Articles
Pengaruh Kualitas pelayanan dan Perceived Value Terhadap Kepuasan Tamu (studi Pada Tamu MICE di Hotel Truntum)
Riko Andofal;
Rian Surenda;
Dwi Pratiwi Wulandari
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 1 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang
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DOI: 10.24036/jkpbp.v4i1.41572
The research was based on observations during industrial field experience and pre-research at Truntum Padang hotel, where several obstacles were found related to Service Quality and Perceived Value to Guest Satisfaction of MICE Service Users. The research method is quantitative with a causal relationship. Using nonprobality sampling technique by taking 100 respondents. This study uses a questionnaire to collect data using a Likert scale of 42 statements that have been tested for validity and reliability, the data is described through the analysis requirements test and hypothesis testing using multiple linear regression analysis techniques and the coefficient of determination using SPSS 20.00. Research results: (1) Service quality is in the very good group with a result of 56%. (2) Perceived value is in the good group with a result of 56%. (3) Satisfaction is in the good group with 63% results. Hypothesis testing shows the effect of X1 on Y with Sig. 0.00 <0.5 while t count 5.866> t table 1.9847, so H1 is accepted, the effect of X2 on Y is 0.238> 0.05 and t count 1.186 < t table 1.9847, so H2 is rejected, while the effect of Xl and X2 together on Y is 0.00 <0.05 and F count 63.269> from F table 3.09 so it can be said that H3 is accepted and R Square is 0.556.
MOTIVASI WISATAWAN BERKUNJUNG KE GEOPARK SILOKEK KABUPATEN SIJUNJUNG
Lingga Arend Sukma;
Pasaribu;
Rian Surenda
Bogor Hospitality Journal Vol 6 No 2 (2022): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor
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DOI: 10.55882/bhj.v6i2.59
This study aims to determine the motivation of tourists visiting the Silokek Geopark area in terms of 4 indicators, namely, novelty seeking, stress busting/fun, achievement, family oriented/education. This research is quantitative descriptive. The population of this study were domestic visitors who traveled to the Silokek Geopark, Sijunjung Regency, with a total sample of 100 respondents who had visited the Silokek Geopark. Collecting research data using a questionnaire with a Likert scale that has been tested for validity and reliability. Furthermore, the data were analyzed through descriptive analysis by looking at the total respondent's achievement (TCR). The results of this study indicate that the motivation of tourists visiting the Silokek Geopark, Sijunjung Regency is in the good category with an average value of 65.89. Based on the statistical results of the tourist motivation variable of 59% in the range of 56.66 < 67.99 with the agree category. Meanwhile for each indicator where novelty seeking 77.04% of respondents said it was quite good, 75.5% of respondents said Stress Busting/Fun was good enough, 75.55% of respondents said it was quite good, 77.7% family oriented/educational respondents said quite well.
Pengaruh Brand Authenticity Dan Store Atmosphere Terhadap Revisit Intention Pada Singgah Coffee And Eatery Padang
Zandy Armeto;
Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen
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DOI: 10.59581/jmpp-widyakarya.v2i2.2828
The findings of phenomena related to brand authenticity, store atmosphere, and revisit intention at Singgah Coffee and Eatery Padang are the driving force behind this research. The purpose of this study is to examine how revisit intention at Singgah Coffee and Eatery Padang is influenced by brand authenticity and store atmosphere. This type of research uses a survey method with a causal associative quantitative approach to examine cause and effect. The population is Singgah Coffee and Eatery Padang customers. A total of 97 respondents were sampled in this study, using non-probability sampling techniques through purposive sampling method. The Likert scale was used to assess the validity and reliability of the questionnaire used as a data collection tool. SPSS 26.00 was used to process the research data. This study shows the results of brand authenticity and store atmosphere have a significant effect on revisit intention at Singgah Coffee and Eatery Padang.
Pengaruh eWOM (electronic word of mouth) dan Hotel Image Terhadap Keputusan Pembelian Jasa Kamar di Aston Batam Hotel & Residence
Wina Septiananda;
Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen
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DOI: 10.59581/jmpp-widyakarya.v2i3.3286
this research is motivated by the discovery of problems related to eWOM, hotel image and purchasing decisions. This type of quantitative research with a causal associative approach (cause and effect) using survey methods. The types of data used are primary and secondary data. The population in this study were guests who had stayed and were staying at Aston batam Hotel & Residence. The sample in the study totaled 120 guests with a sample determination technique, namely non probability sampling. Techniques for collecting data through a questionnaire (questionnaire) using a Likert scale that has been tested for validity and reliability. The data from this study were processed with the help of SPSS 18.00. The results of the study show that the eWOM variable is in the good category based on statistical calculations with an average TCR value of 81.5. The hotel image variable is in a good category based on statistical calculations with an average TCR value of 80.4. The Purchasing Decision variable is in the good category based on statistical calculations with an average TCR value of 80.84. At the eWOM (X1) value, Beta or Standardized Coefficient was achieved, namely 0.388 accompanied by T count (4.817) where significance was achieved 0.000 <0.05, so the eWOM variable (X1) contributed a positive and also significant influence on purchasing decisions (Y), then the hypothesis of hotel image research (X2) achieved Beta or Standardized Coefficient whose value was 0.536 accompanied by T count (6.654) where significance was achieved 0.000 <0.05, so the hotel image variable (X2) contributed a positive and also significant influence on purchasing decisions (Y). Next, the Adjusted R Square number whose value is 0.791 means that the contribution of the influence of the independent variable on the dependent variable is 79.1%, while the remaining 20.9% is influenced by other variables.
Pengaruh e-WOM dan Brand Awareness Terhadap Keputusan Pembelian Jasa Kamar Secara Online di Grand Basko Hotel Padang
Elviona Rizky Ananda;
Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen
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DOI: 10.59581/jmpp-widyakarya.v2i3.4008
This study was motivated by the discovery of a phenomenon found by researchers in purchasing decisions related to ewom and brand awareness in Grand Basko Hotel Padang. The research method used in this study is quantitative with a causal-associative approach (cause and effect) using the survey method. The population of this study included guests who have stayed at Grand Basko Hotel Padang. The research sample consisted of 110 respondents. The sampling method used was non-probability based sampling with the type of sampling i.e. purposive sampling. The instruments were tested with validity and reliability tests. The analysis requirements are tested with the normality test, heteroskedarity test and multicollinearity test. The hypothesis tests are performed with multiple linear regression tests, t-tests (partial), f-tests (simultaneous) and the coefficient of determination. The result of the R square is 0.849, which means that the ewom variable affects the purchase decision by 84.9%. The value for the R-square brand recognition can get 0.863 results. This means that the variables for brand recognition affect the purchase decision of Grand Basko Hotel Padang by 86.3%. The Adjusted R-squared (R²) value is 0.898, indicating that the combined influence of eWOM and brand awareness on purchase decisions is approximately 89.8%. The remaining 11.2% of the variation is influenced by other factors not discussed in this study.
Pengaruh Brand Experince dan Brand Image terhadap Loyalitas Pengunjung di Hotel Truntum Padang
Pina Ulandari;
Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen
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DOI: 10.59581/jmpp-widyakarya.v2i3.4025
This research begins with the discovery of problems related to guests being less satisfied in terms of facilities and services at Truntum Hotel Padang. The purpose of this study was to analyze the effect of Brand Experience and Brand Image on Visitor Loyalty at Hotel Truntum Padang. The research population was 3890 guests of Truntum Padang Hotel with purposive sampling method obtained a sample of 97 respondents. Data analysis was carried out with descriptive statistical tests and SPSS.16. The results of the study were seen from the average respondents on the brand experience variable 90.46% with very good criteria, the brand image variable 89.86% with very good criteria, and the visitor loyalty variable 94.41% with very good criteria. The results of multiple linear regression tests obtained an F count value of 15.618 with a sig of 0.00 <0.05, so regression can be used. Brand experience and brand image have a significant effect on visitor loyalty. The adjusted R square value of 0.233 means that the brand experience and brand image variables affect 23.3% of the Truntum Padang Hotel.
Pengaruh Physical Evidence, Store Atmosphere dan Harga terhadap Kepuasan Konsumen di Muaro Terrace Cafe & Resto Hotel Truntum Kota Padang
Qawiema Nashita;
Rian Surenda
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen
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DOI: 10.59581/jmpp-widyakarya.v2i3.4028
This research is motivated by the phenomenon found by researchers on consumer satisfaction related to physical evidence, store atmosphere and price of Muaro Terrace Cafe & Resto. This research is quantitative in nature and uses a causal associative approach through the survey method. The population of this study were consumers at Muaro Terrace Cafe & Resto with purposive sampling method obtained a sample of 150 respondents. The results of this study are the average respondent on the physical evidence variable 82.0% with good criteria, the store atmosphere variable 81.5% with good criteria, the price variable 80.5% with a good category then concluded that the average respondent of the consumer satisfaction variable was 82.3% in a good category. When F count is 161.216 with a sig of 0.000 <0.05 obtained from the multiple linear regression test results, the regression can be applied. Shows physical evidence, store atmosphere and price have an important impact on customer satisfaction. The Adjust R Square value is 0.763, which indicates that although additional factors not covered in this study affect 23.7% of customer satisfaction at Muaro Terrace Cafe & Resto, the remaining 76.3% is determined by the variables of physical evidence, store atmosphere and price.
Peran Job Satisfaction Memediasi Pengaruh Work Engagement Terhadap Turnover Intention di Whiz Prime Hotel Kota Padang
Putri, Rahmi Hariyani;
Abrian, Youmil;
Surenda, Rian
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 4 No 2 (2023): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang
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DOI: 10.24036/jkpbp.v4i2.51672
This research is motivated by the fact that the turnover rate is relatively high. The purpose of this study was to determine whether there is an effect of Work engagement on Turnover Intention mediated by Job satisfaction at Whiz Prime Hotel at Padang. This research is causal associative research with a quantitative data approach, using a survey method. Employees at the Whiz Prime Hotel Padang who stayed there for more than a year make up the study's demographic. 41 participants made up the study's sample. The method of sampling is targeted sampling. Employees were given questionnaires including 41 statements, each of which had its validity and reliability examined. The method of data analysis employed in this investigation uses the Smart PLS 3.0 program. (1) There is a strong and favorable correlation between the job engagement and job satisfaction variables, according to the findings of data processing research using 41 samples that were tested for validity and reliability. (2) The impact of labor input on sales intent is negative and considerable at Whiz Prime Padang. (3) There is a negative and substantial relationship between factors measuring work satisfaction and quitting intention. (4) At Whiz Prime Hotel Padang, job satisfaction serves as a mediator between work input and sales intent, and this effect is negative and significant. According to the research, the hotel can improve employee job satisfaction and engagement in order to lower the likelihood of employee turnover in an organization. (5) It is suggested that the hotel encourage work engagement and job happiness to lessen occurrence of turnover intention in a firm because job satisfaction has the capacity to mediate elements affecting work engagement and turnover intention
Analisis Kepuasan Kerja Karyawan di Harris Resort Barelang Batam
Fedrya, Nurul Qurrota Aini;
Surenda, Rian;
Andres, Fran Serano
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 1 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang
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DOI: 10.24036/jkpbp.v5i1.54872
Written based on the results of pre-research on employees at Harris Resort Barelang Batam on the job satisfaction they get and the purpose of this research is to analyze the job satisfaction of employees at Haris Resort Barelang Batam. Data collection techniques by distributing questionnaires. Quantitative descriptive research with clausal associative method. The population is Pruposive Sampling technique with primary data, job satisfaction at Harris Resort Barelang Batam was in the unfavorable category, amounting to 46.4%, in the range of scores 64-<75.
Pengaruh Halal Destination Attributes dan Perceived Value terhadap Kepuasan Wisatawan di Kabupaten Tanah Datar
Oktavianti, Mega;
Wulandari, Dwi Pratiwi;
Abrian, Youmil;
Surenda, Rian
Consilium Vol 4, No 1 (2024): Consilium
Publisher : Consilium
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DOI: 10.24036/0962cons
Penelitian ini bermula dari adanya indikasi ketidakpuasan yang dirasakan oleh para wisatawan di destinasi wisata di Kabupaten Tanah Datar. Oleh karena itu fokus dari penelitian ini adalah untuk menganalisi pengaruh halal destination attributes dan perceived value terhadap kepuasan wisatawan di Kabupaten Tanah Datar. Pendekatan penelitian yang digunakan adalah deskriptif kuantitatif dengan fokus pada hubungan sebab-akibat. Penelitian ini menekankan pada wisatawan muslim yang telah atau sedang mengunjungi destinasi wisata di Kabupaten Tanah Datar. Sampel penelitian yang terdiri dari 271 responden dipilih dengan menggunakan teknik purposive sampling. instrumen penelitian berupa kuesioner dengan skala Likert yang telah diuji untuk validitas serta reliabilitasnya. Diperoleh hasil yang menunjukkan jika variabel halal destination attributes memiliki tingkat yang cukup baik dengan persentase sebesar 43,17%, perceived value menunjukkan tingkat yang cukup baik dengan persentase sebesar 36,16% dan kepuasan wisatawan juga berada pada tingkat yang cukup baik dengan persentase 39,11%. Selanjutnya, temuan penelitian ini juga mengindikasi bahwa halal destination attributes dan perceived value memiliki pengaruh yang positif terhadap kepuasan wisatawan sebesar 0,294.