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All Journal YUME : Journal of Management Jurnal At-Tamwil: Kajian Ekonomi Syariah Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Populer: Jurnal Penelitian Mahasiswa Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Publikasi Ilmu Manajemen Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Jurnal Riset Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen Akuntansi: Jurnal Riset Ilmu Akuntansi Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Intellektika: Jurnal Ilmiah Mahasiswa Santri : Jurnal Ekonomi dan Keuangan Islam Kajian Ekonomi dan Akuntansi Terapan Global Leadership Organizational Research in Management Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Riset dan Inovasi Manajemen
Ustadus Sholihin
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis SWOT dalam Meningkatkan Daya Saing pada Perusahaan Fashion Dust Sumaeda Sumaeda; Ustadus Sholihin; Beny Mahyudi Saputra
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 3 No. 2 (2025): Mei : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v3i2.1744

Abstract

This study aims to determine the SWOT analysis in increasing competitiveness at PT. Matahari Department Store Kediri. The problem in this study is "does SWOT Analysis play a role in increasing competitiveness at PT. Matahari Department Store Kediri. The research method used is the descriptive analysis research method, SWOT Matrix, External Factor Evaluation Matrix (EFE Matrix), Internal Factor Evaluation Matrix (IFE Matrix). The results of the study indicate that when PT. Matahari Department Store Kediri The competitive strategy implemented by PT. Matahari Department Store Kediri only provides quality products at affordable prices but also considers maximum product sales through social media, and maintains the company's image in the eyes of consumers so as to increase customer loyalty and the weighted value of the Internal Factor Evaluation Matrix (IFE Matrix) is 2.85 which indicates that the position of PT. Matahari Department Store Kediri has a very strong internal position. While the weighted value of the External Factor Evaluation Matrix (EFE Matrix) is 3.02 which indicates that PT. Matahari Departement Store Kediri in facing the dynamics of the external environment the company's position is relatively strong.
Pengaruh Promosi, Harga, dan Citra Merek Terhadap Keputusan Pembelian pada Home Industri Keripik Cap Fajar Dani Agus Tiningrum; Ustadus Sholihin; Iing Sri Hardiningrum
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2138

Abstract

This study aims to determine the effect of promotion, price, and brand image on consumer purchasing decisions in the Cap Fajar Chips Home Industry. The study uses a quantitative approach with a survey method. The study population is consumers who have made purchases at the store, with a total of 150 respondents selected as a sample. The data collection method is carried out through distributing questionnaires, then the data is analyzed using multiple linear regression techniques to test the effect of each independent variable, both partially and simultaneously, on purchasing decisions. The results of the analysis show that the promotion variable (X1) does not have a partial significant effect on purchasing decisions, as evidenced by a significance value of 0.502 (> 0.05). This indicates that the intensity or form of promotion carried out is not enough to directly influence consumer purchasing decisions. In contrast to promotions, the price variable (X2) is proven to have a positive and significant effect on purchasing decisions. A significance value of 0.000 (< 0.05) indicates that competitive and affordable pricing is an important factor that encourages consumers to choose Cap Fajar chips products. Similarly, the brand image variable (X3) has a partial significant influence on purchasing decisions, with a significance value of 0.013 (<0.05). This indicates that consumers' positive perceptions of brand reputation and quality can strengthen the desire to purchase. Simultaneously, the three variables—promotion, price, and brand image—have a significant influence on consumer purchasing decisions. This finding is evidenced by a significance value of 0.001 (<0.05). Based on the results of the study, it can be concluded that price and brand image are the dominant elements that determine purchasing decisions for Cap Fajar chips, while promotions require a more effective strategy to provide a real impact.
Pengaruh Brand Trust, Cita Rasa, dan Social Media Influencer terhadap Keputusan Pembelian Arviliasih Arviliasih; Bayu Pramutoko; Ustadus Sholihin
Global Leadership Organizational Research in Management Vol. 3 No. 4 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i4.3262

Abstract

Competition in the local culinary business is getting fiercer as consumers become more selective in choosing products based on quality, experience, and social media influence. Nasi Uduk Pemuda in Doko Village, Kediri Regency, is one of the culinary businesses that strives to survive by leveraging brand trust, distinctive flavors, and promotions through social media influencers. This study aims to analyze the extent to which brand trust, flavor, and social media influencers influence consumer purchasing decisions. The research method used is quantitative with a survey approach to consumers who have purchased the product. The number of samples was determined using the Slovin formula to ensure representativeness. Data collection was carried out through questionnaires, then analyzed using SPSS 29 software. The analysis included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial t-tests, simultaneous f-tests, and calculation of the coefficient of determination (R²). The results show that partially, brand trust has a positive and significant influence on purchasing decisions, as does the taste variable, which has been shown to play an important role in driving consumer loyalty and repurchase intention. Meanwhile, promotion through social media influencers showed a positive but insignificant influence, indicating that the presence of influencers does not fully determine consumer decisions in the context of traditional culinary products. The f-test showed that all three variables simultaneously had a significant influence on purchasing decisions. The coefficient of determination (R²) value of 0.669 indicates that 66.9% of the variation in purchasing decisions can be explained by brand trust, taste, and social media influencers, while the remainder is influenced by other factors outside the study. This finding emphasizes the importance of maintaining consistent product quality, building brand trust, and continuing to utilize social media strategically as an effort to increase the competitiveness of local culinary businesses.
Pengaruh Brand Image, Kualitas Pelayanan, dan Keragaman Produk terhadap Keputusan Pembelian di Rumah Madumongso Adelia Kusuma; Ustadus Sholihin; Iing Sri Hardiningrum
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2204

Abstract

The souvenir industry in Kediri has become increasingly competitive, driving business actors to strengthen their marketing strategies through brand image, service quality, and product variety. Rumah Madumongso, as one of the well-known local souvenir centers, faces challenges in maintaining consumer appeal amid the abundance of similar products available in the market. Therefore, a study is needed to examine the factors influencing consumer purchasing decisions. This research aims to analyze the influence of brand image, service quality, and product variety on purchasing decisions, both partially and simultaneously. The study applied a quantitative approach with a survey method, collecting data from 130 respondents using questionnaires distributed through accidental sampling. Data analysis was conducted using SPSS, employing validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results show that brand image and product variety have a positive but not significant effect on purchasing decisions. In contrast, service quality has a positive and significant influence, emphasizing the crucial role of service in encouraging consumers to make purchases. Simultaneously, the three variables significantly influence purchasing decisions, as indicated by an F-value of 56.740 with a significance level of 0.000. The coefficient of determination (R²) of 0.575 indicates that 57.5% of the variation in purchasing decisions is explained by brand image, service quality, and product variety, while the remaining 42.5% is influenced by other factors beyond this study. These findings highlight the need for more comprehensive marketing strategies to strengthen the competitiveness of local souvenir industries.
Pengaruh Kualitas Pelayanan, Keragaman Produk, dan Harga terhadap Keputusan Pembelian di Perdana Stationery Kediri Enggal Fatwa Arifiana; Ustadus Sholihin; Nurali Agus Najibul Zamzam
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i6.2233

Abstract

This study aims to determine the extent to which service quality, product variety, and price influence purchasing decisions at Perdana Stationery Kediri. A quantitative research method was employed, involving a total of 170 respondents who were selected using accidental sampling techniques. The primary data were gathered through a structured Likert-scale questionnaire, and then analyzed using multiple linear regression analysis to assess both the individual and simultaneous effects of the independent variables on purchasing decisions. The results of the partial tests showed that service quality has a positive and significant influence on purchasing decisions, with a t-value of 4.112 and a significance level of 0.000. Similarly, product variety demonstrated a significant positive effect (t = 3.905, p = 0.000), indicating that a wide selection of products can attract and retain more customers. Furthermore, price was also found to significantly influence purchasing decisions (t = 3.732, p = 0.000), suggesting that competitive and reasonable pricing remains an essential factor in consumers' buying behavior. The simultaneous test (F-test) showed that all three variables collectively have a significant impact on purchasing decisions, with an F-value of 45.672 and a significance value of 0.000. The model explains 45.1% of the variance in purchasing decisions, indicating a substantial level of influence. In conclusion, this study highlights that delivering high-quality service, offering diverse product options, and maintaining competitive pricing are key strategies for increasing customer purchasing decisions, improving market competitiveness, and fostering long-term customer loyalty.
Pengaruh Disiplin Kerja, Motivasi Kerja, Lingkungan Kerja terhadap Kinerja Karyawan pada PT. Yara Berkah Semesta Kediri Vito Adinova; Ustadus Sholihin; Angga Permana
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2768

Abstract

This study aims to examine the effect of work discipline, work motivation, and work environment on employee performance at PT. Yara Berkah Semesta Kediri. The research employed a quantitative approach with a survey method by distributing questionnaires to 50 employees, who were selected as the sample using a census technique. The data analysis techniques used in this study included validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, and F-test, with the assistance of SPSS software. The results revealed that, partially, work discipline and work motivation did not have a significant effect on employee performance, while the work environment had a positive and significant effect. Simultaneously, work discipline, work motivation, and work environment had a positive and significant effect on employee performance, with an F-value of 32.586 and a significance level of 0.000. These findings indicate that employee performance improvement is more strongly influenced by a supportive and comfortable work environment. Therefore, the company is advised to reconsider its strategies for enhancing discipline and motivation, while maintaining a conducive work environment to support productivity. The practical implications of this study suggest that organizations should prioritize creating and maintaining a positive work environment as a fundamental strategy to boost performance. Additionally, companies need to design interventions that strengthen employee discipline and motivation, such as recognition programs, training, and clear performance management systems, while ensuring that these efforts are integrated with improvements in the work environment.
Pengaruh Beban Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Kembang Jawa Permai Kediri Arthaviyana Fresti Romadania; Ustadus Sholihin; Zulfia Rahmawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2143

Abstract

The development of human resources in a company really requires good performance from employees, therefore employees are the benchmark for whether or not the company's goals have been achieved. This research aims to analyze the influence of workload and work environment on employee performance at PT. Javanese Flowers Permai Kediri. The analytical method in this research is quantitative descriptive with multiple linear regression analysis tools. The results of this research show that the workload variable partially influences employee performance as evidenced by the results of the t test with a significance value of 0.001<0.05. Work environment variables partially influence employee performance as evidenced by the results of the t test with a significance value of 0.004<0.05. The workload and work environment variables simultaneously influence employee performance as proven by the results of the f test with a significance value of 0.000<0.05.
Pengaruh Keselamatan Dan Kesehatan Kerja (K3) Dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Pada CV. Sumber Pinus Jaya Kediri Reni Sela Puspita Sari; Ustadus Sholihin; Zulfia Rahmawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2145

Abstract

In Indonesia, furniture industry companies are starting to spread and develop rapidly. The furniture industry is an industry that processes raw materials or semi-finished materials into finished goods. In ever-increasing business competition, companies must be able to manage human resources well. This aims to increase employee work productivity. This research aims to determine the influence of Occupational Safety and Health (K3) and the Work Environment on employee work productivity at CV. Sumber Pinus Jaya Kediri. This research sample consisted of 42 employees. The sampling technique used was saturated sampling. This research uses a quantitative type of research because it leads to measurement methods and samples to test variables and hypotheses using SPSS version 25. The results of the research show that the results of the Occupational Safety and Health (K3) t test have a partially significant effect on Work Productivity by getting a sig value. 0.000 < 0.05. The work environment has a partially significant effect on work productivity with a sig. 0.000 < 0.05. Meanwhile, the F test results show that Occupational Safety and Health (K3) and the Work Environment have a significant simultaneous effect on employee work productivity at CV. Sumber Pinus Jaya Kediri with sig. 0.000 < 0.05.
Pengaruh Earning Per Share (Eps) Dan Return On Assets (Roa) Terhadap Harga Saham (Pada Perusahaan Otomotif Yang Terdaftar Di Bei Tahun 2019-2021) Mustaqim; Ustadus Sholihin; Rafikhein Novia Ayuanti
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 4 (2022): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1274.393 KB) | DOI: 10.55606/jupiman.v1i4.740

Abstract

Pengaruh earning per share dan return on assets adalah indikator yang sangat penting untuk mengetahui harga saham. Penelitian ini merupakan jenis penelitan kuantitatif, yaitu menganalisis pengaruh antara earning per share dan return on assets terhadap harga saham baik secara simultan maupun parsial. Data yang digunakan dalam penelitian ini merupakan data sekunder yang berupa laporan keuangan pada perusahaan otomotif tahun 2019-2021 yang listing di Bursa Efek Indonesia. Sampel yang digunakan dalam penelitian ini adalah 12 perusahaan otomotif yang terus-menerus listing di Bursa Efek Indonesia pada periode 2017-2019. Hasil penelitian ini menunjukkan bahwa variabel earning per share (X1) berpengaruh terhadap harga saham (Y) dengan nilai sig. sebesar 0,001 < 0,05, return on assets (X2) berpengaruh terhadap harga saham (Y) dengan hasil nilai sig. sebesar 0,045 < 0,05, earning per share (X1) dan return on assets (X2) secara simultan berpengaruh terhadap harga saham (Y) sebesar 33,0% dengan hasil nilai sig. sebesar 0,001 < 0,05.
Pengaruh Suasana Toko, Kualitas Pelayanan dan Layout terhadap Keputusan Pembelian pada Sambi Swalayan Linda Linda; Baju Pramutoko; Ustadus Sholihin
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 3 (2025): September : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i3.1598

Abstract

This study discusses the effect of store atmosphere, service quality, and layout on purchasing decisions at Sambi Swalayan. This study uses quantitative methods with the aim of knowing the extent to which these three variables influence consumer decisions in making purchases. The research sample was obtained using the Accidental Sampling technique, which is a sampling technique based on chance, where the researcher chooses respondents who are accidentally encountered at the research location and deemed suitable for sampling. The number of respondents obtained in this study was 99 people. In data processing, researchers use several statistical analysis techniques, including validity and reliability tests to test the accuracy and consistency of research instruments. In addition, a classical assumption test was carried out to ensure that the data met the requirements for regression analysis, then continued with multiple linear regression analysis to determine the relationship and influence between variables. The coefficient of determination (R²) is used to see how much the independent variable contributes to the dependent variable, while the t test and f test are used to test the effect partially and simultaneously.The results showed that the store atmosphere had a significant effect on purchasing decisions with a sig value. 0,000 < 0,05. Conversely, service quality has no significant effect because the sig value. 0,383 > 0,05. However, store layout has a significant influence on purchasing decisions with a sig value. 0,000 < 0,05. Simultaneously, the three variables have a significant effect on purchasing decisions at Sambi Swalayan with a sig value. 0,000 < 0,05.
Co-Authors Adelia Kusuma Aliza Rizkya Kristinia Angga Permana Angga Permana M Arthaviyana Fresti Romadania Arviliasih Arviliasih Baju Pramutoko Bayu Pramutoko Beny Mahyudi Saputra Bram Satrio Utomo Candra Aldika Baidlowi Cicik Vistanika Metara Dandhun Yoga Pangestu Dani Agus Tiningrum Devita Eka Yuniar Wulandari Dinar Dwinta Lestari Diyah Astutik Edi Murdiyanto Eko Widodo Ellen Erizka Enggal Fatwa Arifiana Eriani Puspita Fariz Irchamsyah Reza Febby Fauzi Hermanto Ferdiansyah Dista Pratama Putra Iing Sri Hadiningrum Iing Sri Hardiningrum Imam Mukhlis Indah Putri Septiana Krisna Pramudia Putra Wibowo Linda Linda Lubena Wulandari Ludi Wishnu Wardana Lutfiah Dianina Rahma Margareta Desma Natalia Mohamad Iqbal Mohamad Irvan Sayfulloh Mohammad Yusuf Hussein Muchamad Farel Mustaqiem Muhammad Syahrul Kurniawan Mustaqim Nurali Agus Najibul Zamzam Rafikhein Novia Ayuanti Ragil Satria Pratama Reni Sela Puspita Sari Restu Widiandari Rezsa Handayani Ririn Wahyu Arida Rizal Agfrans Pratama Sri Yuniarti Pramestining tiyas Sudarmiatin Sumaeda Sumaeda Taufik Akbar Trisnia Widuri Vito Adinova Windi Tarisa Januar Yessyta Mardalena Yongky Dwi Ariyanto Yuriska Wahyu Wijayanti Yuyun Ayu Diah Wulansari Zaenul Muttaqien Zulfia Rahmawati