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GREEN MARKETING DAN KUALITAS PELAYANAN SERTA PENGARUHNYA TERHADAP CITRA BANK SYARIAH Fitria, Annisa Dwi; Rahayu, Yayuk Sri
NISBAH: Jurnal Perbankan Syariah Vol. 10 No. 1 (2024): NISBAH: Jurnal Perbankan Syariah
Publisher : Sharia Banking Study Program, Faculty of Islamic Economics, Djuanda University, Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jn.v10i1.13477

Abstract

Penelitian ini bertujuan untuk menganalisis dampak green marketing dan kualitas pelayanan perbankan syariah yang disebut juga dengan Islamic Banking Service Quality (IB-SQ) terhadap citra perusahaan (corporate image). Penelitian ini dilakukan terhadap nasabah bank syariah di Kota Malang dengan sebanyak 150 responden sebagai sampel. Penelitian ini mengadopsi pendekatan kuantitatif. Metode korelasi Pearson digunakan untuk menguji kualitas data dan validitas kuesioner, dan metode Cronbach’s alpha digunakan untuk menguji reliabilitas kuesioner. Metode regresi linier berganda digunakan untuk analisis data, selanjutnya untuk pengujian hipotesis digunakan analisis uji parsial (uji T) dan uji simultan (uji F). Hasil dari analisis regresi linier berganda mengindikasikan apabila variabel green marketing tidak memiliki pengaruh terhadap corporate image pada bank syariah di Kota Malang, dengan perolehan t-hitung sebesar -0,244. Sedangkan secara parsial menunjukkan hasil bahwa variabel IB-SQ mempunyai pengaruh terhadap corporate image pada bank syariah yang ada di Kota Malang dengan nilai t-hitung sebesar 7,137. Kemudian variabel green marketing,  IB-SQ mempunyai pengaruh terhadap corporate image pada bank syariah di Kota Malang dengan perolehan f-hitung sebesar 42,989.
PERAN PELATIHAN PEMEDIASI DALAM PERSEPSI KEMUDAHAN DAN MANFAAT TRANSAKSI E-WALLET TERHADAP PENDAPATAN USAHA MIKRO Hasibuan, Lempang; Supriyanto, Achmad Sani; Rahayu, Yayuk Sri; Abdani, Fadlil; Oktaviana, Ulfi Kartika
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 11, No 1 (2025): Vol 11, No. 1 (2025)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v11i1.11422

Abstract

ABSTRAKTujuan dari penelitian ini adalah untuk menguji pengaruh persepsi kemudahan, persepsi manfaat terhadap pendapatan usaha mikro di Kota Malang serta menguji apakah pelatihan dapat memediasi pengaruh persepsi kemudahan dan manfaat terhadap pendapatan usaha mikro di Kota Malang. Sampel usaha mikro sebanyak 200 usaha mikro dan sampel konsumen sebanyak 108 responden yang dipilih menggunakan teknik probability sampling. Data dikumpulkan melalui kuesioner. Analisis data menggunakan partial least square (PLS). Hasil penelitian ini yaitu persepsi kemudahan tidak berpengaruh terhadap pendapatan usaha mikro; persepsi manfaat berpengaruh terhadap pendapatan usaha mikro; dan pelatihan dapat memediasi pengaruh persepsi kemudahan dan manfaat terhadap pendapatan usaha mikro. Hal ini menunjukkan walaupun aspek kemudahan penggunaan teknologi/digital tidak mempengaruhi pendapatan, namun pemerintah atau pendamping usaha mikro tetap lebih gencar menyampaikan bukti nyata manfaat adopsi teknologi/digital, seperti efisiensi biaya atau perluasan pasar. Selain itu, untuk pelatihan tidak hanya sekadar pengenalan teknologi, tetapi harus menekankan pada implementasi praktis yang berdampak pada pendapatan.ABSTRACTThe purpose of this study was to examine the influence of perceived ease, perceived benefits on micro-enterprise income in Malang City and to examine whether training can mediate the influence of perceived ease and benefits on micro-enterprise income in Malang City. A sample of 200 micro-enterprises and a sample of 108 consumers were selected using probability sampling techniques. Data were collected through questionnaires. Data analysis used Partial Least Square (PLS). The results of this study are that perceived ease has no effect on micro-enterprise income; perceived benefits have an effect on micro-enterprise income; and training can mediate the influence of perceived ease and benefits on micro-enterprise income. This shows that although the aspect of ease of use of technology/digital does not affect income, the government or micro-enterprise assistants are still more active in conveying real evidence of the benefits of adopting technology/digital, such as cost efficiency or market expansion. In addition, training is not just an introduction to technology, but must emphasize practical implementation that has an impact on income.
Aspek Determinan Ibu Dalam Praktik ASI Eksklusif di Wilayah Kerja Puskesmas Kabupaten Karawang Rahayu, Yayuk Sri
Jurnal Ilmiah Keperawatan STIKES Hang Tuah Surabaya Vol 17 No 2 (2022): October Edition
Publisher : Sekolah Tinggi Ilmu Kesehatan Hang Tuah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30643/jiksht.v17i2.197

Abstract

Breast milk is the best food a mother can give to her baby. Only breast milk alone is enough to meet his needs until the baby is in the first 6 months. Exclusive breastfeeding for infants is highly recommended, without any other food or drink except drugs and vitamins. The purpose of this study was to determine the proportion and determinants of exclusive breastfeeding in the working area of the Karawang district health center. The research design used a cross-sectional study with 242 respondents. Data analysis used univariate analysis, bivariate analysis, and multivariate analysis. The results of the analysis show that the percentage of exclusive breastfeeding is still low, which is only 46.3%. Variables that have a significant relationship with exclusive breastfeeding are knowledge, exposure to formula milk, and age. Variables that have no significant relationship with exclusive breastfeeding are the level of education, attitudes, beliefs, and facilities. The most dominant variable related to exclusive breastfeeding was knowledge value (P = 0.002 OR = 384.048). There is a need for information dissemination, regarding the benefits, and good methods of exclusive breastfeeding through training, seminars, counseling, counseling, and the media.
Peningkatan Literasi dan Inklusi Green Banking pada Komunitas Remaja dan Anak-anak Rantau Warga Indonesia di Malaysia Rahayu, Yayuk Sri; Sulistyowati, Sulistyowati; Fikriyah, Ashfa; Yasin, Achmad; Kharisma, Ikke
Welfare : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2023): Welfare : Desember 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v1i4.1068

Abstract

This service aims to increase green banking literacy and inclusion in the community of Indonesian overseas youth and children in Malaysia. Using the ABCD (asset-based community development) method, this activity is focused on utilizing the potential and resources that exist in the community. The objectives of the service include increasing understanding of green banking principles, forming environmental awareness, and increasing the accessibility of sustainable banking services. Through a collaborative approach, it is hoped that the community can utilize new knowledge to support sustainable and environmentally friendly financial practices. The success of the service is measured based on increasing green banking literacy and active participation in sustainability initiatives in the community.
Kesejahteraan Masyarakat Diukur Melalui Pengagguran, Inflasi dan Pertumbuhan Ekonomi di Kalimantan Tengah, Kalimantan Utara dan Kalimantan Timur Pradanimas, Aqilla; Lifia; Yuliana, Indah; Rahayu, Yayuk Sri
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.775

Abstract

Welfare of the people is a goal of every region, including Central Kalimantan, North Kalimantan and East Kalimantan. Welfare of the people measured using Human Development Index (HDI). There are many factors that influence welfare of the people. This purpose of study to analyze the effect of unemployment and inflation on welfare of the people with economic growth as an intervening. The research method used quantitative wita data from the Central Bureau of Statistics and Path analysis as an analytical technique. The results of study unemployment has a positive significant effect on welfare of the people, while inflation has a negative significant effect and economic growth has no significant effect. Unemployment has a negative significant effect on ecomic growth, while inflation has a positive significant. And economic growth cannot be an intervening variable. So to improve the welfare of the people it is necessary to play the role of governments in each province to really focus on allocating funds for health, education, employment expansion programs, skills improvement and effective and efficient poverty alleviation programs.
Strategi Kebijakan Pembiayaan Pendidikan Untuk Mencapai Sasaran Kinerja Perguruan Tinggi Keagamaan Islam Negeri (Studi Kasus Pada UIN Sunan Kalijaga) Rahayu, Yayuk Sri
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol. 6 No. 2 (2024): Ministrate
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v6i2.41042

Abstract

National education funding is prepared with reference to applicable laws and regulations, government policies, education development programs and their targets, and program implementation in the dimensions of space and time. In the implementation of education programs, various resource limitations will be faced, both in terms of facilities and infrastructure, manpower, and education budgets, both from the APBN and other sources. Therefore, a financing strategy is prepared to overcome these resource limitations so that the implementation of education programs can contribute significantly to the achievement of national education goals as mandated by Law Number 20 of 2003. The purpose of this study is to analyze and criticize: 1) The amount of education financing budget at PTKIN; 2) Education financing policy at PTKIN and; 3) Education Financing Policy Strategy in an effort to achieve Performance Targets at UIN Sunan Kalijaga. The results of the study indicate that 1). The amount of education financing allocation at PTKIN is not fully in line with the amendments to the 1945 Constitution; 2). The budget policy is implemented proportionally according to the needs and developments of each PTKIN; 3). The Education Financing Policy Strategy in an effort to achieve Performance Targets at UIN Sunan Kalijaga, overall, the achievement of performance indicator targets each year is still not optimal because there are several strategic targets that cannot be achieved even though other strategic targets have exceeded the targets set.