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All Journal Journal of Management and Business Review J-MAS (Jurnal Manajemen dan Sains) IKRA-ITH EKONOMIKA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Ekonomi dan Bisnis Iqtishoduna: Jurnal Ekonomi Islam MBIA Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Abdimas Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Equilibrium: Jurnal Ekonomi Syariah
Anggi Angga Resti
Universitas Pembangunan Nasional Veteran Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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The Impact of Digital Economy Literacy Strategy Model on Firm Performance of Small Medium Enterprises Supriadi, Yudi Nur; Desmintari, Desmintari; Resti, Anggi Angga; Siregar, Zulkifli Musannip Efendi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3120

Abstract

This study aims to find a digital economic literacy strategy model for SMEs in Indonesia and the factors that can influence it by using a technology acceptance model (TAM) approach consisting of beliefs (perception of usability and perceived ease of use) and their impact on the performance of food SMEs companies in Indonesia particularly in the provinces of Banten, DKI Jakarta, and West Java. This study uses a quantitative method with a sample of 200 SMEs companies using Smart PLS 3 analysis. The results of this study indicate that there is a gap from the absence of the influence of perceived usefulness on firms performance, the results are negative. While perceived usefulness, digital economic literacy is very positive and has an effect on SMEs firms performance. The novelty in this research is finding a new model of strategy model for implementing digital economy literacy, its impact on improving the firms performance of SMEs Food companies.
Co-Authors Ahmad Fariz Alfida Aziz Anita Nopiyanti Aryani, Lina Bernadin Dwi M Budi Purwanto Budilaksono, Sularso Desmintari Dwiyanto, Muhaswad Fadhli Suko Wiryanto Fitri Yetti Hamid, Hammas Hubaibi Akbar El Karimah, Diva Azka Lina Aryani Matondang, Nurhafifah Matondang, Nurkhafifah Miftah, Munasiron Mira Rahmi Nabila, Chelsea Nobelson, Nobelson Nurmatias Nurmatias Prasetyo Hadi Priyatna, Muhammad Randhika Purwanto, Budi Pusporini Pusporini Pusporini, Pusporini Putri Anggraeni Putri Ramadhani, Putri Ridwansyah, Muhamad Sufyati HS Suharyati Suharyati Tati Handayani Tati Handayani, Tati Tri Siswantini YUDI NUR SUPRIADI Zulkifli Musannip Efendi Siregar