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All Journal IQTISHODUNA EL-MUHASABA Prosiding Seminas Competitive Advantage El Dinar I-Finance Journal Jurnal Ekonomi Syariah Teori dan Terapan HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Dimensi Perisai : Islamic Banking and Finance Journal Management and Economics Journal (MEC-J) Owner : Riset dan Jurnal Akuntansi International Journal of Social Science and Business NISBAH: JURNAL PERBANKAN SYARIAH Shirkah: Journal of Economics and Business Jurnal Tabarru': Islamic Banking and Finance Syarikat : Jurnal Rumpun Ekonomi Syariah PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Journal of Enterprise and Development (JED) IJECA (International Journal of Education and Curriculum Application) Jurnal Promotif Preventif Journal of Islamic Economics and Social Science (JIESS) Wadiah : Jurnal Perbankan Syariah AL-ARKHABIIL: Jurnal Pengabdian Masyarakat INASJIF Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Journal of Islamic Economy Intelektual: Jurnal Pendidikan dan Studi Keislaman
Yayuk Sri Rahayu
Universitas Islam Negeri Maulana Malik Ibrahim
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PERAN RELATIONSHIP MARKETING DALAM MENINGKATKAN KEPUASAN DAN LOYALITAS NASABAH Hidayah, Ria Nurul; Rahayu, Yayuk Sri
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 17 No 3 (2023): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : LP2M Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v17i3.495

Abstract

This research aims to determine whether there is an influence of Sharia marketing and relationship marketing characteristics on customer loyalty at Bank NTB KCP Kediri with satisfaction as an intervening variable. This research was conducted on Bank NTB KCP Kediri customers with a total of 8852 customers. This type of research is quantitative with the path analysis research method and the analytical technique used is SPSS version 25. The number of samples used is the Slovin formula with a margin of error that has been set at 10% so a total of 99 respondents are needed. To collect research data by distributing questionnaires and purposive random sampling. The results of hypothesis testing show that Sharia marketing characteristics do not directly influence loyalty and satisfaction, while relationship marketing directly influences loyalty and satisfaction. The results of hypothesis testing indirectly show that the characteristics of Sharia marketing and relationship marketing through satisfaction do not have a significant influence on customer loyalty. So the influence of Sharia marketing and relationship marketing characteristics on customer loyalty at Bank NTB KCP Kediri with satisfaction as an intervening variable is rejected.
The Mediating Role of Positive Emotion: The Influence of Visual Merchandising and Store Atmosphere on Impulse Buying: Study on KKV Store Consumers in Malang Atiyystul Karimah; Yayuk Sri Rahayu
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/9j9zzs98

Abstract

This study examines and evaluates the effects of Visual Merchandising and Store Atmosphere on impulse purchasing behavior, mediated through Positive Emotions. Utilizing a quantitative methodology, the research focuses on consumers who have shopped at the KKV Store in Malang City. A sample of 145 individuals was generated based on Hair's formula, implementing a nonprobability sampling method with purposive criteria. Data collection was accomplished through offline questionnaires, and data analysis was conducted using smartPLS. The findings indicate that Visual Merchandising does not significantly impact Positive Emotions. In contrast, Store Atmosphere has a strong influence on Positive Emotions, which subsequently affects impulse purchasing decisions. While Visual Merchandising may not directly affect these purchasing choices, it is clear that Store Atmosphere plays a critical role in shaping them. Moreover, although Visual Merchandising does not influence impulse purchasing through Positive Emotions, Store Atmosphere is found to significantly affect impulse buying behavior through the mediation of Positive Emotions. The implications of this research are noteworthy for retailers and marketers. Understanding that Store Atmosphere has a strong effect on both Positive Emotions and impulse purchasing can guide KKV Store and similar establishments in designing their retail environments more effectively. Retailers should prioritize enhancing the Store Atmosphere through elements such as lighting, music, layout, and scents, as these aspects can create favorable emotional responses in consumers, ultimately leading to increased sales. Additionally, while Visual Merchandising strategies are essential, they should be complemented by a focus on the overall shopping environment to maximize their potential impact. In summary, this study contributes valuable insights into how emotional responses mediated by Store Atmosphere can drive impulse buying behavior, offering practical recommendations for improving retail strategies.
INFLUENCE OF RELATIONSHIP MARKETINGAND QUALITY OF SERVICE TOWARDS CUSTOMER LOYALTY WITH MODERATION OF RELIGIUS IN SYARIAH HOTELS (STUDY AT THE GRAND DREAM CITA MANDIRI SYARIAH HOTEL, BATU CITY, EAST JAVA) Idris, Dany Luqyana; Asnawi, Nur; Rahayu, Yayuk Sri
Indonesian Scientific Journal of Islamic Finance Vol 3 No 1 (2024): Indonesian Scientific Journal of Islamic Finance
Publisher : FEBI Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/inasjif.v3i1.8911

Abstract

The sharia hotel concept continues to develop in Indonesia, although its growth cannot yet compete with conventional hotels. Providing accommodation in tourism in the form of lodging facilities such as hotels, homestays, etc. Batu City is one of the tourism destinations in Indonesia which is very popular with both domestic and international tourists with various attractions in terms of geography, climate, traditions and arts and culture. This is proven by the continued development of sharia hotels in Indonesia, although the growth cannot yet compete with conventional hotels. Therefore, Syariah Hotels need to retain existing customers and build long-term relationships so that they can bring profits to them. This research aims to determine the direct influence of relationship marketing and service quality on customer loyalty with religiosity as moderation in sharia hotels. The research method used is a quantitative method with an explanatory research approach which functions to prove the contribution of exogenous to endogenous variables. The population in this study were customers of the Grand Dream Cita Mandiri Syariah Hotel, Batu City, East Java. Meanwhile, the sampling technique used purposive sampling technique with specified criteria so that the sample size was 150 respondents. The type of data in this research is primary data obtained through distributing questionnaires to 150 respondents. The data that has been collected is then analyzed using SmartPLS 3.3 software. The research results show that commitment and service quality influence loyalty, while communication has no influence on loyalty. Meanwhile, religiosity is not able to moderate commitment and communication on loyalty, while religiosity is able to moderate service quality on loyalty
OPTIMALISASI STRATEGI PEMASARAN PRODUK TABUNGAN DALAM MENINGKATKAN MINAT NASABAH Rosi, Fahrur; Rofiq, Aunur; Rahayu, Yayuk Sri
HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam HUMAN FALAH: Jurnal Ekonomi Dan Bisnis Islam │ Vol. 11 │ No. 2 │ 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/hf.v11i2.22138

Abstract

AbstrakPenelitian ini bertujuan untuk menganalisis dan mengoptimalkan strategi pemasaran produk tabungan santri untuk meningkatkan minat nasabah di Bank Jatim Syariah Cabang Sampang. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Fokus utama penelitian adalah penerapan prinsip-prinsip Syariah dalam strategi pemasaran, meliputi nilai-nilai kejujuran, transparansi, dan keadilan, sesuai dengan fikih muamalah. Temuan penelitian mengungkapkan bahwa strategi pemasaran berbasis teknologi, seperti penggunaan media digital, mampu menarik minat generasi muda untuk berpartisipasi dalam sistem keuangan Islam. Selain itu, pendekatan edukatif seperti sosialisasi keuangan Islam secara langsung atau melalui media sosial efektif meningkatkan pemahaman masyarakat tentang manfaat produk Syariah. Kolaborasi dengan influencer lokal juga terbukti berhasil menjangkau segmen nasabah muda. Strategi-strategi ini terbukti berdampak positif terhadap peningkatan jumlah nasabah sekaligus membangun kepercayaan masyarakat terhadap produk perbankan Islam. Penelitian ini menyimpulkan bahwa penerapan strategi pemasaran yang inovatif, berbasis teknologi dan berpegang teguh pada prinsip-prinsip syariah, tidak hanya meningkatkan minat nasabah tetapi juga memperkuat citra positif lembaga keuangan syariah. Temuan ini diharapkan dapat memberikan kontribusi yang signifikan terhadap pengembangan strategi pemasaran di sektor perbankan syariah secara berkelanjutan.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN GENERASI Z MENGGUNAKAN BANK SYARIAH DI JAWA TIMUR Azam, Rifki Muhamad; Rahayu, Yayuk Sri
JURNAL DIMENSI Vol 13, No 3 (2024): JURNAL DIMENSI (NOVEMBER 2024)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v13i3.6480

Abstract

Tujuan penelitian ini adalah untuk menganalisis dan menjelaskan faktor-faktor yang mempengaruhi keputusan menggunakan bank syariah pada Generasi Z di Jawa Timur. Populasi dari penelitian ini adalah Gen Z Jawa Timur yang menggunakan bank syariah. Pengambilan sampel pada penelitian ini menggunakan metode purposive sampling. Metode yang digunakan dalam penelitian ini menggunakan uji regresi linear berganda. Dan hasil penelitian menunjukan jika secara parsial dan simultan digital marketing, electronic word of mouth dan shariah governance berpengaruh positif terhadp keputusan Gen Z menggunakan bank syariah di Jawa Timur Kata Kunci : Digital Marketing, Electronic Word of Mouth, Shariah Governance, Keputusan Penggunaan, Generasi Z Abstract The purpose of this study is to analyze and explain the factors influencing the decision to use Islamic banks among Generation Z in East Java. The population of this study comprises Generation Z individuals in East Java who use Islamic banks. Sampling for this research is done using purposive sampling method. The method employed in this study is multiple linear regression analysis. The results of the research indicate that both partially and simultaneously, digital marketing, electronic word of mouth, and shariah governance have a positive influence on the decision of Generation Z to use Islamic banks in East Java. Keywords: Digital Marketing, Electronic Word of Mouth, Shariah Governance, Usage Decision, Generation Z.
Perbandingan Minat Belajar Menggunakan Google Meet dan Zoom Meeting di Perguruan Tinggi Keagamaan Islam Negeri Yayuk Sri Rahayu; Guntur Kusuma; Ali Ridho
Intelektual: Jurnal Pendidikan dan Studi Keislaman Vol. 12 No. 3 (2022): Intelektual: Jurnal Pendidikan dan Studi Keislaman, Desember 2022
Publisher : Program Pascasarjana Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ji.v12i3.3122

Abstract

The study aimed to compare learning interests during the Covid-19 pandemic using the Google Meet and Zoom Meeting platforms in the distance learning process for PTKIN Sharia Banking Study Program students in East Java. The population in this study were students of the PTKIN Sharia Banking Study Program in East Java. The sampling method used is purposive sampling. This type of research is quantitative with an event study approach. The results of the comparison of student interest explained that the facility factor, economic factor, and convenience factor significantly differed from student learning interest using the Google Meet and Zoom Meeting platforms for PTKIN Islamic Banking Study Program students in East Java. In addition, the results of a comparison of students' interest in the Google Meet and Zoom Meeting platforms of PTKIN Islamic Banking Study Program students in East Java showed that students' interest in using the Google Meet platform was higher than that of students using the Zoom Meeting platform. That is because Google Meet is easy to access; when experiencing signal interruption, users can rejoin immediately and have no time limit during the learning process because it does not require a premium account.
The Effect Of Preference As A Mediating Variable On Perceived Usefulness And Perceived Ease Of Use Towards The Use Of Mobile Banking In E-Commerce Study On Students In Malang City Ariba, Nadia; Rahayu, Yayuk Sri
Journal of Islamic Economy Vol. 2 No. 1 (2025): MARCH-JOIE
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/x32bjj60

Abstract

The purpose of this study is to examine how students in Malang City use mobile banking for e-commerce in relation to perceived utility and perceived ease of use, using preference as a mediating variable. A survey technique combined with a quantitative approach is the methodology employed. Purposive sampling was used to choose 100 students who actively utilize mobile banking for the study sample. A questionnaire measuring the characteristics of preference, use, perceived utility, and perceived ease of use of mobile banking was used to gather data. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was used to analyze the data and determine how the variables related to one another. The findings demonstrated that preference has a significant impact on the use of mobile banking in e-commerce, perceived usefulness has a significant impact on preference, perceived ease of use has a significant impact on preference, and perceived usefulness has a significant impact on e-commerce mobile banking use. However, perceived ease of use has no significant impact on e-commerce mobile banking use. The use of mobile banking in e-commerce is significantly impacted by perceived usefulness, which is somewhat mediated by preference. The adoption of mobile banking in e-commerce is heavily influenced by perceived ease of use, which is entirely mediated by preference. These results highlight how crucial it is for service providers to comprehend user preferences in order to enhance the advantages and The adoption of mobile banking in e-commerce is heavily influenced by perceived ease of use, which is entirely mediated by preference. These results highlight how crucial it is for service providers to comprehend customer preferences in order to enhance the advantages and usability of mobile banking
Examining the Impact of Online Customer Reviews and Live Streaming on Skincare Purchase Decisions Through Purchase Intention Ghautsiyyah, Shofa Qosidatul; Rahayu, Yayuk Sri
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13377

Abstract

Purpose: This study investigates the influence of online customer reviews and live streaming on purchasing decisions related to skincare products, with purchase intention serving as a mediating variable. It explores how online reviews and the interactive features of live streaming shape consumer engagement and decision-making processes among Generation Z and Millennial users on social media platforms, particularly TikTok.Method: A quantitative research design was employed using purposive sampling, involving 180 Gen Z and Millennial TikTok users who are active consumers of skincare products. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 software.Results: The findings indicate that online customer reviews exert a significant positive influence on both purchase intention and purchasing decisions. Live streaming significantly affects purchase intention; however, it does not have a direct effect on purchasing decisions. Furthermore, purchase intention is found to mediate the relationship between both online customer reviews and live streaming with purchasing decisions.Practical Implications for Economic Growth and Development: The study provides valuable insights for skincare brands aiming to optimize their marketing strategies on TikTok. By leveraging credible user-generated reviews and engaging live streaming content, businesses can enhance consumers’ purchase intention, thereby potentially increasing sales. These findings contribute to the development of effective social commerce strategies and support the broader growth of the digital economy within local markets.Originality/Value: The novelty of this study lies in its specific focus on TikTok as a social commerce platform and the skincare industry as its market context.
Formulasi dan Evaluasi In Vitro Aktivitas SPF Gel Tabir Surya Berbasis Ekstrak Etanol Kulit Bawang Merah (Allium cepa L.) Ilham, Sitti Alfyanita; Damayanti, Restu Harisma; Rahayu, Yayuk Sri; Alami, Rizky Rahmawati
Jurnal Promotif Preventif Vol 8 No 4 (2025): Agustus 2025: JURNAL PROMOTIF PREVENTIF
Publisher : Fakultas Kesehatan Masyarakat Universitas Pancasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47650/jpp.v8i4.2119

Abstract

Paparan sinar ultraviolet (UV) secara berlebihan dapat menyebabkan kerusakan kulit, sehingga penggunaan tabir surya menjadi salah satu upaya perlindungan yang penting. Kulit bawang merah (Allium cepa L.) mengandung senyawa flavonoid yang berpotensi sebagai agen pelindung terhadap sinar UV. Penelitian ini bertujuan untuk mengetahui pengaruh variasi konsentrasi Carbopol 940 terhadap nilai Sun Protection Factor (SPF) dan sifat fisik sediaan gel tabir surya ekstrak etanol kulit bawang merah. Penelitian menggunakan metode eksperimental laboratorik dengan tiga formula gel, masing-masing mengandung Carbopol 940 sebesar 0,5% (F1), 1% (F2), dan 1,5% (F3). Nilai SPF diukur menggunakan spektrofotometer UV-Vis dan dihitung dengan rumus Sayre, sedangkan sifat fisik yang diuji meliputi pH, viskositas, daya sebar, dan daya lekat. Hasil menunjukkan bahwa peningkatan konsentrasi Carbopol 940 berbanding lurus dengan peningkatan nilai SPF, dengan nilai tertinggi pada F3 sebesar 4,5 yang termasuk kategori proteksi sedang. Selain itu, konsentrasi Carbopol 940 juga memengaruhi karakteristik fisik gel secara signifikan. Dapat disimpulkan bahwa variasi konsentrasi Carbopol 940 memengaruhi efektivitas dan stabilitas fisik sediaan gel tabir surya ekstrak etanol kulit bawang merah.
THE EFFECTIVENESS OF DIGITAL MARKETING AND THE CONSISTENCY OF ISLAMIC BRANDING ON CUSTOMER INTEREST IN USING THE BSI MOBILE APPLICATION Salsabila, Salsabila; Rahayu, Yayuk Sri
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 2 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v18i2.1203

Abstract

This research aims to assess the impact of Digital Marketing and Islamic Branding on Customer Interest in using the BSI mobile application. Conducted on 100 BSI mobile customers, quantitative research using multiple linear regression and analysis using SPSS 26. Data was collected through questionnaires. The results show that Digital Marketing and Islamic Branding have a positive and significant effect on Customer Interest. The findings confirm that both play an important role in shaping customer interest, with Islamic Branding which includes BSI's positive image in implementing sharia principles, sharia-based products and halal labels providing an overall positive impact. Thus, it can be concluded that the influence of Digital Marketing and Islamic Branding on Customer Interest in using the BSI mobile application has proven to be significant.
Co-Authors Alami, Rizky Rahmawati Ali Ridho Annisa Dwi Fitria Aqilla Pradanimas Ariba, Nadia Atiyystul Karimah AUNUR ROFIQ Azam, Rifki Muhamad Cahyanti, Irni Sri Chifni Darun Naja Damayanti, Restu Harisma Esy Nur Aisyah Fariz, Mohammad Jazmi Fitriyah Fitriyah Ghautsiyyah, Shofa Qosidatul Guntur Kusuma Guntur Kusuma Wardana Hani Rosanti Hayyu Farah Salsabila Firda Hidayah, Ria Nurul Hutami, Virgistira Mulya Idris, Dany Luqyana Imelda Ayu Nirmala Indah Yuliana Indah Yuliana Iqbal Nasiruddin Irmayanti Hasan Kharisma Yussitha Kurniawati Meylianingrum Lifia M. Faza Ardichy Muhammad Agus Supriyanto Muhammad Fakhril Ma’ruf Muhsin Muhsin Nanik Wahyuni ‎ Novarina Amalia Anggraini Novita, Dwi Nur Asnawi O, Ulfi Kartika Pranata, Ahmad Adi Putri Kurnia Widiati Putri, Aldila Nur Rafika Rasban, Sadali Ria Nurul Hidayah Rosi, Fahrur S Siswanto Salsabila, Salsabila Siswanto Siswanto Siswanto Siswanto Sitti Alfyanita Ilham Sulistyowati Susanto, Rosya Mawaddah Wa Ode Syafriah Yuniarti Hidayah Suyoso Putra Zahwa Angelica