Article Per Year (5 Year)
p-Index From 2020 - 2025
2.873
P-Index
This Author published in this journals
All Journal UG Journal Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Jurnal Common Jurnal Ilmu Komunikasi dan Bisnis JURNAL PUBLISITAS Jurnal Badati KOMUNIKATA57 Gandiwa Jurnal Komunikasi International Journal of Advanced Multidisciplinary ARKANA: Jurnal Komunikasi dan Media Siber International Journal of Education Technology
Nuriyati Samatan
Universitas Gunadarma
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
@FROZYLAND.ID’S MARKETING COMMUNICATION IN BUILDING BRAND AWARENESS Samatan, Nuriyati; Handayani, Sri Setya; Karina, Hana Michelle
KOMUNIKATA57 Vol 5 No 2 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i2.1282

Abstract

Penelitian ini bertujuan untuk menentukan komunikasi pemasaran @frozyland.id dalam membangun kesadaran merek. Penelitian ini menggunakan pendekatan kualitatif dengan melakukan observasi, dokumentasi, dan wawancara dengan empat sumber. Teknik validitas data menggunakan triangulasi sumber. Penelitian ini menunjukkan bahwa strategi komunikasi pemasaran yang dilakukan oleh Frozy Land melalui Instagram dalam membangun kesadaran merek menggunakan prinsip pemasaran campuran dan lima elemen bauran promosi, yaitu acara dan pengalaman, hubungan masyarakat dan publisitas, pemasaran online dan media sosial, penjualan pribadi, serta penjualan langsung. Penelitian ini menunjukkan bahwa strategi komunikasi pemasaran digital yang paling efektif adalah dengan membuat konten harian melalui Instagram menggunakan fitur-fitur yang ada seperti Instagram Stories, reels, feeds, dan live Instagram. Pemasaran produk dengan menggunakan strategi komunikasi mampu membangun kesadaran merek. Penelitian ini menganalisis strategi komunikasi pemasaran @frozyland.id dengan menggunakan teori pemasaran komunikasi terintegrasi yang menjelaskan strategi komunikasi pemasaran yang digunakan untuk membangun kesadaran merek.
Efektivitas Konten Media Sosial Instagram @folkative Dalam Pemenuhan Kebutuhan Informasi Followers Herawaty, Herawaty; Samatan, Nuriyati; Banowo, Emilianshah
ARKANA: Jurnal Komunikasi dan Media Vol 3 No 02 (2024): Media dan Komunikasi Indonesia
Publisher : Program Studi Komunikasi Penyiaran Islam Universitas Sains Al-Qur'an Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62022/arkana.v3i02.7040

Abstract

Media sosial memiliki manfaat dalam memudahkan manusia sebagai pengguna terlibat dalam jejaring sosial. Dari banyaknya media sosial yang hadir, salah satunya yaitu Instagram. Salah satu akun media sosial populer yang ada di Instagram yang menyajikan informasi yaitu @folkative. Akun Instagram @folkative ini bertujuan untuk memberikan informasi terkait konten informasi berita mengenai entertainment, pop culture, brand, hingga informasi yang sedang viral diperbincangkan di Indonesia maupun internasional. Tujuan dari penelitian ini adalah untuk mengetahui adakah efektivitas konten media sosial instagram @folkative dalam pemenuhan kebutuhan informasi followers. Penelitian ini menggunakan teori uses and gratification, teori ini dapat diterima karena teori ini menempatkan hubungan antara kepuasan akan kebutuhan dan pemilihan media secara jelas oleh khalayak itu sendiri. Penelitian ini menggunakan paradigma positivisme dengan jenis penelitian kuantitatif dan menggunakan kuesioner sebagai instrument pengumpulan data. Teknik yang digunakan untuk mengambil sampel adalah purposive sampling dan ditentukan dengan rumus slovin dengan total sampel sebanyak 100 responden. Hasil penelitian menunjukan bahwa terdapat pengaruh variabel X (Efektivitas Konten) ke Y (Kebutuhan Informasi) sebesar 53,4%. Disarankan akun Instagram @folkative dapat mengunggah informasi yang belum pernah ada (dilihat) sebelumnya agar menjadi media pertama yang membagikan informasi ter-update. Kata kunci : Efektivitas, Kebutuhan Informasi, Konten, Instagram, Media Sosial.
Penggunaan Bahasa Dalam Komunikasi Antar Budaya di Lingkungan Kerja “Nizaro Furniture” Azzahra, Nilna Syahrani; Samatan, Nuriyati
ARKANA: Jurnal Komunikasi dan Media Vol 3 No 02 (2024): Media dan Komunikasi Indonesia
Publisher : Program Studi Komunikasi Penyiaran Islam Universitas Sains Al-Qur'an Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62022/arkana.v3i02.7824

Abstract

Studi ini meneliti dampak perbedaan bahasa terhadap komunikasi antar budaya di tempat kerja Nizaro Furniture. Melalui penelitian kualitatif, termasuk wawancara dan observasi, penelitian ini menemukan bahwa perbedaan bahasa dan budaya dapat menyebabkan kesalahpahaman dan konflik di antara karyawan. Namun, penelitian juga menemukan bahwa penggunaan bahasa yang efektif dan pemahaman tentang budaya serta strategi komunikasi yang tepat dapat mengurangi masalah ini dan membangun kerja sama di antara karyawan. Studi ini merekomendasikan pelatihan komunikasi antar budaya dan penerapan kebijakan perusahaan yang mendorong keragaman budaya untuk menciptakan lingkungan kerja yang harmonis dan produktif. Temuan ini berguna bagi perusahaan multikultural dalam mengelola komunikasi dan keragaman di tempat kerja, serta memberikan rekomendasi praktis untuk meningkatkan efektivitas komunikasi antar budaya.
The Use of Artificial Intelligence (AI) Technology and Visual Design of Campaign Billboards on The Decision to Vote For Presidential Candidates in Generation Z Samatan, Nuriyati; Londol, Marwan; Nurhasanah; Robingah; Abdurrahman, Muzakky
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.743

Abstract

This research aims to determine the effect of the use of Artificial Intelligence (AI) technology and the visual design of campaign billboards on the decision to vote for presidential candidates in Generation Z. In addition, this research seeks to understand how these two elements interact and influence each other on the choice of Presidential candidates in Generation Z.  This research focuses on how the use of Artificial Intelligence (AI) technology and visual design of billboards in political campaigns to encourage the level of decision to vote for presidential candidates in Generation Z. The research was conducted using quantitative methods and the data collection process was carried out by distributing questionnaires. The sampling technique used in determining the research sample is Probability Sampling, with the Simple Random Sampling technique, the determination of respondents is based on the Slovin Formula with a margin of error level of 0.5% with a sample number of 400 respondents. Data processing in this research was carried out by multiple linear regression analysis using the SPSS (Statistical Product and Service Solutions) version 29 statistical program. The results showed that each of the X variables had a positive and significant influence on the Choice Decision variable (Y).
PENGARUH AKUN INSTAGRAM @WONDERFULINDONESIA TERHADAP KEPUTUSAN PERJALANAN WISATA PADA MASA NEW NORMAL BAGI GENERASI Z Khadijah, Amirah Siti; Samatan, Nuriyati; Prihantoro, Edy
JURNAL BADATI Vol 6, No 2 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38012/jb.v6i2.1355

Abstract

This study aims to determine the effect of the @wonderfulindonesia Instagram account on travel decisions during the new normal period for generation Z. The theory used in this study is the Uses and Gratifications theory. This research is a quantitative study and uses a questionnaire as a data collection tool. The data analysis technique used is the Normality Test, Linearity Test, Simple Linear Regression Test, T-Test, and R Square Test, then the data is processed using SPSS software version 26.0. The results of this study indicate that the R number (correlation number) is 11.1% of the influence of the @wonderfulindonesia Instagram account on travel decisions during the new normal period for generation Z. Based on the results of the hypothesis test (t-test) it can be concluded that t count t table which means Ho was rejected and Ha was accepted, which meant that the @wonderfulindonesia Instagram account had an influence on travel decisions during the new normal period for generation Z.
Efektivitas Pemanfaatan Fitur Chat Pada Market Place Shopee Sebagai Media Komunikasi Antara Pembeli Dan Penjual Parfum Taqwa Athoillah, Faiz; Samatan, Nuriyati; Harianto, Fery
Gandiwa Jurnal Komunikasi Vol 4, No 2 (2024): Gandiwa Jurnal Komunikasi
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/g.v4i2.2615

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan fitur chat shopee sebagai media komunikasi antara pembeli dan penjual. Penelitian ini menggunakan metode penelitian kuantitatif dengan melibatkan 100 responden. Variabel (Y) dalam penelitian ini adalah media komunukasi antara pembeli dan penjual parfum taqwa, sedangkan variabel (X) adalah pemanfaatan fitur chat pada market place shopee. Data dikumpulkan melalui kuesioner yang disebar kepada responden yang aktif sebagai followers dan pembeli parfum taqwa. Penelitian ini memberikan pemahaman yang lebih baik tentang bagaimana penggunaan fitur chat dapat mempengaruhi komunikasi antara pembeli dan penjual. Hasil penelitian ini dapat menjadi referensi penting bagi pemasar, pengembang aplikasi, dan pengguna shopee untuk memahami pentingnya fitur chat dalam komunikasi antara pembeli dan penjual.
Credibility and Exposure of Youtube Itechlife for Information Needs Regarding Gadgets on Subscribers Samatan, Nuriyati; Boestam, Ambia B.; Robingah, Robingah; Febrianto, Bima
International Journal of Advanced Multidisciplinary Vol. 3 No. 4 (2025): International Journal of Advanced Multidisciplinary (January-March 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i4.800

Abstract

Research Objective: This research aims to determine the effect of credibility and exposure of Youtube iTechLife on the need for information about gadgets on subscribers. Research methodology: The research method used is quantitative research. The research paradigm is Positivism, sampling determination using probability sampling, through simple random sampling technique. The technique of determining the sample size using the Slovin Formula, with a margin of error of 0.5%, resulted in a sample of 400 respondents on YouTube social media platform users and subscribers to iTechLife. Findings: The results of this research explained that the Credibility and Exposure of Youtube iTechLife toward Information Needs about Gadgets on Subscribers. It can be explained from the results of the Credibility t test which shows t count 5.357> t table 1.965 and the results of the Exposure t test 8.474 >1.965. It can be concluded that Ho1 and Ho2 are rejected and Ha1 and Ha2 are accepted. This means that there is an influence between credibility and exposure to information needs. Also, the coefficient of determination test results showed that iTechLife Youtube Credibility and Exposure had an influence of 46.8% on the need for information about gadgets on subscribers.
The Entertainment Strategies in Digital Content: A Uses and Gratifications Study on Going Seventeen Variety Show Program Samatan, Nuriyati; Ginting, Selamat; Maryati, Maryati; Aladdin, Yuri Alfrin; Tyaga, Rianisa Shafira
Siber International Journal of Education Technology (SIJET) Vol. 2 No. 4 (2025): Siber International Journal of Education Technology (April 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v2i4.234

Abstract

This study aims to analyze the variety show program as Variable X1, Content Quality (Variable X2), and Fulfillment of Entertainment Needs (Variable Y). The research object is the variety show program 'Going Seventeen' aired through the YouTube channel, analyzed through the Uses and Gratifications Theory. This research is quantitative, using a positivistic paradigm, with a non-probability sampling method, specifically purposive sampling. Determination of the sample size using the Slovin's formula, with the assumption that the number of followers is known, a margin of error of 0.5%, totaling 400 respondents. Findings: This study found a significant influence between the variety show program 'Going Seventeen' and content quality on the fulfillment of entertainment needs for Seventeen fans. Analysis through the Uses and Gratification Theory found that Going Seventeen can be accessed through the Going Seventeen YouTube channel, indicating that the variety show significantly influences the fulfillment of entertainment needs. Content quality (X2) also significantly affects variable Y, and simultaneous testing shows that the variety show program significantly influences variable Y.
AUDIENCE RECEPTION OF THE CONTROVERSY SURROUNDING THE FILM "LAURA" Aladdin, Yuri Alfrin; Lestari, Desi; Syas, Mulharnetti; Samatan, Nuriyati
Konvergensi Vol 6 No 1 (2025): Konvergensi: Jurnal Ilmiah Ilmu Komunikasi (Juni 2025)
Publisher : Program Studi Ilmu Komunikasi Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/kvg.v6i1.995

Abstract

This study analyzes audience reception of the controversy surrounding the “Laura” movie, which is based on the true story of influencer Laura Anna. The film portrays Laura’s struggle against injustice after experiencing a tragic accident that changed her life. Laura had a free intimate lifestyle with her boyfriend and posted her night parties’ life. However, one night she had an accident when she was coming home with her boyfriend and both of them were drunk. The film sparked various public opinions, both supportive and critical, particularly regarding Laura’s life before the accident. This research uses a descriptive qualitative research approach and Stuart Hall’s reception theory. This study examines how audiences interpret the messages in Laura through three positions: hegemonic dominant, negotiated, and oppositional. Reception analysis is used as a method to describe how the audience receives and interprets media texts. The findings reveal that one audience member falls into the hegemonic dominant position, stating that Laura is an inspirational story and disregarding the controversy. Three participants are in the negotiated position, acknowledging that the film’s message remains clear despite the surrounding controversy. One participant takes an oppositional stance, holding views that contradict the film’s intended message. The audience believes that the film Laura was brought to the big screen merely as an exploitation of tragedy rather than a work conveying the struggle of Laura. The audience thinks that the film is too dramatic and does not provide a clear solution to the issues raised. Keywords: Audience Reception, Stuart Hall, Indonesian Film, “Laura”, Controversy
Analysis of Follower Satisfaction on The Instagram Account @infokonser Samatan, Nuriyati; Syas, Mulharnetti; Robingah, Robingah; Aladdin, Yuri Alfrin; Gemilang, Rattu
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.858

Abstract

Research Objective: This study aims to analyze follower satisfaction on the @infokonser account through three variables: social media and information quality variables as X1 and X2; and information fulfillment variable as Y. Research Method: the type of research is quantitative, the paradigm used is positivism,The sampling technique used is non-probability sampling, the sample determination uses purposive sampling, while the sample size determination uses the Slovin formula with a margin of error of 0.5% with a total of 400 respondents.The questionnaire was distributed via Google Forms to the followers of the Instagram account @infokonser.Analysis was conducted using SPSS version 29. Findings: this study found that, partially, there is an influence of the @infokonser social media on the fulfillment of followers' information, and there is an influence of the quality of @infokonser information on the fulfillment of followers' information; and simultaneously, the social media variable and the quality of @infokonser information together influence the information needs of followers.
Co-Authors Abdurrahman, Muzakky Adi Prakosa Ariandi Putra Athoillah, Faiz Ayuningrum, Erika Kurnia Azzahra, Nilna Syahrani Balqis, Maulida Boestam, Ambia B. Cahyani, Annisa Eka Desi Lestari, Desi Edy Prihantoro Emilianshah Banowo, Emilianshah Febrianto, Bima Gemilang, Rattu GINTING, SELAMAT Hanansyah, Akbira Handayani, Sri Setya Hapsari, Ramitha Harianto, Fery Herawaty, Herawaty Jayanti, Karina Karina, Hana Michelle Khadijah, Amirah Siti Leo Sutanto, Leo Londol, Marwan Maryati Maryati Mulharnetti Syas, Mulharnetti napsiah napsiah Noviarohmah, Arista Nurhasanah Robingah Robingah Robingah Robingah Robingah Safitri, Rika Nurismah Tyaga, Rianisa Shafira Wahyudin Yuri Alfrin Aladdin, Yuri Alfrin Yuwana, Salsabila Paramitha