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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Inovasi Bisnis (Inovbiz) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION International Journal of Applied Business Research Jurnal Riset Bisnis dan Investasi EDUMATIC: Jurnal Pendidikan Informatika Revitalisasi : Jurnal Ilmu Manajemen Jurnal ABDINUS : Jurnal Pengabdian Nusantara EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Target : Jurnal Manajemen Bisnis Journal of Tourism Sustainability Jurnal Difusi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Archive: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Manajerial (Managerial Accounting Journal) Jurnal Pengabdian Masyarakat Bestari (JPMB) Industrial Research Workshop and National Seminar Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) GEMBIRA (Pengabdian Kepada Masyarakat) JABI: Jurnal Abdimas Bhakti Indonesia
Sarah, Ira Siti
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Kualitas Informasi Dalam Ulasan Online dan Kualitas Situs Web Terhadap Kepercayaan Konsumen Pada Situs Web Perjalanan Wisata (Studi Pada Traveloka) Maya Rismayanti; Ira Siti Sarah
Jurnal Riset Bisnis dan Investasi Vol 7 No 1 (2021): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v7i1.2568

Abstract

Travel websites are the choice of tourists to plan trips efficiently. One of the most popular travel and tour websites in Indonesia is Traveloka.com. Many obstacles and problems occur in an online business especially in terms of online consumer trust, Traveloka.com is no exception. This study aims to assess the information quality of reviews on the website, the quality of the website, customers' trust in the website, and finally the effect of information quality and website quality on online trust. This research uses a quantitative approach. The research questionnaire was distributed to 272 Traveloka.com consumers. The results found that the quality of information, website quality, and online trust of Traveloka.com consumers are at a good level. Moreover, there is a simultaneous and partial influence of the information quality in online reviews and the website quality on the customers' online trust of the Traveloka.com website by contributing a value of 29.6%.
Adopsi Informasi Produk Skincare dan Kosmetik di YouTube: Peran Pengaruh Informasional Pada Ulasan Katarina Rosyantika Sinaga; Ira Siti Sarah
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1510

Abstract

Consumers are being more digital-natives. More consumers are using online reviews made by others to find out information before deciding to buy a product, especially for skincare and cosmetic products. However, there is little to none study focuses on the information adoption of skincare and cosmetic consumers. This study aims to test the role of the informational influence of skincare and cosmetic product reviews on information adoption on YouTube. The purposive sampling was used in the sampling collection technique. An online questionnaire was distributed to 385 respondents who have watched skincare or cosmetic product reviews on YouTube. This research finds that the adoption of information on YouTube was significantly affected by the informational influence of product reviews by 23.1%.
Peremajaan Merek Melalui Redesign Logo Usaha & Kemasan Wajit Cililin Tintin Suhaeni; Ivon Sandya Sari Putri; Ira Siti Sarah; Abdul Malik Sayuti; Maya Setiawardani; Sri Raharso; Harmon Chaniago
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 3 No 2 (2021): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas polibatam.v3i2.3443

Abstract

Intense competition, uncertain market conditions, and social and lifestyle factors are often the reasons why a brand must always keep up with the times, either by changing some aspects of the brand partially or totally. Brands that experience stagnation or even losses have to be decided whether to be dismissed or retained. If the choice is maintained, then brand rejuvenation can be an alternative. Brand rejuvenation is an attempt to bring a brand that can’t make money into money-making with new positioning. Our partners, Wajit Cililin craftsman, have started their business decades ago. Since the business was founded, not many changes and innovations have been made in terms of supply so that partners are currently experiencing a phase of stagnation in their business. For this reason, the team offers a solution, namely a brand rejuvenation assistance program. The output of this program, in addition to the report, is also in the form of a scientific article, a scientific poster, and registration of intellectual property rights in the form of partners’ brands. Specifically, this program will produce logo and packaging designs for partners, to the point that the packaging is ready to use according to the design plan. The program consisted of a series of activities begins with a pre-survey to see the latest conditions of partners, personal interviews with potential partners to raise priority needs for which solutions will be made, literature studies to enrich to theoretical foundations of packaging design, surveys to get the preference of consumers, packaging design, packaging production process and evaluation of consumer perceptions of the logo and packaging that has been made.
Analisis Keputusan Pembelian BTS Meal: Tinjauan Pemilihan Produk, Merek, Penyalur, Kuantitas Pembelian, Waktu Pembelian, dan Metode Pembayaran Mamun Sutisna; Ira Siti Sarah
Jurnal Riset Bisnis dan Investasi Vol 8 No 1 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i1.3707

Abstract

On May 26, 2021, fans of the idol group BTS were surprised by McDonald's which innovated by collaborating with the famous South Korean boy band by launching the "BTS Meal" product. The euphoria of the presence of the BTS Meal was quite horrendous and led to the closing of McDonald's outlets in several places. This study aims to analyze the purchasing decisions of BTS Meal in Bandung. The study used quantitative methods with a total sample of 200 people taken using the purposive method. The data were analyzed using descriptive analysis, regression analysis and T test. The results showed that respondents gave high ratings on several aspects of BTS Meal products such as product selection, brand, and distributor. Furthermore, product selection, brand, dealer, purchase quantity, time of purchase, and payment method also have a significant positive effect on purchasing BTS Meal in Bandung City.
PENDAMPINGAN WIRAUSAHA: SOLUSI KEGAGALAN WIRAUSAHA PEMULA Ira Siti Sarah; Ivon Sandya Sari Putri; Sholihati Amalia; Li Halilah; Sri Surjani Tjahjawati
Jurnal Difusi Vol 3 No 1 (2020): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.394 KB) | DOI: 10.35313/difusi.v3i1.1944

Abstract

Lulusan perguruan tinggi memiliki potensi yang besar untuk dipersiapkan menjadi wirausahawan yang unggul, yang tidak hanya akan memandirikan dirinya secara ekonomi kelak, tetapi juga turut mengembangkan potensi ekonomi daerah yang pada gilirannya menjadi akan berdampak positif bagi perekonomian negara. Untuk mampu membentuk lulusan perguruan tinggi yang memiliki jiwa dan keterampilan kewirausahaan, perguruan tinggi telah memfasilitasi pengembangan keterampilan kewirausahaan dengan berbagai program seperti Program Mahasiswa Wirausaha dan Kompetisi Bisnis Mahasiswa Indonesia. Pentingnya pengembangan kewirausahaan di perguruan tinggi, melatarbelakangi program pengabdian kepada masyarakat dalam bidang kewirausahaan ini yang dilaksanakan dengan tujuan untuk: (1) mengidentifikasi masalah penyelenggara program kewirausahaan, dan (2) mengidentidikasi masalah yang diha-dapi tenan kewirausahaan. Penghimpunan data dilakukan dengan menggunakan pendekatan kualitatif deskriptif, melalui obeservasi dan analisis kata-kata lisan dari obyek yang diamati. Hasil dari penelitian ini dapat membantu penyelenggara program kewirausahaan di perguruan tinggi dalam emnentukan strategi untuk mencapai keberhasilan tujuan programnya. Kata kunci: Kewirausahaan, mahasiswa wirausaha, program kewirausahaan
Pengaruh Investment Decison dan Corporate Social Responsibility Terhadap Nilai Perusahaan Yang dimoderasi Oleh Intellectual Capital Ira Siti Sarah; Rio Johan Putra
Jurnal Akuntansi Manajerial (Managerial Accounting Journal) Vol 6, No 2 (2021): Jurnal Akuntansi Manajerial
Publisher : Universitas 17 Agustus 1945 Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/jam.v6i2.5325

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Investment Decision dan Corporate Social Responsibility terhadap Nilai Perusahaan yang dimoderasi oleh Intellectual Capital. Penelitian ini memproksikan Investment Decision dengan rumus Price Earning Ratio (PER), Corporate Social Responsibility dengan Indeks Global Reporting Initiative (GRI), Nilai perusahaan diproksikan dengan rumus Tobin’s Q dan Intellectual Capital diproksikan dengan rumus VAIC™. Penelitian ini menggunakan data sekunder yang menggunakan pengumpulan data dokumentasi dan studi Pustaka pada situs Bursa Efek Indonesia (www.idx.co.id) berupa annual report. Populasi yang digunakan dalam penelitian ini adalah perusahaan manufaktur sektor industri barang konsumsi periode 2015-2020. Penelitian ini menggunakan analisis teknik purposive sampling. Penelitian ini menggunakan analisis regresi linier dengan software STATA. Hasil penelitian menyimpulkan investment decision tidak memiliki pengaruh  signifikan terhadap nilai perusahaan, corporate social responsibility memiliki pengaruh  positif signifikan terhadap nilai perusahaan, intellectual capital tidak memiliki pengaruh  signifikan terhadap nilai perusahaan, intellectual capital tidak memoderasi pengaruh investment decision terhadap nilai perusahaan dan intellectual capital memoderasi pengaruh corporate social responsibility terhadap nilai perusahaan.Kata Kunci: Investment Decision, Corporate Social Responsibility, Nilai Perusahaan dan Intellectual Capital.
PENGARUH TINGKAT KEPERCAYAAN DAN RISIKO KESEHATAN TERHADAP NIAT MENGGUNAKAN KEMBALI LAYANAN TRANSPORTASI ONLINE PADA MASA PANDEMI COVID-19 Erwan Hugo Sihotang; Ira Siti Sarah
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.736 KB)

Abstract

PENGARUH TINGKAT KEPERCAYAAN DAN RISIKO KESEHATAN TERHADAP NIAT MENGGUNAKAN KEMBALI LAYANAN TRANSPORTASI ONLINE PADA MASA PANDEMI COVID-19
Evaluasi dan Pengembangan Human Resources Information System Ismarthc pada User di Unit Human Capital Service, PT Telkom Indonesia Dara Chandra Suci; Ira Siti Sarah; Mohammad Rizal Gaffar; Fatya Alty Amalia
Prosiding Industrial Research Workshop and National Seminar Vol 12 (2021): Prosiding 12th Industrial Research Workshop and National Seminar (IRWNS)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.87 KB)

Abstract

Evaluasi dan Pengembangan Human Resources Information System Ismarthc pada User di Unit Human Capital Service, PT Telkom Indonesia
Analysis of the Determinant Factors of Government Performance Jouzar Farouq Ishak; Ira Siti Sarah; Sulistia Suwondo
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 1 (2022): August 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i1.1650

Abstract

The purpose of this study is to scrutinize the determinants of provincial government performance. The data is sourced from the Budget Realization Report from the Ministry of Finance and the Report on Rating, and Performance Status of Regional Government Administration by the Ministry of Home Affairs The methods used in testing are linear regression with the ranking and performance status of regional government administration from 30 provinces in Indonesia as a sample. The result of this study indicates that only the degree of decentralization influences provincial government performance. The essence of decentralization is internalizing costs and benefits for the people. To encourage the improvement of regional quality, local governments should integrate all programs and activities with the central government.
Perancangan Sistem Administrasi Kantor Desa Mekarsari, Kabupaten Bandung Mamun Sutisna; Sholihati Amalia; Sri Surjani Tjahjawati; Ira Siti Sarah; Ivon Sandya Sari Putri; Tintin Suhaeni
Jurnal Pengabdian Masyarakat Bestari Vol. 1 No. 7 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v1i7.1088

Abstract

Pemerintahan Desa Mekarsari, Kecamatan Pasirjambu, Kabupaten Bandung tidak mempunyai sistem pengelolaan dokumen pelayanan masyarakat yang baik sehingga berdampak pada kualitas pelayanan masyarakat. Upaya yang dilakukan untuk mengatasi hal tersebut adalah dengan memberikan pelatihan tentang pengelolaan dokumen administrasi sehingga siap dikelola oleh software Image Ware Scan Manager (IWSM). Software ini memungkinkan pengelolaan dokumen dalam jumlah yang besar secara efisien dan proses indeks dokumen secara otomatis. Kegiatan dilaksanakan sejak bulan Mei sampai dengan September 2022. Sistem administrasi yang dihasilkan dari kegiatan ini berdampak positif bagi pekerjaan para perangkat desa sehingga pelayanan pada masyarakat dapat terlaksana dengan lebih tertib dan cepat.
Co-Authors Abdul Malik Sayuti Aldi Ramdhani Fahlevi Deisti Aldy Mochammad Faiz Raksayudha Amalia, Syifa Andri Munggaran Anthony Brien Arum, Jasmine Sekar Azahra, Vira Santisya Chaniago, Harmon Dara Chandra Suci Deisti, Aldi Ramdhani Fahlevi Dermawan, Fasya Nurjihaan Aqiilah Diputra, Naafi Yudha DWI SUHARTANTO Erwan Hugo Sihotang Farhani, Iklima Fatya Alty Amalia Fujiasti, Sherry Novalia Gaffar, Mohammad Rizal Hana Nopitasari Husna Putri Pertiwi Ishak, Jouzar Farouq Iwan Mulyawan Jasrial Jasrial Julia Siti Afnia Putri Katarina Rosyantika Sinaga Lastari, Hidya Indira Leni Nur Pratiwi Li Halilah Mamun Sutisna Mardianti, Dewi Siti Maya Rismayanti Maya Setiawardani Ma’mun Sutisna Mohammad Rizal Gaffar Mufid Salim Mukaram Mukaram Mukaram Mukaram Mukaram Munggaran, Andri Munggaran, Andri Nazofatullidya, Nazofatullidya Nopitasari, Hana Nopitasari, Hana Pertiwi, Husna Putri Pratiwi, Leni Nur Putri, Ivon Sandya Sari Raga, Ridha Azka Raharo, Sri Ridha Azka Raga Ridwan, Witsqa Inayatussholiha Rio Johan Putra Rismayanti, Maya Sayuti, Abdul Malik Setiawan Setiawan Setiawardani, Maya Sholihati Amalia Sholihati Amalia Sopianti, Sopi Sri Raharso Sri Surjani Tjahjawati Sulistia Suwondo Tintin Suhaeni Tintin Suhaeni Tintin Suhaeni Tiorida, Ermina Tjahyawati, Sri Surjani