Article Per Year (5 Year)
p-Index From 2021 - 2026
3.874
P-Index
This Author published in this journals
All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Inovasi Bisnis (Inovbiz) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION International Journal of Applied Business Research Jurnal Riset Bisnis dan Investasi EDUMATIC: Jurnal Pendidikan Informatika Revitalisasi : Jurnal Ilmu Manajemen Jurnal ABDINUS : Jurnal Pengabdian Nusantara EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Target : Jurnal Manajemen Bisnis Journal of Tourism Sustainability Jurnal Difusi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Archive: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Manajerial (Managerial Accounting Journal) Jurnal Pengabdian Masyarakat Bestari (JPMB) Industrial Research Workshop and National Seminar Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) GEMBIRA (Pengabdian Kepada Masyarakat) JABI: Jurnal Abdimas Bhakti Indonesia
Sarah, Ira Siti
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
Pengaruh Media Sosial Terhadap Proses Pengambilan Keputusan Pembelian Online Konsumen Pada Masa Pandemi COVID-19 Ma’mun Sutisna; Julia Siti Afnia Putri; Ira Siti Sarah
Journal of Business and Economics Research (JBE) Vol 4 No 1 (2023): February 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v4i1.3119

Abstract

Online shopping transactions in Indonesia have increased along with the increasing of internet and social media users. Brands start to use social media as a marketing which made consumers look for information on a product or when buying through it. Consumers love online shopping more as many benefits they get, especially during the COVID-19 which keeps people at home. The research aim is to look at how social media influences online decision-making process. Data were obtained by means of a questionnaire to 168 social media users and had made online purchases during the COVID-19. Samples were taken using purposive sampling technique. Data were analyzed using simple linear regression. The results of the research analysis showed that social media had a positive and influential impact on each stage of online purchases decision-making. The social media dimension in this study is able to explain online purchases decision-making process by 59.4%. is a short summary of the paper to help the reader quickly ascertain the purpose of the study and match the research needs. The abstract must be clear and informative, provide a statement for the problem, the method of solving the problem, and the conclusions/provisional results of your research. Abstract between 90 and 230 words in length. Avoid unusual abbreviations and define all symbols used in the abstract. Using keywords related to the research topic is recommended.
Message Framing by Regulatory Focus on Intention to Visit Village-based Tourism Destination Husna Putri Pertiwi; Ridha Azka Raga; Jasrial Jasrial; Mufid Salim; Ira Siti Sarah; Ivon Sandya Sari Putri
Journal of Tourism Sustainability Vol. 3 No. 1 (2023): Volume 3 Number 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i1.68

Abstract

The intention to visit a Village-based Tourism destination is still remaining low, especially during post-pandemic sessions. Our study wants to observe the intention to visit among several factors to fill this gap. Focus on finding marketing strategies that are more practical to increase the intention of visiting Village-based tourism destinations. Thus, this research is conducted by experimental research to examine the intention of visiting Village-based tourism using a message framing based on regulatory focus manipulation. 237 respondents participated in this study. The result shows that participants under the manipulation condition show greater intention to visit the VBT destination than those without any manipulation condition. Thereby, it indicates using a message framing through regulatory focus increases the visit intention toward village-based tourism destinations.
Analisis Faktor Lingkungan Bisnis Ritel Berbasis Swalayan Pada Lab. Bisnis Mukaram; Sarah, Ira Siti
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.95

Abstract

Department of Business Administration has a business laboratory (Business Lab) that is based on the retail business concept. Until now, the profit per year earned by the Business Lab is still below the average of other retail store business in the same industry. The condition is suspected by less attention to stores environmental factors that have an impact on customer satisfaction. Competition among retail companies increasingly stringent push the owner to be more creative and innovative in creating marketing strategies. The retail business environment is one of the most important variables to be considered for the survival of a retail store. By knowing the dominant factors in the retail store environment variable, store management can make more appropriate marketing strategies to attract customers and increase customers satisfaction. This study aims to assess the environmental factors stores in Business Lab. The data collection is done by distributing 161 questionnaires to consumers of Business Lab. Data were analyzed using exploratory factor analysis (EFA). The result indicates there are three factors in the store's environment factors that need redefinition. First, the second factor was suggested to be renamed to promotions and convenience shopping after getting two new variables, namely direction and facilities. Secondly, the fourth factor is suggested to adjust its name to 'availability' as it contains two components, location and time of operation in the same factor. Third, the 'atmosphere of the shop' is divided into two different factors, namely 'convenience shopping' and 'storefront'.
Pengaruh Earning Per Share (EPS) Terhadap Harga Saham (Kasus Pada Perusahaan Sektor Property, Real Estate, and Building Construction yang Terdaftar di Bursa Efek Indonesia Periode 2011-2015) Munggaran, Andri; Mukaram; Sarah, Ira Siti
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 2 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i2.929

Abstract

This research aims to determine the influence, direction, and significance of EPS on stock prices in the property, real estate, and building construction industry which is listed on the Indonesia Stock Exchange period of 2011 to 2015. Type of this study is a study where data used in this study is secondary data generated from company reports that have been available. Population in this research is all company of property, real estate, and building construction in IDX and usually report their company financial result in period 2011 until 2015. Total of existing population are 46 companies with 230 samples data which drawn by purposive sampling method. This is a sampling method that takes an object with certain criteria. The data analysis conducted with simple linear regression analysis and correlation analysis. The hypothesis analysis using t test and F test. The result of analysis shows that EPS have positive and significant effect to stock price, proved with correlation coefficient value 0,711 and probability value 0.000 less than 0,05.
Pengaruh Financial Leverage Terhadap Kinerja Keuangan (Studi Pada Perusahaan Properti dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2011-2015) Nopitasari, Hana; Tiorida, Ermina; Sarah, Ira Siti
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 3 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i3.944

Abstract

The main objective of this study is to determine the effect of financial leverage on financial performance of the 39 selected property and real estate companies listed in Indonesia Stock Exchange over a period of five years (2011-2015). This work employed two financial leverage for the independent variables such as: debt ratio (DR) and debt to equity ratio (DER) in determining their effect on financial performance such as return on equity (ROE), sales growth and price earning ratio (PER) as a dependent variable. The secondary data were obtained from the financial statement (comprehensive income statement and statement of financial position) of the selected companies quoted from the Indonesia Stock Exchange (IDX). Descriptive statistical test, simple linear regression test and hypothesis test are used to analyze the data of this research. The results of the analysis show that there is a positive and insignificant influence between financial leverage on the financial performance of 39 companies, proven by hypothesis testing of t-value (1.610) < t-table (1.65481) and P-value of 0.109, while the value of regression coefficient of financial performance of 0.008.
E-Tailing Consumer Adoption in The Indonesian Fashion Industry: The Role of Technology Acceptance Model Deisti, Aldi Ramdhani Fahlevi; Sarah, Ira Siti; Putri, Ivon Sandya Sari; Pratiwi, Leni Nur
Jurnal Riset Bisnis dan Investasi Vol. 5 No. 2 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i2.1323

Abstract

The retail web system, also known as e-tailing, has utilized by many national and multinational fashion companies in Indonesia. However, many consumers are hesitated to adopt this new kind of transaction channel. This study aims to test consumers’ adoption of e-tailing in the Indonesian fashion industry using technology acceptance model (TAM), i.e. perceived ease of use (PEU), perceived usefulness (PU), and attitude towards using (ATU). A quantitative approach was used in this study. The web user of 169 respondents was asked to fill in a questionnaire. The collected data was then analysed using structural equation modelling (SEM). The result finds e-tailing adoption is strongly impacted by perceived ease of use, perceived usefulness, and attitude towards using. This study suggests sales manager hear consumers' needs and behaviour when they go shopping online.
Pengaruh Kualitas Informasi Dalam Ulasan Online dan Kualitas Situs Web Terhadap Kepercayaan Konsumen Pada Situs Web Perjalanan Wisata (Studi Pada Traveloka) Rismayanti, Maya; Sarah, Ira Siti
Jurnal Riset Bisnis dan Investasi Vol. 7 No. 1 (2021): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v7i1.2568

Abstract

Travel websites are the choice of tourists to plan trips efficiently. One of the most popular travel and tour websites in Indonesia is Traveloka.com. Many obstacles and problems occur in an online business especially in terms of online consumer trust, Traveloka.com is no exception. This study aims to assess the information quality of reviews on the website, the quality of the website, customers' trust in the website, and finally the effect of information quality and website quality on online trust. This research uses a quantitative approach. The research questionnaire was distributed to 272 Traveloka.com consumers. The results found that the quality of information, website quality, and online trust of Traveloka.com consumers are at a good level. Moreover, there is a simultaneous and partial influence of the information quality in online reviews and the website quality on the customers' online trust of the Traveloka.com website by contributing a value of 29.6%.
Analisis Keputusan Pembelian BTS Meal: Tinjauan Pemilihan Produk, Merek, Penyalur, Kuantitas Pembelian, Waktu Pembelian, dan Metode Pembayaran: BTS Meal Purchase Decision Analysis: Overview of Product Selection, Brand, Distributor, Purchase Quantity, Purchase Time, and Payment Method Sutisna, Mamun; Sarah, Ira Siti
Jurnal Riset Bisnis dan Investasi Vol. 8 No. 1 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i1.3707

Abstract

On May 26, 2021, fans of the idol group BTS were surprised by McDonald's which innovated by collaborating with the famous South Korean boy band by launching the "BTS Meal" product. The euphoria of the presence of the BTS Meal was quite horrendous and led to the closing of McDonald's outlets in several places. This study aims to analyze the purchasing decisions of BTS Meal in Bandung. The study used quantitative methods with a total sample of 200 people taken using the purposive method. The data were analyzed using descriptive analysis, regression analysis and T test. The results showed that respondents gave high ratings on several aspects of BTS Meal products such as product selection, brand, and distributor. Furthermore, product selection, brand, dealer, purchase quantity, time of purchase, and payment method also have a significant positive effect on purchasing BTS Meal in Bandung City.
DESIGN AND IMPLEMENTATION OF SOCIAL MEDIA CONTENT MARKETING STRATEGY TO INCREASE PURCHASE INTENTION AND CUSTOMER ENGAGEMENT AT PT SAMHA CATRA NUSANTARA Amalia, Syifa; Sarah, Ira Siti; Lastari, Hidya Indira
Target : Jurnal Manajemen Bisnis Vol. 7 No. 1 (2025): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v7i1.5101

Abstract

The development of marketing in the digital era requires companies to optimize marketing through social media to reach a wider and more interactive audience. This project aims to design and implement a social media content strategy to increase purchase intent and customer engagement at PT Samha Catra Nusantara, a property company in the East Bandung area. The method used is descriptive with ob- servation techniques, interviews, SWOT analysis, and performance data monitoring through Instagram Insights, TikTok Analytics, and Phlanx. The content strategy developed includes various types of con- tent such as educational, promotional, entertainment, interactive, and testimonials, with the application of elements such as hooks, visual storytelling, music, captions, Call to Action (CTA), and hashtags, as well as content consistency. In addition, the AIDA (Attention, Interest, Desire, Action) approach was applied to strengthen the message structure in each content. The evaluation results showed increased engagement rate and audience response to the designed content. The project also produced a digital content guidebook that can be used by both internal teams and external marketers (Farmer). Practically, the project results provide concrete solutions in digital-based property marketing strategies, strengthen- ing the company’s position amid industry competition.
Pembuatan Sistem Kearsipan Elektronik Berbasis Macro Excel VBA pada PT. XYZ Azahra, Vira Santisya; Sarah, Ira Siti; Lastari, Hidya Indira
Archive: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): Juni 2025
Publisher : Asosiasi Pengelola Publikasi Ilmiah Perguruan Tinggi PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/arch.v4i2.182

Abstract

Latar Belakang: Program ini dikembangkan untuk mengatasi permasalahan pengelolaan arsip di PT. XYZ yang belum terstruktur dan kurang efisien, sehingga menghambat efisiensi operasional dan berdampak pada penurunan produktivitas karyawan. Tujuan: Program ini bertujuan untuk meningkatkan efisiensi, kecepatan, dan akurasi dalam pengelolaan arsip melalui penerapan sistem kearsipan elektronik berbasis Macro Excel VBA. Metode: Sistem dikembangkan menggunakan metode Waterfall yang meliputi analisis kebutuhan, desain, implementasi, integrasi, serta pengujian menggunakan metode Blackbox Testing guna memastikan fungsionalitas sistem berjalan secara optimal. Hasil: Program ini menghasilkan sistem kearsipan elektronik dengan fitur login, input data, pencarian otomatis, dan pengelolaan dokumen yang terintegrasi. Hasil pengujian menunjukkan sistem bekerja secara efektif dan mampu memangkas waktu pencarian dokumen menjadi kurang dari 20 detik. Kesimpulan: Penerapan sistem kearsipan berbasis Macro Excel VBA terbukti mampu meningkatkan efisiensi pengelolaan arsip, mempercepat proses pencarian, serta mendukung peningkatan produktivitas kerja di PT. XYZ.
Co-Authors Abdul Malik Sayuti Aldi Ramdhani Fahlevi Deisti Aldy Mochammad Faiz Raksayudha Amalia, Syifa Andri Munggaran Anthony Brien Arum, Jasmine Sekar Azahra, Vira Santisya Chaniago, Harmon Dara Chandra Suci Deisti, Aldi Ramdhani Fahlevi Dermawan, Fasya Nurjihaan Aqiilah Diputra, Naafi Yudha DWI SUHARTANTO Erwan Hugo Sihotang Farhani, Iklima Fatya Alty Amalia Fujiasti, Sherry Novalia Gaffar, Mohammad Rizal Hana Nopitasari Husna Putri Pertiwi Ishak, Jouzar Farouq Iwan Mulyawan Jasrial Jasrial Julia Siti Afnia Putri Katarina Rosyantika Sinaga Lastari, Hidya Indira Leni Nur Pratiwi Li Halilah Mamun Sutisna Mardianti, Dewi Siti Maya Rismayanti Maya Setiawardani Ma’mun Sutisna Mohammad Rizal Gaffar Mufid Salim Mukaram Mukaram Mukaram Mukaram Mukaram Munggaran, Andri Munggaran, Andri Nazofatullidya, Nazofatullidya Nopitasari, Hana Nopitasari, Hana Pertiwi, Husna Putri Pratiwi, Leni Nur Putri, Ivon Sandya Sari Raga, Ridha Azka Raharo, Sri Ridha Azka Raga Ridwan, Witsqa Inayatussholiha Rio Johan Putra Rismayanti, Maya Sayuti, Abdul Malik Setiawan Setiawan Setiawardani, Maya Sholihati Amalia Sholihati Amalia Sopianti, Sopi Sri Raharso Sri Surjani Tjahjawati Sulistia Suwondo Tintin Suhaeni Tintin Suhaeni Tintin Suhaeni Tiorida, Ermina Tjahyawati, Sri Surjani