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Journal : International Journal Multidisciplinary

THE INFLUENCE OF GREEN PLACE, GREEN PRODUCT, AND GREEN PROMOTION ON INTEREST IN BUYING ENVIRONMENTALLY FRIENDLY PRODUCTS M Hafis Alwi; Sari, Herlinda Maya Kumala
International Journal Multidisciplinary (IJMI) Vol. 2 No. 3 (2025): International Journal Multidisciplinary (IJMI)
Publisher : Antis-Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijmi.v2i3.323

Abstract

Objective: This research aims to determine the influence of green places, green products, and green promotion on interest in purchasing environmentally friendly products. The main problem in this research is the large amount of plastic use which causes the ecosystem to be polluted due to the actions of humans who do not care about the environment. Method: The research uses quantitative methods. The sampling technique used is probability sampling, using the Random Sampling method. In calculations using the Cochran Formula, the result was 96.04, so the minimum number was 96 samples from people who live in Sidoarjo. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing t test, R test, R2 test using the SPSS version 22 application program. Results: The results of this research prove that green place has a significant effect on buying interest. Green products have a significant effect on buying interest. green promotion has a significant effect on purchasing interest. The three variables simultaneously have a significant effect on buying interest. Novelty: The main problem in this research is the large amount of plastic use which causes the ecosystem to be polluted due to the actions of humans who do not care about the environment.
Co-Authors A, M Rayhan Abdul Rofik, Abdul Adinda Lestari Ningsih Adirama, Kelvin Fitriyan Agustina, Aninda Agustini, Elly Akyun, Rizki Khurrota Anggy Wahyu Priandini Angraeni, Dian Fransisca Dewi Nur Anzas Budi Cahyani, Firlin Eka Kurnia Cindy Cahyaning Astuti Detak Prapanca Dewi, Ade Annisa Dwi Mega Aprilia Eny Maryanti Farih Ayu Mukhoirotin Sirojul Umma Rosyihin Firdaus, Nala Alifiyah Firmansyah, Eggy Dwi H, Lutfia Hariasih, Mistih Hidayah, Fatikhatu I, Mariza Ica, Zulfatul Izzah Ira Nurdiani Islamiyanti, Erni Izza Nikmatur Rokhmah Julianto Julianto Kumara Adji Kusuma Kurniawan, Rifan Faris Lilik Indayani Lisa Ayu Pransiska Luluk Putri Fauziah Lusi Rahmawati M Hafis Alwi Marcelino, Marcelino Masulah, Siti Anisatul Mawarda, Rohdotul Misti Hariasih Muhammad Shalahudin Hidayat Nihlatul Kudus Sukma N Nur Ainun Jariyah Nur Fauziatin Anisa Nurcahyani, Amaliasari Nuril Lutvi Azizah Nurjanah, Firda Awalul Pambudianna, Badzliah A Ghaisani Prasetyo, Agil Bagus Prasetyo, Totok Dwi Pratiwi, Cindi Suryaning Prayogo, Kurniawan Didit Purwanto, Muhammad Rosi Putra, Bisma Akbar Wahyu Tri Ramadhani, Farikhah Randusiwi, Rejekining Rifka Ulinnuhya Annafa Rita Ambarwati Rita Ambarwati Sukmono Santi Rahma Dewi Santoso, Muhammad Nur Habib Saputri, Anisa Herwi Saputri, Norma Suviyahtin Wahyu Sarwenda Biduri Selvia Rachmawati Selviana, Sella Maya Setiyono, Wisnu Panggah Sofielia, Dhea Irwanda Sriyono Sriyono Sriyono Sriyono Sriyono Sriyono Sumartik Supardi Supardi Supardi Suryo, Vivanda Adi Prima Ulumudin, Muhamad Ihya Umah, Rizdatul Utami, Siska Putri Vera Firdaus Wanti, Fadilah Herdiana Yanti, Eva Indra Dwi