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The effect of e-service quality on purchase decisions with E-WOM as a moderating variable on 4-star hotels in West Sumatra Surenda, Rian; Adrian, Arif; Abrian, Youmil; Fansurya, Alfi Husni
Jurnal Pendidikan Teknologi Kejuruan Vol 5 No 3 (2022): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v5i3.28723

This research is based on changes in consumer behavior in deciding to purchase hotel room services in West Sumatra, post-covid-19 consumer behavior has an impact on hoteliers in determining marketing strategies, this study aims to see the relationship between variables, namely E-Service Quality on purchasing decisions and see the effect of the E-wom variable as a moderator on purchasing decisions. This research was conducted in West Sumatra with a sample of 120 hotel guests, using a purposive sampling technique, where the sample was determined by the criteria of having stayed at a hotel and making hotel room reservations online. This study uses the help of PLS techniques to determine the inner and outer variables, where the variables measured are E-Service quality, Purchase Decision, E-WOM as a moderating variable. The results show that E-Service Quality has a significant positive effect on purchasing decisions and E-WOM moderates E-Service quality significantly positive on purchasing decisions.

Pengaruh Servicescape Terhadap Kepuasan Konsumen di Workas Coffee Kota Padang Ruziano, Kevin; Surenda, Rian; Azwar, Hendri
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 2 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i2.58372

This research originated from the existence of servicescape problems towards visitors that can affect customer satisfaction. The purpose of this study was to measure the effect of servicescape on consumer satisfaction at Workas Coffee Padang. This type of research is quantitative using a causal associative approach. The research variable is the independent variable (servicescape) and the dependent variable (Customer Satisfaction). The population is consumers who come to workas coffee padang. The number of respondents to the study was 92 people obtained by using non-probability sampling technique. The types of data are primary data and secondary data. Data collection by indirect communication or distributing questionnaires. The instrument is a questionnaire (questionnaire) arranged according to a Likert scale. Test the instrument by means of validity and reliability tests. Data were analyzed with basic statistics on research results and data descriptions. Test requirements analysis using the normality test, homogeneity test and linearity test. The result is that the servicescape category is quite good with a percentage of 60.54%, consumer satisfaction is in the fairly good category with a percentage of 63.47%, the R Square value is 0.135, with sig. 0.016 <0.05, meaning that the effect of servicescape on customer satisfaction is 13.5%. while 86.5% is influenced by other factors that have not been studied in this study.

Pengaruh Dimensi Sensory Experience Terhadap Revisit Intention: Studi Pada Konsumen Singgah Coffee and Eatery Padang Putri, Amanda; Surenda, Rian; Andres, Fran Serano
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 5 No 3 (2024): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v5i3.73372

This research aims to describe the sensory experiences associated with revisit intentions. The study benefits from utilizing five sensory experience indicators sight, sound, smell, touch, and taste to enhance consumer revisit intentions. The methodology applied is a quantitative descriptive approach combined with causal associative techniques. Conducted in July 2024 at Singgah Coffee and Eatery, the research focuses on consumers who have visited in the past six months. Samples were gathered using a non-probability sampling method, targeting individuals aged 17 and above who have visited Singgah Coffee and Eatery at least once. The data type collected is primary data, obtained through the distribution of pre-prepared questionnaires. A Likert scale was employed in the development of the research instrument, featuring positively framed statements. The findings indicate that sensory experiences significantly influence customers’ desire to return to Singgah Coffee and Eatery.

Pengaruh Spiritualitas di tempat kerja terhadap Produktivitas Kerja Karyawan yang dimediasi oleh Sikap Kerja Positif di Whiz Prime Hotel Khatib Sulaiman Padang Yuliandri, Desi; Surenda, Rian
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 1 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i1.75472

This study aims to examine the effect of workplace spirituality on employee productivity mediatedby positive work attitudes at Whiz Prime Hotel Khatib Sulaiman Padang. A quantitative approachwith a survey method and data analysis using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) was employed. Data were collected from the entire population,142 consisting of 60 hotel employees. The research instrument was a Likert-scale questionnaire. Findings revealed that workplace spirituality, positive work attitude, and employee productivity were all categorized as very good, with mean values of 4.30, 4.32, and 4.31 respectively on a 1–5 scale.The results of hypothesis testing indicate that workplace spirituality has a positive and significant effect on positive work attitude, with a path coefficient of 0.639 (t-statistic = 8.805, pvalue = 0.000). Furthermore, positive work attitude significantly influences employee productivity,with a coefficient of 0.735 (t-statistic = 11.812, p-value = 0.000). Additionally, workplace spirituality indirectly affects employee productivity through positive work attitude, with a mediated path coefficient of 0.469 (t-statistic = 5.854, p-value = 0.000). These findings suggest that enhancing workplace spirituality and fostering positive work attitudes can substantially improve employee productivity, offering valuable insights for human resource management in the hospitality industry.

Pengaruh Brand Awareness Terhadap Loyalitas Pelanggan yang dimediasi oleh Guest Satisfaction di Hotel Mercure Bali Nusa Dua Febrianti, Deva Nasri; Surenda, Rian
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 2 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i2.80972

Penelitian ini dilakukan untuk menguji pengaruh brand awareness terhadap loyalitas pelanggan dengan kepuasan tamu sebagai variabel mediasi pada Hotel Mercure Bali Nusa Dua. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan metode asosiatif kausal. Data dikumpulkan melalui kuesioner skala likert yang disebarkan kepada 100 tamu hotel sebagai responden, kemudian dianalisis menggunakan software SmartPLS dengan pendekatan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa ketiga variabel yaitu brand awareness, kepuasan tamu, dan loyalitas pelanggan berada dalam kategori baik. Pengujian hipotesis menunjukkan bahwa brand awareness berpengaruh positif dan signifikan terhadap kepuasan tamu dan loyalitas pelanggan. Selain itu, kepuasan tamu juga terbukti berpengaruh signifikan terhadap loyalitas pelanggan dan mampu memediasi secara parsial pengaruh kesadaran merek terhadap loyalitas pelanggan. Temuan ini menunjukkan bahwa kesadaran merek yang tinggi dapat meningkatkan kepuasan tamu, yang pada gilirannya memperkuat loyalitas mereka terhadap hotel. Dengan demikian, kepuasan tamu memiliki peran penting dalam menjembatani pengaruh antara kesadaran merek dan loyalitas pelanggan.

The Influence of Price and Online Promotions on Guest Loyalty at Aston Batam Hotel and Residence sonia Listi, Haura; Surenda, Rian
Journal of Multidimensional Management Vol. 2 No. 3 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i3.66

This study investigates the influence of price and online promotion on guest loyalty at Aston Batam Hotel and Residence, addressing the growing competition in the hospitality industry where pricing strategies and digital marketing have become critical determinants of success. Using a quantitative research design with a causal associative approach, data were collected from 130 hotel guests selected through purposive sampling, employing structured questionnaires that were tested for validity and reliability. The data were analyzed using multiple linear regression with SPSS 25, supported by classical assumption tests. The findings reveal that both price and online promotion significantly and positively affect guest loyalty, both individually and simultaneously, with an adjusted R² value of 0.883. This indicates that 88.3% of the variation in guest loyalty is explained by the two variables, while the remainder is influenced by other factors. The study contributes to the hospitality marketing literature by highlighting the synergistic role of competitive pricing and consistent digital promotion in sustaining guest loyalty, and it provides practical implications for hotel managers to enhance customer retention in increasingly competitive markets

Berdaya Agar Tidak Terjerumus: Advokasi Digital Empowerment Guna Mengantisipasi Maraknya Judi Online di Kalangan Pemuda Ayu Adriyani; AB Sarca Putera; Rian Surenda
Jurnal Pengabdian UntukMu NegeRI Vol. 9 No. 2 (2025): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v9i2.9796

Peningkatan jumlah pengguna internet adalah keniscayaan di tengah kemajuan teknologi. Namun, peningkatan jumlah turut diikuti oleh potensi risiko yang besar, terutama tentang kejahatan digital. Salah satunya adalah judi online. Terkait hal tersebut, tim pengabdi bekerja bersama kelompok pemuda Karang Taruna Kelurahan Ganting Kota Padang Panjang Sumatera Barat untuk melaksanakan kegiatan pengabdian kepada masyarakat dengan berfokus pada pemberdayaan digital untuk mengantisipasi maraknya judi online di kalangan pemuda. Kegiatan ini dilaksanakan pada tanggal 10 Juli 2025 dan diikuti oleh 25 orang anggota Karang Taruna Kelurahan Ganting. Tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman dan kesadaran digital di kalangan pemuda, khususnya terkait isu dan maraknya kasus judi online saat ini. Kegiatan pengabdian ini mengedepankan konsep partisipatif. Dalam konteks ini, partisipasi diwujudkan melalui keterlibatan langsung pemuda Karang Taruna sejak tahap awal, termasuk dalam proses penyusunan fokus materi, pengisian formulir, hingga perancangan bentuk mitigasi. Hasilnya, melalui proses dalam kegiatan pengabdian ini ditemukan adanya peningkatan soft skill dan hard skill pada masing-masing peserta terkait isu judi online yang dibicarakan bersama.

Pengaruh Halal Destination Image dan Tourism Experience terhadap Tourist Loyalty di Kota Padang Respika Aprilia Putri; Rian Surenda
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2300

This research is based on the identification of issues related to the halal destination image, tourism experience, and tourist loyalty. It is a type of quantitative research with a causal associative approach using survey methods. The data used are both primary and secondary. In this study, the sample includes 149 respondents selected using purposive sampling technique. Data collection was conducted through questionnaires using a Likert scale that had been tested for validity and reliability. The halal destination image variable achieved an average score of 88.2 with very good criteria. The average sample value is 0.461, the t-statistic value is 3.418, which is greater than 1.96, and the p-value is 0.001, which is less than 0.05. The tourism experience variable achieved an average score of 87.1 with very good criteria, the average sample value is 0.288, the t-statistic value is 2.107, which is greater than 1.96, and the p-value is 0.036, which is less than 0.05. The tourist loyalty variable has an average score of 86.7 with very good criteria, thus H1, H2, and H3 are accepted because they have a positive and significant impact on the halal destination image with tourist loyalty and tourism experience with tourist loyalty.

PENGARUH GAYA KEPEMIMPINAN TERHADAP BUDAYA INOVASI KARYAWAN HOTEL BERBINTANG DI KOTA PADANG Arif Adrian; Rian Surenda; Yolandafitri Zulvia
Journal of Innovation Research and Knowledge Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i1.8245

Penelitian ini bertujuan untuk menganalisis gaya kepemimpinan sektor industri perhotelan di kota Padang sehubungan dengan pentingnya peranan budaya inovasi di dalam sebuah organisasi, dimana hal ini akan memiliki dampak substansial terhadap kinerja bisnis. Dengan kompetisi yang intens di industri perhotelan dan iklim investasi global yang dinamis. Studi ini menilai kesiapan hotel-hotel di kota Padang dalam menyikapi persoalan pentingnya gaya kepemimpinan dan budaya organisasi yang inovatif. Sebanyak 180 responden yang merupakan karyawan hotel berbintang di kota Padang berpartisipasi dalam penelitian ini, data diperoleh dengan menyebarkan kuesioner. Analisis regresi linier berganda digunakan, untuk mengungkapkan hubungan gaya kepemimpinan transformasional, transaksional, dan laissez-faire secara bersama-sama mempengaruhi budaya inovasi. Uji-F mengkonfirmasi pengaruh ini, sementara uji-t menunjukkan bahwa kepemimpinan transformasional memiliki pengaruh parsial yang signifikan (p=0,001<0,05), dan kepemimpinan transaksional memiliki efek parsial (p=0,000<0,05). Sebaliknya, kepemimpinan laissez-faire tidak menunjukkan pengaruh yang signifikan terhadap budaya inovasi (p=0,481>0,05). Koefisien determinasi menunjukkan bahwa variabel independen berkontribusi 31,8% terhadap varians. Temuan ini membawa implikasi praktis untuk pengambilan keputusan, perumusan kebijakan, dan standar dalam manajemen hotel di masa depan, secara khusus dalam membentuk budaya inovatif di dalam organisasi hotel. Hal ini menjadi penting untuk menjadi pertimbangan manajemen hotel untuk menjalankan organisasi hotel dalam situasi persaingan bisnis hotel yang semakin kompleks

The effect of e-service quality on purchase decisions with E-WOM as a moderating variable on 4-star hotels in West Sumatra Surenda, Rian; Adrian, Arif; Abrian, Youmil; Fansurya, Alfi Husni
Jurnal Pendidikan Teknologi Kejuruan Vol 5 No 3 (2022): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v5i3.28723

This research is based on changes in consumer behavior in deciding to purchase hotel room services in West Sumatra, post-covid-19 consumer behavior has an impact on hoteliers in determining marketing strategies, this study aims to see the relationship between variables, namely E-Service Quality on purchasing decisions and see the effect of the E-wom variable as a moderator on purchasing decisions. This research was conducted in West Sumatra with a sample of 120 hotel guests, using a purposive sampling technique, where the sample was determined by the criteria of having stayed at a hotel and making hotel room reservations online. This study uses the help of PLS techniques to determine the inner and outer variables, where the variables measured are E-Service quality, Purchase Decision, E-WOM as a moderating variable. The results show that E-Service Quality has a significant positive effect on purchasing decisions and E-WOM moderates E-Service quality significantly positive on purchasing decisions.

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