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All Journal INTERACTION: Jurnal Pendidikan Bahasa Jurnal Pendidikan dan Kewirausahaan Akrab Juara : Jurnal Ilmu-ilmu Sosial Journal of Economics and Business Letters Jurnal Public Relations (J-PR) Jurnal Komunikasi dan Budaya Al-MIKRAJ: Jurnal studi Islam dan Humaniora Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal of Innovative and Creativity Jurnal Intelek Insan Cendikia
Fajar Diah Astuti
Universitas Bina Sarana Informatika
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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The Strategy of Ziswaf Ctarsa Institution in Increasing Public Trust through Social Media Hani Yuniani; Mike Indarsih; Fajar Diah Astuti; Horidatul Bakiyah; Muhammad Zulfikar
INTERACTION: Jurnal Pendidikan Bahasa Vol 10 No 2 (2023): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v10i2.4913

Abstract

Public trust is an essential aspect of a non-profit organization like ZISWAF CTARSA. The existence of public trust will increase the amount of public fundraising in the form of zakat, infaq, endowments and sadaqah, which will then be distributed to those in need. Public trust allows the ZISWAF CTARSA institution to carry out its business objectives smoothly. The purpose of this research is to find out the strategy of the ZISWAF CTARSA Institute in increasing public trust and to find out how optimal the content of the ZISWAF CTARSA Institute is in building public trust. The method used is a qualitative method. Sources of data in the form of primary data, namely interviews and observations. And secondary data sources in the form of documentation studies. Data analysis used qualitative techniques, which included inductive, deductive and comparative analysis. The results of the study show that the communication strategies implemented include: a) A team that is specifically responsible for social media management, b) Consistency of communication styles on social media, c) Interesting and trend-following content, d) Digitalization of zakat, e) Open communication with the public through social media and f) Development of artificial intelligence to analyze zakat management and the impact of implementing the program. Then, the primary strategy for creating public trust is by sharing content that contains sharing of success stories and testimonials from beneficiaries. However, this strategy could be more effective. The image of the ZISWAF CTARSA institution is a wish image. The ZISWAF CTARSA Institute runs a business by applying CSR principles, which are its identity and image as a company that aims to be able to help people experiencing poverty and prosper the community equally.
STRATEGI KOMUNIKASI BIMBA AIUEO UNIT GAMBAS DALAM UPAYA MENSOSIALISASIKAN PENTINGNYA MENUMBUHKAN MINAT BACA DAN BELAJAR ANAK SEJAK USIA DINI Horidatul Bakiyah; Mike Indarsih; Hani Yuniani; Fajar Diah Astuti
Jurnal Komunikasi dan Budaya Vol 2 No 2 (2021): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v2i2.1011

Abstract

Kurangnya minat baca dan belajar pada anak Indonesia berdampak pada menurunnya daya nalar dan kritis pada anak, Pentas baca BIMBA AIUEO sendiri adalah suatu kegiatan khusus dalam Hubungan Masyarakat yaitu program wajib satu tahun sekali yang harus dilaksanakan disetiap unit BIMBA AIUEO masing-masing dan salah satunya unit BIMBA AIUEO Gambas yang mengadakan acara pentas baca yang bertujuan menjalankan Misi BIMBA AIUEO yaitu mensosialisasikan pentingnya menumbuhkan minat baca dan belajar anak sejak usia dini serta dapat meningkatkan kreativitas anak dan menumbuhkan keberanian anak untuk tampil ditempat umum. Metode penelitian yang digunakan oleh penulis adalah melalui metode deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, studi pustaka dan dokumentasi. Penelitian ini menyimpulkan bahwa pentingnya menumbuhkan minat baca dan belajar pada anak harus ditumbuhkan sejak usia dini karena di usia dini adalah masa golden age dan critical period, tumbuhnya minat baca dan belajar pada anak akan berdampak sampai mereka dewasa dan dapat berkontribusi dalam kemajuan Negara Indonesia. Kata Kunci: Strategi Komunikasi, Sosialisasi, Special Event
STRATEGI KOMUNIKASI PUBLIC RELATIONS PT CAKRA MAHKOTA DALAM CUSTOMER RELATIONS Horidatul Bakiyah; Mike Indarsih; Hani Yuniani; Fajar Diah Astuti
Jurnal Komunikasi dan Budaya Vol 3 No 1 (2022): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v3i1.1352

Abstract

PT Cakra Mahkota is one of the companies engaged in Media Communication Services Outside Griya which was founded in 2004 in Jakarta. PT Cakra Mahkota was born in the midst of rapid growth and is developing in the Outside Griya Media industry or better known as Out Of Home Adv (OOH) in Indonesia. With experience in the field of Adv. Print Media more than 10 years. Cakra Mahkota Company provides GRIYA OUTDOOR COMMUNICATION MEDIA SOLUTIONS for industries or companies that will communicate brands, information about products offered according to the target, tailored to the needs of customers in the Dejabodetabek region of Indonesia. PT Cakra Mahkota is a company engaged in services and products. Where the role of PR is hired to build, develop and establish good relations between Customer Relations. The approved product is Bilboard or a service called advertising. While services help customers in receiving advertisements that PT Cakra Mahkota conveyed, a company must establish a harmonious relationship with its customers and company relations. Keywords: Public Relations, PR Strategy. External Public
PENERAPAN COMPANY PROFILE PT. GRIYA IDOLA INDUSTRIAL REAL ESTATE DALAM CUSTOMER RELATIONS Horidatul Bakiyah; Fajar Diah Astuti; Hani Yuniani; Mike Indarsih
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 8 No. 1 (2023): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i1.2023

Abstract

Penerapan adalah kegiatan yang dilakukan untuk memenuhi kebutuhan penggunanya dan dapatberjalan dengan baik, yang berfungsi sebagai akibat dari adanya kebutuhan manusia dalam usahauntuk mempertahankan serta mengembangkan hidup dan kehidupannya di alam semesta ini,perancangan company profile menjadi penting di dalam sebuah perusahaan karena companyprofile itu sendiri yaitu gambaran umum mengenai diri suatu perusahaan yang hendakmelakukan serangkaian promosi terpadu melalui sebuah buku. Company Profile adalah tulisanpraktisi yang berisi gambaran umum perusahaan. Gambaran ini tidak sepenuhnya lengkap, detaildan mendalam. Perusahaan bisa memilih poin-poin apa saja yang ingin disampaikan secaraterbuka kepada publiknya. Company profile sebagai media komunikasi customer relations,karena customer relations adalah strategi dalam bisnis yang mengintegrasikan proses-proses danfungsi-fungsi internal dengan semua jaringan eksternal untuk menciptakan serta mewujudkannilai bagi para konsumen sasaran secara profitable. Customer Relations ditunjang dengan datapelanggan berkualitas tinggi dan difasilitasi teknologi informasi.
Pemanfaatan Akun Instagram @baznasindonesia sebagai Media untuk Mengedukasi Zakat Kepada Masyarakat Popi Nuranisa; Asriyani Sagiyanto; Fajar Diah Astuti
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3358

Abstract

This study aims to examine the utilization of the official Instagram account @baznasindonesia as a digital platform for educating the public about zakat. In today’s era of rapid technological development, social media, particularly Instagram, has become an effective medium for disseminating information, raising awareness, and enhancing public participation in zakat. The research method employed is qualitative descriptive, with data collected through interviews, observations, and documentation. The findings reveal that BAZNAS leverages various Instagram features such as carousel feeds, reels, and Stories to present educational content that is engaging, easy to understand, and aligned with the communication style of younger generations. Furthermore, interaction with the public is strengthened through the comments section and Direct Messages (DM), enabling responsive two-way communication. Challenges encountered include ensuring information accuracy, addressing negative comments, and adapting content to the fast-changing digital trends. Nevertheless, BAZNAS seeks to innovate by collaborating with influencers, public figures, and partner institutions to expand the reach of zakat education. This study concludes that the @baznasindonesia Instagram account has proven effective in enhancing zakat literacy, building public trust, and reinforcing the institution’s image as the official zakat management authority in Indonesia. The findings are expected to contribute to the development of digital communication strategies in Islamic philanthropy and da’wah, as well as provide a useful reference for future research exploring other social media platforms with different methodological approaches.
STRATEGI CUSTOMER RELATION MANAGEMENT PADA PRAMUGOLF SEBAGAI UPAYA MENINGKATKAN LOYALITAS PELANGGAN PT PONDOK INDAH PADANG GOLF TBK Adrikni Bilutfikal Khofi; Asriyani Sagiyanto; Fajar Diah Astuti
Jurnal Intelek Insan Cendikia Vol. 2 No. 10 (2025): OKTOBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini merumuskan dua masalah, yaitu: (1) strategi customer relationship management pramugolf dalam meningkatkan loyalitas pelanggan dan (2) kendala yang dihadapi dalam penerapannya di PT Pondok Indah Padang Golf Tbk. Sejalan dengan itu, tujuan penelitian adalah mengetahui strategi yang diterapkan serta kendala yang muncul dalam upaya meningkatkan loyalitas pelanggan. penelitian untuk mengumpulkan, mengolah, menganalisis data secara sistematis agar tujuan penelitian dapat tercapai dan efektif dan efisien. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Pendekatan deskriftif kualitatif bertujuan untuk memahami dan menggambarkan secara mendalam suatu peristiwa atau fenomena bedasarkaan pengalaman individu atau kelompok. Peneliti menggali informasi melalui cerita atau narasi yang disampaikan oleh subjek penelitian secara kronologis dan deskriftif.Penelitian bertujuan untuk mengetahui bagaimana strategi Customer Relation Management (CRM) pada PT Pondok Indah Padang Golf Tbk, serta mengidentifikasi kendala maupun hambatan yang dihadapi dalam strategi tersebut. Pertama, pada aspek manusia (people), Kedua, pada aspek proses (process) pelayanan yang sistematis dan informatif menjadi perhatian utama, Ketiga, pada aspek teknologi (technology) PT Pondok Indah Padang Golf Tbk telah memanfaatkan teknologi pendukungSecara keseluruhan, penerapan strategi Customer Relationship Management (CRM) di PT Pondok Indah Padang Golf Tbk yang berfokus pada aspek people, process, dan technology telah memberikan kontribusi penting dalam membangun kepuasan dan loyalitas pelanggan
REPRESENTASI GENERASI SANDWICH DALAM FILM HOME SWEET LOAN: ANALISIS SEMIOTIKA ROLAND BARTHES Muhammad Khorinur; Asriyani Sagiyanto; Fajar Diah Astuti
Jurnal Intelek Insan Cendikia Vol. 2 No. 10 (2025): OKTOBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Generasi sandwich adalah kelompok yang menanggung beban ganda, yakni memenuhi kebutuhan keluarga inti sekaligus mendukung orang tua, sehingga memunculkan tekanan ekonomi, sosial, dan psikologis. Penelitian ini bertujuan menganalisis representasi generasi sandwich dalam film Home Sweet Loan menggunakan semiotika Roland Barthes dengan tiga tahapan makna: denotasi, konotasi, dan mitos. Penelitian dilakukan secara kualitatif deskriptif melalui observasi film, wawancara informan, dan studi pustaka, dengan validitas diuji melalui triangulasi. Hasil menunjukkan simbol rumah dimaknai sebagai status sosial, utang/KPR sebagai beban finansial, pekerjaan sebagai impian yang terhambat, pinjaman sosial sebagai tekanan, serta keluarga sebagai simbol pengorbanan. Dialog tokoh memperkuat mitos budaya bahwa anak berbakti harus rela berkorban demi keluarga. Penelitian ini menyimpulkan bahwa film Home Sweet Loan merefleksikan realitas generasi sandwich di masyarakat urban Indonesia
REPRESENTASI KEPEMIMPINAN PEREMPUAN DALAM FIM MOANA 2 (Analisis Semiotika Roland Barthes) Denni Denni; Asriyani Sagiyanto; Fajar Diah Astuti
Jurnal Intelek Insan Cendikia Vol. 2 No. 10 (2025): OKTOBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini membahas representasi kepemimpinan perempuan dalam film Moana 2 dengan menggunakan analisis semiotika Roland Barthes. Latar belakang penelitian berangkat dari perubahan paradigma representasi perempuan dalam film animasi Disney yang kini menonjolkan sosok pemimpin yang mandiri, empatik, dan transformatif. Tujuan penelitian ini adalah untuk mengidentifikasi dan menafsirkan tanda-tanda visual serta naratif dalam film yang merepresentasikan makna kepemimpinan perempuan melalui tiga tahapan makna Barthes: denotasi, konotasi, dan mitos. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi dan dokumentasi terhadap tujuh adegan kunci dalam film. Hasil penelitian menunjukkan bahwa Moana 2 membangun mitos baru tentang kepemimpinan perempuan yang tidak lagi bergantung pada kekuasaan patriarkal, melainkan berakar pada empati, kolaborasi, kecerdikan, dan legitimasi spiritual. Moana digambarkan sebagai pemimpin yang mengedepankan kerja sama, keberanian mengambil keputusan, serta kemampuan strategis dalam menyatukan masyarakat. Film ini sekaligus menjadi kontra-narasi terhadap mitos kepemimpinan maskulin, memperkuat gagasan bahwa kekuatan sejati pemimpin perempuan terletak pada kecerdasan, empati, dan keberanian moral  
Representasi Penegakan Hukum Terhadap Kasus Pelecehan Seksual Dalam Film “Officer Black Belt” Yazmine Salsabilah Putri Indah Sari; Asriyani Sagiyanto; Fajar Diah Astuti
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8267

Abstract

This study focuses on the representation of law enforcement in sexual harassment cases as depicted in the film Officer Black Belt. The film is noteworthy as it addresses a relevant social issue, namely the monitoring of former sex offenders in South Korea. This research applies a descriptive qualitative method with Charles Sanders Peirce’s semiotic analysis, which emphasizes three main components: Sign, Object, and Interpretant. Data were collected through in-depth observation of the film. The findings reveal that Officer Black Belt represents law enforcement through visual symbols, the role of legal authorities, and the narrative of monitoring sexual offenders. The representation highlights the use of electronic ankle bracelets as a monitoring tool, while also exposing their limitations. Furthermore, the film potrays the human side of victims and the challenges faced by officers in maintaining public safety. Therefore, this study concludes that film serves not only as entertainment but also as a medium of social critique that can raise public awareness of sexual harassment issue and the urgency of more effective law enforcement.
IMPLEMENTATION OF PT MEDIA MADANI ULTIMA'S COMPANY PROFILE AS AN INFORMATION MEDIA FOR THE EXTERNAL PUBLIC Horidatul Bakiyah; Siti Alpiah; Achmad Yusuf; Fajar Diah Astuti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

In today's digital era, the rapid advancement of communication and information technology compels business actors to stay ahead in order to remain relevant and competitive. This study employs a descriptive qualitative method, combining interviews, observations, and documentation to gather data. The implementation of a company profile serves as a strategic tool to communicate the existence and operational dynamics of PT. Media Madani Ultima to the external public. Through this initiative, the company aims to enhance public awareness and foster greater trust among the wider community. The author hopes that the company profile will effectively convey essential information about the company’s work systems and services offered to external stakeholders. Upholding professionalism, loyalty, and integrity, PT. Media Madani Ultima is committed to becoming a trusted source of information for the public, contributing to national development and the advancement of the company.
Co-Authors Achmad Yusuf Adrikni Bilutfikal Khofi Asriyani Sagiyanto Asriyani Sagiyanto Denni Denni Fitriani, Lisna Annisa Hani Yuniani Hani Yuniani Horidatul Bakiyah Horidatul Bakiyah Marlina Rahmi Shinta P. Melinda Wijayanti Mike Indarsih Mike Indarsih Mike Indarsih Mike Indarsih, Mike Muhammad Khorinur Muhammad Zulfikar Nabila Tri Rahmawati Nurmaya Azizah Panji Suratriadi Popi Nuranisa Rawit Sartika Savira Nabila Azzahra Siti Alpiah Umairoh, Faikoh Yasmine Dhea Shafira Yazmine Salsabilah Putri Indah Sari