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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI MEDIA KOMUNIKASI TEKNIK SIPIL Journal The Winners CommIT (Communication & Information Technology) Nomosleca Jurnal Terapan Abdimas ComTech: Computer, Mathematics and Engineering Applications Bina Teknika Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE Journal of Maritime Empowerment JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam Jurnal Pengabdian Ibnu Sina SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Raymond Raymond
Computer Science, Faculty of Computing and Media, Bina Nusantara University Jl Hang Lekir I No. 6, Jakarta 10270
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Journal : Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam

 1 
The Effect Of Lifestyle, Price And Promotion On Purchase Decision Of Consumers Kasta Coffee Batam Adhila, Bella Tasya Adhila; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 1 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.613 KB)

Abstract

This study aims to determine the influence of Lifestyle, Price and Promotion on the Purchasing Decisions of Consumers Kasta Coffee Batam. The method used is a quantitative method. The population in this study was Consumers of Kasta Coffee with a total of 9,245 consumers. The sample used was 100 respondents. The data collection technique used in this study was through an online questionnaire. The data analysis technique in this study used Multiple Linear Regression using SPSS software version 25. The results of this study show that lifestyle has a positive significant effect on the purchasing decisions of consumers of Kasta Coffee Batam with a probability value of 0.000 < 0.05. Price has a positive significant effect on the purchasing decisions of consumers of Kasta Coffee Batam with a probability value of 0.000 < 0.05. Promotion has a positive insignificant effect on the purchasing decisions of consumers of Kasta Coffee Batam with a probability value of 0.757 > 0.05. The value of the Coefficient of Determination of 70.6% shows the contribution of Lifestyle, Price and Promotion to the Purchasing Decision of Consumers Kasta Coffee Batam and the remaining 29.4% is explained by other variables.
The Effect Of Organizational Culture, Work Discipline And Communication On Performance Of Employees Pt. Persero Batam Saputra, Deva Giovani; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 11 No 2 (2021): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

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Abstract

This study aims to determine the effect of organizational culture, work discipline and communication on employee performance at PT. Persero Batam. The method used is a quantitative method. The population in this study were employees of PT. Persero Batam with a total of 145 employees. The sample used was 61 respondents. The data collection technique used in this study was through an online questionnaire. The data analysis technique in this study uses Multiple Linear Regression using SPSS version 25 software. The results of this study indicate that Organizational Culture has no significant positive effect on the performance of Pt employees. Persero Batam with a probability value of 0.344 > 0.05. Work Discipline has a positive and significant effect on the performance of Pt. Persero Batam with a probability value of 0.000 < 0.05. Communication has a positive and significant effect on the performance of Pt. Persero Batam with a probability value of 0.012 < 0.05. The value of the coefficient of determination of 59.5% shows the contribution of the influence of organizational culture, work discipline and communication on employee performance at PT. Persero Batam and the remaining 40.5% is explained by other variables.
Pengaruh Kepemimpinan, Kompetensi, dan Ketelitian Kerja Terhadap Kinerja Pegawai Pada Kantor Kecamatan Batu Ampar Prawita, Nihan; Yanti, Sri; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 1 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i1.1525

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak dari Kepemimpinan, Kompetensi, dan Ketelitian Kerja terhadap KinerjaㅤㅤPegawai di Kantor Kecamatan Batu Ampar. Metode yang diterapkan dalam penelitian ini adalah pendekatan kuantitatif. Populasi ㅤyang diteliti meliputi seluruh pegawai di Kecamatan Batu Ampar, yang berjumlah 80 orang, ㅤㅤdengan sampel yang juga mencakup keseluruhan pegawai, yaitu 80 responden. Pengumpulan data dilakukan melalui kuesioner elektronik. Temuan dari pengolahan data menunjukkan bahwa Variabel Kepemimpinan (X1) berpengaruh positif dan signifikan terhadapㅤㅤKinerja Pegawai secara ㅤparsial, Variabel Kompetensi (X2) juga berpengaruh positif dan signifikan terhadap Kinerja Pegawai secara parsial, sedangkan Variabel Ketelitian Kerja (X3) menunjukkan pengaruh positif namunㅤㅤㅤㅤtidak signifikan terhadap Kinerja ㅤPegawai. ㅤSecara ㅤsimultan, Kepemimpinan, Kompetensi, ㅤdan Ketelitian Kerja memiliki pengaruh terhadap KinerjaㅤㅤㅤPegawai di Kantor Kecamatan Batu Ampar.
Pengaruh Brand Ambassador Brand Image dan Brand Identity Terhadap Keputusan Pembelian Scarlett Whitening Pada Tiktok Marketplace di Kota Batam Christi, Aisya; Lutfhi, Andi Mulyadi; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1717

Abstract

Abstract - The objective of this study is to evaluate the influence of Brand Ambassador, Brand Image, and Brand Identity on Purchasing Decisions for Scarlett Whitening in the Tiktok Marketplace within Batam City. Scarlett Whitening experienced an increase in sales from 2019 to 2020, but then a significant decline from 2022 to 2023. This decline is believed to be related to a boycott that had a negative impact on consumer reputation and trust. Although the product packaging is attractive, the company's logo is considered too simple and does not adequately represent the diversity of its products, resulting in a misalignment of the brand's visual identity. Additionally, the selected brand ambassador has not been effective in mitigating the boycott issue, as evidenced by the continued decline in sales until the end of 2023. This research aims to investigate these factors and their impact on consumer purchasing decisions. A quantitative method is used in this study, with a population that includes residents of Batam City who have used Scarlett Whitening, and a sample of 96 respondents. The data analysis shows that the Brand Ambassador variable (X1) has a positive and significant partial effect on Purchasing Decisions, the Brand Image variable (X2) has a positive but insignificant effect on Purchasing Decisions, and the Brand Identity variable (X3) has a positive and significant partial effect on Purchasing Decisions. Additionally, there is a significant simultaneous effect of the Brand Ambassador, Brand Image, and Brand Identity variables on Purchasing Decisions for Scarlett Whitening in the Tiktok Marketplace in Batam City.
Pengaruh Celebrity Endorsement, Promosi di Instagram, dan Online Customer Review Terhadap Minat Beli Konsumen Natur-E di Kota Batam Yohana, Selvi; Luthfi, Andi Mulyadi; Raymond, Raymond
Zona Manajerial: Program Studi Manajemen (S1) Vol 14 No 3 (2024): Zona Manajerial: Program Studi Manajemen
Publisher : Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/zonamanajer.v14i3.1729

Abstract

The increasing interest in the internet and buying and selling activities through digital platforms in the beauty and health category has changed the way Indonesian consumers shop, resulting in competition among entrepreneurs. Natur-e by continuing to try to increase consumer buying interest in their products through celebrity endorsements, promotions on instagram, and online customer review, but Natur-e has not managed this well as evidenced by the sales volume of Natur-e fluctuating every year. The purpose of this study was to determine the effect of celebrity endorsement, promotion on instagram, and online customer reviews on consumer buying interest in Natur-e in Batam City. The findings in this study partially are celebrity endorsement has a positive and significant effect, promotion on instagram has a positive and insignificant effect, and online customer review have a positive and significant effect on consumer buying interest in Natur-e in Batam City. Simultaneously celebrity endorsement, promotion on instagram, and online customer review have a positive and significant influence on consumer buying interest.
Co-Authors Aazokhi Waruwu Adhila, Bella Tasya Adhila Aditya Eka Putra, Aditya Eka Alafiah, Siti andika, andika andika Awang, Osel Dharmawan BAHRI, NUR IRPAN Bahtiar S. Abbas Bryan Bryan Christi, Aisya Ci, Angela Mari Dedi Gunawan Putra, Dedi Gunawan Dian Lestari Siregar, Dian Lestari Emrila, Jeni Lezi Ginting, Henndy Gracia Rachmi Adiarsi Hamdi, Alhilal hanifah hanifah Hendrarsakti, Jooned Honni Honni, Honni Ida Ratna, Ida Ikhwan, Nuzul Indrawan, Mohamad Gita Johni, Johni Joshua, Felix Juwanda, Rezky Kang, Hendra Kareem, Zidan Dwi Khalfani Kelvin Kelvin Kennedy, Kalon Khosasih, Agustian khu, andika Larenza, Rozy Leslie, Kellie Lestari Siregar, Dian Lutfhi, Andi Mulyadi Luthfi, Andi Mulyadi Malahayati Rusli Bintang Mayzura, Dyla Meiliana Meiliana Mirta Fera Ngaliman, Ngaliman Nurul Hilda Syani Putri Prawita, Nihan Priyo, Aaron Nicholas Rajagukguk, Happy Dinawaty Ratna Sari Raynaldi Raynaldi, Raynaldi Risnawati Risnawati Rudy Bekti Saputra, Deva Giovani Sari, Desi Indah Sarmini Satriawan, Bambang Sri Yanti Suharjito Suharjito, Suharjito Suwati, Suwati Tan, Wendi Tandiono, Andy tania, tania Willson, Willson Windayati, Diana Titik Yohana, Selvi Yuanita FD Sidabutar