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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS Jurnal Master Pariwisata (JUMPA) JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan J-MAS (Jurnal Manajemen dan Sains) KACANEGARA Jurnal Pengabdian pada Masyarakat ETNOREFLIKA: Jurnal Sosial dan Budaya Enrichment : Journal of Management JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara SABBHATA YATRA : Jurnal Pariwisata dan Budaya Jurnal Visi Manajemen (JVM) Gema Wisata Masyarakat: Jurnal Pengabdian International Conference on Digital Advanced Tourism, Management, and Technology
Aurilia Triani Aryaningtyas
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang
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The Influence of Work Environment and Discipline on Performance Through Additional Employee Income (TPP) at the Regional Secretariat of Kendal Regency. Novita Dwi Anggraheni; Bambang Guritno  ; Aurilia Triani Aryaningtyas
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.82

Abstract

This research was conducted at the Regional Secretariat of Kendal Regency, which aims to analyze and explain the effect of the work environment and discipline on additional employee income (TPP), analyze and explain the effect of the work environment, discipline and additional employee income (TPP) on performance and analyze and explain the influence of the work environment and discipline on performance through additional employee income (TPP) .This study used a sample of 137 people. The data collection method uses observation, questionnaires and documentation. Instrument feasibility test using validity test and reliability test. For tehnik data analysis using multiple regression analysis and model test. The results of this studystate that the work environment and discipline affect the additional employee income (TPP), work environment, discipline and additional employee income (TPP) affect performance, and additional employee income (TPP) does not mediate the effect of work environment and discipline on performance.
Optimalisasi Daya Tarik Wisata Kampoeng Kopi Banaran di Kabupaten Semarang Dewi Krisdayanti Waruwu; Aurilia Triani Aryaningtyas
ETNOREFLIKA: Jurnal Sosial dan Budaya Vol 14 No 2 (2025): Volume 14 Issue 2, June 2025
Publisher : Laboratory of Anthropology Department, Faculty of Humanity, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/etnoreflika.v14i2.3011

Abstract

Kampoeng Kopi Banaran is an agrotourism destination in Semarang Regency with significant potential to attract tourists. This study aims to analyze the current tourism appeal of Kampoeng Kopi Banaran, identify influencing factors through a SWOT analysis, and formulate development strategies to increase the number of visitors. The research method used is descriptive qualitative, with data collection techniques including interviews, observations, and document studies. The findings indicate that Kampoeng Kopi Banaran's main attractions are its coffee plantation landscape and coffee processing education. However, several weaknesses were identified, such as a lack of innovative tourism attractions, limited infrastructure, and suboptimal digital promotion. The SWOT analysis reveals that the main strength lies in the unique coffee-based tourism experience, while the primary weakness is the lack of diversified tourism activities. Opportunities include the growing trend of experiential tourism and government support, whereas the main threat is competition from other tourist destinations in Semarang. Recommended strategies include product innovation, digital marketing optimization, and infrastructure and facility improvements. With the right strategies, Kampoeng Kopi Banaran can potentially become a leading agrotourism destination in Semarang Regency.
PENINGKATAN KAPASITAS SDM DESA WISATA MELALUI PELATIHAN GUIDING DAN SAPTA PESONA DI JATIREJO SEMARANG Aurilia Triani Aryaningtyas; Suwarti; Bayu Ade Prabowo; Syamsul Hadi; Aura Astaningrum
Masyarakat: Jurnal Pengabdian Vol. 3 No. 2 (2026)
Publisher : Yayasan Pendidikan Dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/m-jp.v3i2.793

Abstract

Pengembangan desa wisata berbasis masyarakat memerlukan kesiapan sumber daya manusia yang mampu mendukung kualitas pelayanan wisata dan pengelolaan destinasi secara berkelanjutan. Kelurahan Jatirejo, Kecamatan Gunungpati, Kota Semarang memiliki potensi wisata yang cukup besar, namun masih menghadapi kendala berupa rendahnya pemahaman masyarakat mengenai sadar wisata, penerapan Sapta Pesona, serta keterampilan guiding. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas sumber daya manusia desa wisata melalui pelatihan guiding dan penguatan pemahaman Sapta Pesona. Kegiatan dilaksanakan pada bulan September-Oktober 2025 dengan pendekatan Participatory Action Research (PAR). Program dilaksanakan melalui observasi lapangan, sosialisasi sadar wisata dan Sapta Pesona, pelatihan guiding, simulasi praktik, serta evaluasi kegiatan. Tahapan kegiatan meliputi observasi lapangan, identifikasi kebutuhan mitra, sosialisasi sadar wisata dan Sapta Pesona, pelatihan guiding, simulasi praktik, serta evaluasi kegiatan. Peserta kegiatan terdiri atas pengurus desa wisata, Pokdarwis, dan masyarakat Kelurahan Jatirejo yang terlibat dalam pengembangan wisata lokal. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat mengenai pentingnya sadar wisata dan penerapan Sapta Pesona dalam mendukung pelayanan wisata. Selain itu, kemampuan peserta dalam memandu wisata mengalami peningkatan terutama pada aspek komunikasi, pelayanan wisata, dan penyampaian informasi destinasi. Hasil evaluasi menunjukkan 85% peserta memiliki pemahaman sadar wisata dalam kategori sangat baik dan 90% peserta menyatakan kegiatan sangat bermanfaat bagi pengembangan desa wisata. Kegiatan ini memberikan dampak positif terhadap kesiapan masyarakat dalam mendukung pengembangan Desa Jatirejo sebagai desa wisata edukatif, ramah wisatawan, dan berkelanjutan.
Manajemen Adaptif Wisata Pendakian di Jalur Thekelan, Gunung Merbabu Pasca Kebakaran Hutan Aurilia Triani Aryaningtyas; Suwarti Suwarti; Lilis Suciyati
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 22 No. 1 (2026): Januari: Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v22i1.921

Abstract

The forest fire that occurred in Mount Merbabu National Park in October 2023 had a significant impact on hiking tourism activities along the Thekelan trail in Semarang Regency, Central Java, Indonesia. This study aims to identify the impacts of forest fires on hiking tourism, explore stakeholders’ perceptions of post-fire management challenges, and develop an applicable adaptive management framework for the sustainable management of hiking tourism. The research employed a qualitative descriptive approach, with data collected through semi-structured interviews involving basecamp managers, national park officers, hikers, and local community members. The findings reveal that the wildfire caused severe vegetation damage, an estimated eighty percent decline in community income, and disruptions to both ecological balance and tourism activities. Despite these challenges, the local community demonstrated strong solidarity and active participation in recovery and rehabilitation efforts. The study proposes an adaptive management framework encompassing impact assessment, collaborative planning, rehabilitation and education, phased reopening, and continuous monitoring and adjustment. The adaptive management approach proves effective in enhancing the resilience of nature-based tourism destinations to future environmental disturbances and in promoting sustainable tourism practices.
Pengaruh Komponen Pembentuk Ekuitas Merek Terhadap Intensitas Pembelian Wingko Babad Merek / Cap “Kereta Api” Sebagai Oleh-Oleh Khas Kota Semarang Dyah Palupiningtyas; Aurilia Triani Aryaningtyas
Media Ekonomi dan Manajemen Vol 32, No 1 (2017): Peningkatan Kapabilitas Bisnis Berorientasi Kepuasan Pelanggan
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.295 KB) | DOI: 10.24856/mem.v32i1.466

Abstract

AbstrakPenelitian ini mencoba untuk menguji pengaruh komponen pembentuk ekuitas merek terhadap pembelian wingko babad merek/cap “Kereta Api” sebagai oleh-oleh khas kota Semarang.Teknik sampling dalam penelitian ini menggunakan teknik non Random Sampling dengan metode Accidental Sampling dengan data primer. Populasi penelitian ini sebesar 500pembeli wingko babad  “Kereta Api” dengan sampel penelitian sebanyak 125 pembeli. Data diolah dengan metode analisis regresi berganda melalui program SPSS versi 17. Hasil analisis menunjukkan bahwapengaruh yang signifikan antara kesadaran merek, asosiasi merek, persepsi kualitas merek dan loyalitas merek terhadap intensitas pembelian, artinya semakin tinggi kesadaran merek, asosiasi merek, persepsi kualitas merek dan loyalitas merek maka semakin tinggi pula intensitas pembelian.Besarnya angka Koefisien determinasi 0,550 atau sama dengan 55%. Angka tersebut berarti bahwa sebesar 55% intensitas pembelian yang terjadi dapat dijelaskan dengan menggunakan variabel kesadaran merek, asosiasi merek, persepsi kualitas merek dan loyalitas merek.Sedangkan sisanya 45% (100% - 55%) mendapat kontribusi dari faktor-faktor penyebab lainnya. Kata kunci: Ekuitas Merek, kesadaran merek, asosiasi merek, persepsi kualitas merek,loyalitas merek, intensitas pembelian AbstractThis study attempts to examine the effect of forming components of brand equity to purchase the Chronicle wingko brand / label of "Train" as souvenirs typical town Semarang.Teknik sampling in this study using the technique of non-random sampling by accidental sampling method with the primary data. This study population of 500pembeli wingko chronicle "Train" to sample as many as 125 buyers. Data processed by the method of multiple regression analysis by SPSS version 17. The analysis showed that the significant influence of brand awareness, brand association, perceived quality of the brand and brand loyalty to the intensity of the purchase, meaning that the higher the brand awareness, brand association, perceived quality of the brand and brand loyalty, the higher the intensity of the purchase. The coefficient of determination large numbers 0,550 or equal to 55%. This figure means that the intensity of 55% of purchases made can be explained by using a variable of brand awareness, brand association, perceived quality of the brand and brand loyalty. While the remaining 45% (100% - 55%) received contributions of other causative factors. Keywords: Brand equity, brand awareness, brand association, perceived brand quality, brand loyalty, purchase intensity
Dukungan Akademik: Moderasi Hubungan Kepribadian Proaktif Terhadap Niat Kewirausahaan Mahasiswa Aurilia Triani Aryaningtyas
Media Ekonomi dan Manajemen Vol 33, No 2 (2018): Peran Kinerja Perusahaan Swasta dan Kinerja Sektor Publik dalam Pertumbuhan Eko
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.094 KB) | DOI: 10.24856/mem.v33i2.699

Abstract

AbstrakPenelitian ini menguji pengaruh dukungan akademik sebagai variabel moderasi hubungan kepribadian proaktif terhadap niat kewirausahaan mahasiswa. Sampel diambil dari sepuluh perguruan tinggi di Semarang sebanyak 200 mahasiswa, dengan teknik quota sampling. Hasil menunjukkan kepribadian proaktif secara positif dan signifikan berpengaruh terhadap niat kewirausahaan mahasiswa. Dukungan akademik secara signifikan berpengaruh terhadap niat kewirausahaan mahasiswa, sekaligus memoderasi hubungan kepribadian proaktif dan niat kewirausahaan mahasiswa. Implikasi teoritis atas hasil penelitian mendukung teori maupun penelitian yang sudah ada, sedangkan implikasi manajerial menyarankan pada perguruan tinggi untuk mempertimbangkan dukungan akademik sebagai faktor yang cukup penting dalam mendorong mahasiswa proaktif agar makin memiliki niat berwirausaha.Kata Kunci : Kepribadian Proaktif, Niat Kewirausahaan Mahasiswa, Dukungan Akademik. AbstractThis study examines the effect of academic support as a moderating variable of proactive personality relationships to student entrepreneurial intentions. Using sample 200 undergraduates students at ten universities in Semarang by quota sampling technique. The results show proactive personality positively and significantly influence to student entrepreneurial intention. Academic support significantly influence the entrepreneurial intentions, as well as moderate the relationship proactive personality and entrepreneurial intentions. The theoretical implications of research results support existing theories and studies, while managerial implications suggest that universities consider academic support as an important factor in encouraging proactive students to have more entrepreneurial intentions.Keywords: Proactive Personality, Student Entrepreneurship Intention, Academic Support.
MODEL COMMUNITY-BASED TOURISM DALAM PENGELOLAAN WISATA RELIGI: STUDI PARTISIPASI UMAT HINDU DI PURA AGUNG GIRI NATHA SEMARANG Lahai Roi; Aurilia Triani Aryaningtyas
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 7 No 1 (2026): SABBHATA YATRA: Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v7i1.2709

Abstract

Penelitian ini bertujuan untuk mengkaji implementasi Community-Based Tourism (CBT) dalam pengelolaan destinasi wisata religi di Pura Agung Giri Natha Semarang, menganalisis pola partisipasi umat Hindu, implementasi prinsip-prinsip CBT, serta faktor pendukung dan penghambat partisipasi komunitas. Menggunakan pendekatan kualitatif dengan desain studi kasus tunggal, data dikumpulkan melalui wawancara mendalam semi-terstruktur terhadap 5 informan dari lima kelompok: pengurus pura, tokoh adat Hindu, pelaku UMKM, ahli pariwisata, dan wisatawan. Analisis data menggunakan model interaktif Miles, Huberman, dan Saldana (2014) dengan tiga siklus koding yang menghasilkan 5 tema utama. Hasil penelitian menunjukkan bahwa partisipasi umat Hindu berlangsung dalam tiga dimensi deliberatif, operasional, dan evaluatif yang berlandaskan filosofi ngayah dan Tri Hita Karana. Sistem Tri Mandala terbukti efektif memediasi tegangan antara fungsi sakral dan wisata. Harmoni lintas agama yang organik menjadi keunggulan komparatif destinasi yang sulit direplikasi. Hambatan utama adalah ketiadaan sistem pencatatan kunjungan, keterbatasan infrastruktur, dan kapasitas SDM digital. Penelitian ini berkontribusi pada pengembangan.
INTEGRATING LOCAL PRODUCTS AND EXPERIENTIAL OFFERINGS TO ENHANCE THE COMPETITIVENESS OF PAKINTELAN TOURISM VILLAGE, SEMARANG Aurilia Triani Aryaningtyas; Suwarti; Syamsul Hadi; Taletha Akila; Aura Astaningrum
SABBHATÃ YATRA : Jurnal Pariwisata dan Budaya Vol 7 No 1 (2026): SABBHATA YATRA: Jurnal Pariwisata dan Budaya
Publisher : STABN Raden Wijaya Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/sabbhatayatra.v7i1.2765

Abstract

This study examines how the integration of local products and tourism experiences can enhance the competitiveness of Pakintelan Tourism Village in Semarang. Using a qualitative case study approach, data were collected through observation, in-depth interviews, and document analysis involving key stakeholders. The findings show that local products function as cultural-symbolic resources but are still positioned as complementary elements rather than as core components of tourism experiences. Tourism activities remain fragmented, observation-based, and limited in fostering interaction, resulting in weak co-creation of experience and low visitor engagement. This study argues that competitiveness is not solely determined by resource availability, but by how these resources are transformed into meaningful experiences. It proposes a shift from a product-oriented approach to an experience-based approach, where local products serve as experiential media that enable participation and interaction. The study contributes by offering a meaning-based perspective on destination competitiveness within community-based tourism.
Co-Authors Aletta Dewi Maria Th Aura Astaningrum Aura Astaningrum Avandi Okta Syahputra Bambang Guritno   Bayu Ade Prabowo C Susmono Widagdo Denik Risyanti, Yustina Dewi Krisdayanti Waruwu Flores Harliesyahputra Laia Gana Wuntu Haniek Listyorini Hartoyo Soehari Idah Kusuma Dewi Lahai Roi Lieli Suharti Lilis Suciyati Marhendi, Mengku Maria Th, Aletta Dewi Mochamad Miswanto Gunawan Novita Dwi Anggraheni Palupiningtyas, Dyah Phia Susanti Helyanan Renny Aprilliyani Solichoel Solichoel Supriyadi, Andhi Suwarti Suwarti Suwarti, Suwarti Syamsul Hadi Taletha Akila Tiara Sanika L. Putriningsih Tutik Tutik Yustina Denik Risyanti