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All Journal Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi LUGAS Jurnal Komunikasi Jurnal Inovasi Ilmu Sosial dan Politik JURNAL PUSTAKA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JURNAL PUBLISITAS Abdi Kami : Jurnal Pengabdian Kepada Masyarakat Indonesia Berdaya KOMUNIKATA57 Jurnal Pengabdian Teratai Jurnal Peradaban Masyarakat (JPM) Mamangan Social Science Journal kawanad Brand Communication
Agus Hitopa Sukma
Institut Bisnis Dan Informatika (IBI) Kosgoro 1957
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Journal : Brand Communication

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Strategi Komunikasi Pemasaran Digital Dalam Membangun Brand Awareness Brodo Melalui Akun Instagram Arian, Vabrian Prima Dana; Alamsyah, Alamsyah; Sukma, Agus Hitopa; Pranawukir, Iswahyu; Nanda Barizki, Rezzi
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi komunikasi pemasaran digital yang dilakukan oleh Brodo dalam upaya membangun brand awareness brand Brodo melalui akun Instagram. Demi meningkatkan penjualan komunikasi pemasaran yang dilakukan perusahaan sangatlah penting dan harus dilakukan sesuai dengan strategi yang tepat. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik wawancara mendalam kepada pihak manajemen dan konsumen Brodo dan dokumentasi. Hasil penelitian menunjukkan bahwa Strategi Komunikasi Pemasaran Digital Dalam Membangun Brand awareness Brodo Melalui Akun Instagram, maka didapatkan kesimpulan bahwa strategi komunikasi pemasaran digital Brodo melalui Instagram terbukti efektif dalam meningkatkan brand awareness dengan mengedepankan identitas brand yang kuat, visual yang konsisten, serta pendekatan interaktif melalui konten edukatif, storytelling, dan kolaborasi dengan KOL. Brodo juga menghadapi beberapa hambatan, seperti perubahan algoritma Instagram yang memengaruhi jangkauan konten, keterbatasan sumber daya dalam menghasilkan konten secara konsisten, serta persaingan dengan brand lokal lainnya yang semakin aktif di media sosial. Penelitian ini menegaskan bahwa strategi komunikasi pemasaran digital yang tepat di Instagram dapat secara efektif meningkatkan brand awareness dan mendorong keputusan pembelian.
Strategi Komunikasi Pemasaran Digital Bening's Clinic Dalam Meningkatkan Loyalitas Pelanggan Melalui Akun Instagram Mustika, Pina; Dana, Vabrian Prima; Sukma, Agus Hitopa; Marzuku, Alamsyah
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to identify and analyze the digital marketing communication strategies employed by Bening's Clinic in an effort to increase customer loyalty through its Instagram account. Consumer loyalty plays an important role in a company; retaining consumers means improving performance and maintaining the company's survival, which is the main reason for a company to attract and retain consumers. The research method used is a qualitative approach with in-depth interviews with Bening's Clinic management and consumers, as well as documentation. The results show that Bening's Clinic's digital marketing communication strategy through Instagram is effective in increasing customer loyalty. The clinic has succeeded in strengthening its relationship with customers through consistent and interesting content, such as education, testimonials, and relevant promotions. Despite facing challenges such as changes in Instagram's algorithm and fierce competition, Bening's Clinic was able to overcome these obstacles by conducting regular evaluations and innovating in content presentation. With an adaptive and interactive approach, Bening's Clinic's digital strategy succeeded in building trust and encouraging customers to continue using its services.
Co-Authors Afrida Sary Puspita Alamsyah Alamsyah - Alfan Bachtiar Aprih Santoso Arian, Vabrian Prima Dana Aulia Safitri Nurdiniyah Bachtiar, Alfan Barizki, Rezzi Nanda Damayanti, Prisila Dana, Vabrian Prima Desilawati, Nur Dewi, Dyah Utami Dwi Aji Prasetyo Dwi Sidik Permana Febryano Manggala Putra Gusmao, Cristino Hamboer, Maria Jashinta Elisabet Hiswanti Hiswanti Irzan Soepriyadi Iswahyu Pranawukir Marzuku, Alamsyah Mayang Riyanti Mayang Riyantie, Mayang Misnan Misnan Misnan Misnan Misnan, Misnan Mustika, Pina Nanda Barizki, Rezzi Nisrina Fariha Noerlina Anggraeni Obing Zaid Sobir Permana, Dwi Sidik Putri, Erita Riski Riyanti, Mayang Romli Romli, Romli RR. Aryanti Kristantini Soejarminto, Yos Suandi, Fikry Sylvia Kartika Dhamayanti Widjanarko Widjanarko Widjanarko Widjanarko, Widjanarko Zara Tania Rahmadi Zobir, Obing Said