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Narasi Jilbab dan Realitas Simulakra di Akun Instagram @buttonscarves Putri Maulina; Ainal Fitri; Dony Arung Triantoro
Jurnal Komunikasi Global Vol 12, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i1.31232

Buttonscarves menjadi brand fashion jilbab yang menargetkan perempuan muslim dengan kelas sosial menengah ke atas sebagai konsumennya. Melalui akun Instagram @buttonscarves, produsen fashion jilbab ini berupaya menarik perhatian konsumen dengan menciptakan beragam narasi sehingga terciptanya realitas-realitas tertentu. Penelitian ini bertujuan untuk menelaah bagaimana realitas perempuan muslim dan jilbab diciptakan dalam narasi Buttonscarves di akun Instagram @buttonscarves. Peneliti juga menggunakan sudut pandang Baudrillard tentang Simulakra dan Hiperrealitas. Peneliti menggunakan pendekatan kualitatif dan metode analisis semiotika Jean Barudrillard terhadap sembilan teks berupa video dan foto yang ada di akun tersebut di sepanjang tahun 2022. Temuan dalam penelitian ini menunjukkan bahwa Instagram @buttonscarves menciptakan simulasi realitas terhadap perempuan Muslim berjilbab. Narasi simulakra dalam Instagram @buttonscarves menunjukkan hiperrealitas nilai- nilai perempuan Muslim dan jilbab yang dapat membius khalayak perempuan Muslim. Sehingga jilbab tidak lagi dipandang dari nilai-nilai aslinya, namun menjadi realitas simulakrum murni dari citra yang diciptakan oleh Buttonscarves. Buttonscarves is a hijab fashion brand that targets Muslim women belonging to the middle and upper social classes. Through the Instagram account @buttonscarves, this hijab fashion producer attracted consumers’ attention by constructing narratives that shape distinct realities. This study delves into how the Buttonscarves’ narratives on the @buttonscarves create the reality of Muslim women and the headscarf. In analyzing this phenomenon, Baudrillard's concepts of Simulacra and Hyperreality serve as theoretical underpinnings. Employing a qualitative approach, this research adopts the Jean Baudrillard Semiotics Analysis method to analyze nine texts, encompassing videos and photos posted throughout 2022. The study's findings shed light on the Instagram account’s ability to engender a simulated reality of Muslim women wearing headscarves. Simulakra's narrative on Instagram @buttonscarves shows the hyperreality of Muslim women's values and the headscarf that can anesthetize Muslim women audiences. Consequently, the headscarf is no longer seen from its original values but becomes a pure simulacrum reality of the image created by Buttonscarves.

Negosiasi Identitas Praktik Filantropi Digital Rumah Garda Indonesia Rizky Amalia Syahrani; Ainal Fitri; Fathayatul Husna; Dony Arung Triantoro
Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Vol 10, No 1 (2023): Januari-Juni
Publisher : Program Studi Komunikasi Penyiaran Islam Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37064/jki.v10i1.16955

Narasi Jilbab dan Realitas Simulakra di Akun Instagram @buttonscarves Putri Maulina; Ainal Fitri; Dony Arung Triantoro
Jurnal Komunikasi Global Vol 12, No 1 (2023)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v12i1.31232

Buttonscarves menjadi brand fashion jilbab yang menargetkan perempuan muslim dengan kelas sosial menengah ke atas sebagai konsumennya. Melalui akun Instagram @buttonscarves, produsen fashion jilbab ini berupaya menarik perhatian konsumen dengan menciptakan beragam narasi sehingga terciptanya realitas-realitas tertentu. Penelitian ini bertujuan untuk menelaah bagaimana realitas perempuan muslim dan jilbab diciptakan dalam narasi Buttonscarves di akun Instagram @buttonscarves. Peneliti juga menggunakan sudut pandang Baudrillard tentang Simulakra dan Hiperrealitas. Peneliti menggunakan pendekatan kualitatif dan metode analisis semiotika Jean Barudrillard terhadap sembilan teks berupa video dan foto yang ada di akun tersebut di sepanjang tahun 2022. Temuan dalam penelitian ini menunjukkan bahwa Instagram @buttonscarves menciptakan simulasi realitas terhadap perempuan Muslim berjilbab. Narasi simulakra dalam Instagram @buttonscarves menunjukkan hiperrealitas nilai- nilai perempuan Muslim dan jilbab yang dapat membius khalayak perempuan Muslim. Sehingga jilbab tidak lagi dipandang dari nilai-nilai aslinya, namun menjadi realitas simulakrum murni dari citra yang diciptakan oleh Buttonscarves. Buttonscarves is a hijab fashion brand that targets Muslim women belonging to the middle and upper social classes. Through the Instagram account @buttonscarves, this hijab fashion producer attracted consumers’ attention by constructing narratives that shape distinct realities. This study delves into how the Buttonscarves’ narratives on the @buttonscarves create the reality of Muslim women and the headscarf. In analyzing this phenomenon, Baudrillard's concepts of Simulacra and Hyperreality serve as theoretical underpinnings. Employing a qualitative approach, this research adopts the Jean Baudrillard Semiotics Analysis method to analyze nine texts, encompassing videos and photos posted throughout 2022. The study's findings shed light on the Instagram account’s ability to engender a simulated reality of Muslim women wearing headscarves. Simulakra's narrative on Instagram @buttonscarves shows the hyperreality of Muslim women's values and the headscarf that can anesthetize Muslim women audiences. Consequently, the headscarf is no longer seen from its original values but becomes a pure simulacrum reality of the image created by Buttonscarves.

Adaptation of Popular Culture in Digital Fatwa on Social Media Dony Arung Triantoro; Fathayatul Husna; Rizky Amalia Syahrani; Futri Syam; Ainal Fitri
Islam Realitas: Journal of Islamic and Social Studies Vol. 9 No. 2 (2023): December 2023
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/islam_realitas.v9i2.7607

The development of modern information technology and mass education does not necessarily weaken traditional religious authorities such as Habib. One of Habib's efforts to survive amidst the development of contemporary information technology is to deliver fatwas with popular culture. Fatwa is the main channel for Habib to establish and strengthen his authority. This article examines the adaptation of popular culture in digital fatwas on social media. This study uses a qualitative method. The data collection technique was carried out through netnography. Then, the data was analyzed using thematic analysis. The results of this research show that there are several forms of adaptation of popular culture carried out by Habib Husein Ja'far in conveying his fatwa on social media. First, Habib Husein Ja'far adapted slang language in conveying his fatwa on social media. Second, Habib Husein Ja'far adopted Japanese culture. Third, Habib Husein Ja'far visualized his fatwa in modern comics. Based on these findings, this study concludes that the development of modern technology has provided opportunities for habib to deliver their fatwas digitally. The form of the fatwa delivered by Habib adopts the form of popular culture, thereby attracting the attention of modern young Muslims.Perkembangan teknologi informasi modern dan pendidikan massal tidak lantas melemahkan otoritas keagamaan tradisional seperti habib. Salah satu upaya yang dilakukan habib untuk bertahan di tengah perkembangan teknologi informasi modern adalah dengan mengemas fatwa melalui budaya populer. Fatwa menjadi saluran utama bagi seorang habib untuk membentuk dan menguatkan otoritasnya. Artikel ini bertujuan untuk mengkaji adaptasi budaya populer dalam fatwa digital di media sosial. Penelitian ini menggunakan metode kualitatif. Adapun teknik pengumpulan data dilakukan melalui netnografi. Kemudian data dianalisis menggunakan analisis tematik. Hasil penelitian ini menunjukkan bahwa ada beberapa bentuk adaptasi budaya populer yang dilakukan Habib Husein Jaâ€™far dalam menyampaikan fatwanya di media sosial yaitu: Pertama, Habib Husein Jaâ€™far mengadaptasi bahasa slang dalam menyampaikan fatwanya di media sosial. Kedua, Habib Husein Jaâ€™far mengadaptasi budaya Jepang. Ketiga, Habib Husein Jaâ€™far memvisualisasikan fatwanya ke dalam komik modern. Berdasarkan temuan tersebut, penelitian ini menyimpulkan bahwa perkembangan teknologi modern telah memberikan peluang kepada habib untuk menyampaikan fatwanya secara digital. Bentuk fatwa yang disampaikan oleh habib mengadopsi bentuk budaya populer, sehingga menarik perhatian anak muda Muslim modern.

Identitas, Fesyen Islam Populer, dan Syariat Islam: Negosiasi dan Kontestasi Muslimah Aceh Putri Maulina; Dony Arung Triantoro; Ainal Fitri
Cakrawala: Jurnal Studi Islam Vol 18 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/cakrawala.9419

Aceh dikenal sebagai daerah yang menerapkan syariat Islam secara ketat, namun demikian masyarakatnya tidak begitu saja menolak kehadiran fashion Islam populer. Penelitian ini berupaya mengkaji tentang negosiasi dan kontestasi Muslimah Aceh dalam menggunakan fashion Islam populer. Penelitian ini merupakan studi kualitatif dengan pendekatan naratif. Penelitian ini menemukan bahwa Muslimah Aceh menggunakan fashion Islam populer dengan beragam pemaknaan yang kompleks. Selain itu, penerapan syariat Islam di Aceh, khususnya terkait aturan penggunaan busana Islam, tidak secara utuh diterima oleh Muslimah di Aceh. Sebagian mereka menegosiasikan, mengapropriasi dan mengkontestasikan penerapan aturan berbusana Islam dengan praktik penegakan syariat Islam itu sendiri. Meskipun demikian, konsumsi fashion Islam populer di kalangan Muslimah Aceh membawa identitas mereka menjadi hibrid, yaitu menjadi Muslimah sejati sekaligus modern. Identitas hibrid ini terbentuk karena dua hal yaitu dominasi kebijakan syariat Islam di Aceh dan tren industri fashion Muslim populer di Indonesia.

Enhancing disaster communication literacy based on traditional games among West Aceh students Dony Arung Triantoro; Raudhatun Nafisah; Fathayatul Husna; Futri Syam; Rizky Amalia Syahrani; Ainal Fitri; Ashabul Yamin Asgha; Mirza Adia Nova; Ismu Ridha
Transformasi: Jurnal Pengabdian Masyarakat Vol. 19 No. 2 (2023): Transformasi Desember
Publisher : LP2M Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/transformasi.v19i2.8642

[Bahasa]: Aceh Barat sebagai salah satu daerah rawan bencana alam di Indonesia memerlukan langkah-langkah konkrit sebagai upaya mitigasi bencana. Salah satu langkah penting yang harus dilakukan adalah memberikan pengetahuan tentang literasi komunikasi bencana di kalangan siswa. Studi-studi sebelumnya telah mengkaji tentang model komunikasi bencana berdasarkan beberapa pengalaman daerah-daerah yang mengalami bencana alam dan non-alam. Namun, belum banyak studi yang mengkaji literasi komunikasi bencana melalui permainan tradisional seperti teka-teki silang (TTS). Oleh karena itu, artikel ini berupaya mengisi kekosongan studi tersebut dengan mengambil studi kasus pada Madrasah Tsnawiyah Negeri (MTsN) 3 Aceh Barat. Data-data artikel ini diperoleh melalui aktivitas penyuluhan dan pendampingan dalam bentuk pengabdian kepada masyarakat yang bersifat insidentil. Hasil pengabdian kepada masyarakat ini menunjukkan bahwa literasi komunikasi bencana perlu didiseminasikan dalam bentuk permainan teka-teki silang. Para siswa yang mengikuti penyuluhan ini lebih aktif menggunakan kemampuan berpikir mereka untuk memahami istilah-istilah dalam kebencanaan. Di samping keaktifan mereka dalam mengisi permainan teka-teki silang tersebut, pada saat yang sama mereka berlatih untuk bekerjasama menyelesaikan permainan tersebut bersama teman-teman mereka. Hal ini merepresentasikan bahwa resiko bencana dapat diminimalisir melalui kerjasama aktif di kalangan masyarakat. Kata Kunci: literasi, komunikasi bencana, permainan tradisional [English]: West Aceh as one of the natural disaster-prone areas in Indonesia requires concrete steps for disaster mitigation. One important step that must be taken is to provide knowledge about disaster communication literacy among students. Previous studies have examined disaster communication models based on some experiences of areas that experienced natural and non-natural disasters. However, few studies have examined disaster communication literacy through traditional games such as crossword puzzles (TTS). Therefore, this article attempts to fill this gap by taking a case study of Madrasah Tsnawiyah Negeri (MTsN) 3 Aceh Barat. The data for this article were obtained through counseling and mentoring activities in the form of incidental community service. The results of this community service show that disaster communication literacy needs to be disseminated in the form of a crossword puzzle game. The students who participated in this counseling were more active in using their thinking skills to understand the terms of disaster. In addition to their activeness in filling out the crossword puzzle game, they practiced working together with their friends to complete the game. This represents that disaster risk can be minimized through active cooperation among the community. Keywords: literacy, disaster communication, traditional games

Komunikasi Visual: Analisis Semiotika Terhadap Baliho Calon Anggota Legislatif di Aceh Barat Tahun 2024 Syahrani, Rizky Amalia; Dony Arung Triantoro; Raudhatun Nafisah; Ainal Fitri; Muhammad Haekal
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 15 No 1 (2024): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v15i1.9009

The 2024 general election in West Aceh District has brought interesting phenomena, particularly regarding the use of speech billboards with certain identities inserted by legislative candidates. This paper aims to analyze the factors underlying the dysfunction of these billboards. This research employs a qualitative methodology in the form of a case study. The data was collected from the documentation of billboards that were installed prior to the commencement of the campaign period in October 2023. The data were subjected to analysis through several stages based on the social semiotic analysis method, which was developed by Theo Van Leeuwen and comprises four dimensions: discourse, genre, style, and modality. Based on the social semiotic analysis of the speech billboards of legislative candidates in West Aceh, it can be concluded that the choice of language and visualization on speech billboards is used to promote personal identity. The use of speech billboards at weddings, graduation ceremonies, and religious events can be seen as a manifestation of the tendency to use religious sentiment for one's own political gain, with the potential to disrupt the sanctity of the event and the space in which the event takes place. The visualization that the legislative candidates want to convey is visual, by displaying photos and identities that are significantly larger than the event organizer, showing that there is power for the billboard owner, in this case the legislative candidates, to present themselves.

Budaya Anak Muda, Globalisasi, dan Hiburan Populer: Komunitas Standupindo Dumai Indonesia Pramana, M. Agung; Triantoro, Dony Arung
Scriptura Vol. 14 No. 1 (2024): JULY 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.14.1.49-58

Studi ini mengkaji tentang representasi budaya anak muda di dalam hiburan stand up comedy. Studi-studi sebelumnya hanya berfokus pada budaya lokal masyarakat saja, namun pada saat sekarang terjadi pembaruan dari budaya lokal ke budaya anak muda tanpa melupakan budaya lokal masyarakat. Berfokus pada komunitas standupindo Kota Dumai, artikel ini menjawab pertanyaan utama yaitu bagaimana representasi budaya anak muda yang sejalan dengan hiburan stand up comedy? Pertanyaan lanjutan yang akan penulis eksplorasi yaitu bagaimana kemunculan komunitas standupindo di Indonesia? Untuk menjawab pertanyaan-pertanyaan tersebut, penulis menggunakan data yang dihasilkan dari wawancara dan observasi, serta netnografi melalui akun instagram @standupindo_dumai dan spotify SUID Podcast. Hasil penelitian ini menunjukkan bahwa budaya lokal dan anak muda turut serta dalam mengemas hiburan stand up comedy. Contohnya membuat agenda-agenda dengan tema masyarakat Dumai, mengonsep pertunjukan stand up comedy di kafe. Hal ini menandakan bahwa antara budaya anak muda dan hiburan populer itu saling berkelindan satu dengan yang lainnya. Studi ini juga menggarisbawahi perlunya penelitian di komunitas standupindo di daerah-daerah lain untuk mengeksplorasi konsep budaya anak muda, dan untuk memperkaya pemahaman tentang budaya dan stand up comedy di Indonesia.

Menjadi Muslim Modern: Konstruksi Identitas Anak Muda Muslim di Kafe Triantoro, Dony Arung; FZ, Yudhisti Indra
Al-Izzah: Jurnal Hasil-Hasil Penelitian Vol 19, No. 1, Mei 2024
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/ai.v0i0.8597

This article discusses the construction of the Muslims youth identity in cafes. Cafes as a public habitus that is constructed modern and considered not 'Islamic' does not mean that it has no relationship with Islam. Therefore, this article seeks to answer the question of what is the relationship between Islam, cafes, and social media? So, to what extent do Muslims youth access cafes? Finally, how do Muslims youth construct their identity of piety and youth in a café? To answer these questions, the authors conducted fieldwork in the form of observations and interviews with café owners and several youths with a narrative approach. Then public space theory, identity theory and digital production theory were used to analyze research data. The results of this study found that the relationship between cafes, Islam and social media manifested in the activities of young Muslims themselves, especially in consuming café public spaces such as enjoying food and beverage products, wifi facilities, prayer facilities, and taking pictures. Muslim youth not only access the symbols of café modernity and post them on social media, but also access the café's worship facilities. These three practices, both in consuming symbols of café modernity such as café architectural design and painting art on coffee (latte art), then uploading it to social media and doing prayer practices in cafes are ways for young people to construct their pious and youthful identity while in the café. This finding deconstructs the long-held view by some scholars or the public that cafes are considered public spaces that have no connection with Islam.

Navigating the Digital Landscape: How Nahdlatul Ulama Volunteers Use Social Media for Organizational Promotion Dony Arung Triantoro
Islam Transformatif : Journal of Islamic Studies Vol. 8 No. 2 (2024): July-December 2024
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/it.v8i2.8656

This article aims to investigate how the digital volunteers of Nahdlatul Ulama (NU) utilize social media to promote the organization. The study employs a qualitative approach, gathering data through online interviews and content analysis of the Instagram account @nucreativemedia. This study will address three questions: First, what motivates digital volunteers to create the Instagram account @nucreativemedia? Second, what types of content are promoted on this account? Third, how do digital volunteers present NU content on Instagram? Based on these questions, the findings indicate that: First, the initiative to create the Instagram account @nucreativemedia is driven by the desire to counter radical and conservative Islamic movements on social media. Second, the content promoted includes NU scholars, fiqh and worship, social-political issues, and public facilities associated with NU, such as pesantren (Islamic boarding schools), hospitals, universities, and products. Third, the Instagram account @nucreativemedia enhances its content through a combination of colors, images, and audio that reflect NU culture. This promotional effort further reinforces NU's position and relevance in the online space.

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