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All Journal IQTISHODUNA EL-MUHASABA Prosiding Seminas Competitive Advantage El Dinar I-Finance Journal Jurnal Ekonomi Syariah Teori dan Terapan HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Dimensi Perisai : Islamic Banking and Finance Journal Management and Economics Journal (MEC-J) Owner : Riset dan Jurnal Akuntansi International Journal of Social Science and Business NISBAH: JURNAL PERBANKAN SYARIAH JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Shirkah: Journal of Economics and Business Jurnal Tabarru': Islamic Banking and Finance Syarikat : Jurnal Rumpun Ekonomi Syariah PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Keperawatan Journal of Enterprise and Development (JED) IJECA (International Journal of Education and Curriculum Application) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Jurnal Promotif Preventif Journal of Islamic Economics and Social Science (JIESS) Wadiah : Jurnal Perbankan Syariah AL-ARKHABIIL: Jurnal Pengabdian Masyarakat INASJIF Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Journal of Islamic Economy Intelektual: Jurnal Pendidikan dan Studi Keislaman Welfare: Jurnal Pengabdian Masyarakat
Yayuk Sri Rahayu
Universitas Islam Negeri Maulana Malik Ibrahim
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Factors Affecting Customer Loyalty of Bank Syariah Indonesia Muhammad Agus Supriyanto; Siswanto; Yayuk Sri Rahayu
International Journal of Social Science and Business Vol. 7 No. 2 (2023): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i2.53520

Abstract

This study aims to analyze the factors that influence customer loyalty at Bank Syariah Indonesia. The study used five hypotheses and examined the relationship between service quality, customer satisfaction, religiosity, and customer loyalty. This study used quantitative data with descriptive methods. The population used in this study is all customers of Bank Syariah Indonesia. The study samples amounted to 158 samples taken using non-probability sampling techniques. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of SmartPLS software. The results showed that service quality has a significant direct influence on customer satisfaction. Customer satisfaction also has a significant direct influence on customer loyalty. Religiosity cannot moderate service quality in influencing customer satisfaction. This research contributes to Bank Syariah Indonesia in developing more effective marketing strategies and strengthening relationships with customers. This study also provides a theoretical contribution by examining the relationship between factors that influence customer loyalty at Bank Syariah Indonesia. Future research may consider other variables that may affect customer loyalty, such as value perception and brand image.
The Effect Word of Mouth on Saving Intention Through Brand Image as an Intervening Variable Kharisma Yussitha; Irmayanti Hasan; Yayuk Sri Rahayu
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 6 No. 1 (2023): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2023.vol6(1).11208

Abstract

Word of mouth and brand image are factors in forming someone's intention to use a product. This condition requires the company to continue to provide comfort for every use of its products. The purpose of this study was to examine the direct effect of word of mouth on the intention to save through the BMT Alhikmah brand image. This study uses a quantitative method with the help of SmartPLS software to assist data analysis. The sample approach used was simple random side by way of distributing questionnaires and collecting 95 respondents. The results of this study indicate that word of mouth has a direct effect on saving intention. The involvement of word of mouth also has a direct effect on brand image, whereas brand image has no direct influence on the intention to save at BMT Alhikmah. In addition, the results of this study indicate that word of mouth does not have a direct effect on saving intention through brand image as an intervening variable. The research weakness lies in the brand image variable which does not have a direct effect on the intention to save BMT Alhikmah.
THE ROLE OF RELIGIOSITY IN INFLUENCING THE KNOWLEDGE AND SOCIAL ENVIRONMENT OF SAVINGS INTEREST Pranata, Ahmad Adi; Rahayu, Yayuk Sri
I-Finance Journal Vol 9 No 2 (2023): I-FINANCE: a Research Journal on Islamic Finance
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Raden Fatah Palembang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ifinance.v9i2.20551

Abstract

The aim of this research is to analyze the influence of knowledge, social environment and religiosity on interest in saving in Islamic banks. The research methodology used is quantitative with experimental techniques to test the impact of knowledge and social environment on students' tendencies to practice saving religiously as a mediating factor. The population of this study consisted of students registered at the Faculty of Economics, UIN Malang, with a total of 2494 individuals, and the sample used was 147 students selected using purposive sampling. Data was collected through a Google Form questionnaire which contained statements related to research variables. The research results show that knowledge, social environment, and religiosity have a significant influence on interest in saving in Islamic banks. The conclusion of this research is that these factors can be important considerations in understanding savings behavior in Islamic banks, so they need to be considered in developing marketing strategies and sharia financial education.
The Role of Green Human Resource Management on Employee Behavior and Corporate Environmental Performance in Indonesian Sharia Banks Susanto, Rosya Mawaddah; Siswanto, Siswanto; Rahayu, Yayuk Sri
Shirkah: Journal of Economics and Business Vol. 10 No. 1 (2025)
Publisher : UIN Raden Mas Said

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v10i1.687

Abstract

The growing number of companies focusing on environmental preservation and the limited literature on green human resource management in the Islamic banking industry make this an intriguing topic for deeper research. This study explored the impact of environmental green human resource management on environmental engagement and corporate environmental performance in the Sharia banking industry. This investigation also explores the mediating effect of Green Organizational Culture on the relationship between Green Human Resource Management and both environmental engagement and corporate environmental performance. Using quantitative methods, Smart-PLS analysis was used to perform structural equation modeling (SEM). A total of 116 data respondents were selected using random sampling from Sharia banking employees in East Java, Indonesia. The results showed that Green Organizational Culture has a positive impact on environmental engagement and corporate environmental performance. Green Organizational Culture fully mediates the impact of Green Human Resource Management on environmental engagement and corporate environmental performance. The implications of this study suggest that companies should embed environmentally friendly values into their vision and mission and cultivate an organizational culture that embodies these values.
The Effect of Relationship Quality on Loyalty with Customer Retention as an Intervening Variable for PT. Bank BTN Malang Sharia Branch Putri, Aldila Nur Rafika; Rahayu, Yayuk Sri
Journal of Islamic Economics and Social Science (JIESS) Vol 4, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jiess.2023.v4i1.007

Abstract

Competence which the more this demand increases every so that banks are capable of competing, maintaining and guarding customer loyalty. Wrong one strategy which needed for Thing the is strategy Relationship Quality . This study was conducted to know the influence of Relationship Quality facing customer loyalty. This study was conducted to customers of PT. Bank BTN Branch Sharia Poor with use sampling technique. The sample size taken is as much as 100 respondents. This study consists of three variables which are the free variable (X) which is connection quality (Relationships Quality), bound variable (Y) which is customer loyalty, and intervention variable (Z) which is customer retention . The data collected use a questionnaire and then the data is processed using an analysis description and analysis of the SEM-PLS.
Dissemination of Digital Marketing and Branding Products at Mia Coffee Managers at Ma'had Ihya' Al Ahmadi, Kampung Sungai Kelambu, Selangor, Malaysia Kurniawati Meylianingrum; Zahwa Angelica; Yayuk Sri Rahayu
As-sunnah: Jurnal Pengabdian Masyarakat Vol 4 No 3 (2024): AL-ARKHABiiL: Jurnal Pengabdian Masyarakat
Publisher : ASSUNNAH PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51590/jpm_assunnah.v4i3.807

Abstract

MIA Coffee is a business venture owned by Maahad Ihya Al Ahmadi in Kampung Sungai, Kelambu, Selangor, Malaysia. The management of MIA Coffee comes from staff and teachers at the same school. However, this business wants to be developed so that people outside the Islamic boarding school can enjoy it. Therefore, it is necessary to have skills in digital marketing and branding of Islamic products. The method used in this service uses service learning activities, where students of the International KKM UIN Maulana Malik Ibrahim Malang provide training related to courses taught by lecturers who are experts related to this. The result of this service is the understanding of the administrators and the opening of MIA Coffee for the community around the Islamic boarding school. The limitation of this community service is that it has not been included in creating social media and marketplaces to implement the results of digital marketing and Islamic product branding dissemination.
PERAN RELATIONSHIP MARKETING DALAM MENINGKATKAN KEPUASAN DAN LOYALITAS NASABAH Hidayah, Ria Nurul; Rahayu, Yayuk Sri
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i3.495

Abstract

This research aims to determine whether there is an influence of Sharia marketing and relationship marketing characteristics on customer loyalty at Bank NTB KCP Kediri with satisfaction as an intervening variable. This research was conducted on Bank NTB KCP Kediri customers with a total of 8852 customers. This type of research is quantitative with the path analysis research method and the analytical technique used is SPSS version 25. The number of samples used is the Slovin formula with a margin of error that has been set at 10% so a total of 99 respondents are needed. To collect research data by distributing questionnaires and purposive random sampling. The results of hypothesis testing show that Sharia marketing characteristics do not directly influence loyalty and satisfaction, while relationship marketing directly influences loyalty and satisfaction. The results of hypothesis testing indirectly show that the characteristics of Sharia marketing and relationship marketing through satisfaction do not have a significant influence on customer loyalty. So the influence of Sharia marketing and relationship marketing characteristics on customer loyalty at Bank NTB KCP Kediri with satisfaction as an intervening variable is rejected.
The Mediating Role of Positive Emotion: The Influence of Visual Merchandising and Store Atmosphere on Impulse Buying: Study on KKV Store Consumers in Malang Atiyystul Karimah; Yayuk Sri Rahayu
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/9j9zzs98

Abstract

This study examines and evaluates the effects of Visual Merchandising and Store Atmosphere on impulse purchasing behavior, mediated through Positive Emotions. Utilizing a quantitative methodology, the research focuses on consumers who have shopped at the KKV Store in Malang City. A sample of 145 individuals was generated based on Hair's formula, implementing a nonprobability sampling method with purposive criteria. Data collection was accomplished through offline questionnaires, and data analysis was conducted using smartPLS. The findings indicate that Visual Merchandising does not significantly impact Positive Emotions. In contrast, Store Atmosphere has a strong influence on Positive Emotions, which subsequently affects impulse purchasing decisions. While Visual Merchandising may not directly affect these purchasing choices, it is clear that Store Atmosphere plays a critical role in shaping them. Moreover, although Visual Merchandising does not influence impulse purchasing through Positive Emotions, Store Atmosphere is found to significantly affect impulse buying behavior through the mediation of Positive Emotions. The implications of this research are noteworthy for retailers and marketers. Understanding that Store Atmosphere has a strong effect on both Positive Emotions and impulse purchasing can guide KKV Store and similar establishments in designing their retail environments more effectively. Retailers should prioritize enhancing the Store Atmosphere through elements such as lighting, music, layout, and scents, as these aspects can create favorable emotional responses in consumers, ultimately leading to increased sales. Additionally, while Visual Merchandising strategies are essential, they should be complemented by a focus on the overall shopping environment to maximize their potential impact. In summary, this study contributes valuable insights into how emotional responses mediated by Store Atmosphere can drive impulse buying behavior, offering practical recommendations for improving retail strategies.
INFLUENCE OF RELATIONSHIP MARKETINGAND QUALITY OF SERVICE TOWARDS CUSTOMER LOYALTY WITH MODERATION OF RELIGIUS IN SYARIAH HOTELS (STUDY AT THE GRAND DREAM CITA MANDIRI SYARIAH HOTEL, BATU CITY, EAST JAVA) Idris, Dany Luqyana; Asnawi, Nur; Rahayu, Yayuk Sri
Indonesian Scientific Journal of Islamic Finance Vol 3 No 1 (2024): Indonesian Scientific Journal of Islamic Finance
Publisher : Faculty of Islamic Economics and Business, Sultan Aji Muhammad Idris State Islamic University of Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v3i1.8911

Abstract

The sharia hotel concept continues to develop in Indonesia, although its growth cannot yet compete with conventional hotels. Providing accommodation in tourism in the form of lodging facilities such as hotels, homestays, etc. Batu City is one of the tourism destinations in Indonesia which is very popular with both domestic and international tourists with various attractions in terms of geography, climate, traditions and arts and culture. This is proven by the continued development of sharia hotels in Indonesia, although the growth cannot yet compete with conventional hotels. Therefore, Syariah Hotels need to retain existing customers and build long-term relationships so that they can bring profits to them. This research aims to determine the direct influence of relationship marketing and service quality on customer loyalty with religiosity as moderation in sharia hotels. The research method used is a quantitative method with an explanatory research approach which functions to prove the contribution of exogenous to endogenous variables. The population in this study were customers of the Grand Dream Cita Mandiri Syariah Hotel, Batu City, East Java. Meanwhile, the sampling technique used purposive sampling technique with specified criteria so that the sample size was 150 respondents. The type of data in this research is primary data obtained through distributing questionnaires to 150 respondents. The data that has been collected is then analyzed using SmartPLS 3.3 software. The research results show that commitment and service quality influence loyalty, while communication has no influence on loyalty. Meanwhile, religiosity is not able to moderate commitment and communication on loyalty, while religiosity is able to moderate service quality on loyalty
OPTIMALISASI STRATEGI PEMASARAN PRODUK TABUNGAN DALAM MENINGKATKAN MINAT NASABAH Rosi, Fahrur; Rofiq, Aunur; Rahayu, Yayuk Sri
HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam HUMAN FALAH: Jurnal Ekonomi Dan Bisnis Islam │ Vol. 11 │ No. 2 │ 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/hf.v11i2.22138

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis dan mengoptimalkan strategi pemasaran produk tabungan santri untuk meningkatkan minat nasabah di Bank Jatim Syariah Cabang Sampang. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Fokus utama penelitian adalah penerapan prinsip-prinsip Syariah dalam strategi pemasaran, meliputi nilai-nilai kejujuran, transparansi, dan keadilan, sesuai dengan fikih muamalah. Temuan penelitian mengungkapkan bahwa strategi pemasaran berbasis teknologi, seperti penggunaan media digital, mampu menarik minat generasi muda untuk berpartisipasi dalam sistem keuangan Islam. Selain itu, pendekatan edukatif seperti sosialisasi keuangan Islam secara langsung atau melalui media sosial efektif meningkatkan pemahaman masyarakat tentang manfaat produk Syariah. Kolaborasi dengan influencer lokal juga terbukti berhasil menjangkau segmen nasabah muda. Strategi-strategi ini terbukti berdampak positif terhadap peningkatan jumlah nasabah sekaligus membangun kepercayaan masyarakat terhadap produk perbankan Islam. Penelitian ini menyimpulkan bahwa penerapan strategi pemasaran yang inovatif, berbasis teknologi dan berpegang teguh pada prinsip-prinsip syariah, tidak hanya meningkatkan minat nasabah tetapi juga memperkuat citra positif lembaga keuangan syariah. Temuan ini diharapkan dapat memberikan kontribusi yang signifikan terhadap pengembangan strategi pemasaran di sektor perbankan syariah secara berkelanjutan.
Co-Authors Ach. Yasin Achmad Sani Supriyanto Ali Ridho Ariba, Nadia Atiyystul Karimah AUNUR ROFIQ Azam, Rifki Muhamad Cahyanti, Irni Sri Chifni Darun Naja Esy Nur Aisyah Fadlil Abdani Fariz, Mohammad Jazmi Fikriyah, Ashfa Fitria, Annisa Dwi Fitriyah Fitriyah Ghautsiyyah, Shofa Qosidatul Guntur Kusuma Guntur Kusuma Wardana Hani Rosanti Hasibuan, Lempang Hidayah, Ria Nurul Hutami, Virgistira Mulya Idris, Dany Luqyana Imelda Ayu Nirmala Indah Yuliana Irmayanti Hasan Kharisma Yussitha Kharisma, Ikke Kurniawati Meylianingrum Lifia M. Faza Ardichy Muhammad Agus Supriyanto Muhsin Muhsin Mustiqawati, Evi Nanik Wahyuni ‎ Novarina Amalia Anggraini Novita, Dwi Nur Asnawi Nurjannah Nurjannah O, Ulfi Kartika Pradanimas, Aqilla Pranata, Ahmad Adi Putri Kurnia Widiati Putri, Aldila Nur Rafika Rasban, Sadali Ratih Nurwanti Restu Harisma Damayanti Ria Nurul Hidayah Rizky Rahmawati Alami Rosi, Fahrur S Siswanto Salsabila, Salsabila Siswanto Siswanto Siswanto Siswanto Sitti Alfyanita Ilham Sulistyowati Sulistyowati Sulistyowati Susanto, Rosya Mawaddah Ulfi Kartika Oktaviana Wa Ode Syafriah Yuniarti Hidayah Suyoso Putra Zahwa Angelica