dalam sebuah perusahaan karena companyprofile itu sendiri yaitu gambaran umum mengenai diri suatu perusahaan yang hendakmelakukan serangkaian promosi terpadu melalui sebuah buku. Company Profile adalah tulisanpraktisi yang berisi gambaran umum perusahaan. Gambaran ini tidak sepenuhnya lengkap, detaildan mendalam. Perusahaan bisa memilih poin-poin apa saja yang ingin disampaikan secaraterbuka kepada publiknya. Company profile sebagai media komunikasi customer relations,karena customer relations adalah strategi dalam bisnis yang mengintegrasikan proses-proses danfungsi-fungsi internal dengan semua jaringan eksternal untuk menciptakan serta mewujudkannilai bagi para konsumen sasaran secara profitable. Customer Relations ditunjang dengan datapelanggan berkualitas tinggi dan difasilitasi teknologi informasi.
Pemanfaatan Akun Instagram @baznasindonesia sebagai Media untuk Mengedukasi Zakat Kepada Masyarakat Popi Nuranisa; Asriyani Sagiyanto; Fajar Diah Astuti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3358

Abstract

This study aims to examine the utilization of the official Instagram account @baznasindonesia as a digital platform for educating the public about zakat. In today’s era of rapid technological development, social media, particularly Instagram, has become an effective medium for disseminating information, raising awareness, and enhancing public participation in zakat. The research method employed is qualitative descriptive, with data collected through interviews, observations, and documentation. The findings reveal that BAZNAS leverages various Instagram features such as carousel feeds, reels, and Stories to present educational content that is engaging, easy to understand, and aligned with the communication style of younger generations. Furthermore, interaction with the public is strengthened through the comments section and Direct Messages (DM), enabling responsive two-way communication. Challenges encountered include ensuring information accuracy, addressing negative comments, and adapting content to the fast-changing digital trends. Nevertheless, BAZNAS seeks to innovate by collaborating with influencers, public figures, and partner institutions to expand the reach of zakat education. This study concludes that the @baznasindonesia Instagram account has proven effective in enhancing zakat literacy, building public trust, and reinforcing the institution’s image as the official zakat management authority in Indonesia. The findings are expected to contribute to the development of digital communication strategies in Islamic philanthropy and da’wah, as well as provide a useful reference for future research exploring other social media platforms with different methodological approaches.
STRATEGI CUSTOMER RELATION MANAGEMENT PADA PRAMUGOLF SEBAGAI UPAYA MENINGKATKAN LOYALITAS PELANGGAN PT PONDOK INDAH PADANG GOLF TBK Adrikni Bilutfikal Khofi; Asriyani Sagiyanto; Fajar Diah Astuti
Jurnal Intelek Insan Cendikia Vol. 2 No. 10 (2025): OKTOBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini merumuskan dua masalah, yaitu: (1) strategi customer relationship management pramugolf dalam meningkatkan loyalitas pelanggan dan (2) kendala yang dihadapi dalam penerapannya di PT Pondok Indah Padang Golf Tbk. Sejalan dengan itu, tujuan penelitian adalah mengetahui strategi yang diterapkan serta kendala yang muncul dalam upaya meningkatkan loyalitas pelanggan. penelitian untuk mengumpulkan, mengolah, menganalisis data secara sistematis agar tujuan penelitian dapat tercapai dan efektif dan efisien. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Pendekatan deskriftif kualitatif bertujuan untuk memahami dan menggambarkan secara mendalam suatu peristiwa atau fenomena bedasarkaan pengalaman individu atau kelompok. Peneliti menggali informasi melalui cerita atau narasi yang disampaikan oleh subjek penelitian secara kronologis dan deskriftif.Penelitian bertujuan untuk mengetahui bagaimana strategi Customer Relation Management (CRM) pada PT Pondok Indah Padang Golf Tbk, serta mengidentifikasi kendala maupun hambatan yang dihadapi dalam strategi tersebut. Pertama, pada aspek manusia (people), Kedua, pada aspek proses (process) pelayanan yang sistematis dan informatif menjadi perhatian utama, Ketiga, pada aspek teknologi (technology) PT Pondok Indah Padang Golf Tbk telah memanfaatkan teknologi pendukungSecara keseluruhan, penerapan strategi Customer Relationship Management (CRM) di PT Pondok Indah Padang Golf Tbk yang berfokus pada aspek people, process, dan technology telah memberikan kontribusi penting dalam membangun kepuasan dan loyalitas pelanggan
REPRESENTASI GENERASI SANDWICH DALAM FILM HOME SWEET LOAN: ANALISIS SEMIOTIKA ROLAND BARTHES Muhammad Khorinur; Asriyani Sagiyanto; Fajar Diah Astuti
Jurnal Intelek Insan Cendikia Vol. 2 No. 10 (2025): OKTOBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Generasi sandwich adalah kelompok yang menanggung beban ganda, yakni memenuhi kebutuhan keluarga inti sekaligus mendukung orang tua, sehingga memunculkan tekanan ekonomi, sosial, dan psikologis. Penelitian ini bertujuan menganalisis representasi generasi sandwich dalam film Home Sweet Loan menggunakan semiotika Roland Barthes dengan tiga tahapan makna: denotasi, konotasi, dan mitos. Penelitian dilakukan secara kualitatif deskriptif melalui observasi film, wawancara informan, dan studi pustaka, dengan validitas diuji melalui triangulasi. Hasil menunjukkan simbol rumah dimaknai sebagai status sosial, utang/KPR sebagai beban finansial, pekerjaan sebagai impian yang terhambat, pinjaman sosial sebagai tekanan, serta keluarga sebagai simbol pengorbanan. Dialog tokoh memperkuat mitos budaya bahwa anak berbakti harus rela berkorban demi keluarga. Penelitian ini menyimpulkan bahwa film Home Sweet Loan merefleksikan realitas generasi sandwich di masyarakat urban Indonesia
Co-Authors Achmad Yusuf Adrikni Bilutfikal Khofi Asriyani Sagiyanto Asriyani Sagiyanto ASRIYANI SAGIYANTO, ASRIYANI Bakiah, Horidatul Denni Denni Fitriani, Lisna Annisa Hani Yuniani Horidatul Bakiyah Marlina Rahmi Shinta P. Melinda Wijayanti Mike Indarsih Mike Indarsih Mike Indarsih Mike Indarsih, Mike Muhammad Khorinur Muhammad Zulfikar Nabila Tri Rahmawati Nurmaya Azizah Nurpikhasari, Aldinna Panji Suratriadi Popi Nuranisa Rawit Sartika Sartika, Rawit Savira Nabila Azzahra Setiyani, Kikih Shafira, Syari Siti Alpiah Umairoh, Faikoh Yasmine Dhea Shafira Yazmine Salsabilah Putri Indah Sari