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Analisis Tingkat Kepuasan Wisatawan Terhadap Sarana Wisata Untuk Perancangan Strategi Pemasaran Pantai Kuwaru Kabupaten Bantul D.I Yogyakarta Tian Nur Ma’rifat; Endy Suwondo; Novita Erma Kristanti
Agroindustrial Technology Journal Vol 2, No 1 (2018): Agroindustrial Technology
Publisher : Universitas Darussalam Gontor

Pantai Kuwaru merupakan salah satu obyek wisata pantai di Kabupaten Bantul. Pantai Kuwaru memiliki potensi untuk menjadi obyek wisata unggulan Kabupaten Bantul dikarenakan panorama pantai yang masih alami dan adanya wisata penunjang pantai seperti kuliner. Dalam rangka pengembangan obyek wisata pantai Kuwaru, diperlukan strategi pemasaran yang didasarkan pada kepuasan yang telah dicapai oleh pengunjung. Alat yang digunakan dalam penelitian ini adalah kuisioner yang disebar ke 100 orang responden wisatawan dengan tingkat kepercayaan 95%. Analisis kepuasan wisatawan dilakukan dengan menggunakan metode Importance-Performance Analysis (IPA). Metode Customer Satisfaction Index (CSI) digunakan untuk mengetahui tingkat kepuasan wisatawan secara keseluruhan. Sarana wisata Pantai Kuwaru dikelompokkan berdasarkan bauran pemasaran jasa yang meliputi product, price, place, promotion, people, process dan physical evidence, selanjutnya nilai rata-rata untuk setiap atribut sarana wisata diplotkan ke dalam grafik IPA yang terdiri dari empat kuadran prioritas berdasarkan tingkat kepentingan dan kinerja. Dari hasil analisis, diperoleh 5 atribut yang memiliki prioritas utama untuk meningkatkan kepuasan wisatawan Pantai Kuwaru, antara lain: kebersihan area pantai, kebersihan sarana penunjang wisata pantai, kondisi jalan menuju pantai, kondisi rumah makan yang meliputi kelayakan bangunan dan kebersihan rumah makan serta tersedianya sarana pembuangan sampah di sekitar pantai. Nilai CSI sebesar 72,74 % menunjukkan secara umum wisatawan merasa puas dengan atribut sarana wisata yang ada di Pantai Kuwaru.

PENGGUNAAN METODE RESPON EMOSI DALAM UJI PENERIMAAN KONSUMEN TERHADAP PRODUK HASIL PERIKANAN Tian Nur Ma'rifat
Agroindustrial Technology Journal Vol 4, No 1 (2020): Agroindustrial Technology Journal
Publisher : Universitas Darussalam Gontor

In development of sensory test methods on food products, several methods have been used to measure the level of consumer acceptance, one of which is emotion response method. This study discusses the use of emotion response method for consumer acceptance of food products in the past 10 years and analyzes the use of this method to increase consumer acceptance of fishery products specifically. The method used in this research is literature review using content analysis. From the review of publications published in the reputable journal, the emotion response method has been used for the past 10 years for consumer acceptance of the characteristics of food products, with a limited number of articles. Fishery products are possible to be measured using emotion response method with previously sensory attributes must be mapped according to the products specific atributes, such as umami, fishy or fish aroma.

ANALISIS KEPUASAN KONSUMEN TERHADAP PELAYANAN DIVISI BAKE MART HYPERMART KABUPATEN PONOROGO Hisyam Farchan Arifin; Tian Nur Ma'rifat
Agroindustrial Technology Journal Vol 2, No 2 (2018): Agroindustrial Technology Journal
Publisher : Universitas Darussalam Gontor

Analisis kepuasan konsumen terhadap pelayanan di Bake Mart Hypermart perlu untuk dikaji dikarenakan sistem pelayanan di Bake Mart yang berbeda dengan swalayan pada umumnya. Kasir di divisi ini berbeda dengan kasir konvensional. Kasir bertugas melayani konsumen di bagian kasir sekaligus membantu di lini produksi. Tujuan penelitian ini adalah mengetahui tingkat kepuasan konsumen terhadap pelayanan kasir Bake Mart Hypermart. Metode yang digunakan dalam penelitian ini menggunakan metode SERVQUAL dan IPA (Importance Performance Analysis). Hasil rekapitulasi dari kuesioner yang dibagikan menunjukkan tingkat kepuasan konsumen terhadap 15 komponen yang diajukan di dalam kuesioner. Hasil dari penelitian ini adalah terdapat 5 komponen yang harus diperbaiki dalam pelayanan yang meliputi : Kasir selalu mementingkan kebutuhan konsumen, kemauan kasir untuk memenuhi keinginan konsumen, keramahan dalam melayani konsumen, tersedia kursi dan meja yang nyaman, kebersihan rak display dan meja kursi makan, serta kasir memiliki pengetahuan untuk menjawab pertanyaan konsumen.

PERCEPTION ON HALAL TRACEABILITY ON CHICKEN MEAT SUPPLY CHAIN Tian Nur Ma'rifat
Agroindustrial Technology Journal Vol 1, No 1 (2017)
Publisher : Universitas Darussalam Gontor

Halal is a major requirement for Muslim consumers in consuming food products. Halal traceability is very important because it is useful in responding the potential risk of haram substances contamination that can arise in food. This research was conducted in Region of Ponorogo, Indonesia. With the large number of schools focusing on Islamic Education, the community has a high level of awareness and knowledge about halal food, so that halal traceability is needed for food that consumed by people in region of Ponorogo. The purpose of this research are : (1) describe chicken meat supply chain, (2) analyse the perception of producers and consumers in applying halal traceability in Region of Ponorogo. The research method is field survey to know the condition of supply chain. Interview technique is also applied for supply chains’ actors in eight districts to find out how far the application and perception of supply chain actors toward halal traceability. The results show that chicken supply chain in Ponorogo consists of chicken farmers as a supplier. Chickens live bought by distributors to be sold to chicken meat seller. Then the seller slaughters chicken live and sell them to the market as carcass. Consumer of chicken carcass is household, chicken meat distributor or a restaurant. There is no chicken slaughterhouse that has been halal certified. Merchant’s intention to record and document information about the materials is low. The knowledge of supply chain actors on the ‘Safe, Health, Wholesome and Halal’ status of chicken meat is still low. In addition, there is no clear information about the status of ‘Safe, Health, Wholesome and Halal’ that sellers show to consumers. It can be concluded that the application of traceability in the chicken meat supply chain and the perception of supply chain actors toward it in Ponorogo is still low.

EFISIENSI PROSES PRODUKSI MELALUI ANALISIS DOWNTIME PADA PROSES PACKAGING (STUDI KASUS: CARGILL INDONESIA PLANT) Arief Rahmawan; Tian Nur Ma’rifat; Ahmad Baiquni Fariz Azka
Agroindustrial Technology Journal Vol 4, No 2 (2020): Agroindustrial Technology Journal
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/atj.v4i2.5044

Cargill Indonesia Plant Gunung Putri is a company engaged in the processing of animal feed for chickens. In the production process, there is one stage in which the operation uses a machine and is assisted by continuous human labor, namely in the packing process. However, due to the high value of downtime in the process, the value of effectiveness and efficiency in the production process decreased so that the amount produced did not match the target. This study aims to analyze the causes of downtime in the packing process by providing recommendations for improvements in the form of making an operation process map. The research object focuses on two workstations on the animal feed production floor. The results showed that the biggest contribution of downtime was stamp label activity, pallet change, data input and communication activities between supervisors and workers. Several recommendations were proposed, including procuring automatic labeling machines, relocating packing stations and labeling equipment and making parallel work on stamp labeling activities, inputting data, picking up sacks and setting machines.

PERCEPTION ON HALAL TRACEABILITY ON CHICKEN MEAT SUPPLY CHAIN Tian Nur Ma'rifat
Agroindustrial Technology Journal Vol. 1 No. 1 (2017)
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/atj.v1i1.1838

Halal is a major requirement for Muslim consumers in consuming food products. Halal traceability is very important because it is useful in responding the potential risk of haram substances contamination that can arise in food. This research was conducted in Region of Ponorogo, Indonesia. With the large number of schools focusing on Islamic Education, the community has a high level of awareness and knowledge about halal food, so that halal traceability is needed for food that consumed by people in region of Ponorogo. The purpose of this research are : (1) describe chicken meat supply chain, (2) analyse the perception of producers and consumers in applying halal traceability in Region of Ponorogo. The research method is field survey to know the condition of supply chain. Interview technique is also applied for supply chains’ actors in eight districts to find out how far the application and perception of supply chain actors toward halal traceability. The results show that chicken supply chain in Ponorogo consists of chicken farmers as a supplier. Chickens live bought by distributors to be sold to chicken meat seller. Then the seller slaughters chicken live and sell them to the market as carcass. Consumer of chicken carcass is household, chicken meat distributor or a restaurant. There is no chicken slaughterhouse that has been halal certified. Merchant’s intention to record and document information about the materials is low. The knowledge of supply chain actors on the ‘Safe, Health, Wholesome and Halal’ status of chicken meat is still low. In addition, there is no clear information about the status of ‘Safe, Health, Wholesome and Halal’ that sellers show to consumers. It can be concluded that the application of traceability in the chicken meat supply chain and the perception of supply chain actors toward it in Ponorogo is still low.

Identification of Potential Consumer Segments of Smoked Tuna (Thunnus spp.) through E-commerce: Identification of Potential Consumer Segments of Smoked Tuna (Thunnus spp.) through E-commerce Ma'rifat, Tian Nur; Suprihatin, Febriyani Eka; Waluyo, Eko; Rahmawan, Arief
Agroindustrial Technology Journal Vol. 9 No. 1 (2025): Agroindustrial Technology Journal [ATJ]
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/atj.v9i1.13788

This study explores consumer segmentation for smoked seafood in Indonesian e-commerce, aiming to identify distinct buyer groups and their preferences. The problem lies in the limited understanding of market segmentation and the absence of smoked tuna trade through e-commerce platforms in Indonesia, despite the country's significant tuna production capacity. The research categorizes different consumer segments by analyzing key factors shaping their purchasing decisions. Data were collected from 246 respondents who had purchased smoked tuna from Prigi Beach and had prior e-commerce experience. K-means clustering analysis was applied to classify respondents into two clusters based on their demographic characteristics, behaviors, and perceptions. The study observed three key behavioral variables: Perceived Social Norm (PSN), Perceived Relative Advantage (PRA), and Perceived Health Benefit (B). Cluster 1, comprising 53% of respondents, is characterized by younger, health-conscious individuals, predominantly female, with a higher frequency of purchasing through e-commerce. They perceive e-commerce as a faster, more cost effective option and show stronger intentions to buy smoked seafood due to its nutritional value, distinctive taste, halal certification, affordability, and convenience. In contrast, Cluster 2, accounting for 47% of respondents, has a more varied demographic and lower frequency of online purchases. The findings suggest that Cluster 1 presents a more promising target for producers. By focusing on this segment's preferences and leveraging digital platforms, businesses can optimize their marketing strategies, enhance consumer engagement, and expand market reach. These results highlight the potential of e-commerce as a transformative platform for the seafood industry, offering insights into consumer segmentation and strategic opportunities for market growth. Keywords: cluster; consumers; market potential; online platforms

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