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All Journal Jurnal Komunikasi Kinesik Jurnal Ilmu Komunikasi Jurnal Dakwah Risalah Transformasi: Jurnal Pengabdian Masyarakat Jurnal MD E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Al-Izzah: Jurnal Hasil-Hasil Penelitian Jurnal Masyarakat dan Budaya Al-Qalam Harmoni Jurnal Komunika Islamika : Jurnal Ilmu Komunikasi dan Kajian Islam Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Idarotuna: Jurnal Kajian Manajemen Dakwah Cakrawala: Jurnal Studi Islam Scriptura: Jurnal Ilmiah Komunikasi El Madani: Jurnal Dakwah dan Komunikasi Islam Islam Realitas: Journal of Islamic and Social Studies Islam Transformatif : Journal of Islamic Studies Penamas Jurnal Komunikasi Global
Dony Arung Triantoro
Univeritas Teuku Umar
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Komunikasi Visual: Analisis Semiotika Terhadap Baliho Calon Anggota Legislatif di Aceh Barat Tahun 2024 Syahrani, Rizky Amalia; Dony Arung Triantoro; Raudhatun Nafisah; Ainal Fitri; Muhammad Haekal
Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Vol 15 No 1 (2024): Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan
Publisher : DEPARTEMENT OF COMMUNICATION AND ISLAMIC BROADCASTING STUDIES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/hikmah.v15i1.9009

Abstract

The 2024 general election in West Aceh District has brought interesting phenomena, particularly regarding the use of speech billboards with certain identities inserted by legislative candidates. This paper aims to analyze the factors underlying the dysfunction of these billboards. This research employs a qualitative methodology in the form of a case study. The data was collected from the documentation of billboards that were installed prior to the commencement of the campaign period in October 2023. The data were subjected to analysis through several stages based on the social semiotic analysis method, which was developed by Theo Van Leeuwen and comprises four dimensions: discourse, genre, style, and modality. Based on the social semiotic analysis of the speech billboards of legislative candidates in West Aceh, it can be concluded that the choice of language and visualization on speech billboards is used to promote personal identity. The use of speech billboards at weddings, graduation ceremonies, and religious events can be seen as a manifestation of the tendency to use religious sentiment for one's own political gain, with the potential to disrupt the sanctity of the event and the space in which the event takes place. The visualization that the legislative candidates want to convey is visual, by displaying photos and identities that are significantly larger than the event organizer, showing that there is power for the billboard owner, in this case the legislative candidates, to present themselves.
Co-Authors Ainal Fitri Ainal Fitri Anhar Fazri Ardiansyah Ardiansyah Ardiansyah Ardiansyah Ashabul Yamin Asgha Aslati Aslati Darsul S Puyu Eko Saputra Fathayatul Husna Fitra Prasapawidya Purna Futri Syam FZ, Yudhisti Indra Imron Rosidi Ismu Ridha Jalaluddin Kodarni Kodarni M. Alam Zumiraj Masduki Masduki Mirza Adia Nova Muhammad Haekal Muhibbul Subhi Nurul Bayani Perdamaian Perdamaian Pramana, M. Agung Putri Maulina Putri Maulina Rahman Rahman Raudhatun Nafisah Raudhatun Nafisah Rizky Amalia Syahrani Sawaluddin Sawaluddin Silawati Silawati Syahrani, Rizky Amalia Toni Hartono Tri Wahyuni Tri Wahyuni Vera Sardila Zulfahmi Alwi