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All Journal YUME : Journal of Management Jurnal At-Tamwil: Kajian Ekonomi Syariah Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Populer: Jurnal Penelitian Mahasiswa Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Jurnal Riset Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen Akuntansi: Jurnal Riset Ilmu Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Intellektika: Jurnal Ilmiah Mahasiswa Santri : Jurnal Ekonomi dan Keuangan Islam Kajian Ekonomi dan Akuntansi Terapan Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Riset dan Inovasi Manajemen
Ustadus Sholihin
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KELENGKAPAN PRODUK, TATA LETAK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO PAKAN TERNAK HERI Windi Tarisa Januar; Eko Widodo; Ustadus Sholihin
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i7.3348

Abstract

Heri Animal Feed Shop is a shop that operates in the animal feed sector which is located on Jl. Mujair etc. Dadapan Ds. Tawang District. Wates District. Kediri was founded by Mr Heri Mujiono in 2006. This research was conducted with the aim of finding out, explaining and proving the hypothesis that product completeness, layout and location influence purchasing decisions at the Heri Animal Feed Shop. The research method used is causal associative quantitative, where the sampling method is accidental sampling using a questionnaire and Likert scale. Where the population of this study is all unknown consumers of the Heri Animal Feed Shop. The sample for this study consisted of 385 respondents using the Cochran formula. The analysis method used is multiple linear regression using SPSS 25 for Windows. This research shows that product completeness, layout and location partially have a positive influence on purchasing decisions at the Heri Animal Feed Shop as evidenced by the significance of the t test value of 0.000 < 0.05. And in the f test, product completeness, layout and location have a simultaneous influence on purchasing decisions with a significance value of 0.000 <0.05.
PENGARUH STORE ATMOSPHERE, DIFERENSIASI PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA MEKAR SWALAYAN Diyah Astutik; Eko Widodo; Ustadus Sholihin
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i7.3355

Abstract

Mekar Swalayan is one of the businesses owned by Kopkar PT. Gudang Garam Tbk. Kediri is aimed at improving the welfare of its members, and along with the development of the retail industry in Indonesia which is closely related to daily life in modern society. This research was carried out with the aim of finding out, explaining and proving the hypothesis that store atmosphere, product differentiation and service quality influence product purchasing decisions at Mekar Swalayan. The quantitative research method of causal associations was used in this research, where the sampling method was accidental sampling using a questionnaire and Likert scale. Where the population of this study is all Mekar Swalayan consumers whose number is unknown. The sample for this research consisted of 384 respondents using the Lemeshow formula, the terms of use of which apply to unknown or unlimited populations. The analysis method used is multiple linear regression using SPSS 25 for Windows. This research shows that store atmosphere, product differentiation and service quality partially have a positive influence on purchasing decisions at Mekar Swalayan as evidenced by the significance of the t test value of 0.000 < 0.05. And in the F test store atmosphere, product differentiation and service quality have a simultaneous influence with a significance value of 0.000 < 0.05.
PENGARUH BRAND IMAGE, PACKAGING DAN HALAL SERTIFICATION TERHADAP LOYALITAS KONSUMEN PIA HIKMAH TRENGGALEK Bram Satrio Utomo; Ustadus Sholihin; Iing Sri Hardiningrum
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i8.3377

Abstract

Penelitian ini berfokus pada pengaruh Brand Image (X1), Packaging (X2), dan Halal Sertification (X3) terhadap Loyalitas Konsumen Pia Hikmah Trenggalek (Y). Teknik pengambilan sampel menggunakan teknik Purposive Sampling, dengan mengambil sempel sebanyak 124 konsumen di Pia Hikmah Trenggalek. Teknik analisis yang digunakan adalah uji validitas, uji reliabilitas, uji regresi linier berganda, uji koefisien desterminasi R2, uji t (uji parsial) dan uji F (simultan). Hasil persamaan regresi Y = 1.565 + 0.412 X1 + 0.353 X2 + 0.343 X3. Hasil uji t variabel Brand Image (X1) ditemukan Sig. 0,000 secara parsial variabel X1 berpengaruh signifikan terhadap loyalitas konsumen. Hasil uji t variabel Packaging (X2) ditemukan Sig. 0,001 secara parsial variabel X2 berpengaruh signifikan terhadap loyalitas konsumen. Hasil uji t variabel Halal Sertification (X3) ditemukan Sig. 0,000 secara parsial variabel X3 berpengaruh signifikan terhadap loyalitas konsumen. Hasil uji F menunjukkan bahwa nilai F sebesar 62,997 ditemukan Sig. 0,000. Karena nilai Sig. kurang dari 0,05, maka H0 ditolak yang artinya secara simultan Brand Image, Packaging, dan Halal Sertification, berpengaruh positif signifikan terhadap Loyalitas Konsumen. Kata Kunci : Brand Image, Packaging, Halal Sertification, Loyalitas Konsumen
PENGARUH DIRECT MARKETING, WORD OF MOUTH DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI RAOS KOPI TULUNGAGUNG Candra Aldika Baidlowi; Eko Widodo; Ustadus Sholihin
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i8.3393

Abstract

Penelitian ini dilakukan di Raos Kopi Tulungagung yang bertujuan untuk menjelaskan dan membuktikan hipotesis mengenai apakah terdapat pengaruh direct marketing, word of mouth dan harga terhadap keputusan pembelian di Raos Kopi Tulungagung. Penelitian ini menggunakan penelitian kuantitatif deskriptif dengan teknik pengambilan sampel yaitu incidental sampling dengan populasi dari penelitian ini adalah seluruh konsumen Raos Kopi Tulungagung yang tidak diketahui dan sampel sebanyak 384 responden didapatkan dengan menggunakan rumus Lemeshow yang syarat penggunaanya mengaplikasikan populasi tidak diketahui atau tidak terhingga. Teknik analisis yang digunakan adalah uji instrument, uji asumsi klasik dan hipotesis berupa regresi linier berganda, uji t, uji F, dan uji R2 yang diolah menggunakan program SPSS versi 25. Hasil kesimpulan dari penelitian ini bahwa secara parsial direct marketing berpengaruh signifikan terhadap keputusan pembelian yang diperoleh uji t dengan nilai signifikansi sebesar 0.000 < 0.05. Word of mouth secara parsial berpengaruh signifikan terhadap keputusan pembelian diperoleh uji t dengan nilai signifikansi sebesar 0.000 < 0.05. Harga secara parsial berpengaruh signifikan terhadap keputusan pembelian diperoleh uji t dengan hasil signifikansi sebesar 0.000 < 0.05. Direct marketing, word of mouth dan harga secara simpultan berpengaruh signifikan terhadap keputusan pembelian dengan nilai uji F sebesar 0.000 < 0.05.
PENGARUH PRICE FAIRNESS, SERVICE A QUALITY, DAN PRODUCT QUALITY TERHADAP CUSTOMER LOYALTY PADA ONLINE SHOP MILANINT KEDIRI Lubena Wulandari; Ustadus Sholihin; Iing Sri Hadiningrum
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 8 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i8.3433

Abstract

This research aims to determine the influence of price fairness, service quality, and product quality on customer loyalty. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to Milanint customers and calculated using the SPSS Version 25 application. The population in this study was all customers at Milanint, totaling 260 slovin formulas. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test, and R2 Coefficient of Determination Test. In the validity test, it is known that all statement items on the variables (X1, X2, X3 and Y) have a significance value of 0.000 < 0.05, so that each variable is declared valid. Then in the reliability test it was discovered that each variable had a Cronbach's Alpha value > 0.60 so that the variable was declared reliable. Furthermore, in the t test it was discovered that all variables (price fairness, service quality, and product quality) had a positive value and a significance of <0.05 so that it was stated that they partially had a significant effect on purchasing decisions. Then in the F test the Sig value is known. for all variables together it is 0.000 < 0.05 and the value of Fcount > Ftable, it can be concluded that the variables price fairness, service quality and product quality simultaneously influence customer loyalty at the Milanint Kediri Onlineshop
PENGARUH INFLUENCER MARKETING, CONTENT MARKETING, DAN SOCIAL MEDIA INSTAGRAM TERHADAP MINAT BELI PRODUK SIMCARD BYU TELKOMSEL PADA SISWA SMK NEGERI 1 KEDIRI Muchamad Farel Mustaqiem; Ustadus Sholihin; Iing Sri Hardiningrum
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 6 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v6i6.4436

Abstract

The development of internet progress is very dynamic, so the various technologies and features available to users are always changing, for example the emergence of various social media. In the field of technology, it is very useful for promotion-based businesses online. Medium promotional activities trend Nowadays, that is using a person influencer marketing and distribution of promotions using content marketing which can be promoted through social media instagram, These three factors can increase people's buying interest. The development of internet progress is very dynamic, so the various technologies and features available to users are always changing, for example the emergence of various social media. This research aims to explain (1) the influence influencer marketing against buying interest, (2) influence content marketing against buying interest, (3) influence social media instagram against buying interest, (4) influence influencer marketing, content marketing and social media instagram against buying interest. This type of research uses a quantitative approach. The sample for this research was 100 students of SMK Negeri 1 Kediri. The sampling technique uses purpose sampling. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used is multiple linear regression. The results of the research at the significance level show that: (1) there is a positive and significant influence influencer marketing on buying interest (2) there is a positive and significant influence content marketing on buying interest (3) there is a positive and significant influence social media instagram against buying interest (4) there is an influence influencer marketing, content marketing, and social media instagram simultaneously on buying interest. Keywords : Influencer Marketing; Content Marketing; Social Media Marketing; Buying Interest
PENGARUH WORD OF MOUTH DAN KEPERCAYAAN PELANGGAN TERHADAP KEPUASAN KONSUMEN DI UD LANGGENG JAYA TEGOWANGI KEDIRI Dandhun Yoga Pangestu; Ustadus Sholihin; Beny Mahyudi Saputra
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 9 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v9i1.6205

Abstract

Penelitian bertujuan untuk mengetahui pengaruh harga, lokasi, kualitas pelayanan, dan kualitas produk terhadap kepuasan konsumen pada UD Langgeng Jaya kediri. Sampel pada penelitian ini berjumlah 171 konsumen yang pernah melakukan pembelian di percetakan maskumambang kediri. Teknik pengambilan sampel menggunakan accidental sampling. Penelitian ini menggunakan metode kuantitatif yang kemudian diolah dengan menggunakan SPSS. Hasil penelitian Uji hipotesis secara simultan diperoleh nilai FHitung > Ftabel dengan taraf signifikansi (Sig) < 0,1 (alpha 10%). Sehingga dapat disimpulkan bahwa H0 ditolak H1diterima yang artinya variabel Word of mouth, Kepercayaan Pelanggan secara simultan berpengaruh signifikan terhadap kepuasan konsumen produk di UD Langgeng Jaya. Uji hipotesis secara parsial untuk variabel Word of mouth di peroleh nilai thitung sebesar > ttabel, dengan taraf signifikan (Sig) < 0,1 (alpha 10%). Sehingga dapat disimpulkan H0 ditolak Ha diterima yang artinya variabel Word of mouth secara parsial berpengaruh signifikan terhadap Kepuasan konsumen produk di UD Langgeng Jaya.
PENGARUH DIFERENSIASI PRODUK, BRAND IMAGE, DAN RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN ANEKA PRODUK BUKET (Studi UMKM Pada Nusantary.id di Kota Kediri) Aliza Rizkya Kristinia; Ustadus Sholihin; Nurali Agus Najibul Zamzam
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 5 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i5.7099

Abstract

UMKM Indonesia sangat beragam dan diimbangi dengan persaingan yang semakin ketat pula. Untuk itu diferensiasi produk, brand image, serta relationship marketing dapat menjadi pengaruh bagi para konsumen yang akan melakukan keputusan pembelian. Tujuan penelitian ini mengetahui seberapa besar diferensiasi produk, brand image, dan relationship marketing dalam mempengaruhi keputusan pembelian Produk Buket (Studi UMKM pada Nusantary.id di Kota Kediri). Teknik pengambilan sampel menggunakan non probability sampling dengan Accidental Sampling, sampel yang digunakan 144 responden. Data penelitian ini didapatkan dari penyebaran kuesioner lalu akan dianalisis menggunakan perangkat lunak SPSS versi 25 dengan menggunakan teknik analisis yatiu uji instrumen penelitian, uji asumsi klasik, analisis regresi linier berganda, uji hipotesis.Hasil yang diperoleh menunjukkan bahwa Diferensiasi Produk, Brand Image, dan Relationship Marketing berpengaruh signifikan terhadap Keputusan Pembelian secara simultan pada Nusantary.id di Kota Kediri nilai signifikan 0,000 < 0,05.
PENGARUH LOKASI, KUALITAS LAYANAN DAN CITA RASA TERHADAP MINAT PEMBELIAN ULANG DI KEDAI KOPI 66 KEDIRI Eriani Puspita; Eko Widodo; Ustadus Sholihin
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 11 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v11i1.7646

Abstract

This research aims to determine the influence of location, service quality and taste on repurchase intention at 66 Kediri coffee shop. This type of research is quantitative associative causal, with the sampling method using accidental sampling. This research data was obtained through primary and secondary data. The population in this study were consumers of 66 Kediri coffee shops. The sample in this study was 384 consumers with a sampling technique using Google Form. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression analysis, and coefficient of determination. The research results show that the partial results of the variables location, service quality and taste have a significant effect on repurchase interest at Kedai Kopi 66 Kediri. The simultaneous F test results of location, service quality and taste have a significant effect on repurchase interest at Kedai Kopi 66 Kediri. Penelitian ini bertujuan untuk mengetahui pengaruh Lokasi,kualitas layanan dan cita rasa terhadap minat pembelian ulang di Kedai Kopi 66 Kediri. Jenis penelitian ini adalah kuantitatif asosiatif kausal, dengan metode pengambilan sampelnya menggunakan adalah accidental sampling. Data penelitian ini diperoleh melalui data primer dan sekunder. Populasi dalam penelitian ini adalah konsumen Kedai Kopi 66 Kediri Sampel dalam penelitian ini sebanyak 384 konsumen dengan teknik pengambilan sampel menggunakan google form. Teknik analisis yang digunakan yaitu uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, dan koefesien determinasi. Hasil penelitian menunjukan bahwa hasil t secara parsial variabel lokasi, kualitas layanan dan cita rasa berpengaruh secara signifikan terhadap minat pembelian ulang di Kedai Kopi 66 Kediri. Hasil uji F secara simultan lokasi, kualitas layanan dan cita rasa berpengaruh secara signifikan terhadap minat pembelian ulang di Kedai Kopi 66 Kediri.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT Free Time Kediri Yongky Dwi Ariyanto; Ustadus Sholihin; Beny Mahyudi Saputra
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 3 (2023): NOVEMBER : JURNAL ILMU MANAJEMEN, EKONOMI DAN KEWIRAUSAHAAN
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v3i3.2258

Abstract

This research aims to determine the influence between product quality and service quality on customer satisfaction at PT. Free Time Kediri. The research method used is a quantitative method with a descriptive approach. Data collection in this research was carried out by distributing questionnaires to PT customers. Free Time Kediri and calculated using the SPSS Version 25 application. Data analysis techniques used include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test, and R2 Coefficient of Determination Test. In the Validity Test, it is known that all question items (X1, X2, and Y) have a significance value of 0.000 < 0.05 so that each variable is declared valid. Then in the Reliability Test each variable was declared reliable because it had a Cronbach's Aplha value > 0.60. Then in the t test it is known that the variables product quality (X1) and service quality (X2) have a significance value of 0.000 <0.05 so that these two variables partially have a significant effect on purchasing decisions (Y). Then the F test shows that the significance value is 0.000 <0.05, which shows that product quality and service quality simultaneously influence customer satisfaction at PT. Free Time Kediri.
Co-Authors Adelia Kusuma Aliza Rizkya Kristinia Angga Permana Angga Permana M Arthaviyana Fresti Romadania Arviliasih Arviliasih Baju Pramutoko Bayu Pramutoko Beny Mahyudi Saputra Bram Satrio Utomo Candra Aldika Baidlowi Cicik Vistanika Metara Dandhun Yoga Pangestu Dani Agus Tiningrum Devita Eka Yuniar Wulandari Dinar Dwinta Lestari Diyah Astutik Edi Murdiyanto Eko Widodo Ellen Erizka Enggal Fatwa Arifiana Eriani Puspita Fariz Irchamsyah Reza Febby Fauzi Hermanto Ferdiansyah Dista Pratama Putra Iing Sri Hadiningrum Iing Sri Hardiningrum Imam Mukhlis Indah Putri Septiana Krisna Pramudia Putra Wibowo Linda Linda Lubena Wulandari Ludi Wishnu Wardana Lutfiah Dianina Rahma Margareta Desma Natalia Mohamad Iqbal Mohamad Irvan Sayfulloh Mohammad Yusuf Hussein Muchamad Farel Mustaqiem Muhammad Syahrul Kurniawan Mustaqim Nurali Agus Najibul Zamzam Rafikhein Novia Ayuanti Ragil Satria Pratama Reni Sela Puspita Sari Restu Widiandari Rezsa Handayani Ririn Wahyu Arida Rizal Agfrans Pratama Sri Yuniarti Pramestining tiyas Sudarmiatin Sumaeda Sumaeda Taufik Akbar Trisnia Widuri Vito Adinova Windi Tarisa Januar Yessyta Mardalena Yongky Dwi Ariyanto Yuriska Wahyu Wijayanti Yuyun Ayu Diah Wulansari Zaenul Muttaqien Zulfia Rahmawati