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All Journal Jurnal Manajemen dan Organisasi Sosiohumaniora Jurnal Kajian Manajemen Bisnis Ilmu Administrasi Publik Jurnal Ilmu Manajemen (JIM) Trikonomika: Jurnal Ekonomi Media Ekonomi dan Manajemen Jurnal Sosioteknologi EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen) The Asian Journal of Technology Management (AJTM) Management Analysis Journal Padjadjaran Journal of Dentistry International Journal of Artificial Intelligence Research Jurnal Bisnis dan Manajemen MANAJERIAL AFEBI Management and Business Review AFEBI Islamic Finance and Economic Review Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL MANAJEMEN BISNIS Business and Finance Journal MABIS: Manajemen dan Bisnis Jurnal Manajerial Dinasti International Journal of Education Management and Social Science International Journal of Business Studies International Journal of Economics Development Research (IJEDR) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Ecogen Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Disruptive Learning Innovation (JODLI) JWM (JURNAL WAWASAN MANAJEMEN) International Journal of Applied Business and International Management Journal of International Conference Proceedings Economics and Business Journal Eduvest - Journal of Universal Studies IIJSE International Research Journal of Business Studies Society
Popy Rufaidah
Fakultas Ekonomi Dan Bisnis, Universitas Padjadjaran, Bandung, Indonesia
Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Journal : MANAJERIAL

 1 
PENGARUH ELECTRONIC WORD OF MOUTH DAN EMOTIONAL VALUE TERHADAP BRAND TRUST STUDI PADA PENGGUNA SKIN CARE NATURE REPUBLIC Addinna, Dian; Rufaidah, Popy
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 20, No 1 (2021): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v20i1.40355

Abstract

 The aim of this research is to analyze the influence of electronic word of mouth and emotional value on brand trust by nature republic skin care users. The formulation of the problem in this study is: a) how the influence of electronic word of mouth on brand trust; b) how emotional value affects brand trust; This research is descriptive and qualitative. Survey techniques in collecting data using questionnaires with measurements using the likert scale. The number of samples used was 130 respondents with purposive sampling. The analysis method used in this study was carried out using the Structural Equation Modeling (SEM) method with Lisrel 8.70 software and to conduct a construct validity and reliability test with SPSS. The results showed that the electronic word of mouth variable had no significant effect on the brand trust of skin care nature republic users. Emotional value variable had a significant effect on brand trust users of nature republic skin care. Tujuan penelitian ini adalah untuk menganalisis pengaruh electronic word of mouth dan emotional value terhadap kepercayaan merek yang dirasakan oleh pengguna skincare nature republic. Rumusan masalah pada penelitian ini adalah: a) bagaimana pengaruh electronic word of mouth terhadap kepercayaan merek; b) bagaimana pengaruh emotional value terhadap kepercayaan merek; Penelitian ini bersifat deskriptif dan kualitatif. Teknik survei dalam pengumpulan datanya dengan menggunakan kuesioner dengan pengukurannya menggunakan skala likert. Teknik pengumpulan data yang digunakan adalah purposive sampling. Jumlah sampel yang digunakan sebanyak 130 responden. Metode analisis yang digunakan pada penelitian ini dilakukan dengan menggunakan metode Structural Equation Modeling (SEM) dengan software Lisrel 8.70 serta untuk melakukan uji validitas dan reliabilitas konstruk dilakukan dengan SPSS. Hasil penelitian menunjukkan bahwa variabel electronic word of mouth tidak berpengaruh signifikan terhadap brand trust pengguna skin care nature republic. Variabel emotional value berpengaruh signifikan terhadap brand trust pengguna skin care nature republic.  
Co-Authors A.Fadel Muhammad Addinna, Dian Alizha, Nabila Nurul Alvi Diani Khoirunissa Andre Bagus Pramudita Andreas Recki Prasetyo Anggie Lia Andini Anggita Ulfazia Rahmi Apriharviyanto, Raden Muhammad Firdaus Aryo Wicaksono Asyrifah, Vita AYU NINGSIH Budiman, Muhammad Fatiha Rizki Cucu Zubaedah Dandi Ramadhan, Muhammad Dudi Aripin Edy Supriyadi Eka Putri, Laila Febriyuni Fadhiilah, Putri Farah Fauziah Nur Septiani Harimurti, Wibisono Henni, Carmel Novella Hesti Restarani I Gusti Ngurah Bagus Sucitra Indradi, Dimas Ariowibowo Ismudiar, Wahdan Kukuh Jochanan Benaya Lumban Tobing Khalisa Balqis Khoirun Nisa Bahri Khoirunissa, Alvi Diani Kintan Rachmi Satyodriyani Kirana, Larisa Safa laras Puspa Kirana Lestari, Feni Ayu Luki Ramdani Luthfiyyah, Adinda Rizki Lysandra Priscilla Maria Prisila Paru Maryam Hafidzah Mega Prasanti, Natalia Muhammad Affan Gaffar Muhammad Aulia Rahman Muhammad Daffa Lazuardi Muhammad Rijal Fathurrahman Nadia Meirani Natalia Mega Prasanti Nathan Giharis Nurhasanah Nurhasanah Nursyamsi, Yusriyah Amelia Olivia Alvira Aurellia Paru, Maria Prisila Prasetyo, Andreas Recki Purwandari, Fani Mutyaning Putri Tresnawati Ramdani, Luki Ratna Asri Solihati Rivaldi Arissaputra Rivaldi Arissaputra Salimah, Salma Salma Dhianita Samsura, Anna Destriana Firmialy Sari, Lira Mustika Sarwono, Karenina Tryagustian Sentika, Sarah Shelly Eka Agustina Sri Mulyati Sri Tjahajawati Sutisna - Umar, Nurfadillah Ramadhani Valiri Zulfikar , Iqbal Wyanda, Egidya Zalfa, Velian Zenita Apriani