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All Journal YUME : Journal of Management Jurnal At-Tamwil: Kajian Ekonomi Syariah Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ilmiah Manajemen dan Kewirausahaan Populer: Jurnal Penelitian Mahasiswa Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen Jurnal Riset dan Inovasi Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Akuntansi: Jurnal Riset Ilmu Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Intellektika: Jurnal Ilmiah Mahasiswa Santri : Jurnal Ekonomi dan Keuangan Islam Kajian Ekonomi dan Akuntansi Terapan Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan
Ustadus Sholihin
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Meningkatkan Daya Saing Pasar UMKM Melalui Transformasi Digital Ustadus Sholihin
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 2 (2024): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i2.2512

Abstract

Digital transformation has become an important key in increasing the market competitiveness of Micro, Small and Medium Enterprises (MSMEs). In this research, various important aspects related to the digitalization of MSMEs are discussed, including the role of social communities in contributing ideas and finding solutions to digitalization problems, as well as collaboration between the government, educational institutions and related agencies in supporting the growth of MSMEs. This research also highlights the difficulties, variables and methodologies in running a web-based business, as well as the importance of data innovation in increasing market efficiency. Focusing on fish marketing, research also shows that the use of information and communications technology (ICT) can influence market efficiency. The results of this research provide recommendations for developing curriculum and development programs that can support MSMEs in facing the challenges of digitalization and increasing the competitiveness of small businesses.
Pengaruh Inflasi, Tingkat Suku Bunga, Dan Nilai Tukar Terhadap Harga Saham Pada Perusahaan Sub Sektor Logam Dan Sejenisnya Yang Terdaftar Di Bursa Efek Indonesia Tahun 2016 – 2021 Devita Eka Yuniar Wulandari; Ustadus Sholihin; Edi Murdiyanto
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 2 (2024): April : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i2.472

Abstract

This study aims to determine whether there is an influence of the variables of inflation, interest rates, and exchange rates on stock prices in metal sub-sector companies and the like listed on the Indonesia Stock Exchange for the period 2016 - 2021. The population in this study were all metal sub-sector companies and the like as many as 16 companies, then the researchers used a sampling technique using purposive sampling method. The results of this study indicate that the probability value of the inflation variable of 0.1955 is greater than the significant value of 0.05 so that inflation has no partial effect on stock prices. The interest rate variable has no significant effect partially on stock prices where the probability value of 0.2426 is greater than the significant value of 0.05. The exchange rate variable has a partially significant effect on stock prices where the probability value of 0.0247 is smaller than the significant value of 0.05. Inflation, interest rate, and exchange rate variables together have a significant effect on stock prices where the F-statistic probability value of 0.000 is smaller than the significant value of 0.05.
Pengaruh Citra Merek dan Harga terhadap Minat Beli Konsumen pada MDA Collection Fariz Irchamsyah Reza; Ustadus Sholihin; Taufik Akbar; Edi Murdiyanto
SANTRI : Jurnal Ekonomi dan Keuangan Islam Vol. 2 No. 2 (2024): April : SANTRI : Jurnal Ekonomi dan Keuangan Islam
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/santri.v2i2.493

Abstract

This study aims to determine the effect between the variables Brand Image (X) and Price (X2) on Consumer Purchase Interest (Y) at MDA Collection. This type of research is quantitative research which is used to test the relationship of a variable to other variables which emphasizes its analysis on numbers processed by statistical methods. The data collection techniques used are primary data and secondary data. Sample selection using saturated sampling method, the number of samples in the study obtained 40 respondents at MDA Collection. Data analysis using the Statistical Program for Social Science (SPSS). The analysis techniques used are validity and reliability tests, classical assumption tests, multiple linear analysis tests and hypothesis testing. Based on the results of this study, it shows that partially the Brand Image variable (X1) has a significant effect on Consumer Purchase Interest (Y). Partially Price (X2) has a significant effect on Consumer Purchase Interest (Y). Simultaneously Brand Image (X1) and Price (X2) affect Consumer Purchase Interest (Y).
PENGARUH INFLUENCER MARKETING DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA ONLINE SHOP SCARLETT OFFICIAL KEDIRI Lutfiah Dianina Rahma; Ustadus Sholihin; Angga Permana M
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i8.2610

Abstract

Tujuan penelitian ini ialah menguji pengaruh influencer marketing dan brand image terhadap keputusan pembelian produk scarlett whitening pada online shopscarlett official kediri. Penelitian ini menggunakan pendekatan kuantitatif. Sampel penelitian ialah konsumen pada online shop Scarlett Official Kediri sebanyak 133 orang. Menggunakan teknik pengambilan sampel simple random sampling. Hasil dengan sig 0,05 membuktikan : (1) adanya pengaruh signifikan influencer marketing terhadap keputusan pembelian. Nilai sig 0,000 < 0,05. (2) adanya pengaruh signifikan brand image terhadap keputusan pembelian. Nilai sig 0,007 < 0,05. (3) adanya pengaruh influencer marketing dan brand image secara simultan terhadap keputusan pembelian. Nilai sig 0,000 < 0,05. Hasil analisis regresi linier berganda diperoleh nilai Y= 11.327+0,505X1+0,768X2
PENGARUH KELENGKAPAN PRODUK, TATA LETAK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO PAKAN TERNAK HERI Windi Tarisa Januar; Eko Widodo; Ustadus Sholihin
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i7.3348

Abstract

Heri Animal Feed Shop is a shop that operates in the animal feed sector which is located on Jl. Mujair etc. Dadapan Ds. Tawang District. Wates District. Kediri was founded by Mr Heri Mujiono in 2006. This research was conducted with the aim of finding out, explaining and proving the hypothesis that product completeness, layout and location influence purchasing decisions at the Heri Animal Feed Shop. The research method used is causal associative quantitative, where the sampling method is accidental sampling using a questionnaire and Likert scale. Where the population of this study is all unknown consumers of the Heri Animal Feed Shop. The sample for this study consisted of 385 respondents using the Cochran formula. The analysis method used is multiple linear regression using SPSS 25 for Windows. This research shows that product completeness, layout and location partially have a positive influence on purchasing decisions at the Heri Animal Feed Shop as evidenced by the significance of the t test value of 0.000 < 0.05. And in the f test, product completeness, layout and location have a simultaneous influence on purchasing decisions with a significance value of 0.000 <0.05.
PENGARUH STORE ATMOSPHERE, DIFERENSIASI PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA MEKAR SWALAYAN Diyah Astutik; Eko Widodo; Ustadus Sholihin
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i7.3355

Abstract

Mekar Swalayan is one of the businesses owned by Kopkar PT. Gudang Garam Tbk. Kediri is aimed at improving the welfare of its members, and along with the development of the retail industry in Indonesia which is closely related to daily life in modern society. This research was carried out with the aim of finding out, explaining and proving the hypothesis that store atmosphere, product differentiation and service quality influence product purchasing decisions at Mekar Swalayan. The quantitative research method of causal associations was used in this research, where the sampling method was accidental sampling using a questionnaire and Likert scale. Where the population of this study is all Mekar Swalayan consumers whose number is unknown. The sample for this research consisted of 384 respondents using the Lemeshow formula, the terms of use of which apply to unknown or unlimited populations. The analysis method used is multiple linear regression using SPSS 25 for Windows. This research shows that store atmosphere, product differentiation and service quality partially have a positive influence on purchasing decisions at Mekar Swalayan as evidenced by the significance of the t test value of 0.000 < 0.05. And in the F test store atmosphere, product differentiation and service quality have a simultaneous influence with a significance value of 0.000 < 0.05.
PENGARUH BRAND IMAGE, PACKAGING DAN HALAL SERTIFICATION TERHADAP LOYALITAS KONSUMEN PIA HIKMAH TRENGGALEK Bram Satrio Utomo; Ustadus Sholihin; Iing Sri Hardiningrum
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i8.3377

Abstract

Penelitian ini berfokus pada pengaruh Brand Image (X1), Packaging (X2), dan Halal Sertification (X3) terhadap Loyalitas Konsumen Pia Hikmah Trenggalek (Y). Teknik pengambilan sampel menggunakan teknik Purposive Sampling, dengan mengambil sempel sebanyak 124 konsumen di Pia Hikmah Trenggalek. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji regresi linier berganda, uji koefisien desterminasi R2, uji t (uji parsial) dan uji F (simultan). Hasil persamaan regresi Y = 1.565 + 0.412 X1 + 0.353 X2 + 0.343 X3. Hasil uji t variabel Brand Image (X1) ditemukan Sig. 0,000 secara parsial variabel X1 berpengaruh signifikan terhadap loyalitas konsumen. Hasil uji t variabel Packaging (X2) ditemukan Sig. 0,001 secara parsial variabel X2 berpengaruh signifikan terhadap loyalitas konsumen. Hasil uji t variabel Halal Sertification (X3) ditemukan Sig. 0,000 secara parsial variabel X3 berpengaruh signifikan terhadap loyalitas konsumen. Hasil uji F menunjukkan bahwa nilai F sebesar 62,997 ditemukan Sig. 0,000. Karena nilai Sig. kurang dari 0,05, maka H0 ditolak yang artinya secara simultan Brand Image, Packaging, dan Halal Sertification, berpengaruh positif signifikan terhadap Loyalitas Konsumen. Kata Kunci : Brand Image, Packaging, Halal Sertification, Loyalitas Konsumen
PENGARUH DIRECT MARKETING, WORD OF MOUTH DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI RAOS KOPI TULUNGAGUNG Candra Aldika Baidlowi; Eko Widodo; Ustadus Sholihin
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i8.3393

Abstract

Penelitian ini dilakukan di Raos Kopi Tulungagung yang bertujuan untuk menjelaskan dan membuktikan hipotesis mengenai apakah terdapat pengaruh direct marketing, word of mouth dan harga terhadap keputusan pembelian di Raos Kopi Tulungagung. Penelitian ini menggunakan penelitian kuantitatif deskriptif dengan teknik pengambilan sampel yaitu incidental sampling dengan populasi dari penelitian ini adalah seluruh konsumen Raos Kopi Tulungagung yang tidak diketahui dan sampel sebanyak 384 responden didapatkan dengan menggunakan rumus Lemeshow yang syarat penggunaanya mengaplikasikan populasi tidak diketahui atau tidak terhingga. Teknik analisis yang digunakan adalah uji instrument, uji asumsi klasik dan hipotesis berupa regresi linier berganda, uji t, uji F, dan uji R2 yang diolah menggunakan program SPSS versi 25. Hasil kesimpulan dari penelitian ini bahwa secara parsial direct marketing berpengaruh signifikan terhadap keputusan pembelian yang diperoleh uji t dengan nilai signifikansi sebesar 0.000 < 0.05. Word of mouth secara parsial berpengaruh signifikan terhadap keputusan pembelian diperoleh uji t dengan nilai signifikansi sebesar 0.000 < 0.05. Harga secara parsial berpengaruh signifikan terhadap keputusan pembelian diperoleh uji t dengan hasil signifikansi sebesar 0.000 < 0.05. Direct marketing, word of mouth dan harga secara simpultan berpengaruh signifikan terhadap keputusan pembelian dengan nilai uji F sebesar 0.000 < 0.05.
PENGARUH PRICE FAIRNESS, SERVICE A QUALITY, DAN PRODUCT QUALITY TERHADAP CUSTOMER LOYALTY PADA ONLINE SHOP MILANINT KEDIRI Lubena Wulandari; Ustadus Sholihin; Iing Sri Hadiningrum
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i8.3433

Abstract

This research aims to determine the influence of price fairness, service quality, and product quality on customer loyalty. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to Milanint customers and calculated using the SPSS Version 25 application. The population in this study was all customers at Milanint, totaling 260 slovin formulas. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test, and R2 Coefficient of Determination Test. In the validity test, it is known that all statement items on the variables (X1, X2, X3 and Y) have a significance value of 0.000 < 0.05, so that each variable is declared valid. Then in the reliability test it was discovered that each variable had a Cronbach's Alpha value > 0.60 so that the variable was declared reliable. Furthermore, in the t test it was discovered that all variables (price fairness, service quality, and product quality) had a positive value and a significance of <0.05 so that it was stated that they partially had a significant effect on purchasing decisions. Then in the F test the Sig value is known. for all variables together it is 0.000 < 0.05 and the value of Fcount > Ftable, it can be concluded that the variables price fairness, service quality and product quality simultaneously influence customer loyalty at the Milanint Kediri Onlineshop
PENGARUH INFLUENCER MARKETING, CONTENT MARKETING, DAN SOCIAL MEDIA INSTAGRAM TERHADAP MINAT BELI PRODUK SIMCARD BYU TELKOMSEL PADA SISWA SMK NEGERI 1 KEDIRI Muchamad Farel Mustaqiem; Ustadus Sholihin; Iing Sri Hardiningrum
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i6.4436

Abstract

The development of internet progress is very dynamic, so the various technologies and features available to users are always changing, for example the emergence of various social media. In the field of technology, it is very useful for promotion-based businesses online. Medium promotional activities trend Nowadays, that is using a person influencer marketing and distribution of promotions using content marketing which can be promoted through social media instagram, These three factors can increase people's buying interest. The development of internet progress is very dynamic, so the various technologies and features available to users are always changing, for example the emergence of various social media. This research aims to explain (1) the influence influencer marketing against buying interest, (2) influence content marketing against buying interest, (3) influence social media instagram against buying interest, (4) influence influencer marketing, content marketing and social media instagram against buying interest. This type of research uses a quantitative approach. The sample for this research was 100 students of SMK Negeri 1 Kediri. The sampling technique uses purpose sampling. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used is multiple linear regression. The results of the research at the significance level show that: (1) there is a positive and significant influence influencer marketing on buying interest (2) there is a positive and significant influence content marketing on buying interest (3) there is a positive and significant influence social media instagram against buying interest (4) there is an influence influencer marketing, content marketing, and social media instagram simultaneously on buying interest. Keywords : Influencer Marketing; Content Marketing; Social Media Marketing; Buying Interest
Co-Authors Adelia Kusuma Aliza Rizkya Kristinia Angga Permana Angga Permana M Arthaviyana Fresti Romadania Arviliasih Arviliasih Baju Pramutoko Bayu Pramutoko Beny Mahyudi Saputra Bram Satrio Utomo Candra Aldika Baidlowi Cicik Vistanika Metara Dandhun Yoga Pangestu Dani Agus Tiningrum Devita Eka Yuniar Wulandari Devitalita Shofyana Diyah Astutik Edi Murdiyanto Eko Widodo Enggal Fatwa Arifiana Eriani Puspita Fariz Irchamsyah Reza Febby Fauzi Hermanto Ferdiansyah Dista Pratama Putra Iing Sri Hadiningrum Iing Sri Hardiningrum Imam Mukhlis Indah Putri Septiana Linda Linda Lubena Wulandari Ludi Wishnu Wardana Lutfiah Dianina Rahma Mohamad Iqbal Mohammad Yusuf Hussein Muchamad Farel Mustaqiem Muhammad Syahrul Kurniawan Mustaqim Nurali Agus Najibul Zamzam Rafikhein Novia Ayuanti Ragil Satria Pratama Reni Sela Puspita Sari Restu Widiandari Rezsa Handayani Ririn Wahyu Arida Rizal Agfrans Pratama Sri Yuniarti Pramestining tiyas Sudarmiatin Sumaeda Sumaeda Taufik Akbar Trisnia Widuri Vito Adinova Windi Tarisa Januar Yongky Dwi Ariyanto Yuriska Wahyu Wijayanti Yuyun Ayu Diah Wulansari Zaenul Muttaqien Zulfia Rahmawati