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Factors Affecting Customer Loyalty of Bank Syariah Indonesia Muhammad Agus Supriyanto; Siswanto; Yayuk Sri Rahayu
International Journal of Social Science and Business Vol. 7 No. 2 (2023): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i2.53520

Abstract

This study aims to analyze the factors that influence customer loyalty at Bank Syariah Indonesia. The study used five hypotheses and examined the relationship between service quality, customer satisfaction, religiosity, and customer loyalty. This study used quantitative data with descriptive methods. The population used in this study is all customers of Bank Syariah Indonesia. The study samples amounted to 158 samples taken using non-probability sampling techniques. Data analysis was carried out using Structural Equation Modeling (SEM) with the help of SmartPLS software. The results showed that service quality has a significant direct influence on customer satisfaction. Customer satisfaction also has a significant direct influence on customer loyalty. Religiosity cannot moderate service quality in influencing customer satisfaction. This research contributes to Bank Syariah Indonesia in developing more effective marketing strategies and strengthening relationships with customers. This study also provides a theoretical contribution by examining the relationship between factors that influence customer loyalty at Bank Syariah Indonesia. Future research may consider other variables that may affect customer loyalty, such as value perception and brand image.
The Effect Word of Mouth on Saving Intention Through Brand Image as an Intervening Variable Kharisma Yussitha; Irmayanti Hasan; Yayuk Sri Rahayu
Syarikat: Jurnal Rumpun Ekonomi Syariah Vol. 6 No. 1 (2023): Syarikat : Jurnal Rumpun Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Fakultas Agama Islam Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/syarikat.2023.vol6(1).11208

Abstract

Word of mouth and brand image are factors in forming someone's intention to use a product. This condition requires the company to continue to provide comfort for every use of its products. The purpose of this study was to examine the direct effect of word of mouth on the intention to save through the BMT Alhikmah brand image. This study uses a quantitative method with the help of SmartPLS software to assist data analysis. The sample approach used was simple random side by way of distributing questionnaires and collecting 95 respondents. The results of this study indicate that word of mouth has a direct effect on saving intention. The involvement of word of mouth also has a direct effect on brand image, whereas brand image has no direct influence on the intention to save at BMT Alhikmah. In addition, the results of this study indicate that word of mouth does not have a direct effect on saving intention through brand image as an intervening variable. The research weakness lies in the brand image variable which does not have a direct effect on the intention to save BMT Alhikmah.
Kesejahteraan Masyarakat Diukur Melalui Pengagguran, Inflasi dan Pertumbuhan Ekonomi di Kalimantan Tengah, Kalimantan Utara dan Kalimantan Timur Aqilla Pradanimas; Lifia; Indah Yuliana; Yayuk Sri Rahayu
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.775

Abstract

Welfare of the people is a goal of every region, including Central Kalimantan, North Kalimantan and East Kalimantan. Welfare of the people measured using Human Development Index (HDI). There are many factors that influence welfare of the people. This purpose of study to analyze the effect of unemployment and inflation on welfare of the people with economic growth as an intervening. The research method used quantitative wita data from the Central Bureau of Statistics and Path analysis as an analytical technique. The results of study unemployment has a positive significant effect on welfare of the people, while inflation has a negative significant effect and economic growth has no significant effect. Unemployment has a negative significant effect on ecomic growth, while inflation has a positive significant. And economic growth cannot be an intervening variable. So to improve the welfare of the people it is necessary to play the role of governments in each province to really focus on allocating funds for health, education, employment expansion programs, skills improvement and effective and efficient poverty alleviation programs.
Pengaruh Inflasi dan Angka Pengangguran terhadap Pertumbuhan Ekonomi Melalui Tingkat Kemiskinan 7 Kota/Kabupaten di Jawa Timur Hayyu Farah Salsabila Firda; Muhammad Fakhril Ma’ruf; Indah Yuliana; Yayuk Sri Rahayu
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1191

Abstract

The purpose of this study is to analyze the relationship between inflation, unemployment rate, poverty rate and economic growth in East Java province. The introductory chapter focuses on the economic challenges of developing countries, particularly those related to poverty, inflation, and economic growth. The research method uses a descriptive quantitative approach with hypothesis testing using t-values. Data for his seven cities/districts in East Java province were collected by the Central Bureau of Statistics from 2012 to 2022. The results of classical assumption testing indicate that the data are normally distributed, with no multicollinearity, autocorrelation, or heteroscedasticity. The results of the hypothetical analysis show that inflation has no significant impact on poverty, but unemployment has a significant negative impact. Inflation does not have a direct impact on economic growth, but unemployment rate has a negative impact on economic growth. Poverty level does not have a significant impact on economic growth. The conclusion emphasizes the importance of controlling the unemployment rate to reduce poverty and improve economic growth in East Java. Although inflation does not have a direct impact on economic growth, its stability is still important. Suggestions for further research include considering additional variables and gaining a deeper understanding of regional economic dynamics.
Word Of Mouth To Mediate Consumer Knowledge And Religiosity Towards The Decison To Settle As Sharia Bank Clientele Iqbal Nasiruddin; Yayuk Sri Rahayu
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2363

Abstract

This study aims to investigate the impact of consumer knowledge and religiosity on individuals choosing to become clients of Sharia banks, with word of mouth serving as the mediating variable. Employing a quantitative approach and purposive sampling techniques, the research focused on 145 respondents, primarily students from Islamic universities in Malang, including State Islamic University Maulana Malik Ibrahim, Islamic University of Malang, and Muhammadiyah University of Malang, who were already clients of Sharia banks. Questionnaire data were distributed and collected via Google Forms. The findings indicated that consumer knowledge alone did not directly influence the decision to become a Sharia bank client; however, it significantly affected word of mouth. Similarly, religiosity demonstrated a comparable impact on word of mouth and the decision to settle as a Sharia bank client. Consumer knowledge significantly influenced the decision to settle as a clientele through the full mediation of word of mouth, whereas religiosity had a significant effect on the decision, partially mediated by word of mouth.
GREEN MARKETING DAN KUALITAS PELAYANAN SERTA PENGARUHNYA TERHADAP CITRA BANK SYARIAH Annisa Dwi Fitria; Yayuk Sri Rahayu
NISBAH: Jurnal Perbankan Syariah Vol. 10 No. 1 (2024): NISBAH: Jurnal Perbankan Syariah
Publisher : Sharia Banking Study Program, Faculty of Islamic Economics, Djuanda University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jn.v10i1.13477

Abstract

Penelitian ini bertujuan untuk menganalisis dampak green marketing dan kualitas pelayanan perbankan syariah yang disebut juga dengan Islamic Banking Service Quality (IB-SQ) terhadap citra perusahaan (corporate image). Penelitian ini dilakukan terhadap nasabah bank syariah di Kota Malang dengan sebanyak 150 responden sebagai sampel. Penelitian ini mengadopsi pendekatan kuantitatif. Metode korelasi Pearson digunakan untuk menguji kualitas data dan validitas kuesioner, dan metode Cronbach’s alpha digunakan untuk menguji reliabilitas kuesioner. Metode regresi linier berganda digunakan untuk analisis data, selanjutnya untuk pengujian hipotesis digunakan analisis uji parsial (uji T) dan uji simultan (uji F). Hasil dari analisis regresi linier berganda mengindikasikan apabila variabel green marketing tidak memiliki pengaruh terhadap corporate image pada bank syariah di Kota Malang, dengan perolehan t-hitung sebesar -0,244. Sedangkan secara parsial menunjukkan hasil bahwa variabel IB-SQ mempunyai pengaruh terhadap corporate image pada bank syariah yang ada di Kota Malang dengan nilai t-hitung sebesar 7,137. Kemudian variabel green marketing,  IB-SQ mempunyai pengaruh terhadap corporate image pada bank syariah di Kota Malang dengan perolehan f-hitung sebesar 42,989.
THE ROLE OF RELIGIOSITY IN INFLUENCING THE KNOWLEDGE AND SOCIAL ENVIRONMENT OF SAVINGS INTEREST Pranata, Ahmad Adi; Rahayu, Yayuk Sri
I-Finance Journal Vol 9 No 2 (2023): I-FINANCE: a Research Journal on Islamic Finance
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Raden Fatah Palembang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ifinance.v9i2.20551

Abstract

The aim of this research is to analyze the influence of knowledge, social environment and religiosity on interest in saving in Islamic banks. The research methodology used is quantitative with experimental techniques to test the impact of knowledge and social environment on students' tendencies to practice saving religiously as a mediating factor. The population of this study consisted of students registered at the Faculty of Economics, UIN Malang, with a total of 2494 individuals, and the sample used was 147 students selected using purposive sampling. Data was collected through a Google Form questionnaire which contained statements related to research variables. The research results show that knowledge, social environment, and religiosity have a significant influence on interest in saving in Islamic banks. The conclusion of this research is that these factors can be important considerations in understanding savings behavior in Islamic banks, so they need to be considered in developing marketing strategies and sharia financial education.
The Role of Green Human Resource Management on Employee Behavior and Corporate Environmental Performance in Indonesian Sharia Banks Susanto, Rosya Mawaddah; Siswanto, Siswanto; Rahayu, Yayuk Sri
Shirkah: Journal of Economics and Business Vol. 10 No. 1 (2025)
Publisher : UIN Raden Mas Said

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v10i1.687

Abstract

The growing number of companies focusing on environmental preservation and the limited literature on green human resource management in the Islamic banking industry make this an intriguing topic for deeper research. This study explored the impact of environmental green human resource management on environmental engagement and corporate environmental performance in the Sharia banking industry. This investigation also explores the mediating effect of Green Organizational Culture on the relationship between Green Human Resource Management and both environmental engagement and corporate environmental performance. Using quantitative methods, Smart-PLS analysis was used to perform structural equation modeling (SEM). A total of 116 data respondents were selected using random sampling from Sharia banking employees in East Java, Indonesia. The results showed that Green Organizational Culture has a positive impact on environmental engagement and corporate environmental performance. Green Organizational Culture fully mediates the impact of Green Human Resource Management on environmental engagement and corporate environmental performance. The implications of this study suggest that companies should embed environmentally friendly values into their vision and mission and cultivate an organizational culture that embodies these values.
The Effect of Relationship Quality on Loyalty with Customer Retention as an Intervening Variable for PT. Bank BTN Malang Sharia Branch Putri, Aldila Nur Rafika; Rahayu, Yayuk Sri
Journal of Islamic Economics and Social Science (JIESS) Vol 4, No 1 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jiess.2023.v4i1.007

Abstract

Competence which the more this demand increases every so that banks are capable of competing, maintaining and guarding customer loyalty. Wrong one strategy which needed for Thing the is strategy Relationship Quality . This study was conducted to know the influence of Relationship Quality facing customer loyalty. This study was conducted to customers of PT. Bank BTN Branch Sharia Poor with use sampling technique. The sample size taken is as much as 100 respondents. This study consists of three variables which are the free variable (X) which is connection quality (Relationships Quality), bound variable (Y) which is customer loyalty, and intervention variable (Z) which is customer retention . The data collected use a questionnaire and then the data is processed using an analysis description and analysis of the SEM-PLS.
Dissemination of Digital Marketing and Branding Products at Mia Coffee Managers at Ma'had Ihya' Al Ahmadi, Kampung Sungai Kelambu, Selangor, Malaysia Kurniawati Meylianingrum; Zahwa Angelica; Yayuk Sri Rahayu
As-sunnah: Jurnal Pengabdian Masyarakat Vol 4 No 3 (2024): AL-ARKHABiiL: Jurnal Pengabdian Masyarakat
Publisher : ASSUNNAH PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51590/jpm_assunnah.v4i3.807

Abstract

MIA Coffee is a business venture owned by Maahad Ihya Al Ahmadi in Kampung Sungai, Kelambu, Selangor, Malaysia. The management of MIA Coffee comes from staff and teachers at the same school. However, this business wants to be developed so that people outside the Islamic boarding school can enjoy it. Therefore, it is necessary to have skills in digital marketing and branding of Islamic products. The method used in this service uses service learning activities, where students of the International KKM UIN Maulana Malik Ibrahim Malang provide training related to courses taught by lecturers who are experts related to this. The result of this service is the understanding of the administrators and the opening of MIA Coffee for the community around the Islamic boarding school. The limitation of this community service is that it has not been included in creating social media and marketplaces to implement the results of digital marketing and Islamic product branding dissemination.