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All Journal Jurnal Pendidikan Teknologi dan Kejuruan Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian UntukMu NegeRI Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Sains dan Teknologi: Jurnal Keilmuan dan Aplikasi Teknologi Industri Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pendidikan Tata Boga dan Teknologi Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Aerasi Journal of Innovation Research and Knowledge Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Manajemen Pariwisata dan Perhotelan Consilium Journal of Multidimensional Management Bogor Hospitality Journal
Surenda, Rian
Universitas Negeri Padang
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The Influence of Price and Online Promotions on Guest Loyalty at Aston Batam Hotel and Residence Haura sonia Listi; Rian Surenda
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.66

Abstract

This study investigates the influence of price and online promotion on guest loyalty at Aston Batam Hotel and Residence, addressing the growing competition in the hospitality industry where pricing strategies and digital marketing have become critical determinants of success. Using a quantitative research design with a causal associative approach, data were collected from 130 hotel guests selected through purposive sampling, employing structured questionnaires that were tested for validity and reliability. The data were analyzed using multiple linear regression with SPSS 25, supported by classical assumption tests. The findings reveal that both price and online promotion significantly and positively affect guest loyalty, both individually and simultaneously, with an adjusted R² value of 0.883. This indicates that 88.3% of the variation in guest loyalty is explained by the two variables, while the remainder is influenced by other factors. The study contributes to the hospitality marketing literature by highlighting the synergistic role of competitive pricing and consistent digital promotion in sustaining guest loyalty, and it provides practical implications for hotel managers to enhance customer retention in increasingly competitive markets
Pengaruh Servicescape Terhadap Kepuasan Konsumen di Workas Coffee Kota Padang Kevin Ruziano; Rian Surenda; Hendri Azwar
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i2.58372

Abstract

This research originated from the existence of servicescape problems towards visitors that can affect customer satisfaction. The purpose of this study was to measure the effect of servicescape on consumer satisfaction at Workas Coffee Padang. This type of research is quantitative using a causal associative approach. The research variable is the independent variable (servicescape) and the dependent variable (Customer Satisfaction). The population is consumers who come to workas coffee padang. The number of respondents to the study was 92 people obtained by using non-probability sampling technique. The types of data are primary data and secondary data. Data collection by indirect communication or distributing questionnaires. The instrument is a questionnaire (questionnaire) arranged according to a Likert scale. Test the instrument by means of validity and reliability tests. Data were analyzed with basic statistics on research results and data descriptions. Test requirements analysis using the normality test, homogeneity test and linearity test. The result is that the servicescape category is quite good with a percentage of 60.54%, consumer satisfaction is in the fairly good category with a percentage of 63.47%, the R Square value is 0.135, with sig. 0.016 <0.05, meaning that the effect of servicescape on customer satisfaction is 13.5%. while 86.5% is influenced by other factors that have not been studied in this study.
Pengaruh Dimensi Sensory Experience Terhadap Revisit Intention: Studi Pada Konsumen Singgah Coffee and Eatery Padang Amanda Putri; Rian Surenda; Fran Serano Andres
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 3 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i3.73372

Abstract

This research aims to describe the sensory experiences associated with revisit intentions. The study benefits from utilizing five sensory experience indicators sight, sound, smell, touch, and taste to enhance consumer revisit intentions. The methodology applied is a quantitative descriptive approach combined with causal associative techniques. Conducted in July 2024 at Singgah Coffee and Eatery, the research focuses on consumers who have visited in the past six months. Samples were gathered using a non-probability sampling method, targeting individuals aged 17 and above who have visited Singgah Coffee and Eatery at least once. The data type collected is primary data, obtained through the distribution of pre-prepared questionnaires. A Likert scale was employed in the development of the research instrument, featuring positively framed statements. The findings indicate that sensory experiences significantly influence customers’ desire to return to Singgah Coffee and Eatery.
Pengaruh Brand Awareness Terhadap Loyalitas Pelanggan yang dimediasi oleh Guest Satisfaction di Hotel Mercure Bali Nusa Dua Deva Nasri Febrianti; Rian Surenda
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 2 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i2.80972

Abstract

Penelitian ini dilakukan untuk menguji pengaruh brand awareness terhadap loyalitas pelanggan dengan kepuasan tamu sebagai variabel mediasi pada Hotel Mercure Bali Nusa Dua. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan metode asosiatif kausal. Data dikumpulkan melalui kuesioner skala likert yang disebarkan kepada 100 tamu hotel sebagai responden, kemudian dianalisis menggunakan software SmartPLS dengan pendekatan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa ketiga variabel yaitu brand awareness, kepuasan tamu, dan loyalitas pelanggan berada dalam kategori baik. Pengujian hipotesis menunjukkan bahwa brand awareness berpengaruh positif dan signifikan terhadap kepuasan tamu dan loyalitas pelanggan. Selain itu, kepuasan tamu juga terbukti berpengaruh signifikan terhadap loyalitas pelanggan dan mampu memediasi secara parsial pengaruh kesadaran merek terhadap loyalitas pelanggan. Temuan ini menunjukkan bahwa kesadaran merek yang tinggi dapat meningkatkan kepuasan tamu, yang pada gilirannya memperkuat loyalitas mereka terhadap hotel. Dengan demikian, kepuasan tamu memiliki peran penting dalam menjembatani pengaruh antara kesadaran merek dan loyalitas pelanggan.
Pengaruh Customer Perceived Value Terhadap Loyalitas Tamu Di Grand Basko Hotel Padang Ridho Putra Dewahyudi; Rian Surenda; Nova Shabrina
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 7 No 2 (2026): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v7i2.94072

Abstract

Amid intensifying hospitality competition in Padang City, this study set out to determine how strongly customer perceived value drives guest loyalty at Grand Basko Hotel Padang. A causal associative design under a quantitative descriptive framework was chosen, drawing on 100 guests selected as respondents through purposive sampling. A previously validated and reliable Likert-scale questionnaire served as the data-collection tool, with the resulting data processed via descriptive analysis and simple linear regression in SPSS version 27. The analysis places both customer perceived value and guest loyalty within the very good category, at average scores of 4.26 and 4.29 respectively. Hypothesis testing further establishes that customer perceived value carries a positive, significant effect on guest loyalty (t = 17.982; sig. = 0.000 < 0.05), explaining 76.7% of the variance (R Square = 0.767), with the remaining 23.3% attributable to factors outside this study's scope. In short, stronger perceived value among guests translates into stronger loyalty. Grand Basko Hotel Padang's management is accordingly encouraged to keep reinforcing customer perceived value, particularly through service quality and the guest experience, so that guest loyalty is sustained over time.
Co-Authors AB Sarca Putera Alfi Husni Fansurya Amanda Putri Arif Adrian Ayu Adriyani Azwar, Hendri Deva Nasri Febrianti Dwi Pratiwi Wulandari Elviona Rizky Ananda Fahrifan Valid Fedrya, Nurul Qurrota Aini Feri Ferdian Feriantano Sundang Pranata Fran Serano Andres Fran Serano Andres Givo Sonesst Haura sonia Listi Hijriyantomi Suyuthie Kevin Ruziano Khairani Saladin Krisna Dipangga Lingga Arend Sukma Mia Muthia Ulfa Muhammad Al Fikrah Firlian Nidia Wulansari Nizwardi Jalinus Nova Kurnia Julisri Markis Nova Shabrina Oktavianti, Mega pasaribu pasaribu Pina Ulandari Putri, Rahmi Hariyani Qawiema Nashita Rahmi Fadilah Refanul Syaputra Pohan Respika Aprilia Putri Rezvianny Dianty Ridho Putra Dewahyudi Riko Andofal Rodesri Mulyadi Siti Fatma Trisna Putra Waryono . Wina Septiananda Wulandari, Dwi Pratiwi Yaumal Arbi Yolandafitri Zulvia Youmil Abrian Yuliandri, Desi Zandy Armeto