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All Journal Buletin Studi Ekonomi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana JDM (Jurnal Dinamika Manajemen) Journal of Economics, Business, & Accountancy Ventura International Journal of Social Science and Business International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) International Journal of Applied Business and International Management Media Riset Bisnis & Manajemen
I Ketut Rahyuda
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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Journal : JDM (Jurnal Dinamika Manajemen)

 1 
THE ROLE OF ATTITUDE IN MEDIATING CONSUMER KNOWLEDGE INFLUENCE TOWARDS THE PURCHASE INTENTION OF GREEN PRODUCT Wulandari,, A.A Sagung Ayu; Rahyuda, I Ketut; Yasa, Ni Nyoman Kerti
Jurnal Dinamika Manajemen Vol 6, No 2 (2015): September 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i2.4302

Abstract

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
THE ROLE OF INNOVATION IN MEDIATING MARKET ORIENTATION TO COMPANY PERFORMANCE Putri, Putu Intan Paradictha Pradnya; Yasa, Ni Nyoman Kerti; Rahyuda, I Ketut
Jurnal Dinamika Manajemen Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8195

Abstract

The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
The Role of Innovation in Mediating Market Orientation to Company Performance Putri, Putu Intan Paradictha Pradnya; Yasa, Ni Nyoman Kerti; Rahyuda, I Ketut
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8195

Abstract

The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
The Role of Attitude in Mediating Consumer Knowledge Influence towards the Purchase Intention of Green Product Wulandari,, A.A Sagung Ayu; Rahyuda, I Ketut; Yasa, Ni Nyoman Kerti
JDM (Jurnal Dinamika Manajemen) Vol 6, No 2 (2015): September 2015 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i2.4302

Abstract

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
Self-Brand Connection: a Literature Review and Directions for Further Research Seminari, Ni Ketut; Rahyuda, I Ketut; Sukaatmaja, I Putu Gde; Sukawati, Tjok Gde Raka
JDM (Jurnal Dinamika Manajemen) Vol 13, No 1 (2022): March 2022
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v13i1.32439

Abstract

Various studies have been conducted to investigate self-brand connections in influencing consum- ers to form brand associations. The authors organized and synthesized the literature on self-brand connections to analyze 20 published articles in the last 25 years over-identification of similarities, in- consistencies, investigation of different conceptualizations of self-brand connections, boundary con- ditions of self-brand connections on brand associations, psychological mechanisms of self-brand connections, theoretical foundations of self-brand connections, and methodological approaches of self-brand connections used in prior literature. The objective of this study is to outlines avenues for opportunities in future research based on previous research.
The Role of Innovation in Mediating Market Orientation to Company Performance Putri, Putu Intan Paradictha Pradnya; Yasa, Ni Nyoman Kerti; Rahyuda, I Ketut
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8195

Abstract

The purpose of this study was to determine the effect of market orientation towards innovation, the effect of market orientation on performance, the effect of innovation on the performance and innovation mediating role of market orientation on corporate performance convection in Denpasar. This study took a sample of 123 respondents who market their products in the city of Denpasar. The analysis technique used in this study is the path analysis. Results of market orientation hypothesis testing showed positive and significant impact on innovation, market orientation and significant positive effect on company performance, innovation and significant positive effect on company performance. Innovation is able to mediate the relationship of market orientation on business performance significantly. The practical implications derived from this study that the orientation of the market is able to create innovations that will directly improve the performance of the company. Employers convection in Denpasar should develop a culture of orientation on the market so as to boost innovation by adapting new ideas oriented market changes in order to achieve improved performance of the company
The Role of Attitude in Mediating Consumer Knowledge Influence towards the Purchase Intention of Green Product Wulandari,, A.A Sagung Ayu; Rahyuda, I Ketut; Yasa, Ni Nyoman Kerti
JDM (Jurnal Dinamika Manajemen) Vol 6, No 2 (2015): September 2015
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v6i2.4302

Abstract

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product.
Co-Authors A.A Sagung Ayu Wulandari,, A.A Sagung Ayu A.A. Sg. Ani Ariani AA Ayu Atika Paramitha Wendha Ade Santoso Chandra Adi Krisna Agung Ratih Saraswati Anggara Reza Aditya Putra Arieta Sara Trikrisna Cokorda Agung Nata Arimbawa Cokorda Istri Gita Apsari Dewi Gede Bayu Rahanatha Hesti Wulandari I Gede Riana I Gede Wiratama I Gst. A. Kt. Gd. Suasana I Gusti Agung Ayu Permata Saraswati I Gusti Ayu Ketut Giantari I Gusti Ngurah Bagus Adi Mas Putra I Komang Dwinda Murjana I Made Wardana I Made Weli Moksaoka I Made Yoga Ananda Putra I Nyoman Nurcaya I Putu Gde Sukaatmadja Ida Ayu Ruby Kuberasyani Jennifer Chandra Yuliani JJC Rangga Damayana Made Aryawan Made Dwi Utari Made Indira Sari Parthady Maya Devi Linardi Meitha Evirasanti Muhammad Farid Al Habib Ni Kadek Tjintiadewi Ni Ketut Rahayu Laksmi Uttami Ni Ketut Seminari Ni Made Ari Puspa Dewi Ni Made Dwipayani Ni Nyoman Inten Kemara Septiana Putri Ni Nyoman Kerti Yasa Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dila Ardelia Ni Putu Vanissa Kameswari Ni Putu Widantari Suandana Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Sri Suprapti Nyoman Gede Tryadhi Putra Setiawan Putu Intan Paradictha Pradnya Putri, Putu Intan Paradictha Pradnya Putu Priartrini Putu Yudi Setiawan Rahmayanti, Putu Laksmita Dewi Sentot Kristanto Setyo Ananto Sri Suprapti Sukaatmaja, I Putu Gde Tjok Gde Raka Sukawati Wayan Ardani Wayan Sanjaya Yenna Kurnia Suseno