Article Per Year (5 Year)
p-Index From 2020 - 2025
7.279
P-Index
This Author published in this journals
All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Administrasi Bisnis JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Jurnal Ekonomi dan Bisnis Jurnal Istiqro' JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JOURNAL OF APPLIED BUSINESS ADMINISTRATION EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Ecogen Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ranah Publik Indonesia Kontemporer (Rapik) Jurnal Pemberdayaan Pariwisata Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan JISOS: Jurnal ilmu sosial Dulang: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Bagi Bangsa Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) GMPI Conference Series Jurnal Bisinis Digital Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Business, Entrepreneurship, and Management Journal JIMEK
Finnah Fourqoniah
Universitas Mulawarman
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Physics Social Sciences Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

 1 
Pengaruh Brand Image dan Brand Ambassador Terhadap Purchase Decision melalui Brand Trust sebagai Intervening Hera Hera; Finnah Fourqoniah
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 3 (2023): February 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i3.2810

Abstract

This study aims to determine whether there is an influence of brand image and brand ambassador on purchase decision through brand trust as an intervening agent for MS Glow consumers in Samarinda City. This study used a quantitative method by collecting data by distributing questionnaires to respondents. The research was conducted on 100 female respondents in the age range of 17-41 years who live in Samarinda City and have purchased MS Glow Beauty Skincare. The sampling technique used in this study was non-probability sampling with purposive sampling method an online. The data that has been collected is then processed using the SmartPLS 3.2.9 analysis tool with the Structural Equation Modeling (SEM)-PLS method. The results of the study show that there is a positive and significant influence on brand image and brand ambassadors on brand trust. However, brand image and brand ambassador have a negative and insignificant effect on purchase decision. Based on the results of the specific indirect effect, brand trust managed to mediate in a positive and significant way the influence of brand image and brand ambassador on purchase decision.
Co-Authors Abdul Madir Ichsan Ernawan Adithia Anggrahi Marjani Asniati Afifah Afifah Agwesti Yasshyka Ahmad Iqzal Ajzahrah, Putri Salsa Akbar, Paisal Althalets, Fareis Amjad Hamad Abdullah Ananta, Nur Mellayanti Andrean, Andrean Andreana, Angelika Gita Andriana, Ana Noor Angelina, Septi Anggilia Putri Nuryana Aningrum, Yesy Aprilia Putri Listiana Aprillia Pratiwi Putri Aransyah, Muhammad Fikry Arieyasmieta, Wildan Lutfi Arif Maulana Ramdhani Arsyad, Annisa Wahyuni Arwin Sanjaya Ayu Fil Akhirati Bambang Irawan Bella Widya Septianty Budiman Budiman Bukhari, Akhmad Dari, Trisna Pitaloka Wulan Derama, Trisda Dharma Saputra Dyan Wulan Sari Hs Eva Muliyani Faried Manaf Farmawati, Windie Karina Fikry Aransyah, Muhammad Fina Rabya Syabina Kusuma Fitri Fitri Hera Hera Hera Hera Hetami, Adietya Arie Hijrah, Lailatul Intan Thania Amelia Juwita Z Khanaya Putri Laura Viviana Ardiansyah Mahriani, Moni Wulan Manaf, Faried Mardalena Ardiyani Maria Uba Dosi Mawasirah, Mawasirah Melda Melda Muhammad Ikbal Muhammad Noor MUHAMMAD REZA FAHLEVY Murni Murni Nadratul Naima Nadroh, Ummi Nanda Agus Tina Nanda Agus Tina Nur Erika Novira Indah Nur Jannah Poppy Alvianolita Anistasya Puspita, Desi Rahmayana Rahmayana Reza Riandani Riyan Danu Setiawan Rohmah, Ainun Nimatu Sada, Andi Anwar Salsabila Sari, Merianti Setya Maulana Pratama Simorangkir, Andriy Hasiholan Sugeng, Santoso Syafira Rahmalia Indah Syafitri Syafitri Syam, Syahrani Tika Umilatul Muniroh Tri Handayani Triono, Deni Trisna Pitaloka Wulan Dari Wediawati, Tuti Wira bharata Yudha Prakasa Yuliana Bulan