Garuda - Garba Rujukan Digital

p-Index From 2021 - 2026

1.984

P-Index

This Author published in this journals

All Journal Jurnal Ekonomi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Tepak Manajemen Bisnis Daya Saing : Jurnal Ilmu Manajemen Jurnal Bisnis Mahasiswa Abdi Geomedisains PEKBIS Jurnal Manajemen Pemasaran dan Perilaku Konsumen West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies JAWI : Journal of Ahkam Wa Iqtishad

Sri Restuti

Unknown Affiliation

Author-ID : 359701

Religion Humanities Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences Other

Published : 47 Documents Claim Missing Document

Claim Missing Document

Articles

Title

PENGARUH CUSTOMER RELATIONSHIP MARKETING, KEUNGGULAN PRODUK DAN NILAI NASABAH TERHADAP KEPUASAN DAN LOYALITAS NASABAH BANK RIAU SYARIAH PEKANBARU Arsyad, Arsyad; Samsir, Samsir; Restuti, Sri
Jurnal Ekonomi Vol 25, No 1 (2017)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

The purpose of this research are: 1) To analyze the effect of customerrelationship marketing on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 2) To analyze the effect of product excellence tow ard customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru.3) To analyze the influence of customer value on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 4) To analyze the effect of customer satisfaction on customer loyalty Bank Riau Syariah Pekanbaru.This research was conducted in Pekanbaru in Bank Riau Syariah Pekanbaru which take place in September 2015. As for the population in this study were all Customer Savings Bank Riau Syariah Pekanbaru totaling 66 021 people.Sampling using accidental sampling method that is 100 Customer Savings Bank Riau Syariah Pekanbaru, which incidentally met with investigators can be used as a sample. Data collection technique used by a questionnaire containing statements based on variables studied. Data were analyzed using path analysis.From the results obtained the following conclusions: 1) customer relationship marketing positive and significant impact on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 2) The value of customers' positive and significant impact on customer loyalty through customer satisfaction Islamic Bank Riau in Pekanbaru. 3) Advantage positive and significant impact on customer loyalty through customer satisfaction Bank Riau Syariah Pekanbaru. 4) That the customer satisfaction and significant positive effect on customer loyalty Bank Riau Syariah Pekanbaru.

PENGARUH DAYA TARIK IKLAN, KREATIVITAS IKLAN DAN KREDIBILITAS ENDORSER TERHADAP EFEKTIVITAS IKLAN DAN SIKAP KONSUMEN PADA SABUN PEMUTIH WAJAH MEREK OIL OF OLAY DI KOTA PEKANBARU Legasari, Vionita Eka; Indarti, Sri; Restuti, Sri
Jurnal Ekonomi Vol 21, No 03 (2013)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

This research was conducted to the viewers of television commercial of Oil ofOlay whitening facial soap. The goal is to determine the direct and indirect effectsof advertising attraction, advertsing creativity and endorser credibility on theattitudes of consumers through advertising effectiveness.The study population included the viewers of television commercials of Oil ofOlay whitening facial soap in Pekanbaru. Research sample consisted of 179viewers chosen by purposive sampling technique. Independent variables were theattraction advertising research, advertising creativity and endorser credibility;while the attitude of of consumers was the dependent variable and theeffectiveness of advertising was the intervening variable. The data were analyzedby a path analysis using SPSS 17 for Windows.The results show that advertising attraction, advertising creativity and endorsercredibility both simulaneously and partially has a positive and significant effecton the advertising effectiveness and the attitude of the consumers. Partially, theadvertising effectiveness has a positve and significant effect on the attitude ofconsumers. Endorser credibility was the most dominant factor to affect theadvertising effectiveness and the attitude of the consuers. It is then recommendedthat the advertising setting be based on the cultural concepts and local values tomake it different from the same advertising themes of the same product. It is alsorecommended to choose female endorsers with the Indonesian characters and skinfaces.Kata Kunci: Advertising Attraction, Advertising Creatvity, EndorserCredibility, Advertisingeffectiveness and The Attitude ofConsumers.

Pengaruh Current Ratio (CR), Debt To Equity Ratio (DER), Rentabilitas Ekonomi (RE), Dan Return On Equity (ROE) Terhadap Dividend Per Share (DPS) Pada Perusahaan Manufaktur Yang Terdapat Di BEI. YuUa Efni; Sri Restuti
Jurnal Ekonomi Vol 17, No 02 (2009)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Tujuan penelitian ini adalah untuk mengetahuisignifikan pengaruh dari CurrentRatio, Debt to Equity Ratio, Rentabilitas Ekonomi, dan Return on Equity secarasimultan dan parsial terhadap Dividend Per Share pada perusahaan Manufakturyang ada di BEL Sedangkan manfaat dari penelitian ini adalah sebagai bahanpertimbangan dalam berinvestasi, pengambilan keputusan tentang pembagiandeviden ,referensi bagi pihak- pihakyang tertarik untuk melakukan penelitian yangsama.Metodologi yang digunakan dalam penelitian ini adalah metodePurposive Samplingdimana populasi dalam penelitian ini adalah 142 perusahaan manufaktur yangterdaftar di Bursa Efek Indonesia. Pengambilan sampel yaitu perusahaan-perusahaan yang membagikan dividend secara terus menerus selama tiga tahun.Dari seluruh perusahaan yang bergerak di sektor manufaktur terdapat 27perusahaan yang membagikan dividen selama tiga tahun berturut-turut.Dari hasil penelitian dengan menggunakan regresi linear berganda dan pengujiansecara simultan diperoleh hasil bahwa secara simultan Current ratio. Debt Equityrasio, Rentabilitas Ekonomis dan Return on Equity mempunyai pengaruh yangsignifikan terhadap DPS sedangkan secara parsial ( uji t) Renturn on Equity yangmempunyai pengaruh yang signifikan terhadap DPS.

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN INNOVATION CAPABILITY TERHADAP CUSTOMER SATISFACTION PADA PERBANKAN SYARIAH MILIK PEMERINTAH DI KOTA PEKANBARU Diana Sri Dewi; Sri Restuti
Jurnal Ekonomi Vol 22, No 4 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

The research aimed to know the effect of each dimension of Customer Relationship Management either directly or through Innovation Capability to Customer Satisfaction. The data collection using questionnaire that has been done a pretest with 165 respondents selected by using purposive sampling method. The main analysis is structural equetion modeling using Partial Least Square (PLS) as a variance/component based approach which does not required the fullfillment o data. The result of the research show that how good the prediction model of Customer relationship Management for Innovation Capability. But only Long-term Partnership and Technology-based CRM dimensions that have a great positive significant influence, with Long-term Partnership are most important, while Information Sharing tending to moderate significant influence lowering Innovation Capability. The improvement Information Sharing could change the effect to be positive. The facts also indicated how good the prediction model of Customer Relationships Management and Innovation Capability for Customer Satisfaction. Innovation Capability give the significant positive effect among medium and large as Long-term Partnership dimensions. While Technology-based CRM with a great direct influence.In this case, Innovation Capability plays an important role to produced the great total effect as moderating from Long-term Partnerships and Technology-based CRM. Customer Involvement indicated as initial point inCcustomer Relationship Management strategy and together with Joint Problem Solving role to strengthen Long-term Partnership.

Analisis Kepuasan Pelanggan (Penumpang Domestik) Terhadap Kualitas Pelayanan Pada PT. ANGKASA PURA H (PERSERO) CABANG BANDARA SULTAN SYARIF KASIM H PEKANBARU Marzolina '; Sri Restuti
Jurnal Ekonomi Vol 18, No 01 (2010)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Penelitian dilakukan pada PT. Angkasa Pura II (Persero) Cabang Bandar UdaraSultan Syarif Kasim II Pekanbaru yang beralamat di Jalan Perhubungan UdaraKelurahan Maharatu Kecamatan Marpoyan Damai Kotamadya Pekanbarudengan tujuan untuk mengetahui bagaimana tingkat kepuasan pelangganpenumpang domestik) terhadap kualitas pelayanan pada PT. Angkasa Pura II(Persero) Cabang Bandara SSK II Pekanbaru. Penentuan sampel denganmenggunakan teknik Proportionate Random Sampling diperoleh sebanyak 100(seratus) responden yang melakukan perjalanan domestikDari hasil analisis diperoleh variabel Keandalan (Reliability), Daya Tanggap,Jaminan (Assurance), Empati (Emphaty), Bukti Langsung (Tangibles)memberikan kontribusi tingkat kepuasan pelanggan terhadap kualitas pelayanan.Dari Diagram Kartesius dapat dilihat atribut-atribut atau faktor-faktor yangharus diperhatikan untuk ditingkatkan. Saran pada kuadran B dan C dimanayang mendapatkan prosentase tertinggi . Pada kuadran B menyatakan faktorkepuasan yang sangat penting bagi pelanggan, namun sudah dilakukan denganbaik oleh perusahaan sehingga wajib dipertahankan. Sedangkan pada kuadran Cmerupakan faktor kepuasan yang dianggap kurang penting bagi pelanggan,namun sudah dilakukan dengan baik oleh perusahaan. Sedangkan pada kuadranA j'uga harus diperhatikan, karena merupakan prioritas utama yang harusdilaksanakan agar sesiuxi dengan harapan pelanggan.

Co-Authors ', Machasin Adithya Fajar Yufizar Adrianof Agustino Aida Nursanti Arsyad Arsyad Ayu Andira Chairul Amsal Delfi Riska Ananda Deny Danar Rahayu Diana Oktabrillian Diana Sri Dewi Eza Aprilia Sari Fien Hasanah Firmansyah, Rezza Fransisca Simamora, Fransisca Gatot Wijayanto Gea Wilvi Onalza Hamdi, Amrizal Hasibuan, Arisandi Henni Noviasari Henny Noviasari I Gusti Bagus Wiksuana I Putu Indra Surya Ika Wijayanti Ikhwan Fauzan Juju Eka Wahyudi. M, Juju Eka Juliati, Raudha Jushermi Jushermi, Jushermi Juwita, Anggraini Lilis Sulistyowati M. Al Rafi Fajri Wiraguna Marhadi Marhadi Marzolina ' Maya Regina Melinda, Lisa Mellia Savitri Marsyof Muhammad Arif Novita Elisabeth, Novita Novrianto, Novrianto Pakpahan, Eryck Simon Bolivar Perdana, Riky Pitisye, Annisa Baity Putri, Diana Eka Rahimi, Yusnila RAMADHIAN, RIO Rendra Wasnury Restu ' Retna Ridaningsih Riauni, Muhammad Alfarabi NL Rizqon Jamil Farhas Samsir Samsir, Samsir Sari Wenda M Septiawita, Alyssa shabri, Amirul Simanjuntak, Bernando Soracca Devi Prajnagaja Sri Indarti Susi Hendriani Taufik Hidayat Tengku Firli Musfar Thomas, Jody Derwin Trisia Lika Vionita Eka Legasari Voadi, Salsabilla Diva Widya Handayani YuUa Efni

Title Search

Found 5 Documents Search Journal : Jurnal Ekonomi

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 5 Documents
Search
Journal : Jurnal Ekonomi