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Journal : Agro Ekonomi

The Important Attributes of Local and Imported Apple : A Factor Analysis Application Rahayu Relawati; Masyhuri Masyhuri; Lestari Rahayu Waluyati; Jangkung Handoyo Mulyo
Agro Ekonomi Vol 28, No 1 (2017): JUNI 2017
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.251 KB) | DOI: 10.22146/jae.22658

Abstract

This study aims to find the important attributes of local and imported apple. A consumer survey was conducted in Java Island representated by four big cities: Malang, Surabaya, Yogyakarta, and Bandung. Three categories of purchasing place at each city are supermarket, fruit stall and traditional market. Accidental sampling was done to choose the samples of consumer. The total respondents interviewed was 240 consumers consisting of 120 for each attribute. The data of apple attributes and purchasing place were analyzed by exploratory factor analysis supported by SPSS software. The result suggests that the important quality attributes of local and imported apples are grouped in each two latent factors namely quality and cultivar. Meanwhile, purchasing place is grouped in one latent factor. All quality attributes of local and imported apples have positive correlation with the apple quality, but there is a different fi nding in which apple flavor of local and imported apples are not the most important attribute that ranked fi rst based on consumer assessment. The factor of apple cultivar always associates with the apple size, both on local and imported apples. Rome Beauty (local apple) and Fuji (imported apple) have greater average size than other cultivars. Thus, these attributes are already attached one another. The factor of purchasing place becomes an important part which accompanies the apple’s quality attributes and is considered by consumers in purchasing apple.
Co-Authors Afifah, Miftahul Dewi Anas Tain Angraeni, Siska Pramudya Aniek Iriany Aqil, Hafid Ary Bakhtiar Ayu Fitriani Miftahul Sholehah Bambang Yudi Ariadi Barbara Szymoniuk Barbara Szymoniuk Damat , Damat Damat damat Damat, Damat Dewi Liesnoor Setyowati Dyah Erni Widyastuti Effendi Andoko Eka Miladiana, Yunita Eko Handayanto Fijri Dita Nuralamika Fithri Mufriantie Gede Mekse Korri Arisena Gumoyo Mumpuni Ningsih Gumoyo Mumpuni Ningsih Hany Handajani Harahap, Burhanuddin Haryanto, Lorenta In Hendro Prasetyo Herman, Amaliavani Trintan Mardiati Hermiandra, Dennis Wara I Ketut Suamba Indah Prihartini Indri Mustikasari Indriani Indriani Istis Baroh ISWAHYUDI ISWAHYUDI Jabal Tarik Ibrahim Jangkung Handoyo Mulyo Khairunnisa Khairunnisa Lestari R. Waluyati Lestari Rahayu Waluyati Lia Nita Pramudiastuti Lili Dahliani Lili Zalizar Livia Windiana Luh Putu Parendra Indra Devi Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Mita Afista Mohd Fauzi Kamarudin Mona Fairuz Ramli Muhamad Abduh Muhammad Dusturuddin Robbany Nabilah Zhafirah Nabilah Zhafirah Noor Harini Nur Baladina Nur Kholis Nur Ocvanny Amir Prayoga, Rico Dayu Dwi Primatora Citra Eka Preliana Dewi R. Waluyati, Lestari Rahmad Pulung Sudibyo Ramli, Mona Fairuz Robbany , Muhammad Dusturuddin Sa'adah, Fachriyah Sebayang, Nico Shania Desty Hariadi Shodiq, Wahid Muhammad Siti Nur Fadlilah Siti Nur Fadlilah Sona Minasyan Sultan Aldavi Soenarsyach Sustiyana Sutraning Nurahmi Swasono, Agustinus Setyo Syifa Fauzia Syifa Fauzia, Syifa Wahid Muhammad Shodiq Wahid Muhammad Shodiq Wibowo, Dea Ratna Putri Yohana Agustina Yohana Agustina Zalizar , Lili