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Popy Rufaidah
Fakultas Ekonomi Dan Bisnis, Universitas Padjadjaran, Bandung, Indonesia
Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Journal : Society

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Ketakutan Akan Ketertinggalan (Fear of Missing Out/FOMO) dan Perilaku Konsumen: Arah Selanjutnya? (Analisis Bibliometrik dan Tinjauan Literatur Sistematis) Samsura, Anna Destriana Firmialy; Rufaidah, Popy
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.864

Abstract

This study aims to investigate the phenomenon of Fear of Missing Out (FOMO) about consumer behavior across three major academic fields: Business, Management, Economics, and Finance (BMEF); Social Sciences and Humanities (SSH); and Psychology and Decision Sciences (PSD). A Systematic Literature Review (SLR) was conducted using bibliographic tools such as VOS Viewer, Publish or Perish, and Mendeley to analyse 220 scientific publications indexed in the Scopus database and published by reputable sources, including Emerald, Sage, Wiley, and Elsevier. The analysis results show a significant research gap between “Fear of Missing Out” and “Consumer Behavior” in the targeted fields. The analysis identifies ten thematic clusters, each revealing the conceptual and disciplinary links between FOMO and consumer-related phenomena. This study highlights the key contributors, emerging subthemes, and influential publications that shape current understanding of FOMO across business, social sciences, and psychology. By bridging this research gap, this study underscores the importance of FOMO as a psychological construct that influences consumer engagement and purchasing behaviour in digital environments. The findings also suggest practical implications for marketers seeking to optimize digital marketing strategies by leveraging FOMO-driven triggers. Furthermore, this study provides valuable directions for future research on decision-making processes, consumer behaviour dynamics, and the psychological impact of digital technologies, while emphasizing the need for interdisciplinary approaches to deepen theoretical development and address ethical considerations in digital marketing practices.
Co-Authors A.Fadel Muhammad Addinna, Dian Alizha, Nabila Nurul Alvi Diani Khoirunissa Andre Bagus Pramudita Andreas Recki Prasetyo Anggie Lia Andini Anggita Ulfazia Rahmi Apriharviyanto, Raden Muhammad Firdaus Aryo Wicaksono Asyrifah, Vita AYU NINGSIH Budiman, Muhammad Fatiha Rizki Cucu Zubaedah Dandi Ramadhan, Muhammad Dudi Aripin Edy Supriyadi Eka Putri, Laila Febriyuni Fadhiilah, Putri Farah Fauziah Nur Septiani Harimurti, Wibisono Henni, Carmel Novella Hesti Restarani I Gusti Ngurah Bagus Sucitra Indradi, Dimas Ariowibowo Ismudiar, Wahdan Kukuh Jochanan Benaya Lumban Tobing Khalisa Balqis Khoirun Nisa Bahri Khoirunissa, Alvi Diani Kintan Rachmi Satyodriyani Kirana, Larisa Safa laras Puspa Kirana Lestari, Feni Ayu Luki Ramdani Luthfiyyah, Adinda Rizki Lysandra Priscilla Maria Prisila Paru Maryam Hafidzah Mega Prasanti, Natalia Muhammad Affan Gaffar Muhammad Aulia Rahman Muhammad Daffa Lazuardi Muhammad Rijal Fathurrahman Nadia Meirani Natalia Mega Prasanti Nathan Giharis Nurhasanah Nurhasanah Nursyamsi, Yusriyah Amelia Olivia Alvira Aurellia Paru, Maria Prisila Prasetyo, Andreas Recki Purwandari, Fani Mutyaning Putri Tresnawati Ramdani, Luki Ratna Asri Solihati Rivaldi Arissaputra Rivaldi Arissaputra Salimah, Salma Salma Dhianita Samsura, Anna Destriana Firmialy Sari, Lira Mustika Sarwono, Karenina Tryagustian Sentika, Sarah Shelly Eka Agustina Sri Mulyati Sri Tjahajawati Sutisna - Umar, Nurfadillah Ramadhani Valiri Zulfikar , Iqbal Wyanda, Egidya Zalfa, Velian Zenita Apriani