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All Journal Jurnal Pariwisata Pesona Media Wisata Dinasti International Journal of Education Management and Social Science Journal of Global Business and Management Review Prosiding National Conference for Community Service Project Jurnal Ilmiah Satyagraha Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Conference on Community Engagement Project (Concept)
Aliandrina, Dessy
Universitas Internasional Batam
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Journal : Conference on Community Engagement Project (Concept)

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Social Media Promotion Design On Master Bakery Instagram Platform Dessy Aliandrina; Yeni Wulandari
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The growth of internet users can assist a business in conducting online marketing which is useful for business owners to interact and quickly provide the latest promotional information to consumers. One form of online marketing through social media is Instagram. Instagram is used for business owners to introduce their products. One business that uses Instagram as online marketing is a bakery. Instagram can be a place for a baker to show his product and increase awareness among his consumers and can be used for business development, thereby facilitating the development of MSMEs in this digitalization era.
Luti Gendang Traditional Food Business Dessy Aliandrina; Ridho Kurnia
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Curry Up is a micro, small and medium enterprise (MSMEs) engaged in culinary tourism. Curry Up is located at the YKB D.16 complex with 8 employees. Curry Up is a family-run business that has been established since 2017. Curry Up sells Luti Gendang and curry puff food, which are typical Riau Islands or Malay food. This traditional food is still rarely known by people in the city of Batam. Therefore, with this business, luti gendang food and also curry puff can be known to all Indonesian people because every region has different food and tastes. Therefore, with social media such as Instagram and Facebook, all people know about luti gendang food. and curry puff is a typical Malay food, especially in Batam and can be souvenirs for traveling and is a culinary tourism destination for residents of Batam City or outside Batam. The data collection carried out in this activity is to collect primary data. The primary data collected was sourced from interviews conducted by the author. Interviews conducted by the author to Curry Up customers. The questions asked in the interview were related to Luti Gendang which is a Core Product from Curry Up.
Retail Business "Mitra Serba Ada Stores" In Batam City Sandy Tio; Dessy Aliandrina
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Currently, more and more business actors are opening convenience store businesses around the Batu Aji area. With so many Department Stores/Retail Businesses in Batam City, it indicates that the level of community needs in Batam City is very large, which causes many business actors to start these businesses. Based on my observations, with the increasing number of competitors emerging at this time, retail business owners must be able to adapt to changes that occur in the market and quickly adapt their business so that it is always in accordance with the needs of the market. And now that technology is growing, business people are starting to venture into the digital world. The name of the Partner of this Job Training activity is the Convenience Partner Store. The Multipurpose Partner store sells various types of goods, starting from stationery, household appliances, electricity, buildings, toys and ice cream, accessories, as well as tools for selling such as plastic bags, styrofoam, rice paper, rice boxes, plastic cups, plastic forks, and also a plastic spoon. The location of Mitra Serba Ada Stores is in the Ruko Mitra Centre Blok. B no. 3,4,5 Batu Aji. The selection of partner locations is very helpful for sales because the Batu Aji area is the most popular sub-district in Batam City. The reason for choosing a Convenience Store as a Practical Work Partner is because the Partner has the potential to be developed even more, marked by an increase in sales turnover every year and a high level of consumer enthusiasm.
Household Appliances Dropship Business (Me Home) Sani Kurnia; Dessy Aliandrina
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

This study focuses on the dropship business that sells household appliances online on the Tokopedia marketplace. The business name is Me Home. The problems in the dropship business include the small number of suppliers, less varied products, and product promotion on social media. The scope of this study is the addition of provider partners and product catalog creation. The purpose of this activity is to find suitable supply partners, create catalogs, and increase product sales in the Me Home dropshipping business. The target of this dropship business activity is to increase the number of supply partners, design product catalogs, and add business promotional media. The research methodology used is a qualitative research methodology. Data collection techniques using semi-structured interviews. The selected informants were sellers of household appliances and buyers of household appliances. The results obtained after carrying out this activity are increasing the number of suppliers in the dropship Me Home business, having a catalog, and using social media as a marketing tool.
Ngethrift Business Model Development Dessy Aliandrina; Fadia Janita Rahma
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Buying and wearing used clothes is still considered taboo and embarrassing by many people in Indonesia. However, a new phenomenon has emerged, namely the current thrifting trend. Thrifting means hunting for used clothes. Thrifting activities aim to support the sustainable fashion movement that emphasizes environmental and human values. Thrifting motivation is driven by the desire to save money, look unique and different, and care about the environment. Thrifting in society is not just a dress activity but also a desire to take part in saving the earth and reducing waste. The concept of Ngethrift's business is to reuse clothes that are no longer used to become something of value, by reselling or donating to those who need it more so that it has business value and social value. This business is a place to accommodate used clothes from the community which will then be distributed to be donated or modified into something that can be a selling point. Ngethrift is a thrifting business located in Sambas which sells it offline and has not yet started doing online-based business. Ngethrift currently needs to make a breakthrough to survive in today's digital era.
Snack Business Popcorn With Various Flavors Rizki Alamsyah; Dessy Aliandrina
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Based on the results of observations made by researchers, Popcorn is generally still rarely found, especially in the Batam city area, where most UMKM or street vendors prefer to sell fried snacks and the like. Foods or snacks that contain a lot of oil are not very good for health. This research focuses on the snack food business that sells various flavors of popcorn. The name of this business is Corzen Popcorn. The presence of Corzen Popcorn is to have a good impact on people who really like light food but are free from oily food. Sales in this business are carried out through social media, namely Instagram and Facebook. Operational activities carried out by Corzen Popcorn are producing and selling products from Corzen Popcorn, namely popcorn with various flavors.
Designing Production Lines And Producing Fish Nuggets In The Crunchy Nugget Business Dessy Aliandrina; Devy Cathrine
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The purpose of this study was to determine the condition of "Crunchy Nuggets" from the aspect of production management. This research was conducted from September to December 2022, and data were analyzed using qualitative descriptive analysis. The concept of this business is to sell fish-based nuggets, This business development includes marketing, operational and financial planning. The marketing plan includes promotion using social media. The operational plan includes purchasing raw materials, producing nuggets, and distributing products to consumers directly. The findings show that Crunchy Nugget has provided benefits, but still faces several problems, such as sudden engine damage, non-standard products and difficulty finding ingredients.
Designing Production Lines And Producing Fish Nuggets In The Crunchy Nugget Business Dessy Aliandrina; Devy Cathrine
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the condition of "Crunchy Nuggets" from the aspect of production management. This research was conducted from September to December 2022, and data were analyzed using qualitative descriptive analysis. The concept of this business is to sell fish-based nuggets, This business development includes marketing, operational and financial planning. The marketing plan includes promotion using social media. The operational plan includes purchasing raw materials, producing nuggets, and distributing products to consumers directly. The findings show that Crunchy Nugget has provided benefits, but still faces several problems, such as sudden engine damage, non-standard products and difficulty finding ingredients.
Social Media Promotion Design On Master Bakery Instagram Platform Dessy Aliandrina; Yeni Wulandari
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of internet users can assist a business in conducting online marketing which is useful for business owners to interact and quickly provide the latest promotional information to consumers. One form of online marketing through social media is Instagram. Instagram is used for business owners to introduce their products. One business that uses Instagram as online marketing is a bakery. Instagram can be a place for a baker to show his product and increase awareness among his consumers and can be used for business development, thereby facilitating the development of MSMEs in this digitalization era.
Luti Gendang Traditional Food Business Dessy Aliandrina; Ridho Kurnia
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Curry Up is a micro, small and medium enterprise (MSMEs) engaged in culinary tourism. Curry Up is located at the YKB D.16 complex with 8 employees. Curry Up is a family-run business that has been established since 2017. Curry Up sells Luti Gendang and curry puff food, which are typical Riau Islands or Malay food. This traditional food is still rarely known by people in the city of Batam. Therefore, with this business, luti gendang food and also curry puff can be known to all Indonesian people because every region has different food and tastes. Therefore, with social media such as Instagram and Facebook, all people know about luti gendang food. and curry puff is a typical Malay food, especially in Batam and can be souvenirs for traveling and is a culinary tourism destination for residents of Batam City or outside Batam. The data collection carried out in this activity is to collect primary data. The primary data collected was sourced from interviews conducted by the author. Interviews conducted by the author to Curry Up customers. The questions asked in the interview were related to Luti Gendang which is a Core Product from Curry Up.
Co-Authors Aldi Rifaldi Saputra Angela Adriyanti Yang Arianto, Hepy Hefri Aris, Hardianto Ariyanto, Hepy Hefri Candy, Candy Chandra, Budi Devy Cathrine Dewi Kurniawaty Dion Dewa Barata Eni Valentina Evi Silvana Muchsinati Fadia Janita Rahma Feby Feby Felix King Lie Hardianto Aris Ivone, Ivone Joycelin Joycelin Junestin Junestin Karen Kho Kwok, Sherly Lily Purwianti Lingga, Rimba Zulkarnain Maidan Setiawati Marheni, Dewi Khornida Meliawati Michelle Selvia Liu Muhammad Rivaldy Hisham Nainggolan, Ferdinand Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Piandi Pulung Peranginangin Purba, Hilarius Raditya Priambada Putra, Edy Yulianto Ratih Anggraini, Ratih Ridho Kurnia Rieza Melinda Rizal Verandi Rizki Alamsyah Rizqi Anantia Said Teguh Putra Ramadhan Sandy Tio Sani Kurnia Sari Wahyuni, Lily Sudhartio, Selvia Eka Marliana Septiana, Jennyfer Setyawan, Agustinus Sharon Shelvi Shelvi Sihombing, Dame Afrina Stefhani Susanto Teddy Ong Windy Graciela Wang Wynne Lie Yeni Wulandari Yulfiswandi, Yulfiswandi Yunianti, Ernis