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All Journal CommIT (Communication & Information Technology) MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen Kesehatan Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Alignment: Journal of Administration and Educational Management ComTech: Computer, Mathematics and Engineering Applications PREPOTIF : Jurnal Kesehatan Masyarakat JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS Kontigensi: Jurnal Ilmiah Manajemen Milestone: Journal of Strategic Management Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Social Research Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam The International Journal of Medical Science and Health Research International Journal of Economics and Management Research Jurnal Ilmu Manajemen
Hendra Achmadi, Hendra
Pelita Harapan University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Online Travel Agent Service and Customer Spending Behavior: The influence of Age Generation, User’s location, PayLater Status during COVID 19 Pandemic towards Spending Kurnia, Candra Harja; Achmadi, Hendra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4391

Abstract

This necessity of continually improving the service to online customers is an important prerequisite for a better and successful business in all industries, including the Online Travel Agent industry. Mostly during Covid 19 where the travel industry hit the hardest, purchase and booking has emerged as the main objective for OTA to survive. Therefore, understanding the different customer groups in one of the biggest OTA in Indonesia is indispensably crucial. The purpose of this research is to examine whether User's gender, location (cities), and PayLater status have positive correlation on User’s spending, and to eventually help OTA in providing approaches to different customers to increase their sales and bookings especially during the pandemic year.
Influence of Service Quality towards Patient’s Satisfaction of Outpatient Department in Private Hospitals in Jakarta Maria Vashti Zerlinda Lesmana; Hendra Achmadi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4389

Abstract

Medical industry is essential in building a prosperous country. With the rise of knowledge in public masses in Indonesia, many citizen demand for a higher quality of service when it comes to medical assistance. This study was conducted to further examine influence of service quality towards patient’s satisfaction of outpatient department in private hospitals in Jakarta. Quantitative method is used in this study by using 160 subjects gathered as primary data distributed through google forms. Data collected will then be analyzed using PLS-SEM to evaluate correlation between the two factors of research. In this study we found that responsiveness and empathy significantly gives positive impact towards patient’s satisfaction with T statistic of 3.203 and 2.996 respectively. Overall, it can be concluded that service quality, especially responsiveness and empathy has positive impact towards patient’s satisfaction of outpatient department in private hospitals in Jakarta. It is important for hospitals to understand this in order to give better services to patients.
Impact of TV Commercial, Social Media Advertising, and Point of Purchase on Brand Awareness Leading to Consumer Buying Intention on Brand “Cap Panda” Henry Sugiarto Prasetyo; Hendra Achmadi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4804

Abstract

This study analyzes the relationship between TV commercial advertisements, social media, and the formation of a relationship with the point of purchase on Brand Awareness that influences the decision to buy the FMCG product "Cap Panda". This ready to drink brand is well known of its product variants "liang tea" and grass jelly. This research using descriptive analysis according to the respective variables in the research model and their reflective indicators will be explained below. The value obtained comes from the overall answers of 160 research respondents from urban area such as Jakarta and Surabaya, according to the data input in the PLS-SEM. The results showed that of the three independent variables, TV and Social Media advertisements had a positive effect on the formation of Brand Awareness. Meanwhile, Point of Purchase showed negative significance. However, despite the establishment of Brand Awareness of the product “Cap Panda”, at least it is able to generate consumer buying intentions, especially related to liang tea products which are very recognizable.
Understanding Customer Behavior In An Online Travel Agent: The Influence of Gender, User’s City Location, and Loyalty Status towards Promotion Usage during COVID-19 Pandemic Cindy Cendana; Hendra Achmadi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4499

Abstract

With the rising popularity of online activity and state-of-the-art technology these past few years, it is only natural that the travel agency industry has shifted its focus from offline to online selling. Rising demand for online travel purchases means Online Travel Agent (OTA) needs to stay competitive in the industry. Moreover during COVID-19 it is becoming more important to stay competitive. Among all of the 50 plus online travel agencies in Indonesia, there are several that are bigger than the others; these include Traveloka and tiket.com. One of the strategies that these companies implement to stay competitive is giving out promotion vouchers; however, do they really work for all of their customers? In order to best understand OTA customers, this research analyzes the impacts of gender, city demographic, and the user’s loyalty status in an Indonesian Online Travel Agent on each customer’s usage on promotion vouchers. Data was collected from tiket.com’s database. The findings will provide evidence as to whether the gender, user’s city location, and the loyalty member status have a positive effect on promotion voucher usage in an Online Travel Agent.
Antecedent Hospital Environment, Communication and Responsiveness in Hospitals during the Covid-19 Pandemic According to Patient Perceptions of Willingness to Recommend Hendsun Hendsun; Hendra Achmadi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4384

Abstract

Patient recommendations are the most basic form of marketing. However, hospitals often face patient reluctance to recommend them. This study uses independent variables in the form of the hospital environment, communication with patients, and responsiveness to patient needs, which are components of the HCAHPS questionnaire to measure the overall rating of the hospital as a mediating variable. The independent variable will be tested for its effect on willingness to recommend the hospital. This type of research is quantitative research with hypothesis testing (hypothesis test). This study obtained 164 respondents willing to survey from January to February 2022 and processed using PLS-SEM. The dependent variable hospital environment, communication with patients, and responsiveness to patient needs gave an R2 value of 0.675 to the overall rating of the hospital mediating variable. The mediating variable succeeded in showing a strong positive influence on willingness to recommend with R2 0.624 and mediated the independent variable's influence. The hospital environment, communication with patients, and responsiveness to patient needs have a significant positive effect on the overall rating of the hospital, which then describes a significant positive effect on willingness to recommend.
Influence of Patient’s Satisfaction towards Continuance Usage Intention of Online Teleconsultation Application Caroline Widjaja; Hendra Achmadi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4396

Abstract

Patients start to shift from offline consultation to online teleconsultation to maintain their health. This Study was conducted to analyze what factors influence patient satisfaction and the continuance usage intention of teleconsultation applications. This study uses a quantitative method, by taking primary data of 160 primary data from patients that have an experience on mobile teleconsultation application (Halodoc) in this Covid-19 pandemic situation, and distributed using google form. The data analysis is using PLS-SEM to test whether there is a high correlation between factors or not. After knowing the components that affect patient satisfaction, the results shows that Patient Satisfaction has a major effect on Continuance Usage Intention, which is 0.684 and can also be seen from R2 of Continuance Usage Intention which is 0.661, that means a Moderate Predictive Accuracy. So, it can be concluded that Patient Satisfaction has a strong influence on Continuance Usage Intention of patients who are using a mobile teleconsultation application during this
The Influence of Service Quality towards Revisit Intention to Private Hospitals in Indonesia Putri J Pratiwi Syam; Hendra Achmadi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4660

Abstract

The fast-growing number of hospitals in Indonesia resulted in intense competition among hospitals. Hospital must be able to provide a quality health services for patients. Good quality service will establish a harmonious relationship between service providers and patients for the creation of patient satisfaction and profitable patient loyalty. This research was conducted to further examine influence of service quality towards patient’s revisit intention to private hospitals in Indonesia. Quantitative method is used in this study by using 160 subjects gathered as primary data distributed through google forms over the period of January 2022-March 2022. Data collected will then be analyzed using PLS-SEM to evaluate correlation between factors observed. Revisit intention becomes the dependent variable influenced by the independent variable namely reliability, assurance, tangibles, empathy, and responsiveness which are known as service quality. The dependent gave an R square value of 0.676 to the overall rating of the hospital independent variable. Empathy showed to have the strongest influence towards hospital revisit intention with T statistic of 3.665. The service quality of empathy and assurance showed a significant positive effect on revisit intention.
Service Quality, Patient Satisfaction and Covid-19 Protection: It’s Impact on Patient’s Behavioral Intention to Visit the Hospital in Jakarta Amelia Gianina Widjaja; Hendra Achmadi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7041

Abstract

The COVID-19 pandemic has substantially transformed Indonesia's healthcare visits and practices with new regulations to reduce the visitor flow and screen potential COVID-19 patients. The enforcement of the prevention regulations may alter patients' intention to visit the hospital to some extent. This paper examines the impact of service quality, patient satisfaction, and COVID-19 protection on patient behavioral intention to visit the hospital in Jakarta. This research is a quantitative study where we collected data from 160 patients who had visited the hospital in Jakarta using an online questionnaire during the COVID-19 pandemic. Factor analysis and the structural equation model were analyzed using PLS-SEM of how service quality, patient satisfaction, and COVID-19 protection impact behavioral intention. This study found that COVID-19 protection and patient satisfaction positively and significantly affect behavioral intention, as shown by the T-statistics value of 3.652 and 5.812, respectively. In contrast, we found no significant impact of service quality on behavioral intention. In conclusion, hospital management better adapts COVID-19 prevention policies and enhances patient satisfaction since it profoundly influences the patient’s behavioral intention to visit the hospital during the COVID-19 pandemic.
Factor Influencing Online Learning for Higher Education in Pandemic Covid-19 and Impact to Word of Mouth Achmadi, Hendra; Bernarto, Innocentius; Patria, Danet; Hutabarat, Moses; Pramono, Rudy
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3413

Abstract

With the Covid-19 pandemic in early March 2020 to 2021, it has changed the learning patterns of students in high school and students at universities or in higher education. This study was conducted to examine the factors that influence online learning from students at higher education universities, besides that in this study also to test whether the self-efficacy factor affects students at the university. This study uses a quantitative method, by taking primary data 112 primary data from universities, and distributed using google form. After the data is collected, using the confirmatory Composite Analysis method and also using PLS-SEM, to test whether there is a high correlation between factors or not. After knowing the components that affect online learning, the results show that Self Efficacy meets the criteria for confirmatory composite analysis testing, so that Self Efficacy becomes a reliable and valid dimension in Online Learning, and ranks first with an R2 of 0.821 which has an effect on Online Learning. In this study, online learning also has a major effect on WOM, which is 0.816 and can also be seen from R2 of WOM, which is 0.665 which is included in Moderate Predictive Accuracy, so it can be concluded that Online Learning has a strong influence on WOM of students who are studying during a pandemic, so that very influential on the marketing of the college.
Co-Authors Adinda, Havivi Rizky Al Ayubi, Ahmad Amelia Gianina Widjaja Aulia, Mareta Berlianto, Margaretha Pink Caroline Widjaja Chika Meyora Ismanto Cindy Cendana DWI SUNDARI Dylmon Hidayat Eka Pramudita Gracia S Ugut Hanisentana, Felicia Hendsun Hendsun Henry Sugiarto Prasetyo Herlina Lusmeida Hidayat, Fikri Bintang Innocentius Bernarto, Innocentius Iriadi, Felicia Winona Isana Sri Christina Meranga Jeff, Joanito Tony Kilis, Filly Elisabeth Kurnia, Candra Harja Kurniawan, Marcel Layarda, Meiryanti Lisa, Maudina Ainul Maria Vashti Zerlinda Lesmana Meilani, Yohana Cahya Palupi Moses Lorensius Parlinggoman Hutabarat Naibaho, Eduard Ary Binsar Natasha Waya Nurhaida, Hansa Oscar Jayanagara Oscar, Oscar Pasaribu, Imanuel Xaverdino Wiratama Patria, Danet Patrik Mario Agata Petrus P.F. Titirloloby Pramono, Rudy Prisya, Paxia Reyna Purba, John Tampil Putri J Pratiwi Syam Restya, Galuh Putri Riena Pribadi Gronloh Rinto Rain Barry Salsabila Azaria Sembel, Sandra Suarly, Irwan Sukidy, Beatrice Sutawidjaya, Ahmad Hidayat Syitharini, Niken Sylvia Samuel Tampil Purba, John Trifiana Tiodora Widjaya, Indry Wilson Bangun Wuisan, Dewi Yohana F. C. P. Meilani Yohana Meilani Palupi