Article Per Year (5 Year)
p-Index From 2021 - 2026
3.168
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi Jurnal Kajian Manajemen Bisnis Jurnal Ilmu Manajemen (JIM) Trikonomika: Jurnal Ekonomi Media Ekonomi dan Manajemen Jurnal Sosioteknologi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Padjadjaran Journal of Dentistry International Journal of Artificial Intelligence Research MANAJERIAL Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Business and Finance Journal MABIS: Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Disruptive Learning Innovation (JODLI) International Journal of Applied Business and International Management Economics and Business Journal International Research Journal of Business Studies Society
Popy Rufaidah
Fakultas Ekonomi dan Bisnis, Universitas Padjadjaran, Bandung, Indonesia
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 26 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 26 Documents
Search

 1   2   3 
THE INFLUENCE OF LIVE STREAMING ON VIRTUAL EXPERIENTIAL MARKETING MEDIATED BY FOMO: A BIBLIOMETRIC ANALYSIS USING VOSVIEWER Salimah, Salma; Rufaidah, Popy
Jurnal Bisnis dan Keuangan Vol 10 No 1 (2025): Business and Finance Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v10i1.6765

Abstract

This study aims to propose a model that portrays the influence of live streaming through Fear of Missing Out (FOMO) on Virtual Experiential Marketing (VEM). The focus of this study is to highlight the dimensions involved in each variable that emerged from previous studies and find out the indicators related to the dimensions of live streaming, FOMO, and VEM. This study uses the Systematic Literature Review (SLR) method, which is then tested using Publish or Perish and Vosviewer software to explore new indicators of the dimension. In addition, this study utilizes Scopus, Science Direct, Emerald Insight, and other relevant journal databases to enhance the comprehensiveness of the literature review. The study discusses the findings of the similarities and differences of the dimensions that shaped the study's variables as well as the indicators to measure the dimensions of the variables. Therefore, this study proposes that the research model that exposes the influence of live streaming through FOMO on VEM can be applied by combining dimensions in the literature review and indicators from the results of the bibliometric map. The indicators to measure the above variables are: firstly, live-streaming is e-commerce, performance, and perspective; secondly, FOMO is a mental health role, social media fatigue, and addiction. Lastly, VEM is behavior, brand experience, and experiential marketing purchase intentions. This research contributes to a better understanding of the influence of live streaming through FOMO on VEM. This study applies marketing theory and consumer behavior in formulating managerial recommendations supported by empirical evidence.
The Influence of Content Marketing on Customer Loyalty: Case Study of Spotify Luthfiyyah, Adinda Rizki; Rufaidah, Popy
Economics and Business Journal (ECBIS) Vol. 3 No. 4 (2025): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i4.217

Abstract

This study aims to examine the influence of marketing content dimensions—namely product content, service content, advertising content, and brand culture—on customer loyalty toward Spotify, which encompasses cognitive, affective, conative, and action loyalty. A quantitative research approach was employed, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) and bootstrapping techniques, with data collected from 145 Spotify users through an online survey. The findings reveal that not all marketing content dimensions exert a significant impact on every facet of customer loyalty. Service content and brand culture emerged as the most influential factors in driving action and conative loyalty, whereas product content predominantly affected cognitive and affective loyalty. This research underscores the critical need for tailored content strategies to effectively foster specific types of customer loyalty within the digital streaming service context. The managerial implications of these results provide a foundation for developing more effective, user experience-oriented marketing content strategies.
Ketakutan Akan Ketertinggalan (Fear of Missing Out/FOMO) dan Perilaku Konsumen: Arah Selanjutnya? (Analisis Bibliometrik dan Tinjauan Literatur Sistematis) Samsura, Anna Destriana Firmialy; Rufaidah, Popy
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.864

Abstract

This study aims to investigate the phenomenon of Fear of Missing Out (FOMO) about consumer behavior across three major academic fields: Business, Management, Economics, and Finance (BMEF); Social Sciences and Humanities (SSH); and Psychology and Decision Sciences (PSD). A Systematic Literature Review (SLR) was conducted using bibliographic tools such as VOS Viewer, Publish or Perish, and Mendeley to analyse 220 scientific publications indexed in the Scopus database and published by reputable sources, including Emerald, Sage, Wiley, and Elsevier. The analysis results show a significant research gap between “Fear of Missing Out” and “Consumer Behavior” in the targeted fields. The analysis identifies ten thematic clusters, each revealing the conceptual and disciplinary links between FOMO and consumer-related phenomena. This study highlights the key contributors, emerging subthemes, and influential publications that shape current understanding of FOMO across business, social sciences, and psychology. By bridging this research gap, this study underscores the importance of FOMO as a psychological construct that influences consumer engagement and purchasing behaviour in digital environments. The findings also suggest practical implications for marketers seeking to optimize digital marketing strategies by leveraging FOMO-driven triggers. Furthermore, this study provides valuable directions for future research on decision-making processes, consumer behaviour dynamics, and the psychological impact of digital technologies, while emphasizing the need for interdisciplinary approaches to deepen theoretical development and address ethical considerations in digital marketing practices.
Women’s customer trusts in hospital's inpatient services Zubaedah, Cucu; Rufaidah, Popy; Aripin, Dudi; Tjahajawati, Sri
Padjadjaran Journal of Dentistry Vol 31, No 3 (2019): November 2019
Publisher : Faculty of Dentistry Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/pjd.vol31no3.25135

Abstract

Introduction: Customer trust is a tribute to officers or institutions performances and sacrifices. In the health marketing system, the relationship among health workers, doctors, patients or health service users is essential. The declining of women’s health will have an impact on the overall life qualities of the community and eventually will decrease the Indonesian Human Development Index. The purpose of this research was to analyze the customer trust of women’s inpatient in hospitals at West Java and determine the most influential dimensions and indicators of the women’s inpatient customer trust. Methods: This research was explanatory research conducted with the survey method with the sample size of 398 respondents. The unit of analysis was a hospital in West Java, while the observation unit was the inpatient community group which considers inadequate and gets health financing subsidies from the government in 42 hospitals from 28 cities or regencies in the West Java provinces. The sampling method was multistage sampling and the research tool was a questionnaire. Customer trust variable had two dimensions: honesty and benevolence; each with five indicators. The statistical analysis method used in this research was the Wilcoxon test and partial least square test. Results: Both dimensions were dominant in measuring the customer trust variables with loading factor values which relatively similar to 0.831 for benevolence and 0.831 for honesty. Hospital staff as a dominant indicator of benevolence, given the loading factor value at 0.819 and R2 value at 0.480; hospital staff with integrity as a dominant indicator for honesty, given the loading factor value at 0.825 and R2 value at 0.472.  Conclusion: Women’s customer trust of inpatient services in hospitals at West Java is in good condition. Honesty and benevolence dimension also has the same value in measuring women’s customer trust. The most dominant indicator in measuring the dimension of benevolence is hospital staff and hospital staff with integrity for the honesty dimension.Keywords: Customer trust, women, inpatient service, hospital.
A Multidimensional Approach to Digital Customer Engagement: Empirical Study of Live-Streaming Communication Attributes Fadhiilah, Putri Farah; Rufaidah, Popy
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.6030

Abstract

This study examines the impact of live-streaming on digital customer engagement by focusing on three key communication attributes: communication immediacy, interactivity, and visualization. The research investigates how these attributes influence cognitive, emotional, and behavioral engagement. A quantitative method was employed, using data collected through an online survey distributed to users who interact with brands via live-streaming platforms. The dataset was analysed using Partial Least Squares Structural Equation Modelling (SEM-PLS). The results indicate that communication immediacy and interactivity significantly affect all three dimensions of digital customer engagement. In contrast, visualization only has a significant impact on emotional engagement, while its influence on cognitive and behavioral engagement is not supported. These findings suggest that not all live-streaming features equally drive customer engagement. The study contributes to the growing literature on digital engagement and provides practical insights into how brands can strengthen real-time interactivity and emotional resonance to foster deeper consumer involvement.
The influence of luxury brand selfies on luxury brand preference Zalfa, Velian; Rufaidah, Popy
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.950

Abstract

In today’s digital era, the growing phenomenon of luxury brand selfies has sparked interest in understanding their impact on consumer attitudes. This study explores how sharing selfies featuring luxury brands on social media influences consumers’ preferences toward those brands. Employing a quantitative approach, data were collected through an online survey distributed to 225 respondents who had purchased luxury brands and actively shared brand-related selfies. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the research tested the effect of three dimensions—narcissism, materialism, and selfie posting behavior—on luxury brand preference. The findings reveal that among the three variables, only materialism significantly affects luxury brand preference. In contrast, narcissism and selfie-posting behavior show no meaningful influence. This suggests that highly materialistic individuals are more likely to prefer luxury brands, as these brands align with their desire for symbolic status. The study provides insight into consumer-brand interaction in the digital space. It encourages future research to include additional psychological or cultural variables to better understand brand-related behavior in online environments.
Comprehensive Analysis of Customer Brand Engagement and Customer-Based Brand Equity in Indonesia’s E-Commerce: Moving Beyond the Holistic View Henni, Carmel Novella; Rufaidah, Popy
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4920

Abstract

Due to the intense competition among brands in engaging their customers, this study aims to give a deeper understanding to e-commerce players/ marketer about each customer brand engagement multidimension (conscious attention, enthused participation, and social connection) influences towards customer-based brand equity multidimensions (brand awareness, brand association, perceived quality, and brand loyalty). This study collected data from 297 Indonesian Shopee users using online surveys and evaluated it by Partial Least Squares-Structural Equation Modelling. This study finds that each customer brand engagement dimension has a considerable impact on each customer-based brand equity dimension; particularly, conscious attention has the strongest influence on brand awareness, enthused participation and social connection on brand loyalty. Notably, no previous study has specifically examined the influence of each dimension in Indonesia’s e-commerce industry; most studies have only taken a holistic approach by analysing the overall influence of the variable. This study finding will give a thorough perception to the e-commerce players, which will contribute to their strategy-making consideration in enhancing company’s customer-based brand equity. It also contributed to the theoretical field by providing clarity about each dimension of customer brand engagement influences which will expand the depth of current research findings.
Pengaruh Micro Influencers Terhadap Customer Online Engagement Wyanda, Egidya; Rufaidah, Popy
Jurnal Ilmu Manajemen Vol. 13 No. 3 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n3.p739–752

Abstract

This study aims to investigate the influence of micro influencers on customer online engagement by examining key dimensions that define influencer effectiveness. Specifically, the research evaluates two main dimensions of micro influencers: Influencer Attractiveness (IA) and Follower Self-Assessment (Emotional Attachment), and their influence on three components of customer online engagement: Cognition, Affection, and Activation. A quantitative method was employed using SEM-PLS approach to test the proposed hypotheses. A total of 232 responses were collected through an online survey distributed to social media users who engage with micro influencer content. The analysis reveals that both Influencer Attractiveness and Emotional Attachment have a significant and positive impact on customer cognitive, affective, and active engagement. These findings highlight the strategic importance of selecting micro influencers who not only appeal visually but also build emotional connections with their audience. The study provides practical insights for marketers to strengthen their digital campaigns by leveraging emotionally resonant and attractive micro influencers to enhance brand engagement.
The Shaping of CBBE Based on Customer Experience, Product Features, and Digital Information Purwandari, Fani Mutyaning; Rufaidah, Popy
International Research Journal of Business Studies Vol. 18 No. 2 (2025): August - November 2025
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.18.2.217-235

Abstract

This study originates from a question regarding what shapes brand strength in the minds of customers, particularly in the context of mortgage products (KPR) offered by bank. Customer experience, product features, and digital information are considered key interrelated factors. The study involved 100 mortgage customers of bank and employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that customer experience and product features have a strong influence on customer-based brand equity (CBBE), while digital information did not show a significant direct effect. Product features such as competitive interest rates and an easy application process were found to play a dominant role in shaping brand perception. Furthermore, customer experience influences CBBE indirectly through perceptions of product features. These findings emphasize that brand building is not solely about promotion, but also about delivering real customer experiences, offering clear product value, and implementing effective digital communication strategies.
The Perceived Value Of Online Games On Digital Customer Experience Giharis, Nathan; Rufaidah, Popy
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.8442

Abstract

The expansion of the online gaming industry in Indonesia is correlated with its user base, which reached 174.1 million in 2022 and is projected to grow to 192.1 million in 2025. Technological advances, especially mobile gaming in Industry 4.0, have brought significant changes. Digital transformation has become important to attract new customers and improve their experience. Research on perceived value in digital customer experiences in online games is scarce, indicating a research gap. Previous research shows that perceived value influences user experience. This study examines how emotional, social, functional, and quality values influence digital customer experiences in online games. Statistical analysis validates the significant impact, Consistent with prior studies, the impact of these values affects the digital customer experience. Critical to strategic decision making emphasizes the importance of understanding customer perceptions and experiences.
Co-Authors Addinna, Dian AYU NINGSIH Cucu Zubaedah, Cucu Dandi Ramadhan, Muhammad Dudi Aripin Eka Putri, Laila Febriyuni Fadhiilah, Putri Farah Fauzi, Miftah Giharis, Nathan Harimurti, Wibisono Henni, Carmel Novella Indradi, Dimas Ariowibowo Khoirunissa, Alvi Diani Lestari, Feni Ayu Luthfiyyah, Adinda Rizki Mega Prasanti, Natalia Nursyamsi, Yusriyah Amelia Paru, Maria Prisila Prasetyo, Andreas Recki Purwandari, Fani Mutyaning Ramdani, Luki Salimah, Salma Samsura, Anna Destriana Firmialy Sarwono, Karenina Tryagustian Sri Tjahajawati, Sri Umar, Nurfadillah Ramadhani Valiri Zulfikar , Iqbal Wyanda, Egidya Zalfa, Velian