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All Journal ComEngApp : Computer Engineering and Applications Journal Jurnal Informatika dan Teknik Elektro Terapan Jurnal Ijtimaiyya as-sibyan : Jurnal Pendidikan Anak Usia Dini Ulumuddin : Jurnal Ilmu-ilmu Keislaman Jurnal Statistika dan Matematika (Statmat) Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat Intersections: Jurnal Pendidikan matematika dan matematika Jurnal Informasi Sains dan Teknologi (ISAINTEK) Computing and Education Technology Journal Asas wa Tandhim: Jurnal Hukum, Pendidikan, dan Sosial Keagamaan Gemi: Jurnal Penelitian dan Pengabdian ABDIMAS NUSANTARA
Muhammad Nasrudin
Universitas Cokroaminoto Yogyakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : ABDIMAS NUSANTARA

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Peningkatan Kualitas Kemasan Untuk Memperkuat Daya Saing Kripik Pare Kauman Mojokerto Habsari, Nadiya; Alif Ibrahim, Daffa; Nasrudin, Muhammad
ABDIMAS NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2025): ABDIMAS NUSANTARA (Juli)
Publisher : Fakultas Ekonomi Universitas Islam Majapahit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/abdimasnusantara.v7i1.4540

Abstract

The Thematic Community Service Program (KKN) in Kauman Village, Mojokerto City, was implemented to address the low competitiveness of SMEs due to competition with modern retail. This program focuses on improving the packaging quality of bitter melon chips (kripik pare) as a strategy to strengthen branding and product attractiveness. The implementation method uses the Business Model Canvas (BMC), which includes consumer segmentation, value proposition, distribution channels, customer relations, and digital marketing strategies. Activities carried out include SME data collection, socialization, packaging design training, and product rebranding. The results show increased interest from SMEs in adopting modern packaging designs, the creation of new packaging that is more hygienic and informative, and broader marketing through social media and e-commerce. This innovation is expected to become a model for empowering SMEs through packaging innovation to enhance local economic independence.
Co-Authors A.N. Ari Bowo Agung Prihantoro Agus Suprianto Ahmad Dimyati Ahmad Salim Ahmad Syafii Rahman Ahmad Turmudzi Alif Ibrahim, Daffa Amri Muhaimin Anggar Kaswati Aprilia Aprilia, Aprilia Arifta, Septia Dini Arum Yuli Dwi Rahmawati Azizah Zalfa Assyadida Daluti Delimanugari Delsika Pramata Sari Diyah Sari Endah Setyowati Endang Sriwinarsih Endang Sriwinarsih Fadilah Fadilah, Fadilah Fattah Setiawan Santoso fernando, Mochamad Firman Habsari, Nadiya Hidayat, Ridwan Nur Hilman Harun Hudan Mudaris Imroatun Imroatun Intan Kusumawati Irawan, Tanaya Anindita Juhri Juhri Kartika Maulida Hindrayani Khairunisa, Adenda Khilda Maulidiah Lely Nur Hidayah Syafitri M. Hadi Manshur MAFTUKHATUSOLIKHAH MAFTUKHATUSOLIKHAH Mega Rizkya Arfiana Mimi Indah Lestari Muhamad Mahali Muhammad Agus Najib Muhiyatul Huliyah Musaropah, Umi Muthmainnah Muthmainnah Nadjih, Difla Nginayatul Khasanah Nginayatul Khasanah Nginayatul Khasanah Ni Luh Ayu Nariswari Dewi Nur Ayu Zita Sari Nur Indah Nirmalasari Nuryati Nuryati Pasha, Naufal Ricko Maulana Pradipa, Rafi R. Ati Sukmawati rachmanto, Nugroho Fajar Rahayu, Supriati Hardi Rizky Pamuji Shindi Shella May Wara Siswadi Siswadi Siti Aisyah Steffany Marcellia Witanto Subektianto, Rahmad Adi Suhandi Suhandi, Suhandi Supriyanti Supriyanti Supriyanti Supriyanti Syavicky, Ahmad Reihan Taufik Nugroho Toto Hermawan Tri Ratna Herawati Trimono Triwahyu Budiutomo Widiyastuti, Anik Wiranda, Nuruddin Wiranthi Prastomo Wulandari, Hani Fitria Yayah Rukhiyah Yayah Rukhiyah Yurniati, Yurniati Zainul Arifin