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Gambaran Implementasi Perencanaan dan Penganggaran Program Kesehatan Ibu dan Anak (KIA) di Dinas Kesehatan Kota Medan Rahmawati, Nurul; Hasibuan, Ira Sri Mawarni; Hasibuan, Indah Doanita; Hasibuan, Seri Ramadhani; Sihombing, Sukma Khairani
Jurnal Kesehatan Saintika Meditory Vol 7, No 1 (2024): Mei 2024
Publisher : STIKES Syedza Saintika Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30633/jsm.v7i1.2364

Abstract

Penelitian ini menggambarkan implementasi perencanaan dan penganggaran Program Kesehatan Ibu dan Anak (KIA) di Dinas Kesehatan Kota Medan. Pendekatan kualitatif deskriptif digunakan untuk menggambarkan proses perencanaan dan alokasi dana, melibatkan teknik observasi, wawancara, dan analisis dokumen. Hasil penelitian menunjukkan bahwa perencanaan program KIA didasarkan pada dokumen perencanaan yang mengacu pada visi misi Kepala Daerah dan peraturan perundang-undangan, namun koordinasi lintas sektor masih terbatas. Terbatasnya anggaran, kurangnya komitmen, dan tata kelola yang belum optimal menjadi hambatan utama. Langkah-langkah untuk mengatasi kendala tersebut telah diidentifikasi, termasuk pembinaan kepada petugas puskesmas dan melibatkan pihak eksternal. Diharapkan langkah-langkah tersebut dapat meningkatkan efektivitas dan keberlanjutan program KIA di Dinas Kesehatan Kota Medan.Kata Kunci : Perencanaan, Penganggaran, Program Kesehatan Ibu dan Anak (KIA), Dinas Kesehatan, Kota Medan
Pengaruh Content Marketing Dan Digital Influencer Pada Aplikasi Tiktok Shop Terhadap Repurchase Intention Tahun 2023 (Studi Kasus Pada Pengguna Aplikasi Tiktok) Rahmawati, Nurul; Hidayat, Rahmat
eProceedings of Applied Science Vol. 9 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Applied Science

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Abstract

Abstrak — Perkembangan internet memberikan pengaruh terhadap bidang bisnis, khususnya kegiatan pemasaran. Tren Marketing menggunakan live streaming juga merupakan kemajuan`di era digital ini. Media sosial adalah salah satu dari perkembangan teknologi tersebut. Media sosial marketing membutuhkan suatu konten untuk mempromosikan produknya dan juga Digital Influencer untuk memberikan pengaruh terhadap promosi tersebut. Dengan jumlah pengguna yang banyak dan tingkat interaksi yang tinggi, TikTok merupakan aplikasi yang membawa peluang besar dalam bidang bisnis khususnya kegiatan pemasaran. Digital Influencer menjadi trend yang efektif untuk mempromosikan produk para pelaku bisnis. Adanya fitur TikTok Shop di aplikasi TikTok memudahkan konsumen dalam membeli produk yang mereka inginkan. Penelitian ini berfokus pada Pengaruh Content Marketing dan Digital Influencer terhadap Repurchase Intention pada TikTok Shop. Tujuan penelitian ini untuk mengetahui seberapa besar pengaruh Content Marketing dan Digital Influencer TikTok terhadap Repurchase Intention pada TikTok Shop. Dalam penelitian ini menggunakan metode penelitian kuantitatif dengan jenis penelitian yang digunakan adalah deskriptif. Populasi dalam penelitian ini yaitu pengguna TikTok yang menggunakan fitur TikTok Shop dan melihat Content Marketing dan Digital Influencer di Tiktok. Sampel diambil dengan metode non-probability sampling. Untuk pengumpulan data diperoleh dengan menyebarkan kuesioner online kepada 100 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Content Marketing dan Digital Influencer berpengaruh secara simultan terhadap Repurchase Intention pada TikTok Shop. Content Marketing dan Digital Influencer berpengaruh secara parsial terhadap Repurchase Intention pada TikTok.Kata kunci - content marketing, digital infuencer, repurchase intention.
Constructing Masculinity in Men’s Skincare Advertising: A Semiotic Study Utilizing Roland Barthes’ Theory Rahmawati, Nurul
Az-Zahra: Journal of Gender and Family Studies Vol. 4 No. 2 (2024)
Publisher : UIN Sunan Gunung Dajti Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/azzahra.v4i2.28765

Abstract

Semiotic is a sign system that reflects various assumptions of a particular society at a certain time. One of the assumptions often heard is the assumption about gender, which can be reflected on media such as advertisements. Thus, this research aims to identify the denotative and connotative signs of linguistic and visual elements in several men’s skincare (NIVEA Men, Pond's Men, Garnier Men, and Vaseline Men) advertisements, and analyze the myth of masculinity portrayed in these advertisements. The method used to analyze this research is a qualitative method, which refers to content analysis. The findings reveal several characteristics of masculinity based on the denotative and connotative meaning of the advertisements' narration. Men are portrayed as intellectual, possessing leadership abilities, embracing challenges, and displaying strength and adventure. The myth of masculinity is further represented through visual elements such as actors, settings, properties, and color saturation. Here, the myth of masculinity reflected men’s affinity for sport, their leadership qualities, ambition, emphasizing their strength, has muscular bodies, beards, mustaches, and along with the depiction of outdoor activities. Overall, the combination of narration and visual elements effectively reflects the concept of masculinity.
Perilaku Konsumtif Mahasiswa UIN Sunan Gunung Djati Bandung dalam Menggunakan Aplikasi Online Food Delivery (OFD) Secara Implusif Anjani, Sakila Meila; Rahmawati, Nurul; Oktiani, Rashifah Zahra; Hanina, Savira; Anggraeni, Sri lestari; Pangestu, Trimas Arya; Wardiyah, Mia Lasmi
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 3 No 2 (2024): Juni 2024
Publisher : Melati Institute

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Abstract

Online Food Delivery (OFD) service is a food delivery service that allows online transactions via an application. This application is very popular among students, including at UIN Sunan Gunung Djati, because it makes access easy and offers a variety of food choices. This research was conducted to understand the consumer behavior of students who use the OFD application. The method used is an online survey with quantitative techniques and qualitative descriptive analysis. The research sample consisted of 113 semester II-VI student respondents aged 19-23 years. The research results show that there is a significant correlation between the behavior of excessive use of social media Online Food Delivery (OFD) and the consumptive lifestyle of students. Almost half of the respondents (51.3%) stated that Online Food Delivery (OFD) plays a positive and significant role in consumptive behavior. The main factors that encourage the use of OFD include practicality, attractive promos, and inviting friends to try viral foods.
Literature Study: Analysis of the Implementation of the BPJS Kesehatan Patient Referral System in Community Health Centers Rahmawati, Nurul; Dina, Putri; Devi, Sri; Hajijah Purba, Sri
Jurnal Manajemen Informasi Kesehatan (Health Information Management) Vol. 9 No. 1 (2024): Health Information and Management
Publisher : Sekolah Tinggi Ilmu Kesehatan Sapta Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51851/jmis.v9i1.503

Abstract

A referral system is a system that organizes healthcare and is responsible for addressing health cases or problems, regulating the flow of referrals and referrals for health check-ups. This referral system requires the participation of the government as policymaker, the community as service users, and health services as drivers of success. This study aims to analyze the implementation of the referral system in community health centers by reviewing previous research. This study used a literature review method, examining 10 journals related to the implementation of the BPJS Kesehatan patient referral system in community health centers. The results indicate that the referral system in most community health centers is operating in accordance with applicable Standard Operating Procedures (SOPs). However, several obstacles remain, such as unstable internet access, poor road access, ineffective communication, and limited medical facilities. Evaluation and improvements are ongoing to address these obstacles. In conclusion, the referral system as a whole is operating in accordance with existing SOPs, although improvements are still needed in several aspects to achieve the desired efficiency and effectiveness.
FACTORS AFFECTING OF MUSCULOSKELETAL DISORDER’S (MSDS) COMPLAINTS ON THE DRIVERS OF GAJAH MADA PUBLIC TRANSPORTATION MEDAN ferusgel, Agnes; Rahmawati, Nurul
Preventif : Jurnal Kesehatan Masyarakat Vol. 9 No. 2 (2018)
Publisher : Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/preventif.v9i2.102

Abstract

Background & Objective: Musculoskeletal disorders complaints are complaints in the joints, ligaments andtendons which are caused because the muscles receive static loads repeatedly and continuously for a longtime. This study to determine the influencing factors nd musculoskeletal disorder's (MSDs) complaints onthe drivers of Gajah Mada public transportation Medan. Material and Method: The research design wasanalytical survey research method using cross sectional approach. The samples in this study were 30 peoplewho were the total population of public transport drivers. The data analysis using regression linear test.Result: The majority of the drivers are in the majority aged 52-59 years old at 30.0%. The 1-6 year workperiod is 30.0%. Work attitude in the medium category is 90%. Conclusion: There is an influence of age,years of service and work attitude towards musculoskeletal disorder’s complaints on Gajah Mada publictransport drivers Medan. It is also hoped that the driver will use the rest time to relax the muscles that aim tostretch the muscles so as not to cause muscle tension when working.