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All Journal IQTISHODUNA EL-MUHASABA Prosiding Seminas Competitive Advantage El Dinar I-Finance Journal Jurnal Ekonomi Syariah Teori dan Terapan HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Dimensi Perisai : Islamic Banking and Finance Journal Management and Economics Journal (MEC-J) Owner : Riset dan Jurnal Akuntansi International Journal of Social Science and Business NISBAH: JURNAL PERBANKAN SYARIAH JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Shirkah: Journal of Economics and Business Jurnal Tabarru': Islamic Banking and Finance Syarikat : Jurnal Rumpun Ekonomi Syariah PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Ilmiah Keperawatan Journal of Enterprise and Development (JED) IJECA (International Journal of Education and Curriculum Application) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Jurnal Promotif Preventif Journal of Islamic Economics and Social Science (JIESS) Wadiah : Jurnal Perbankan Syariah AL-ARKHABIIL: Jurnal Pengabdian Masyarakat INASJIF Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Journal of Islamic Economy Intelektual: Jurnal Pendidikan dan Studi Keislaman Welfare: Jurnal Pengabdian Masyarakat
Yayuk Sri Rahayu
Universitas Islam Negeri Maulana Malik Ibrahim
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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Journal : IQTISHODUNA

 1 
PENGARUH BRAND IMAGE KARTU IM3 INDOSAT TERHADAP KEPUASAN LAYANAN DAN LOYALITAS PELANGGAN (Studi pada PTN dan PTKIN di Kota Malang) Hutami, Virgistira Mulya; Rahayu, Yayuk Sri
IQTISHODUNA IQTISHODUNA (VOL 12, NO: 1.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.024 KB) | DOI: 10.18860/iq.v12i1.3936

Abstract

The study aims to determine the effect of brand image IM3 to loyalty, either directly or indirectlythrough the satisfaction. This research used a quantitative approach and the respondents which the customersof Indosat IM3 on four Universities in Malang . The data collection used accidental sampling method. Pathanalysis was used to test and analyze hypotheses by considering the classical assumption test. The resultsof the study showed that the brand image significantly affect the service satisfaction and customer loyalty.Indicators of Brand image contributed 47.5% to total customer satisfaction. Meanwhile satisfaction accountedfor 30.7% of customer loyalty. Two indicators of brand image consist of guarantees and social identificationhas no significant effect on customer satisfaction. While, two other indicators of brand image consist ofpersonal identification and status has a significant influence on customer satisfaction. From path analysisknown that there is indirectly influence of the status of personal identification to loyalty through customersatisfaction.
IMPLEMENTASI KOMUNIKASI PEMASARAN PADA PRODUK HASIL OLAHAN LIMBAH BOTOL PLASTIK DI KOTA MALANG Rahayu, Yayuk Sri
IQTISHODUNA IQTISHODUNA (VOL 9, NO 1.
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.689 KB) | DOI: 10.18860/iq.v0i0.2278

Abstract

Marketing communication has an important role in new product marketing process to inform dan promote the existing products. This research was focused and aimed to identify the implementation of marketing communication on recycle product from plastic bottles trashes at Malang. The research is descriptive qualitative and data was collected by quesionaire and observation. The result shows that producers of recycle product plastic bottles trashes have already implemented four marketing communication programs consist of advertising, sales promotion, publicity, dan personal selling. However, they have not implement direct marketing yet because lack of human resuorces.
IMPLEMENTASI ETIKA SYARIAH MARKETER PADA PT. BANK BRISYARIAH KANTOR CABANG PEMBANTU KEPANJEN Fariz, Mohammad Jazmi; Rahayu, Yayuk Sri
IQTISHODUNA IQTISHODUNA (VOL.14, No. 2, 2018)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (735.572 KB) | DOI: 10.18860/iq.v14i2.4939

Abstract

ABSTRACTShariah marketing is a strategic business discipline that directs the process of creating, offering and changing the value of an initiator to its stakeholders, which in its entirety conforms to the covenants and principles of muamalah (business) in Islam. This study aims to find out how the implementation of sharia ethics marketer at bank BRISyariah KCP Kepanjen.This research uses a qualitative descriptive approach where the goal is to describe systematically about the focus of research. The limitations in this study examine the principles of sharia ethics of marketer.  Subjects in this study there are five informants. Data were collected by direct observation, interview, and documentation. The data analysis used are data reduction, data presentation and conclusion drawing with triangulation method as a validity test.The result of this research shows that Bank BRISyariah KCP Kepanjen has implemented 9 sharia ethics of marketers consist of have a spiritual personality, behave kindly and sympathetically (shiddiq), be fair in business (al-'adl), serving and humble (khidmah), keeping promises and not cheating, honest and trustworthy (al-amanah), do not like to suspect (su'uzh-zhan), do not like to vilify (ghibah), and do not do bribes (riswah).
KUALITAS JASA DAN KEPUASAN MAHASISWA PERGURUAN TINGGI SWASTA DI MALANG Rahayu, Yayuk Sri
IQTISHODUNA IQTISHODUNA (Vol 4, No 2
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.876 KB) | DOI: 10.18860/iq.v3i2.250

Abstract

In globalization era, the company must have the ability to satisfy their customer to be the winner of business competitiosince customer satisfaction depends on product or service quality. The purpose of this research is to find student’s assessment about service quality that was given by private universities in Malang and what kind of service quality attributes which has  less performance based on student expectation. This research used purposive and accidental sampling and analysis instrument is Importance-Performance Analysis. The results show, first, level of received service quality is still under level of student expectation so they are unsatisfied  second, there are four attributes which has less performance than student expectation that are the accuration of lecturer assessment, the willingness of lecturer and staff to listen and receive suggestion from students, meeting lecturer easily, and lecturer and staff serve students well. Therefore, based on  this result, private universities in Malang have to make this four attributes as a major priority in continous improvement of quality program to win competition.
PENERAPAN SISTEM TANGGUNG RENTENG PADA KOPERASI WANITA SERBA USAHA “SETIA BUDI WANITA” MALANG Rahayu, Yayuk Sri
IQTISHODUNA IQTISHODUNA (Vol 5, No 2
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.268 KB) | DOI: 10.18860/iq.v4i2.291

Abstract

This research aimed to describe the implementation of tanggung renteng system and the role of women at Kopwan Setia Budi Wanita Malang. Tanggung renteng system is a sharing responsibility and implementation of collectivity concept on everyone at cooperation. Descriptive analysis was used to get the answer of the purpose. The results shows, first, the implementation of tanggung renteng system consists of decision making process (acceptance of new member), finansial (loan), risk, and the future of cooperation. The increase in member, asset, omzet, and profit shows the success of implementation of this system. Second, women take a part on cooperation development sinc they can increase family economic and natinal economic in general.
ANALISIS POSISI BERSAING UNTUK MENENTUKAN STRATEGI PEMASARAN UMKM DI KOTA MALANG Rahayu, Yayuk Sri
IQTISHODUNA IQTISHODUNA (VOL 8, NO 1
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.76 KB) | DOI: 10.18860/iq.v0i0.1763

Abstract

This research aimed to find competitive position and to determine marketing strategic based on competitive position of producer “kripik tempe” at  Sanan Kota Malang. Number of responden are thirty companies or 11% of population and the sampling method is purposive sampling. The variables consist of sales, production, price, equity, period of business, and employee. Cluster analysis was used to answer the aim of this research. The result shows competitive position of the produser “kripik tempe” shared in four cluster are: first cluster named market leader consist of one company, second cluster named market nicher consist of thirteen companies, third cluster named market challenger consist of six companies, and the last cluster named market follower consist of  ten companies. Based on this cluster, the company that produce “kripik tempe” can determine dan implement marketing strategic according each competitive position.
Co-Authors Ach. Yasin Achmad Sani Supriyanto Ali Ridho Ariba, Nadia Atiyystul Karimah AUNUR ROFIQ Azam, Rifki Muhamad Chifni Darun Naja Esy Nur Aisyah Fadlil Abdani Fariz, Mohammad Jazmi Fikriyah, Ashfa Fitria, Annisa Dwi Fitriyah Fitriyah Ghautsiyyah, Shofa Qosidatul Guntur Kusuma Guntur Kusuma Wardana Hani Rosanti Hasibuan, Lempang Hidayah, Ria Nurul Hutami, Virgistira Mulya Idris, Dany Luqyana Imelda Ayu Nirmala Indah Yuliana Irmayanti Hasan Irni Sri Cahyanti Kharisma Yussitha Kharisma, Ikke Kurniawati Meylianingrum Lifia M. Faza Ardichy Muhammad Agus Supriyanto Muhsin Muhsin Mustiqawati, Evi Nanik Wahyuni ‎ Novarina Amalia Anggraini Novita, Dwi Nur Asnawi Nurjannah Nurjannah O, Ulfi Kartika Pradanimas, Aqilla Pranata, Ahmad Adi Putri Kurnia Widiati Putri, Aldila Nur Rafika Rasban, Sadali Ratih Nurwanti Restu Harisma Damayanti Ria Nurul Hidayah Rizky Rahmawati Alami Rosi, Fahrur S Siswanto Salsabila, Salsabila Siswanto Siswanto Siswanto Siswanto Sitti Alfyanita Ilham Sulistyowati Sulistyowati Sulistyowati Susanto, Rosya Mawaddah Ulfi Kartika Oktaviana Wa Ode Syafriah Yuniarti Hidayah Suyoso Putra Zahwa Angelica