Articles
<![CDATA[Measurement of Potential Tourism Destination: A Case Study ]]>
<![CDATA[Popy Rufaidah]]>
<![CDATA[ Jurnal Bisnis Manajemen Vol 17, No 2 (2016): September 2016 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Padjadjaran ]]>
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DOI: 10.24198/jbm.v17i2.23
<![CDATA[This study was aimed to discuss study result to measure destination potentials in West Java, Indonesia that was conducted empirically. Based on the literature, there is still no clarity in technic and how to measure tourism destination potentials. Therefore, this paper has an advantage as a paper that discusses the measurement of tourism destination potentials with quantitative approach. The research method employed for the research reported in this paper was the case study research method. The research completion reported in this paper took place over a nine month period (from April to December), and involved field surveys to measure and analyse potential destination tourism object and their development. Potential tourism destination is the attractiveness contained in an area to be developed as untapped or not managed well to become a qualified attraction and able to attract tourists to come to the area. The formula proposed by Beciu and Hontus (2014) was adopted in this study to measure the potential of tourism destinations, namely, (1) Index of Global Tourist Demand Change, (2) Index of Domestic and Foreign Demand Variation in Time; (3) Indicator of Total Accomodation Capacity Evolution; and (4) Index of Global Tourist Demand Distribution. The study conclude that the priority for West Java Province to develop the tourism destination are, firstly, SubangRegency, secondly, Sukabumi Regency and lastly, Depok City. The recommendation of the study is proposed that in measuring thepotentialtourism destination, itis very important foreverygovernment to consider the ranking of each regencies / cities based on above mentoned index. In particular,the governmentrequiresa rankingforeacharea (regencies and or cities) in allocating the budget.]]>
<![CDATA[Strategi Penciutan PT Garuda Indonesia Tbk Dalam Menghadapi Kesulitan Keuangan ]]>
<![CDATA[Kintan Rachmi Satyodriyani]]>;
<![CDATA[Hesti Restarani]]>;
<![CDATA[Popy Rufaidah]]>
<![CDATA[ Jurnal Manajerial Vol 10 No 02 (2023): Jurnal Manajerial ]]>
Publisher : <![CDATA[Program Studi Manajemen Universitas Muhammadiyah Gresik ]]>
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DOI: 10.30587/jurnalmanajerial.v10i02.5459
<![CDATA[Background – PT Garuda Indonesia (Persero) Tbk has been facing financial distress for the last five years. This is indicated by a significant loss in the amount of annual income. The revenue from operational activities has not been able to provide a profit for the company because of the high operating expenses that must be incurred. Aim – This study aims to find out how PT Garuda Indonesia (Persero) Tbk overcomes the current financial distress through the implementation of a retrenchment strategy. Design / methodology / approach – This study uses a case study method by analyzing sources from the implementation of the retrenchment strategy at PT Garuda Indonesia. The type of data used is secondary data in the form of annual reports and financial statements of the company which is analyzed qualitatively. Findings – PT Garuda Indonesia is one of the airlines that implements a retrenchment strategy in overcoming the problem of financial distress to increase the company's profitability. The type of retrenchment strategy implemented is a turnaround strategy and a captive company strategy. Conclusion - The implementation of the turnaround strategy is realized through the contraction strategy, consolidation strategy, and outsourcing strategy. The implementation of the captive company strategy is realized through the sole supplier strategy, preferred provider strategy, and contract grower strategy. Research implication – The results of this research are expected to be a consideration for the management of other airlines that are facing similar financial distress so that the company can maximize revenue and maintain business continuity in the aviation industry. Limitations – The limitation of this study is that the analysis is only carried out on data sourced from documentation and literature related to the retrenchment strategy that has been implemented by PT Garuda Indonesia in overcoming the problem of financial distress]]>
<![CDATA[Strategic Group of Indonesia Retail Industry ]]>
<![CDATA[Luki Ramdani]]>;
<![CDATA[A.Fadel Muhammad]]>;
<![CDATA[Popy Rufaidah]]>
<![CDATA[ Jurnal Ilmiah Ilmu Administrasi Publik Vol 13, No 1 (2023) ]]>
Publisher : <![CDATA[Program Pascasarjana Universitas Negeri Makassar ]]>
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DOI: 10.26858/jiap.v13i1.48684
<![CDATA[This research aims to produce a strategic group map of the retail industry in Indonesia at PT Sumber Alfaria Trijaya Tbk. A strategic group is a collection of companies in an industry with similarities in strategy implementation, the scope of operations, and the resources they use to win the competition. The research method used is the case study method, namely a series of scientific activities carried out in detail and depth to reveal an event and activity of an entity in order to gain in-depth knowledge about the event. This study explores strategic groups in the retail industry concerning the position of PT Sumber Alfaria Trijaya Tbk as one of the retail business players, including the supermarket and minimarket sub-sectors. The results of the study show a mapping of strategic groups in the retail industry in Indonesia using indicators of wide geographical coverage and the number of outlets owned by companies in the industry. The strategic group mapping of the Indonesian retail industry consists of sub-sectors: supermarkets and minimarkets (such as PT. Sumber Alfaria Trijaya Tbk), retail electronics (such as PT. Erajaya Swasembada Tbk); retail automotive (e.g., PT. Mitra Pinasthika Mustika Tbk); retail clothing and textiles (e.g., PT MapActivs Adiperkasa Tbk; and PT Mitra Adiperkasa Tbk).]]>
<![CDATA[Mengukur Experiential Marketing dalam Dunia Virtual ]]>
<![CDATA[Muhammad Rijal Fathurrahman]]>;
<![CDATA[Popy Rufaidah]]>
<![CDATA[ Jurnal Sosioteknologi Vol. 22 No. 2 (2023): JULY 2023 ]]>
Publisher : <![CDATA[Fakultas Seni Rupa dan Desain ITB ]]>
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DOI: 10.5614/sostek.itbj.2023.22.2.10
<![CDATA[The purpose of this study is to propose a measurement approach to measure the concept of virtual experiential marketing (VEM). This study offers a scale to measure VEM based on the theory of strategic experiential modules (SEMs) and telepresence. The study was conducted in a virtual world using a sample of 140 'Second Life' users. This study uses confirmatory factor analysis (CFA) to test how well the measured variables represent constructs. The results showed that all fit indices indicated that the VEM scale had six construct factors (Sense, Feel, Think, Act, Relate, and Telepresence); the results show that the model is complete and valid. This research is one of the first to investigate the measurement of virtual experiential marketing in virtual worlds.]]>
<![CDATA[Branding Strategy of West Java: Fashion Products of The Creative Industry ]]>
<![CDATA[Popy Rufaidah]]>
<![CDATA[ AFEBI Management and Business Review Vol. 2 No. 2 (2017): December ]]>
Publisher : <![CDATA[Asosiasi Fakultas Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.47312/ambr.v2i2.103
<![CDATA[In past research, branding strategy application in the creative industry has been left largely unexplored. This study aims to investigate the types of branding strategy elements perceived as the distinctiveness of West Java in fashion products of the creative industry. This study is a cross-sectional study using survey method, which is designed to describe the frequency of customer perceptions of branding strategy elements such as products design, marketing communicationtools and physical environment. The data used in this study is primary and secondary data. The primary data is obtained from the results of observations, interviews and survey using questionnaires. The respondents of the study are the customers of fashion products in the creative industry who have been living in West Java at lest for two years. The study concludes that there are some critial points in building West Java brand through several branding strategy elements that need more attention such as (i) the performance of blogs and websites as marketing promotional tools used by companies in the creative industry is perceived low (37%); (ii) most of the fashion products marketed by companies in the creative industry are perceived similar and not unique (57%); (iii) the logo of the fashion products sold in the market by creative industry players is perceived not attractive (37%) and; the places where the fashion products are sold are perceived not clean (46%).Keywords: Branding Strategy, Fashion Products, Creative Industry]]>
<![CDATA[The Tiroca Model of PT Goto Gojek Tokopedia Tbk ]]>
<![CDATA[Lysandra Priscilla]]>;
<![CDATA[Alvi Diani Khoirunissa]]>;
<![CDATA[Popy Rufaidah]]>
<![CDATA[ Management Analysis Journal Vol 12 No 3 (2023): Management Analysis Journal ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/maj.v12i3.68535
<![CDATA[This research aims to analyze the strategy of PT GoTo Gojek Tokopedia Tbk. by using the TIROCA model (Tangible, Intangible Resources, and Organizational Capabilities Analysis) as a basis for identifying the company's strengths and weaknesses. This research uses the qualitative research method with a case study approach to explore the company's strategic strengths and weaknesses through tangible assets, intangible assets, and organizational capabilities. The results showed that the company's sustainable competitive advantage comes from technology as a tangible resource, brand reputation as an intangible resource, and the company's ability to manage product development and improve the quality of human resources as an organizational resource capability. This research contributes to expanding the understanding of PT GoTo's business strategy and provides advice for making the right decisions in developing the business in the future.]]>
<![CDATA[Analisis PESTEL Pada PT Bank Mandiri (Persero) Tbk ]]>
<![CDATA[laras Puspa Kirana]]>;
<![CDATA[Olivia Alvira Aurellia]]>;
<![CDATA[Popy Rufaidah]]>
<![CDATA[ Jurnal Ecogen Vol 6, No 4 (2023): Jurnal Ecogen ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/jmpe.v6i4.15335
<![CDATA[Saat ini industri perbankan di Indonesia sedang menghadapi gejolak perekonomian global yang belum mereda. Tujuan dari penelitian ini adalah untuk menghasilkan profil ancaman dan peluang bagi PT Bank Mandiri (Persero) Tbk dengan menggunakan analisis PESTEL. Model PESTEL memberikan informasi yang terdiri dari faktor politik, ekonomi, sosial dan budaya, teknologi, lingkungan, dan hukum. Melalui penerapan analisis tersebut, disarankan agar sejumlah keputusan diambil oleh PT Bank Mandiri (Persero) Tbk untuk mengoptimalkan kinerja keuangannya. Metode penelitian yang digunakan adalah gabungan meta-analisis dan studi kasus dengan mengumpulkan data sekunder dari sumber-sumber yang berkaitan dengan permasalahan di industri perbankan. Lebih-lebih lagi, Analisis terhadap sumber-sumber tersebut dilakukan untuk menunjukkan intensitas penelitian yang telah dilakukan di berbagai negara dan industri, terutama yang berpotensi menunjukkan ancaman dan peluang. Penelitian ini diharapkan dapat membantu perusahaan dalam memprediksi peluang dan ancaman eksternal di masa depan sehingga perusahaan memiliki kemampuan bersaing yang kuat dan dapat bertahan di industri perbankan.]]>
<![CDATA[The Model of Customer Misbehavior of Café Employees on Brand Commitment ]]>
<![CDATA[Maryam Hafidzah]]>;
<![CDATA[Popy Rufaidah]]>
<![CDATA[ International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR) ]]>
Publisher : <![CDATA[Yayasan Riset dan Pengembangan Intelektual ]]>
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DOI: 10.37385/ijedr.v5i2.5476
<![CDATA[In the service industry, customer misbehavior is common. Disrespectful behavior in the workplace is common and employees often receive disrespectful treatment from customers. The purpose of this study was to find out the effect of bad behavior by customers on employee brand commitment. Mix Method (Quantitative and Qualitative) is used to maximize research results. The population that becomes the object of this study is cafe employees in Depok City. The number of samples used in this study was 237 respondents. Data was collected by distributing online and offline questionnaires and conducting in-depth interviews with 10 employees. SmartPLS and NVivo were used as software to analyze the data. The results showed that customer misbehavior has a significant negative effect on employee brand commitment. This shows that when the bad behavior from customers received by employees increases, employee brand commitment will decrease.]]>
<![CDATA[Customer Variety-Seeking and Brand Switching Intention: An Exploration of the Mediating Role of Customer Engagement ]]>
<![CDATA[Lysandra Priscilla]]>;
<![CDATA[Popy Rufaidah]]>
<![CDATA[ JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 3: November 2023 ]]>
Publisher : <![CDATA[Universitas Negeri Malang ]]>
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DOI: 10.17977/um003v9i32023p217
<![CDATA[This study focuses on determining the impact of customer variety-seeking on brand switching intention by exploring the mediation role of customer engagement in streaming services in Indonesia. The data were gathered using a purposive sampling technique, and valid responses from 124 respondents were analyzed. The study results showed that customer variety-seeking significantly improves customer engagement. This study also found a non-significant direct effect of customer variety-seeking on brand switching intention and a negative significant effect of customer engagement on brand switching intention. In indirect relationships, customer engagement has a significant negative role in mediating customer variety-seeking and brand switching intentions. Aligned with social exchange theory, brand switching intention was found to be minimal since customer engagement is a significant mediator of customer variety-seeking and this switching. The findings have emphasized fostering customer engagement to increase customer retention.Keywords: Customer variety-seeking, Customer engagement, Brand switching intention, Social exchange theory]]>
<![CDATA[The Role of Virtual Try-On Augmented Reality of Cosmetic Products on Purchase Intention Mediated by Brand Trust ]]>
<![CDATA[Salma Dhianita]]>;
<![CDATA[Popy Rufaidah]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September ]]>
Publisher : <![CDATA[Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia ]]>
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DOI: 10.33096/jmb.v11i2.797
<![CDATA[This study investigates the impact of Augmented Reality (AR) features, particularly Virtual Try-On (VTO), on purchase intention through brand trust in the context of cosmetic products in Indonesia. The research uses a quantitative approach with a sample of 274 respondents from various cities and provinces in Indonesia. Data analysis was conducted using SmartPLS 3 software, which shows a positive influence of AR on purchase intention mediated by brand trust. The findings indicate that AR Content Quality and AR Service Quality positively affect purchase intention through brand trust. This study provides valuable insights for the cosmetic industry in Indonesia, emphasizing the importance of AR features in enhancing consumer purchase intentions and brand trust. The research highlights that the effective implementation of AR can be a successful strategy for cosmetic companies to increase consumer engagement and loyalty, and drive market growth through technological innovation that aligns with current consumer needs and preferences.]]>
