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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen JPM17: Jurnal Pengabdian Masyarakat JEB17 : Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) RJABM (Research Journal of Accounting and Business Management) JURNAL PENDIDIKAN TAMBUSAI International Journal of Social Science and Business Jurnal Samudra Ekonomi dan Bisnis GANEC SWARA Arthavidya Jurnal Ilmiah Ekonomi Jurnal Manajerial Jurnal Review Pendidikan dan Pengajaran (JRPP) Revitalisasi : Jurnal Ilmu Manajemen Prima Ekonomika : Jurnal Ekonomi dan Bisnis Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Tunas Jurnal Ilmiah Abdi Mas TPB Unram JPM: JURNAL PENGABDIAN MASYARAKAT International Journal of Business, Law, and Education ABDI MASSA: Jurnal Pengabdian Nasional Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Multidisciplinary Science Journal of Trends Economics and Accounting Research Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat International Journal of Economics (IJEC) Neo Journal of economy and social humanities Best Journal of Administration and Management The Es Accounting and Finance Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Pengabdian Harapan Bangsa West Science Interdisciplinary Studies AMMA : Jurnal Pengabdian Masyarakat GEMAH RIPAH: Jurnal Bisnis Indonesian Journal of Innovation Multidisipliner Research West Science Interdisciplinary Studies Jurnal Nirta: Studi Inovasi West Science Social and Humanities Studies INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Journal of Management and Innovation Entrepreneurship (JMIE) Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Penelitian Pendidikan Indonesia Moneta : Journal of Economics and Finance International Journal of Economics, Accounting, and Management Dhana Indonesian Journal of Innovation Multidisipliner Research
Nekky Rahmiyati
Universitas 17 Agustus 1945 Surabaya
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Journal : Neraca Manajemen, Akuntansi, dan Ekonomi

 1 
ANALISIS SWOT UNTUK STRATEGI PENGEMBANGAN UKM SUPPLAY PASIR DAN BATU Riska Amelia; Nekky Rahmiyati; Yulyar Kartika Wijayanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i9.4616

Abstract

This research discusses the development strategy of the sand and stone supply business at CV Putri Raja in Gempol, Pasuruan using SWOT analysis. CV Putri Raja has great market potential to compete with competitors. The purpose of this research is to identify internal and external factors affecting the business, formulate a development strategy, and determine the most appropriate strategy. The methods used include Business Model Canvas (BMC) to map the business model, SWOT analysis, IFAS and EFAS matrix, and economic analysis to determine the Break Even Point (BEP). The results showed that CV Putri Raja has dominant strengths compared to weaknesses, the company is in quadrant I which means it has a strong competitive position. The development strategy that can be used is to focus on taking advantage of internal strengths and external opportunities (S-O strategy). The development strategy is to improve service quality and maintain stable stock availability, take advantage of massive development opportunities in East Java and open market network access to contractors as business partners, improve management management and improve the quality of human resources through training, take advantage of social media for branding and massive promotion, maintain price stability and quality of sirtu and delivery services, consistently apply industrial K3 in every production process, add dumtruck technicians & periodic driver tests to minimise fleet constraints in delivery services. Keywords: Development Strategy, SWOT Analysis, Business Model Canvas, UKM
ANALISIS SWOT UNTUK STRATEGI PENGEMBANGAN UKM SUPPLY PASIR DAN BATU Riska Amelia; Nekky Rahmiyati; Yulyar Kartika Wijayanti
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 9 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i9.4620

Abstract

This research discusses the development strategy of the sand and stone supply business at CV Putri Raja in Gempol, Pasuruan using SWOT analysis. CV Putri Raja has great market potential to compete with competitors. The purpose of this research is to identify internal and external factors affecting the business, formulate a development strategy, and determine the most appropriate strategy. The methods used include Business Model Canvas (BMC) to map the business model, SWOT analysis, IFAS and EFAS matrix, and economic analysis to determine the Break Even Point (BEP). The results showed that CV Putri Raja has dominant strengths compared to weaknesses, the company is in quadrant I which means it has a strong competitive position. The development strategy that can be used is to focus on taking advantage of internal strengths and external opportunities (S-O strategy). The development strategy is to improve service quality and maintain stable stock availability, take advantage of massive development opportunities in East Java and open market network access to contractors as business partners, improve management management and improve the quality of human resources through training, take advantage of social media for branding and massive promotion, maintain price stability and quality of sirtu and delivery services, consistently apply industrial K3 in every production process, add dumtruck technicians & periodic driver tests to minimise fleet constraints in delivery services.
ANALISIS PENGEMBANGAN USAHA DISTRIBUTOR AIR MINERAL TOKO MEKAR SARI DI KOTA SURABAYA DENGAN STRATEGI SWOT Trinita Kartika Andini; Yulyar Kartika Wijayanti; Nekky Rahmiyati; Mohammad Suyanto
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i2.4861

Abstract

The purpose of this study was to delves into the strategic analysis of mineral water distributor business development. It uses the framework of SWOT (Strengths, Weaknesses, Opportunities, and Threats) to assess its impact on the company's progress This research aims to identify the inherent strengths and weaknesses of mineral water distribution businesses. It also aims to identify external opportunities and threats in operational environments. This is done through a thorough review of existing literature and data collection. By employing the SWOT analysis methodology, the study endeavors to uncover critical strategic insights pivotal for enhancing business progression, market positioning, and overall sustainability. The results of this study should not only add to the body of knowledge on strategic management in the mineral water distribution sector but also provide useful information for practitioners in the field, decision-makers in government, and other interested parties. This project aims to promote informed decision-making, innovation, and sustainable company development and growth within the mineral water distribution industry by improving knowledge of strategic decision-making processes in this environment.
PENGEMBANGAN PEMASARAN ES TEH D’MIRA DI KOTA BLORA DALAM ANALISIS SWOT Andika Dimas Pramuditya; Yulyar Kartika Wijayanti; Nekky Rahmiyati
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 7 No. 3 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v7i3.4916

Abstract

D’Mira developed an ice tea business strategy using SWOT and BMC analysis as a reference to identify strengths, weaknesses, opportunities and threats. Also learn in detail about strategic management tools to define and communicate business ideas or concepts quickly and easily. The aim of this final task is to identify the factors that affect thecompetitiveness of D'Mira ice cream and to find out business development strategies that canbe applied in expanding market share as well as selling competitive products.The internal factor that D’Mira’s ice tea has is that this ice is the raw material of a quality product, refreshing and suitable for drinking in a variety of weather with a distinctiveflavor, served with a wide variety of flavors, and the cost of producing ice tea is relatively low.D’mira’s development strategy is to promote products that have to be done frequently to reacha wider market share, as well as record significant financials to identify relevant losses or gains.The results in the table above indicate that the primary strategy generated is the SO strategy with the highest rating of 4.26 in position 1, i.e. using power to harness and harnessthe greatest opportunity. Based on the results and discussions that have been conducted, it canbe concluded that the development of D’Mira’s ice tea strategy carries out the development strategy by paying attention to strengths and opportunities so that it is sufficiently responsiveor responsive to the existence of opportunities and threats that occur. Keywords : Business Development, Business Strategy, SWOT
ANALISIS SWOT DALAM STRATEGI PENGEMBANGAN USAHA TANAMAN HIAS BONSAI PADA JUN BONSAI KECAMATAN SUKOLILO KOTA SURABAYA Edo Pratama; Nekky Rahmiyati
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 15 No. 1 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v15i1.11043

Abstract

This study aims to analyze the business development strategy of bonsai ornamental plants at Jun Bonsai in Sukolilo District, Surabaya City, using the SWOT analysis method. This research was conducted to identify internal and external factors that affect business development and formulate appropriate strategies to improve the company's performance and competitiveness. The methods used include Business Model Canvas (BMC) to map the business model, SWOT analysis, IFAS and EFAS Matrix, and economic analysis to determine the Break Even Point (BEP). The results showed that Jun bonsai has dominant strengths compared to weaknesses, the company is in quadrant I which means it has a strong competitive position. strong competitive position. The development strategy that can be used is to focus on utilizing internal strengths and external opportunities (S-O strategy). The results of the analysis show that Jun Bonsai has great potential to grow, but is also faced with various challenges, such as intense competition and lack of customer education regarding bonsai care. This research recommends that Jun Bonsai continue to innovate in products and marketing strategies, This research is expected to contribute to the development of science in the field of entrepreneurship and become a reference for further research.
PENGARUH PERSEPSI HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN DI KOPI KENANGAN CAB. RUKO NGAGEL ( STUDI KASUS PADA KONSUMEN DI SURABAYA TIMUR ) Silvia Septiani; Nekky Rahmiyati
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 2 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v16i2.11919

Abstract

This study aims to analyze the impact of price perception, product quality, and service quality on purchasing decisions and consumer satisfaction at Kopi Kenangan, Ruko Ngagel Branch, East Surabaya. With the increasing competition in the coffee industry in Indonesia, understanding the factors that influence purchasing decisions and consumer satisfaction is crucial for business sustainability. The population of this study consists of consumers who have made purchases at the Kopi Kenangan Ruko Ngagel Branch, with a sample taken through purposive sampling. Data were collected using questionnaires distributed to 100 respondents and analyzed using Structural Equation Modeling (SEM). The results show that price perception has a significant impact on purchasing decisions and consumer satisfaction. Product quality also has a positive effect on both variables, while service quality significantly influences both consumer satisfaction and purchasing decisions. Purchasing decisions were found to be a strong mediator between product quality, service quality, and consumer satisfaction. These findings imply that Kopi Kenangan management should pay more attention to price, product quality, and service aspects to enhance customer experience and strengthen customer loyalty.
Co-Authors - Hwihanus Achmad Yanu Aliffianto Agustinus Wilhelmus Uja Werang Agustono, Dyah Oktaviani Sulistyaningrum Alfiana Andika Dimas Pramuditya Annisa Beauty Ananda Aristaldo, Raden Wimendy Artanti, Ratna Ari Bella Aureliya E Sc Bramasta Arief Rizky Priambada Diyah Santi Hariyani Diyah Santi Hariyani Edo Pratama Endah Budiarti Endah Budiarti Endang Indartuti Endang Indartuti Endang Indartuti Endang Indartuti Endang Indartuti, Endang Erfiani S Wardani Evianti, Dessy Fahmi Muhammad Fahrizal Akhmad Zein Firmansyah, Muhammad Nizar Fitrianingsih, Dwi Gde Bayu Surya Parwita Hariyani , Diyah Santi Hariyani, Diyah Santi Hendri Khuan Herdianti, Nur Fitria Hwihanus Ian Natus Sholikha Jayanto, Imam Jesica May Wulandari Judijanto, Loso Juliyanti, Wiwin Kartika Wijayanti, Yulyar kartika, ika saridewi Kartini, Ida Ayu Nuh Kaswoto, Junet Khuan, Hendri Kristiurman Jaya Mendrofa Kurniawan, Sindu Bagas Lahmudin, Moh Rifaizal Listiana Sri Mulatsih Loso Judijanto M. Suyanto Masruchin, Febby Rahmatullah Maswiartha, Nyoman Gede Mayndarto, Eko Cahyo Mohammad Suyanto Mulyanto Nugroho Muslimin Abdul Rahim Nanda Pinandita Ramadhani NATALIA, YOHANA FRANSISKA Neezmadevi, Kallyana Tantri Ni Desak Made Santi Diwyarthi Niki Mafatzi, Noval Nugroho, Mulyanto Nur Fadilah Evita Chandra Nur Kamiliyah Firizq Nur Siti Latipah Priamsyah, Choirul Dwi Puji Afriyeni Purwaka Hari Prihanto Puspa, Eka Septariana Putri Gamayanti Raden Wimendy Aristaldo Ramdan Yusuf Rendy Achmad Wahyu Reza Ashary Rina Apriliani Riska Amelia Riyadi Nugroho Sabrina Ayu Rizkya Sahroni, Muhammad Salsabila Ahmad Sandari, Tries Ellia Sikip Nur Ika May Nur Himama Silvia Septiani soebrati, ni wayan Somodiharjo, Kadari Sri Andayani Sri Andayani Sri Andayani Sri Andayani Sri Andayani Sungkowati, Sri Talaud, Alexsius Laurenzo Talib, Dr. Ahmad Teguh Prakoso Teguh Setiawan Wibowo Titiek Rachmawati Titiek Rachmawati Titiek Rachmawati Titiek Rachmawati Tri Ratnawati Tri Ratnawati Tri Ratnawati Tries Ellia Sandari Trinita Kartika Andini Tungga Bhimadi Tungga Bhimadi Karyasa Ulfi Pristiana Utami, Ratna Sri Wahidhani, Eha Hasni Weny Astutik Yulyar Kartika Wijayanti Yusuf, Ramdan Zayafika Mareta