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Bibliometric: Social Media Marketing and Adoption in Indonesia Kezia Arum Sary; Syarifah Hudayah; Zainal Abidin; Yohanes Kuleh
Journal of Social Science Vol. 3 No. 5 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v3i5.416

This study conducts a bibliometric analysis of social media marketing and adoption in tourism development by reviewing previous studies in the world and Indonesia published in the Scopus database. The data obtained were analyzed using a quantitative approach to provide a representative picture in line with the practicality of bibliometric analysis in assessing the output, organization, authorship, and characteristics of topics. The focus was placed on the articles published between 2012 and 2021 and the findings showed an increasing interest in the studies related to social media marketing and social media adoption as well as an evolution of related academic research.

Bibliometric: Social Media Marketing and Adoption in Indonesia Kezia Arum Sary; Syarifah Hudayah; Zainal Abidin; Yohanes Kuleh
Journal of Social Science Vol. 3 No. 5 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

This study conducts a bibliometric analysis of social media marketing and adoption in tourism development by reviewing previous studies in the world and Indonesia published in the Scopus database. The data obtained were analyzed using a quantitative approach to provide a representative picture in line with the practicality of bibliometric analysis in assessing the output, organization, authorship, and characteristics of topics. The focus was placed on the articles published between 2012 and 2021 and the findings showed an increasing interest in the studies related to social media marketing and social media adoption as well as an evolution of related academic research.

Analysis of Audience Reception to the Concept of Masculinity in the ‘Beauty Is Universal’ Campaign Fawziya Aprelliani; Kezia Arum Sary
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 4 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku1924

Dear Me Beauty, an Indonesian beauty product brand, has become a trending topic of conversation among the public due to the recent of a post. A middle-aged man with Dear Me Beauty's newest product, the Airy Poreless Fluid Foundation. Together with that, Dear Me Beauty has launched a movement entitled ‘Beauty Is Universal’, an effort to invite the public to appreciate all forms of beauty, including various skin colors and genders, with the aim of breaking stereotypes that beauty products only for women. With the People Power Brand claim, Dear Me Beauty is trying to popularize the concept of genderless makeup, where there is no gender constraint regardless of who and what is used. This research was conducted to analyze how audiences interpret the concept of masculinity in the ‘Beauty Is Universal’ campaign conducted by Dear Me Beauty on February 1, 2021, on Instagram. This study used a qualitative approach using Stuart Hall's reception analysis method, which categorized the audiences into three positions: Dominant Hegemonic Position, Negotiated Position, and Oppositional Position. Through utilizing in-depth interviews, this study employed a purposive sampling technique to determine which informants fit the research criteria to examine and understand a person's attitudes and views. The results of this study indicate that audiences have the ability to comprehend and interpret media messages into definitions of life choices and self-identity. Instagram, as a medium, provides a representation of the world that is absorbed and internalized by the audience, internalized, then used to determine decisions and attitudes. Audiences are provided the option to choose which media to consume according to preferences. As a single message cannot be interpreted equally by all audiences, their understanding represents their own decoding of the encoding stage performed by the message producer. The study was found that the dominating informants were in a Dominant Hegemonic Position, indicating their agreement with the ‘Beauty Is Universal’ campaign. These informants believed that Dear Me Beauty successfully conveyed the belief that beauty products were not bound only to a certain gender. The informants’ cultural and religious backgrounds influenced their reception of the campaign’s content.

KEARIFAN LOKAL DALAM KOMUNIKASI VISUAL MURAL DI BANDAR UDARA AJI PANGERAN TUMENGGUNG PRANOTO SAMARINDA Febrillia Evitasari; Rina Juwita; Kezia Arum Sary
Media Bina Ilmiah Vol. 18 No. 4: Nopember 2023
Publisher : LPSDI Bina Patria

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Seiring di tetapkannya Ibu Kota negara (IKN) didaerah Kalimantan Timur maka hendaknya masyarakat asli harus memperhatikan kearifan lokal yang ada di tanah BORNEO seperti modal sosial yaitu kebhinekaan yang sudah dimiliki penting untuk dijaga, jangan sampai digerus oleh gaya hedonisme serta nilai spiritual yang ada diranah lokal tak boleh dipandang sebelah mata. Maka dari itu, setiap daerah memiliki kebudayaannya masing-masing baik yang dapat dilestarikan melalui lisan ataupun tulisan. Dalam masyarakat itu sendiri banyak sekali dijumpai simbol, lambang dan tanda yang dapat diinterpretasikan, tetapi tidak semua orang dapat memahami hal tersebut. Untuk itu peneliti tertarik untuk mengungkapkan makna Kearifan Lokal yang terkandung dalam seni Mural yang berada di Bandara APT Pranoto Samarinda yang merupakan salah satu gerbang utama bagi wisatawan masuk ke daerah IKN. Tanda visual yang ada pada mural ini dianalisis secara kualitatif menggunakan model semiotika dari Ferdinand De Saussure yang meliputi penanda (signifier) dan petanda (signified). Hasil penelitian menunjukkan bahwa dari 4 mural yang dianalisa mengandung kearifan lokal berupa unsur kebudayaan yang muncul yakni, sistem religi dan upacara keagamaan, sistem dan organisasi kemasyarakatan, sistem mata pencaharian hidup serta kesenian

Strategi Komunikasi Pemasaran PT. Mira Mirza Thoha Divisi Traktor Kota Samarinda Dalam Yuan Adji Pratama; Kheyene Molekandella Boer; Hairunnis Hairunnis; Kezia Arum Sary
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 6 No. 4 (2024): Ranah Research : Journal Of Multidisciplinary Research and Development (Mei 202
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v6i4.842

Ketatnya persaingan antar perusahaan membuat perusahaan melakukan upaya dalam menyusun strategi pemasaran untuk memasarkan produk atau jasa yang mereka tawarkan. Mereka bersaing agar mendapatkan daya tarik pelanggan supaya berminat untuk membeli atau memakai jasa produk yang ditawarkan perusahaan. Tujuan penelitian ini adalah untuk mendeskripsikan dan menganalisis stretegi komunikasi pemasaran yang terjadi pada MIM Traktor dalam membentuk loyalitas pelanggan. Metode penelitian yang dilakukan dengan deskriptif kualitatif. Fokus penelitiaan terdiri dari: Product, Price, Place, Promotion serta menambahkan Integrated Marketing Communication (IMC) untuk mengupas sisi komunikasi pemasaran nya. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan strategi komunikasi pemasaran pada PT.MMT MIM Traktor Samarinda dalam mempertahankan loyalitas pelanggan dari indikator product sudah baik sebab, MIM Traktor rutin mengganti alat berat setiap tahunnya agar pelanggan merasa senang atas kualitas yang diberikan. MIM Traktor diharapkan dapat mempertahankan kualitas produk alat berat yang disewakan, mengingat kualitas produk yang disewakan saat ini cukup baik. MIM Traktor diharapkan memanfaatkan media sosial sebagai sarana pengiklanan guna memperluas pemasaran serta penentuan harga sewa alat berat harus dipertimbangkan

Implementation of E-ULT Application Innovation Diffusion as a Public Service Facility in the Integrated Service Unit of Universitas Mulawarman Anjar Partini; Silviana Purwanti; Kadek Dristiana Dwivayani; Kezia Arum Sary
Edumaspul: Jurnal Pendidikan Vol 9 No 2 (2025): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

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This study examines the influence of exposure to the TikTok culinary account @solofoodie on followers' interest in culinary tourism. The research employed a quantitative approach with a causal inferential design. The sample consisted of 100 active followers of the @solofoodie TikTok account, selected using the Taro Yamane formula. Data were collected through an online Likert scale questionnaire and analyzed using simple linear regression. The results indicated a positive and statistically significant effect of TikTok exposure on culinary tourism interest, with an R² value of 0.746 and a significance level of < 0.001. The regression model obtained was Y = 0.592 + 1.131X, indicating that each additional point in TikTok exposure increases culinary interest by 1.131 points. These findings confirm that culinary content on TikTok can shape audience preferences and behavioral intentions, strengthening the relevance of the Stimulus-Organism-Response (S-O-R) theory in social media.

Representasi Maskulinitas pada Karakter Putri Hijau dalam Iklan Marjan Edisi Ramadan Tahun 2024 Tiara Veronica Khairunnissa; Kadek Dristiana Dwivayani; Ainun Ni’Matu Rohmah; Kezia Arum Sary
BIOEDUSAINS:Jurnal Pendidikan Biologi dan Sains Vol. 7 No. 2 (2024): Bioedusains: Jurnal Pendidikan Biologi dan Sains
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/bioedusains.v7i2.13018

This study aims to analyze the forms of masculinity depicted in the character of Putri Hijau in the 2024 Ramadan edition of the Marjan advertisement using a qualitative descriptive approach. The theoretical focus of this research is Stuart Hall's Representation theory and Peter Lehman's concept of masculinity, which identifies four elements of masculinity: power, courage, heroism, and leadership. The analytical technique used is Roland Barthes' semiotic analysis, which consists of two stages: denotation and connotation. The results show that the character of Putri Hijau exhibits all four elements of masculinity, as seen in her actions and the properties she uses, such as clothing and swords. Furthermore, the colors used in the advertisement represent various meanings within the ad. Keywords: Representation, Masculinity, Advertisement.

Communication Management Mafindo Samarinda as An Anti-Hoax Facilitator Nabilah Amalia; Kezia Arum Sary
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 3 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i3.937

In the digital information age, the spread of misinformation or hoaxes is a serious challenge for society. The Anti-Defamation, Hoax, and Intolerance Community Organization (Mafindo) in Samarinda has become a facilitator in efforts to prevent and overcome the spread of hoaxes. This study aims to analyze communication management applied by Mafindo Samarinda as an anti-hoax facilitator. The research method used is a case study with a qualitative approach. Data was obtained through interviews with Mafindo Samarinda members, observations of activities carried out, and analysis of documents related to anti-hoax campaigns that have been run by this organization. The results showed that Mafindo Samarinda implemented a well-planned communication management strategy. They use various communication channels, such as social media, seminars, and workshops, to disseminate correct information and educate the public on how to identify hoaxes. In addition, Mafindo Samarinda also collaborates with various parties, including the government and educational institutions, in a joint effort to fight the spread of hoaxes. Nevertheless, the challenges faced by Mafindo Samarinda are not small. An active role from all levels of society is needed to ensure the success of this anti-hoax program. Therefore, effective communication management needs to be continuously developed and adapted to technological developments and community dynamics.

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