Claim Missing Document
Check
Articles

PENDAMPINGAN MANAJEMEN RITEL MODERN BAGI KOMUNITAS PEDAGANG RITEL TRADISIONAL PASAR DINOYO KOTA MALANG Wahyuni, Nanik; O, Ulfi Kartika; Rahayu, Yayuk Sri
PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat Vol 4 No 2 (2020)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/peduli.v4i2.238

Abstract

The purpose of this service is to provide assistance related to retail management for traditional traders in Malang Dinoyo Market in order to be able to compete with modern traders. The strategy undertaken is through the stages of customer identification and Dinoyo Market traders, observation and conducting Forum Group Discussions (FGD) with assistance in the form of management of spatial and merchandise management, assistance in preparing simple financial statements and management of merchandise inventory. The result of this dedication is the increasing knowledge of Dinoyo Market traders in selling their merchandise so that the bias can still exist in modern times like today.
THE EFFECT OF FINANCIAL PERFORMANCE AND DIVIDEND POLICY ON CUMULATIVE ABNORMAL RETURN Rahayu, Yayuk Sri; Wardana, Guntur Kusuma
El Dinar: Jurnal Keuangan dan Perbankan Syariah Vol 9, No 1 (2021): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v9i1.11453

Abstract

The purpose of this study was to determine the effect of financial performance and dividend policy on Cumulative Abnormal Return for company shares in Jakarta Islamic Index. The population was all company stocks listed on The Jakarta Islamic Index from 2009 to 2018. The samples were selected by purposive sampling with the criteria the companies were consistently included in JII (not delisted and relisted) during the 2009-2018 period and those that met the criteria were five companies. Financial performance was proxies by Earning per Share, Price Earnings Ratio, Current Ratio, and Return on Equity. Meanwhile, dividend policy was proxies by the Dividend Payout Ratio. This research type was quantitative by using the panel data regression method. The results showed that Earning per Share effect on Cumulative Abnormal Return, while the Price Earnings Ratio, Current Ratio, Return On Equity and Dividend Payout Ratio variables had no effect on Cumulative Abnormal Return. The implications of this research for other parties consists of scientific development, especially in the field of financial management, and can be an input for investors in investing in shares on the Indonesia Stock Exchange (IDX) so that it can have a positive impact in the form of dividends or capital gains to investors. And can be used as a reference for further researchers by adding other variables that are not included in this study.
ANALISIS POSISI BERSAING UNTUK MENENTUKAN STRATEGI PEMASARAN UMKM DI KOTA MALANG Rahayu, Yayuk Sri
IQTISHODUNA IQTISHODUNA (VOL 8, NO 1
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.76 KB) | DOI: 10.18860/iq.v0i0.1763

Abstract

This research aimed to find competitive position and to determine marketing strategic based on competitive position of producer “kripik tempe” at  Sanan Kota Malang. Number of responden are thirty companies or 11% of population and the sampling method is purposive sampling. The variables consist of sales, production, price, equity, period of business, and employee. Cluster analysis was used to answer the aim of this research. The result shows competitive position of the produser “kripik tempe” shared in four cluster are: first cluster named market leader consist of one company, second cluster named market nicher consist of thirteen companies, third cluster named market challenger consist of six companies, and the last cluster named market follower consist of  ten companies. Based on this cluster, the company that produce “kripik tempe” can determine dan implement marketing strategic according each competitive position.
Pendampingan Kemitraan Pengelolaan Limbah Botol Plastik Menjadi Produk Bernilai Ekonomis Pada Masyarakat Desa Girimoyo Karangploso Malang Putra, Yuniarti Hidayah Suyoso; Yuliana, Indah; Rahayu, Yayuk Sri
Prosiding Seminas Vol 1, No 2 (2012): Seminas Competitive Advantage II
Publisher : Unipdu Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Penelitian dan pendampingan kemitraan ini bertujuan memberdayakan masyarakat Desa Girimoyo Karangploso Malang dengan mengelola limbah botol plastic menjadi produk bernilai ekonomis dan mengurangi dampak sampah plastic terhadap lingkungan. Metode yang digunakan adalah observasi deskriptif, Focus Discussion Group, analisis komponensial terhadap focus dalam bentuk pemetaan, transek, kalender musim, diagram venn, alur sejarah, serta bagan perubahan dan kecenderungan. Hasil nyata dari kegiatan ini adalah terbentuknya kelompok masyarakat yang  benar-benar mau dan mampu mengolah  limbah botol plastik agar bernilai ekonomis yang terdiri dari petugas kebersihan, keluarganya, dan elemen masyarakat lain, mengurangi dampak sampah bagi lingkungan,  paham akan adanya peluang ekonomi di balik sampah, prospek meningkatkan penghasilan keluarga, menjadi produk unggulan recycle bottles dan masyarakat termotivasi menerima masukan dan melakukan perbaikan terus menerus. Kata Kunci: Pendampingan, Masyarakat, Limbah Botol plastic, Recycle  Abstract This research and partnership aims to empower the society of Girimoyo Karangploso Malang through managing plastic bottles waste into economically valuable products and reducing the impact of plastic waste on the environment. The methods used descriptive observation, Focus Group Discussion, focus componential anylisis in the form of mapping, transect, seasonal calendars, Venn diagrams, timeline, and trend and changes. The results show that the activities create the groups of people who really are willing and able to process waste plastic bottles that have economic value that consists of a trash collector, his family, and other elements of society, reducing the impact of waste on the environment, aware of the existence of economic opportunities from trash, the prospect of increasing family income, a superior product from recycle bottles and the society are motivated to receive feedback and do continuous improvement. Keywords: Partnership, Society, Plastic Bottles Waste, Recycle
Pengaruh Rasio Keuangan Terhadap Profitabilitas Pada Bank Umum Syariah di Indonesia Periode 2017-2021 M. Faza Ardichy; Yayuk Sri Rahayu
Owner : Riset dan Jurnal Akuntansi Vol. 6 No. 3 (2022): Artikel Volume 6 Issue 3 Periode Juli 2022
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v6i3.924

Abstract

The research was conducted with the aim of examining the effect of financial ratios on profitability in Islamic commercial banks registered with the financial services authority of the Republic of Indonesia. This study was tested with four independent variables, namely Capital Adequacy Ratio (CAR), Non Performing Financing (NPF), Operational Efficiency Ratio (OER), and Financing to Deposit Ratio (FDR). While the dependent variable is Return on Assets (ROA). This study uses research samples published in the financial services authority of the republic of Indonesia with quarterly data for the period 2017-2021. While the data technique in this study used panel data regression analysis. Based on the results of the partial analysis, first, the Capital Adequacy Ratio has a negative and significant effect on Return on Assets. Second, Non-Performing Financing has a negative and significant effect on Return on Assets. Third, the Operational Efficiency Ratio has a negative and significant effect on Return on Assets. Fourth, the Financing to Deposit Ratio has a negative and significant effect on Return on Assets. Meanwhile, simultaneously CAR, NPF, OER, and FDR have a significant effect on ROA. The coefficient of determination (R square value) is 0.9650, this means that 96.50% of the variation of the dependent variable ROA is explained by the variation of the independent variables, namely CAR, NPF, OER, and FDR. While the remaining 3.50% (100% - 96.50% = 3.50%) get the influence of variables that are not in the study.
The Role of Religiosity on The Influence of Muslim Customer Perceived Value To Customer Satisfaction of Islamic Banking Yayuk Sri Rahayu
IJECA (International Journal of Education and Curriculum Application) 2018: Proceeding of The 1st International Conference on Halal Tourism, Products, and Services 2018
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.033 KB) | DOI: 10.31764/ijeca.v0i0.2005

Abstract

The successfull of Islamic Banking on the global market depends on the company’s commitment to provide excellent service to their customers. The concept of Muslim customer perceived value (MCPV) is composed of six dimensions that consists of  quality, price, emotional value, social value, Islamic phisical attribute, and Islamic non phisical attribute. The purposes of this research are to determine the influence of MCPV to customer satisfaction of Islamic Banking at Malang Raya dan the role of religiosity in moderating those effects. One hundred and four respondents, who are customers of Islamic Banking, were involved in this research. Accidental sampling was used as sampling technique and instrument was tested by validity and reliability testing. Futhermore, data were analized by moderated regression analysis (MRA). The results of this research shows (1) Simoultaneously, Muslim customer perceived value (MCPV) influences the customer satisfaction and partially, there are only three variables that influence customer satisfaction such as price, social value, and Islamic non phisical attribute. Other variables such as quality, emotional value, and Islamic phisical attribute does not influence customer satisfaction; (2) Religiosity as a moderating variable on the influence Islamic non phisical attribute to the customer satisfaction. The moderating effect is streghtening the existing influence.
PENGARUH ISLAMIC MARKETING MIX TERHADAP KEPUTUSAN MENJADI NASABAH DENGAN MINAT SEBAGAI VARIABEL MEDIASI Imelda Ayu Nirmala; Yayuk Sri Rahayu
Jurnal Tabarru': Islamic Banking and Finance Vol. 5 No. 2 (2022): Jurnal Tabarru' : Islamic Banking and Finance
Publisher : Department of Islamic Banking, Faculty of Islamic Studies, Islamic University of Riau (UIR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jtb.2022.vol5(2).9430

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Islamic marketing mix terhadap keputusan menjadi nasabah yang dimediasi oleh minat. Metode penelitian ini adalah menggunakan penelitian kuantitatif. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling. Sampel penelitian ini berjumlah 100 responden. Data dikumpulkan melalui penyebaran kuesioner (angket). Peneliti menggunakan angket/kuisioner dan google form serta melakukan wawancara kepada sebagian nasabah yang bertujuan untuk mendapatkan keterangan atau informasi dari sampel nasabah Bank Muamalat KCP Blitar. Hasil penelitian menunjukkan bahwa terdapat pengaruh antara Islamic marketing mix terhadap keputusan menjadi nasabah, terdapat pengaruh antara Islamic marketing mix terhadap minat, tidak terdapat pengaruh antara minat terhadap keputusan menjadi nasabah, tidak terdapat pengaruh antara Islamic marketing mix terhadap keputusan menjadi nasabah yang dimediasi oleh minat.
The Influence of Islamic Marketing Ethics on Customer Interest in Using Mudharabah Savings Products at BMT Ar-Rahmah Arta Syariah Mojokerto Novarina Amalia Anggraini; Yayuk Sri Rahayu
Perisai : Islamic Banking and Finance Journal Vol 6 No 2 (2022): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/perisai.v6i2.1599

Abstract

It intends to examine the effect of shiddiq, al-adl, al-Amanah, service, and piety on consumer interest in utilizing mudharabah savings products both partially and concurrently in scientific writing. BMT Ar-Rahmah Arta Syariah Mojokerto is the subject of this study, which will take place between 2021 and 2022. The method employed is multiple linear regression analysis, and the type of research used is a quantitative research using more than one variable. Classic assumption tests, multiple linear regression equation tests, and hypothesis testing are examples of multiple linear regression analysis methods. Siddiq (X1), Al-Adl (X2), Al-Amanah (X3), Service (X4), and Takwa (X5) were the five independent variables in this study (X5). The interest of customers in adopting the mudharabah deposit product is the dependent variable (Y). Siddiq, al-adl, al-Amanah, service, and take all had partial and simultaneous effects on customer interest in adopting mudharabah savings products, according to the findings
Penerapan Artificial Intelligence Sebagai Inovasi Di Era Disrupsi Dalam Mengurangi Resiko Lembaga Keuangan Mikro Syariah Sulistyowati; Yayuk Sri Rahayu; Chifni Darun Naja
WADIAH Vol. 7 No. 2 (2023): Wadiah: Jurnal Perbankan Syariah
Publisher : Program Studi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/wadiah.v7i2.329

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Artifial Intelligence (AI) di sektor perbankan dan peran AI dalam manajemen risiko lembaga keuangan mikro syariah. Penelitian ini merupakan penelitian kualitatif dengan menggunakan pendekatan studi pustaka, yang diperoleh dari beberapa sumber literatur berupa jurnal ilmiah, artikel, penelitian terdahulu maupun e-book terkait yang dimuat di media dengan kredibilitas jelas secara online. Data dianalisis menggunakan analisis deskriptif berkaitan dengan penerapan artifial intelligence pada manajemen risiko di bank secara menyeluruh, kemudian menyimpulkan hasil-hasil atas penelitian-penelitian tersebut. Penelitian ini menemukan bahwa perbankan termasuk ke dalam bidang yang dituntut untuk dapat menerapkan AI dengan maksimal, dikarenakan adanya persaingan yang sangat kompetitif. Selain itu, kami juga menemukan bahwa artificial intelligence yang berperan sebagai risk management, benar- benar dapat membantu lembaga keuangan mikro syariah untuk mengatasi dan meminimalisir permasalahan yang terjadi, sehingga dapat mengoptimalkan pendapatan dan mengurangi adanya kerugian. Saran bagi penelitian selanjutnya yaitu dapat melakukan pada industri lain yang terkait, dengan isi pembahasan yang lebih mendalam.
Corporate Image As Mediator of Islamic Marketing Mix to Intention in Becoming a Customer of Bank Syariah Indonesia in East Java Hani Rosanti; Yayuk Sri Rahayu
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 3 (2023): Mei-2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol10iss20233pp305-321

Abstract

ABSTRACT This study aimed to determine the effect of Islamic marketing mix on the intention of the people of East Java to become BSI customers mediated by corporate image. This research method used was quantitative research. The sampling technique in this study used a convenience sampling technique. The research sample was 175 respondents. Respondents were taken from the people of East Java, both those who have become BSI bank customers and those who have the potential to become BSI bank customers. Data was collected by distributing questionnaires. Researchers used questionnaires on the Google form and conducted interviews with some people in the East Java region with the aimed of obtaining information. The results of the study show that there is no influence between the Islamic marketing mix on the intention to become a customer which is mediated by corporate image. This is because the public's intention in becoming customers of BSI bank is mostly motivated by factors or encouragement from oneself, agency obligations, products offered by BSI bank in accordance with community needs, and so on. So, the corporate image is still not able to mediate the Islamic marketing mix on the intention in becoming a customer of BSI bank in East Java. The Islamic marketing mix can influence people's intention in becoming customers, but not the Islamic marketing mix which is mediated by corporate image. The results of this study should be used by BSI bank to improve its corporate image which is a merger of three banks in order to attract the intention of the people of East Java to become customers at BSI bank. Keywords: Corporate Image, Islamic Marketing Mix, Public Intention, Customers ABSTRAK             Penelitian ini bertujuan untuk mengetahui pengaruh Islamic marketing mix terhadap minat masyarakat Jawa Timur menjadi nasabah BSI yang dimediasi oleh citra perusahaan. Metode penelitian ini menggunakan penelitian kuantitatif. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik convenience sampling. Sampel penelitian berjumlah 175 responden. Responden diambil dari masyarakat wilayah Jawa Timur, baik yang sudah menjadi nasabah bank BSI maupun yang berpotensi menjadi nasabah bank BSI. Data dikumpulkan melalui penyebaran kuesioner. Peneliti menggunakan kuisioner pada google form serta melakukan wawancara kepada sebagian masyarakat wilayah Jawa Timur yang bertujuan untuk mendapatkan keterangan atau informasi. Hasil penelitian menunjukkan bahwa tidak terdapat pengaruh antara Islamic marketing mix terhadap minat menjadi nasabah yang dimediasi oleh citra perusahaan. Hal ini dikarenakan minat masyarakat menjadi nasabah bank BSI sebagian besar masih dilatarbelakangi oleh factor atau dorongan dari diri sendiri, kewajiban instansi, produk yang ditawarkan bank BSI sesuai dengan kebutuhan masyarakat, dan lain sebagainya. Jadi, citra perusahaan masih belum dapat memediasi Islamic marketing mix terhadap minat menjadi nasabah bank BSI di Jawa Timur. Islamic marketing mix dapat mempengaruhi minat masyarakat menjadi nasabah, namun tidak dengan Islamic marketing mix yang dimediasi oleh citra perusahaan. Hasil penelitian ini dapat digunakan oleh bank BSI untuk meningkatkan citra perusahaannya yang termerger dari tiga bank agar dapar menarik minat masyarakat Jawa Timur menjadi nasabah di bank BSI.  Kata Kunci: Citra Perusahaan, Islamic Marketing Mix, Minat Masyarakat, Nasabah REFERENCES Azizuddin, Maksum & Fikriah. (2020). Bauran pemasaran dan minat beli konsumen produk kosmetik Wardah dalam perspektif Islam. JIEMAR: Journal of Industrial Engineering & Management Research, 1(2), 111–123.doi:10.7777/jiemar.v1i2.45 Abuznaid, S. (2012). Islamic marketing: Addressing the Muslim Market. An-Najah University Journal of Reseach-B(Humanities). 26(6), 1473-1503. doi:10.35552/0247-026-006-007 Ajzen, I. (2011). The theory of planned behaviour: Reactions and reflections. Psychology and Health, 26(9), 1113–1127. doi:10.1080/08870446.2011.613995 Alma, B., & Juni Priansa, D. (2014). Manajemen bisnis syariah (Ed. Revisi). Bandung: Alfabeta. Anuraga, G., Sulistiyawan, E., & Munadhiroh, S. (2017). Structural equation modeling – Partial least square untuk pemodelan indeks pembangunan kesehatan masyarakat (Ipkm) di Jawa Timur. Proceeding of Seminar Nasional Matematika Dan Aplikasinya, 257-263. Ardianto, E. (2011). Handbook of public relation (1st Edition). Bandung: Simbiosa Rekatama Media. Asnawi, N., & Fanani, M. A. (2017). Pemasaran syariah (1st Edition). Jakarta: Rajawali Pers. Nirmala, I, A., & Yayuk, S, R. (2022). Pengaruh Islamic marketing mix terhadap keputusan manjadi nasabah dengan minat sebagai variabel mediasi. Jurnal Tabarru'"¯: Islamic Banking and Finance, 5(2), 326-337. doi:10.25299/jtb.2022.vol5(2).9430 Bulan, S. (2018). Bauran pemasaran dan pengaruhnya terhadap minat nasabah untuk menabung di Tampan Bank Sulselbar. Jurnal Minds: Manajemen Ide dan Inspirasi, 5(1), 39–52. doi:10.24252/minds.v5i1.4644 Firdaus, S., Oktarienza, T., & Sanjaya, V. F. (2022). Pengaruh marketing mix terhadap minat beli pakaian muslim di Butik Cordi dalam perspektif Islam. JEMA: Jurnal Ekonomi, Manajemen dan Akuntansi, 3(1). Ghozali, I. (2013). Aplikasi analisis multivariate dengan program IBM SPSS 21 Update PLS Regresi (7th Edition). Semarang: Badan Penerbit Universitas Diponegoro. Gunara, T., & Sudibyo, U. H. (2007). Marketing Muhammad. Bandung: Madania Prima. Huda, N., Hudori, K., Fahlevi, R., Badrussa'diyah, Mazaya, D., & Sugiarti, D. (2017). Pemasaran Syariah (1st Edition). Depok: Kencana. Khan, A. A. (2020). Pengaruh Bauran pemasaran terhadap minat masyarakat dalam pengajuan kredit di Bank Jatim cabang Utama Surabaya. IDEI: Jurnal Ekonomi & Bisnis, 1(1), 49–59. doi:10.38076/ideijeb.v1i1.5 Kotler, P., & Keller, K. L. (2013). Marketing management. New Jersey: Pearson Prentice Hall Lupiyoadi, R., & A. Hamdani, D. (2009). Manajemen pemasaran jasa (2nd Edition). Jakarta: Salemba Empat. Merik, L., & Akkas, N. (2021). Analysis of the effect of marketing mix on consumer decisions to use service services at Anugerah Perdana Palu Official Workshop. IJHESS: International Journal of Health, Economics, and Social Sciences, 3(4), 274-281.doi:10.56338/ijhess.v3i4.1901 Mujahidin, A. (2017). Hukum perbankan syariah (2nd Edition). Depok: PT RajaGrafindo Persada. Oktaviana, D., Suseno, Y. D., & Susanti, R. (2016). Analisis pengaruh tingkat kebutuhan dan bauran pemasaran terhadap keputusan pembelian dengan citra merek sebagai variabel mediasi. Jurnal Ekonomi Dan Kewirausahaan, 16(2), 197–209. Prihandini, K. H. (2018). Pengaruh citra perusahaan dan kualitas produk terhadap minat nasabah dalam menggunakan produk pembiayaan mudharabah pada BMT Nurul Jannah Petrokimia Gresik. (Skripsi Sarjana, Universitas Islam Negeri Sunan Ampel Surabaya). http://digilib.uinsby.ac.id/28564/ Purnomo, A. (2021). Pengaruh Islamic marketing mix terhadap minat masyarakat menjadi nasabah bank syariah dengan citra perusahaan sebagai variabel moderating (Studi masyarakat Kota Salatiga). (Sripsi Sarjana, Universitas Islam Negeri Salatiga). http://e-repository.perpus.uinsalatiga.ac.id/10334/ Ravangard, R., Khodadad, A., & Bastani, P. (2020). How marketing mix (7Ps) affect the patients' selection of a hospital: Experience of a low-income country. Journal of the Egyptian Public Health Association, 95(1), 25. https://doi.org/10.1186/s42506-020-00052-z Salis, N., & Solekah, N. A. (2019). Faktor-faktor yang mempengaruhi minat masyarakat Bawean dalam memilih bank Syariah. El Dinar: Jurnal Keuangan dan Perbankan Syari'ah, 7(2), 142-157. doi:10.18860/ed.v7i2.6570 Semaun, S., Rasyid, S. C., Musdalifah, & Rukiah. (2022). Pengaruh karakteristik sharia marketing terhadap minat menabung nasabah di Bank Syariah Indonesia (BSI) KCP Pinrang Syahriyah. DIKTUM: Jurnal Syariah Dan Hukum, 20(1), 19–41. doi:10.35905/diktum.v20i1.2595 Setyowati, A., Djawoto,  & Soekotjo, H. (2020). Effect of service marketing mix on hospital selection mediated with brand image on hospital's outpatients. ijebar:  International Journal of Economics, Business, and Accounting Research, 4(4), 1204-1214. Siregar, L. A. N., & Harahap, I. (2019). Pengaruh bauran pemasaran terhadap loyalitas pelanggan Zoya Cabang Medan dengan brand image sebagai variabel moderating. At-Tawassuth: Jurnal Ekonomi Islam, 4(1), 89-113. doi:10.30829/ajei.v4i1.4088 Sugiyono. (2011). Metode penelitian kuantitatif kualitatif dan R&D. Bandung: Alfabeta Santoso, E., & Rini, R. I. (2020). Analisis pengaruh marketing mix terhadap minat masyarakat membeli sukuk. Al-Iqtishadiyah:Jurnal Ekonomi Syari;ah dan Hukum Ekonomi Syari'ah, 6(2),86-98. doi:10.31602/iqt.v6i2.3244 Tanjung, I. (2021). Analysis of the effect of marketing mix 7p on purchase decisions at sentra snack stores. International Journal of Review Management Business and Entrepreneurship (RMBE), 1(2), 125–133. doi:10.37715/rmbe.v1i2.2421 Tjiptono, F., & Chandra, G. (2016). Service, quality and satisfaction (4th Edition). Yogyakarta: Andi. Tyas, M. A., & Prasetyo, A. (2015). Pengaruh bauran pemasaran terhadap niat menjadi mitra perspektif Islam pada BMT Beringharjo Cabang Madiun. Jurnal Ekonomi Syariah Teori dan Terapan, 1(7), 487-505. doi:10.20473/vol1iss20147pp487-505 Vyona, A. T., & Djuwita, A. (2020). CSR Sampoerna dalam membangun citra positif melalui aplikasi AYO SRC. e-Proceeding of Management, 7(2), 4330–4344. Widyastuti, A. N., Pujiharto, P., Tubastuvi, N., & Santoso, S. B. (2020). The effect of marketing mix on purchase decisions. Jurnal Manajemen Bisnis, 11(2), 163-176. doi:10.18196/mb.11295