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Chrismesi Pagiu
Prodi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja, Sulawesi Selatan, Indonesia
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Journal : Prosiding Seminar Nasional Manajemen dan Ekonomi

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Pengaruh Penggunaan Media Sosial Instagram, Word Of Mouth dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan Pada Objek Wisata Sawah KalimbuangKabupaten Toraja Utara Esmeralda Esmeralda; Althon K. Pongtuluran; Chrismesi Pagiu
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.244

Abstract

The purpose of this study was to find out whether social media Instagram, word of mouth, tourist attractions influence the decision to visit the Kalimburan Rice Fields Tourism Object. Data collection process techniques from this study are: Observation and Questionnaire. The analysis technique uses multiple linear regression tests. The results of the partial test (t test) show that the social media variables Instagram, word of mouth, tourist attraction influence the decision to visit the Kalimburan Rice Field Tourism Object. Meanwhile, the results of the simultaneous test (F test) showed that the social media variable Instagram, word of mouth, tourist attraction had an effect on the decision to visit the Kalimburan Rice Fields Tourism Object.
Co-Authors Abedneigo C. Rambulangi Adriana Madya Marampa Agustinus Mantong Ahasyweros, Limkon Ahmad Ahmad Ahmad Salabi Alicia Tiara Pamangin Althon K. Pongtuluran Anastasia Baan Apriyogi Apriyogi Arum Pandan Sari Bintan, Elim Febrianty Biringkanae, Astriwati Budi Sulistiyo Nugroho Daud, Duma Desryani Pasada Dian Intan Tangkeallo Dwibin Kannapadang Esmeralda Esmeralda Fachry Abda El Rahman Ferayanti Boas Gallaran Ira Bura Ira Utami Ramba’ Ira Utami Ramba’ Isak Pasulu Jemi Pabisangan Tahirs Jens Batara Marewa Junita Bungin Kabuaran, Reni Alik Kinni, Iga Deswyta Liani Sari Linggi, Mesylin Lisa K.Wibisono Lisa Kurniasari Wibisono Liza Utama Maharani, Elsa Mantirri, Enos Marchelin Marinus Ronal Marinus Ronal Marniati Marniati, Marniati Masiku, Sumardianto Ishak Matana, Febriyanti Arung Melsandy, Tien Chatrin Meti, Martina Ngganggu, Ernestha Yustini Nugroho, Budi Sulistiyo Paganggi, Yadiel Papayungan, Suharyono Wiranata Parung, Vivin Sari Pasilong, Seprianto Ebsan Arruan Payung, Seltiyana Petrus Jhon Alfred D. D Piter, Saltika Pompeng, Olivia Devi Yulian Ponda, Melianti Randi Tangdialla Rati Pundissing Rut, Sombo Samuel Randi Tapparan Sari, Arum Pandan Seprianus Densa Sikanna, Junaltin Srivan Palelleng Sulu', Agustinus Tangdiembong, Rahel Tapparan, Samuel Randi Tapparan, Samuel Randy Trivika Tambing Trivika Tambing Welni Toding Allo Westerini Lusdani Wiranti Kusuma Hapsari Y. Pompeng, Olivia Devi Yodi Salo Tangkuan Yohanis Lotong Ta'dung Yulia Ningsih Yulia Ningsih Yunarti Daia