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All Journal Jurnal Promosi Pendidikan Ekonomi HIGEIA (Journal of Public Health Research and Development) Indonesian Journal of English Language Studies (IJELS) Preventif: Jurnal Kesehatan Masyarakat Jurnal Ilmu Ekonomi dan Pembangunan EBSJ International Journal of Social Science and Business Saintifik : Jurnal Matematika, Sains, dan Pembelajarannya PREPOTIF : Jurnal Kesehatan Masyarakat Jurnal Ilmiah Kesehatan Rustida Jurnal Jendela Inovasi Daerah Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Kesehatan Saintika Meditory El-Mujtama: Jurnal Pengabdian Masyarakat Az-Zahra: Journal of Gender and Family Studies ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar eProceedings of Applied Science JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi eProceedings of Management International Review of Humanities Studies El-Mujtama: Jurnal Pengabdian Masyarakat Asian Journal of Social and Humanities Journal of Economics and Economic Policy Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Jurnal Ilmiah Pariwisata Preventif : Jurnal Kesehatan Masyarakat
NURUL RAHMAWATI
STMIK Amikom Yogyakarta
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Gambaran Implementasi Perencanaan dan Penganggaran Program Kesehatan Ibu dan Anak (KIA) di Dinas Kesehatan Kota Medan Rahmawati, Nurul; Hasibuan, Ira Sri Mawarni; Hasibuan, Indah Doanita; Hasibuan, Seri Ramadhani; Sihombing, Sukma Khairani
Jurnal Kesehatan Saintika Meditory Vol 7, No 1 (2024): Mei 2024
Publisher : STIKES Syedza Saintika Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30633/jsm.v7i1.2364

Abstract

Penelitian ini menggambarkan implementasi perencanaan dan penganggaran Program Kesehatan Ibu dan Anak (KIA) di Dinas Kesehatan Kota Medan. Pendekatan kualitatif deskriptif digunakan untuk menggambarkan proses perencanaan dan alokasi dana, melibatkan teknik observasi, wawancara, dan analisis dokumen. Hasil penelitian menunjukkan bahwa perencanaan program KIA didasarkan pada dokumen perencanaan yang mengacu pada visi misi Kepala Daerah dan peraturan perundang-undangan, namun koordinasi lintas sektor masih terbatas. Terbatasnya anggaran, kurangnya komitmen, dan tata kelola yang belum optimal menjadi hambatan utama. Langkah-langkah untuk mengatasi kendala tersebut telah diidentifikasi, termasuk pembinaan kepada petugas puskesmas dan melibatkan pihak eksternal. Diharapkan langkah-langkah tersebut dapat meningkatkan efektivitas dan keberlanjutan program KIA di Dinas Kesehatan Kota Medan.Kata Kunci : Perencanaan, Penganggaran, Program Kesehatan Ibu dan Anak (KIA), Dinas Kesehatan, Kota Medan
Pengaruh Content Marketing Dan Digital Influencer Pada Aplikasi Tiktok Shop Terhadap Repurchase Intention Tahun 2023 (Studi Kasus Pada Pengguna Aplikasi Tiktok) Rahmawati, Nurul; Hidayat, Rahmat
eProceedings of Applied Science Vol. 9 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Applied Science

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Abstract

Abstrak — Perkembangan internet memberikan pengaruh terhadap bidang bisnis, khususnya kegiatan pemasaran. Tren Marketing menggunakan live streaming juga merupakan kemajuan`di era digital ini. Media sosial adalah salah satu dari perkembangan teknologi tersebut. Media sosial marketing membutuhkan suatu konten untuk mempromosikan produknya dan juga Digital Influencer untuk memberikan pengaruh terhadap promosi tersebut. Dengan jumlah pengguna yang banyak dan tingkat interaksi yang tinggi, TikTok merupakan aplikasi yang membawa peluang besar dalam bidang bisnis khususnya kegiatan pemasaran. Digital Influencer menjadi trend yang efektif untuk mempromosikan produk para pelaku bisnis. Adanya fitur TikTok Shop di aplikasi TikTok memudahkan konsumen dalam membeli produk yang mereka inginkan. Penelitian ini berfokus pada Pengaruh Content Marketing dan Digital Influencer terhadap Repurchase Intention pada TikTok Shop. Tujuan penelitian ini untuk mengetahui seberapa besar pengaruh Content Marketing dan Digital Influencer TikTok terhadap Repurchase Intention pada TikTok Shop. Dalam penelitian ini menggunakan metode penelitian kuantitatif dengan jenis penelitian yang digunakan adalah deskriptif. Populasi dalam penelitian ini yaitu pengguna TikTok yang menggunakan fitur TikTok Shop dan melihat Content Marketing dan Digital Influencer di Tiktok. Sampel diambil dengan metode non-probability sampling. Untuk pengumpulan data diperoleh dengan menyebarkan kuesioner online kepada 100 responden. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa Content Marketing dan Digital Influencer berpengaruh secara simultan terhadap Repurchase Intention pada TikTok Shop. Content Marketing dan Digital Influencer berpengaruh secara parsial terhadap Repurchase Intention pada TikTok.Kata kunci - content marketing, digital infuencer, repurchase intention.
Constructing Masculinity in Men’s Skincare Advertising: A Semiotic Study Utilizing Roland Barthes’ Theory Rahmawati, Nurul
Az-Zahra: Journal of Gender and Family Studies Vol. 4 No. 2 (2024)
Publisher : UIN Sunan Gunung Dajti Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/azzahra.v4i2.28765

Abstract

Semiotic is a sign system that reflects various assumptions of a particular society at a certain time. One of the assumptions often heard is the assumption about gender, which can be reflected on media such as advertisements. Thus, this research aims to identify the denotative and connotative signs of linguistic and visual elements in several men’s skincare (NIVEA Men, Pond's Men, Garnier Men, and Vaseline Men) advertisements, and analyze the myth of masculinity portrayed in these advertisements. The method used to analyze this research is a qualitative method, which refers to content analysis. The findings reveal several characteristics of masculinity based on the denotative and connotative meaning of the advertisements' narration. Men are portrayed as intellectual, possessing leadership abilities, embracing challenges, and displaying strength and adventure. The myth of masculinity is further represented through visual elements such as actors, settings, properties, and color saturation. Here, the myth of masculinity reflected men’s affinity for sport, their leadership qualities, ambition, emphasizing their strength, has muscular bodies, beards, mustaches, and along with the depiction of outdoor activities. Overall, the combination of narration and visual elements effectively reflects the concept of masculinity.
Perilaku Konsumtif Mahasiswa UIN Sunan Gunung Djati Bandung dalam Menggunakan Aplikasi Online Food Delivery (OFD) Secara Implusif Anjani, Sakila Meila; Rahmawati, Nurul; Oktiani, Rashifah Zahra; Hanina, Savira; Anggraeni, Sri lestari; Pangestu, Trimas Arya; Wardiyah, Mia Lasmi
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 3 No 2 (2024): Juni 2024
Publisher : Melati Institute

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Abstract

Online Food Delivery (OFD) service is a food delivery service that allows online transactions via an application. This application is very popular among students, including at UIN Sunan Gunung Djati, because it makes access easy and offers a variety of food choices. This research was conducted to understand the consumer behavior of students who use the OFD application. The method used is an online survey with quantitative techniques and qualitative descriptive analysis. The research sample consisted of 113 semester II-VI student respondents aged 19-23 years. The research results show that there is a significant correlation between the behavior of excessive use of social media Online Food Delivery (OFD) and the consumptive lifestyle of students. Almost half of the respondents (51.3%) stated that Online Food Delivery (OFD) plays a positive and significant role in consumptive behavior. The main factors that encourage the use of OFD include practicality, attractive promos, and inviting friends to try viral foods.
FACTORS AFFECTING OF MUSCULOSKELETAL DISORDER’S (MSDS) COMPLAINTS ON THE DRIVERS OF GAJAH MADA PUBLIC TRANSPORTATION MEDAN ferusgel, Agnes; Rahmawati, Nurul
Preventif : Jurnal Kesehatan Masyarakat Vol. 9 No. 2 (2018)
Publisher : Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/preventif.v9i2.102

Abstract

Background & Objective: Musculoskeletal disorders complaints are complaints in the joints, ligaments andtendons which are caused because the muscles receive static loads repeatedly and continuously for a longtime. This study to determine the influencing factors nd musculoskeletal disorder's (MSDs) complaints onthe drivers of Gajah Mada public transportation Medan. Material and Method: The research design wasanalytical survey research method using cross sectional approach. The samples in this study were 30 peoplewho were the total population of public transport drivers. The data analysis using regression linear test.Result: The majority of the drivers are in the majority aged 52-59 years old at 30.0%. The 1-6 year workperiod is 30.0%. Work attitude in the medium category is 90%. Conclusion: There is an influence of age,years of service and work attitude towards musculoskeletal disorder’s complaints on Gajah Mada publictransport drivers Medan. It is also hoped that the driver will use the rest time to relax the muscles that aim tostretch the muscles so as not to cause muscle tension when working.
Investment Policy Strategies in Risk and Liquidity Management for DualAccount Old-Age Security Schemes Rahmawati, Nurul; Indrawan, Raden Dikky; Asikin, Zenal
Asian Journal of Social and Humanities Vol. 4 No. 3 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/endgf451

Abstract

This study aims to formulate an optimal investment policy for the Dual-Account Old-Age Savings (JHT) program managed by BPJS Ketenagakerjaan. The surge in early withdrawals since 2020 has shifted JHT’s role from long-term savings to a short-term liquidity instrument, creating potential asset–liability mismatches. The Asset Liability Management (ALM) framework is applied to assess asset–liability alignment, while the Modern Portfolio Theory (MPT) ensures efficient risk–return trade-offs. Strategy prioritization employs the Analytical Hierarchy Process (AHP) with 10 experts and five key criteria. The results indicate Asset–Liability Balance (0.25) and Liquidity (0.24) as dominant factors. The 70:30 allocation (Main:Supplementary Account) is identified as the optimal strategy (weight 0.67), balancing short-term liquidity resilience and long-term fund sustainability, consistent with ALM–MPT principles and post-P2SK policy direction
Pengaruh Influencer Marketing, Content Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Brand Trust Sebagai Variabel Mediasi Pada Produk Kosmetik Time Phoria Di Bandung Rahmawati, Nurul; Madiawati, Putu Nina
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

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Abstract

ime Phoria “merupakan produk kosmetik internasional yang baru memasuki pasar Indonesia dan belum dikenal luasoleh konsumen lokal. Rendahnya brand trust menjadi tantangan dalam mendorong keputusan pembelian. Penelitian inibertujuan untuk menganalisis pengaruh Influencer Marketing, Content Marketing, dan Kualitas Produk terhadapKeputusan Pembelian melalui Brand Trust sebagai variabel mediasi pada produk kosmetik Time Phoria di Bandung.Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden perempuan diBandung yang mengetahui produk Time Phoria, menggunakan teknik purposive sampling. Analisis data dilakukandengan Structural Equation Modeling–Partial Least Square (SEM–PLS) menggunakan SmartPLS versi 4.0.Hasil penelitian menunjukkan bahwa Brand Trust berpengaruh positif dan signifikan terhadap Keputusan Pembelian.Kualitas Produk memiliki pengaruh langsung dan tidak langsung yang signifikan terhadap Keputusan Pembelianmelalui Brand Trust. Influencer Marketing berpengaruh langsung terhadap Keputusan Pembelian, namun tidaksignifikan terhadap Brand Trust. Content Marketing tidak berpengaruh langsung terhadap Keputusan Pembelian, tetapiberpengaruh secara tidak langsung melalui Brand Trust. Temuan ini menyarankan perusahaan untuk meningkatkankualitas produk, membangun konten yang relevan, serta mengevaluasi pemilihan influencer agar sesuai dengan citradan target pasar Time Phoria di Indonesia.”Kata Kunci: Influencer Marketing, Content Marketing, Kualitas Produk, Brand Trust, Keputusan Pembelian
Peran Dinas Pariwisata dalam Pengelolaan Wisata Minat Khusus di Kabupaten Ponorogo Rahmawati, Nurul; Hilman, Yusuf Adam; Triono, Bambang
Jurnal Ilmiah Pariwisata Vol 25 No 1 (2020): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v25i1.1318

Abstract

Special interest tourism is a tour aimed at tourists who have a specific purpose or interest and motivation in traveling. In Ponorogo Regency itself, which is classified as special interest tourism on the Tourism Office website there are several tours such as Gunung Gajah Tour, Tanah Goyang Tour, Bedes Mountain Tour, and Pumpak Pare tour. But the existence of the tour all had only briefly gone viral but after a few months no longer heard the news. This study wants to find out how the role of the Department of Tourism in the Management of Special Interest Tourism in Ponorogo Regency. The purpose of this study is to find out the role of the Ponorogo Tourism Office and to know what obstacles are faced by the Ponorogo Tourism Office in the Management of Special Interest Tourism in Ponorogo Regency. The research method used is qualitative. The process of collecting data by interviewing the heads of community information groups in the district of Ponorogo. Data can be obtained from interview scripts, field notes or memos, and official documents. This analysis uses four indicators, namely Planning, Organizing, Movement and Supervision. The Tourism Office itself is seen as lacking in providing guidance and assistance in managing the specially meant tourism itself. many villages or tourism managers do not receive training, coaching, and assistance that is uneven, they are as if not noticed by the Department of Tourism. It can be concluded that the role of the Ponorogo Office has not been maximized and there are many shortcomings in training, guidance, assistance, and monitoring carried out by the Pariwsata Office, not necessarily and there is an imbalance in carrying out all of its duties and responsibilities.
ANALISIS RASIO KEUANGAN PERUSAHAAN FOOD AND BEVERAGE SELAMA PANDEMI COVID-19 DAN PASCA PANDEMI COVID-19 YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2020-2023 Rahmawati, Nurul; Sudarwati, Sudarwati; Widayanti, Rochmi
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 14, No 1 (2026): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v14i1.12053

Abstract

Perusahaan food and beverage di Indonesia mengalami dinamika pertumbuhan dari 2018 sampai 2024, dengan penurunan signifikan pada 2020 akibat pandemi. Namun, sektor ini mulai menunjukkan pemulihan pada 2021, didukung oleh inovasi bisnis, kebijakan pemerintah, dan peningkatan konsumsi domestik. Pertumbuhan berlanjut pada 2022 dan 2023, sementara proyeksi 2024 memperkirakan peningkatan PDB menjadi Rp 3.200 triliun (6%) berkat membaiknya daya beli, ekspansi industri, dan digitalisasi. Hal ini menunjukkan ketahanan industri tersebut sebagai bagian penting dari perekonomian nasional. Penelitian tujuannya mengevaluasi kinerja keuangan perusahaan food and beverage terdaftar di BEI sepanjang dan pasca pandemi tahun 2020-2023. Analisis yang dilaksanakan memanfaatkan rasio keuangan, mencakup likuiditas, solvabilitas, profitabilitas, serta aktivitas, dengan pendekatan penelitian kuantitatif deskriptif. Populasi penelitian ialah perusahaan food and beverage di BEI tahun 2020-2023, dengan teknik purposive sampling yang menghasilkan 31 sampel perusahaan. Pengujian normalitas Kolmogorov-Smirnov menunjukkan data tidak terdistribusi normal, jadi analisis data memanfaatkan pengujian Wilcoxon Signed Rank Test. Hasil melihatkan tidak ada perbedaan signifikan dalam kinerja keuangan pada perusahaan food and beverage selama dan pasca pandemi covid-19 (2020-2023). Current Ratio tetap stabil, mencerminkan likuiditas yang terjaga, sementara Return on Assets menggambarkan efisiensi perusahaan mengarut asset dalam mendapatkan laba. Debt to Equity Ratio tidak mengalami perubahan signifikan, menandakan struktur permodalan yang stabil, dan Total Asset Turnover tetap menunjukkan efisiensi operasional yang konsisten. Hasil ini mengindikasikan bahwa perusahaan food and beverage mampu beradaptasi terhadap dampak pandemi tanpa mengalami perubahan signifikan dalam kinerja keuangannya.
RUSSIA’S SOFT POWER IN NAHDLATUL ULAMA’S ART EXHIBITION RUSSIA-INDONESIA: WITHIN THE FRAMEWORK OF ART Rahmawati, Nurul; fahrurodji, ahmad
International Review of Humanities Studies Vol. 11, No. 1
Publisher : UI Scholars Hub

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Abstract

This study analyzes the construction of Russian cultural diplomacy in news media coverage of art exhibitions. Russia-Indonesia: Within the Framework of Art. The research uses the method Critical Discourse Analysis with Norman Fairclough's model and concept soft power Joseph Nye and the skeleton Taxonomy of Soft Power from Ohnesorge to map actor relations in cultural diplomacy practices. The results show that Russia utilizes art, religious symbols, and collaboration with Nusantara Utama Gallery and the involvement of Nahdlatul Ulama (NU) artists as an instrument of soft power to build appeal and legitimacy among the Indonesian Muslim public through cross-media discourse mechanisms.
Co-Authors Abram, Marcellino Ahmad Fahrurodji, Ahmad Aldiansyah, Aldiansyah Anggraeni, Sri lestari Anjani, Sakila Meila Anjany, Shagita Maulady Choiruman, Doni Dary, Muhammad Dasopang, Lailatul Mahpuja Dwi Fitria, Adinda Femia, Femia Ferusgel, Agnes Ferusgel, Agnes Fitria, Adinda Dwi Hanina, Savira Harahap, Jesi Wanda Haridani, Hifza Hasibuan, Indah Doanita Hasibuan, Ira Sri Mawarni Hasibuan, Seri Ramadhani Indrawan, Raden Dikky Irawan, Muhammad Farid Khairani, Khovifah Khairini, Khovifah Khetri, Anggina Cucu Laoli, Ananda Nurmairani Lestari, Ninis LUKMAN, LUKMAN Mahadri, Mc Akhtar Ramzi Mahpuja Dasopang, Lailatul Manik, Hubban Fathani Mia Lasmi Wardiyah, Mia Lasmi Nadhif, Muhammad Nugraha, Ganjar Oktiani, Rashifah Zahra Pangestu, Trimas Arya Putu Nina Madiawati Rahmat Hidayat Rizkiana, Citra Rochmi Widayanti Romiza Arika Sagala, Shinny Syafitri Saifudin Saifudin Salwa, Fadillah Samuel Martono Sianturi, Anggina Cucu Khetri Sihombing, Sukma Khairani Sitohang, Fitri Melani Sudarwati Sudarwati Syafitri Sagala, Shinny Triono, Bambang Wusqo, Urwatul Yusuf Adam Hilman, Yusuf Adam Zainal, Zaid Zenal Asikin