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All Journal Jurnal Mirai Management Jurnal Biotek Journal of Islam and Science Jurnal Akuntansi Universitas Muhammadiyah Kupang Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Economics and Business Journal Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Al-Ahya: Jurnal Pendidikan Biologi Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Bakti Humaniora Edubiotik : Jurnal Pendidikan, Biologi dan Terapan
Ahmad Ali
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Pemasaran Media Sosial, Harga, dan Kualitas Produk terhadap Minat Beli Konsumen (Studi Kasus UMKM Pengrajin Pandai Besi Kudus) Ayu Puspita Sari; Ahmad Ali
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 4 No. 2 (2024): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v4i2.3333

Abstract

Consumer purchase intention is a key factor influencing purchasing decisions in a competitive business environment. This study aims to analyze, evaluate, and identify the effects of social media marketing, price, and product quality on consumer purchase intentions in the blacksmithing SMEs in Kudus. Using quantitative techniques with a descriptive approach and a sample of 100 blacksmithing SMEs, the research findings indicate that social media marketing and product quality have a positive and significant impact on purchase intentions, while price has a negative and significant impact. Simultaneously, social media marketing, price, and product quality collectively have a positive and significant effect on consumer purchase intentions Abstrak Minat beli konsumen adalah faktor kunci yang memengaruhi keputusan pembelian dalam lingkungan bisnis yang kompetitif. Penelitian ini bertujuan untuk menganalisis, mengevaluasi, dan mengidentifikasi pengaruh pemasaran media sosial, harga, dan kualitas produk terhadap minat beli konsumen pada UMKM pengrajin pandai besi di Kudus. Menggunakan teknik kuantitatif dengan pendekatan deskriptif dan sampel sebanyak 100 pengrajin pandai besi, hasil penelitian menunjukkan bahwa pemasaran media sosial dan kualitas produk memiliki pengaruh positif dan signifikan terhadap minat beli, sedangkan harga memiliki pengaruh negatif dan signifikan. Secara simultan, pemasaran media sosial, harga, dan kualitas produk berpengaruh positif dan signifikan terhadap minat beli konsumen.
The Effect of Non Performing Loan (NPL) and Loan to Deposit Ratio (LDR) Return on Assets (ROA) in PT. Bank Sulselbar Vira Ayustina; Chalid Imran Musa; Nurman; Anwar; Ahmad Ali
Economics and Business Journal (ECBIS) Vol. 1 No. 3 (2023): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i3.32

Abstract

The purpose of this research is totest and analyze the effect of Non Performing Loans (NPL) and Loan to Deposit Ratio (LDR) on Return On Assets (ROA) at PT. Sulselbar Bank. The techniques for collecting secondary data are obtained from the Financial Data at PT. Sulselbar Bank. The population is the financial statements at PT. Bank Sulselbar from August 2017 to December 2021, and the samples taken are monthly data for 4 (four) years and 5 (five) months. So, the amount of data obtained is 53. The results of the research have been tested on classic assumptions such as the assumption of normality, the assumption of multicollinearity and the assumption of heteroscedasticity. By applying multiple linear regression techniques in the process of analyzing the data. The results showed that partially Non Performing Loans (NPL) had a negative and insignificant effect on Return on Assets (ROA) and Loan To Deposit Ratio (LDR) had a positive and insignificant effect on Return on Assets (ROA). Simultaneously Non Performing Loans (NPL) and Loan to Deposit Ratio (LDR) have a positive effect
Analisis Faktor-Faktor Yang Mempengaruhi Struktur Modal Pada Perusahaan Subsektor Makanan Dan Minuman Yang Terdaftar di Bursa Efek Indonesia Kasrianti; Hety Budiyanti; Nurman; Ahmad Ali; Muh. Ichwan Musa
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 6 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i6.708

Abstract

This study aims to examine and analyze the factors that influence the capital structure of food and beverage subsector companies listed on the INDONESIA STOCK EXCHANGE. The technique for collecting secondary data obtained from financial data on 22 food and beverage sub-sector companies listed on the Indonesian stock exchange from 2013 to 2020, and the research sample taken is annual data for 8 years. So the amount of data obtained is 176 samples. The results of the study have been tested on classical assumptions such as the assumption of normality, the assumption of multicollinearity and the assumption of hoteroscedasticity. By applying multiple linear regression techniques in the process of analyzing the data. This study aims to examine and analyze the factors that influence the capital structure of food and beverage subsector companies listed on the INDONESIA STOCK EXCHANGE. The technique for collecting secondary data obtained from financial data on 22 food and beverage sub-sector companies listed on the Indonesian stock exchange from 2013 to 2020, and the research sample taken is annual data for 8 years. So the amount of data obtained is 176 samples. The results of the study have been tested on classical assumptions such as the assumption of normality, the assumption of multicollinearity and the assumption of hoteroscedasticity. By applying multiple linear regression techniques in the process of analyzing the data.
Environmental learning student’s worksheet of air pollution (eswopol): inovasi lembar kerja siswa berbasis hots-aep Ilmi Zajuli Ichsan; Diana Vivanti Sigit; Henita Rahmayanti; Agung Purwanto; Nur Fadli Hazhar Fachrial; Tri Suwandi; Ahmad Ali; Titin; Farah Muthi Hermawati
Edubiotik : Jurnal Pendidikan, Biologi dan Terapan Vol. 5 No. 01 (2020): Edubiotik : Jurnal Pendidikan, Biologi dan Terapan
Publisher : Biology Education Department, Universitas Insan Budi Utomo, Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ebio.v5i01.1944

Abstract

Environmental problems need to be solved by students' HOTS abilities. This research aimed to develop environmental learning student's worksheet of air pollution (eswopol) based on Higher Order Thinking Skills Assessment based on Environmental Problems (HOTS-AEP). The research method used research and development that modified from Borg and Gall model. The study was conducted in December 2019 until January 2020. The research instrument used the interview transcript and validation questionnaire. The research data obtained in the form of an average score of validation results. The data analysis technique used is descriptive. The results showed that the environmental learning student's worksheet of air pollution (eswopol) based on HOTS-AEP was declared valid with an average validation score of 3.55 (very valid category). The conclusion of this research is eswopol based on HOTS-AEP is appropriate for use in a learning environment
Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian pada Produk Fashion (Studi Kasus Brand Erigo) Yulia Ismiani; Ahmad Ali
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 5 No. 2 (2025): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v5i2.4137

Abstract

This study aims to analyze the influence of Brand Ambassador and Brand Image on the purchasing decision process of Erigo brand products. Along with the development of the fashion industry in Indonesia, competition among brands has become increasingly intense. Therefore, the use of effective marketing strategies, such as leveraging Brand Ambassadors and strengthening brand image, has become crucial in influencing consumer decisions when choosing products. The results indicate that Brand Ambassador has a significant influence on purchasing decisions with a t-value of 12.456, which is greater than the t-table (1.97), and a p-value of 0.0001. Furthermore, Brand Image also has a significant effect, with a t-value of 10.789 and a p-value of 0.0001. Simultaneously, Brand Ambassador and Brand Image contribute 71.8% to the purchasing decision of Erigo products. The conclusion of this study is that both Brand Ambassador and Brand Image have a positive and significant impact on consumer purchasing decisions. The implication is that companies can utilize marketing strategies involving Brand Ambassadors and enhance brand image to improve consumer loyalty and purchasing decisions.   Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Brand Ambassador dan Brand Image terhadap proses keputusan pembelian produk Brand Erigo. Seiring dengan perkembangan industri fashion di Indonesia, persaingan antar merek semakin ketat. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang merupakan konsumen produk Erigo. Teknik analisis data yang digunakan adalah regresi linier berganda untuk mengetahui pengaruh simultan dan parsial antara Brand Ambassador dan Brand Image terhadap keputusan pembelian. Hasil penelitian menunjukkan bahwa Brand Ambassador memiliki pengaruh yang signifikan terhadap keputusan pembelian dengan nilai t hitung sebesar 12.456, lebih besar dari t tabel (1.97) dan p-value sebesar 0.0001. Selain itu, Brand Image juga berpengaruh signifikan dengan nilai t hitung sebesar 10.789 dan p-value sebesar 0.0001. Secara simultan, Brand Ambassador dan Brand Image berkontribusi sebesar 71.8% terhadap keputusan pembelian produk Erigo. Kesimpulan dari penelitian ini adalah bahwa baik Brand Ambassador maupun Brand Image memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian konsumen. Implikasinya, perusahaan dapat memanfaatkan strategi pemasaran yang melibatkan Brand Ambassador serta memperkuat citra merek untuk meningkatkan loyalitas dan keputusan pembelian konsumen.
Visual Merchandising Pada UMKM KEDJORA Magelang Ahmad Ali; Noor Laila Ramadhani; Arda Raditya Tantra; Abdul Aziz; Teguh Harso Widagdo
Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. Vol. 2 No. 1 (2024): February : Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/natural.v2i1.230

Abstract

Visual merchandising is an important strategy in the retail world which aims to attract customers, increase sales and strengthen a company's brand image. However, this concept also has the potential to provide wider benefits to society in general. This community service involves direct observation of visual merchandising practices at Kedjora Grosir Magelang MSMEs, as well as interviews with shop owners and the local community. The findings show that by using the right visual merchandising strategies, stores can become more environmentally friendly, promote local products, and provide education about relevant social issues. Community service through visual merchandising can provide benefits such as increasing awareness of environmental and social issues, empowering local producers, and creating an inclusive shopping environment for all levels of society. In addition, this initiative can also increase the sustainability of the local economy and create stronger relationships between stores and the surrounding community. This community service shows that visual merchandising is not just about creating aesthetically appealing displays, but also about harnessing the power of retail stores to have a positive impact on society. Therefore, the integration of community service principles in visual merchandising strategies can be a significant step in building sustainable relationships between business and society.
Strategi Human Capital Development Guna Membangun Sustainable Organization dengan Maqasid Syariah Pada Pegawai Kementrian Agama Kabupaten Semarang Satria Avianda Nurcahyo; Sudiyono, Sudiyono; Rachmawati, Meida; Widagdo, Teguh Harso; Ahmad Ali
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 2 (2024): JULI
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/jiembi.v2i2.1525

Abstract

Penelitian ini bertujuan untuk mengkaji strategi pengembangan sumber daya manusia (Human Capital Development) dalam membangun organisasi yang berkelanjutan dengan pendekatan Maqasid Syariah pada pegawai Kementerian Agama Kabupaten Semarang. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan analisis dokumen. Hasil penelitian menunjukkan bahwa strategi pengembangan human capital yang efektif melibatkan pelatihan berkelanjutan, peningkatan kompetensi profesional, dan penanaman nilai-nilai syariah dalam budaya organisasi. Implementasi Maqasid Syariah dalam pengembangan sumber daya manusia tidak hanya meningkatkan kinerja pegawai tetapi juga memastikan kesejahteraan holistik yang mencakup aspek spiritual, moral, dan sosial.Hasil penelitian mengungkapkan beberapa temuan penting: (1) Pelatihan berkelanjutan yang mengintegrasikan nilai-nilai syariah telah meningkatkan motivasi dan produktivitas pegawai; (2) Peningkatan kompetensi profesional melalui program pengembangan karir telah berhasil meningkatkan kualitas pelayanan publik; (3) Penanaman nilai-nilai Maqasid Syariah dalam budaya organisasi telah menciptakan lingkungan kerja yang lebih harmonis dan beretika tinggi. Selain itu, penelitian ini menemukan bahwa keterlibatan pegawai dalam pengambilan keputusan strategis memperkuat komitmen mereka terhadap tujuan organisasi yang berkelanjutan. Penelitian ini memberikan kontribusi penting dalam merumuskan kebijakan pengembangan sumber daya manusia yang berkelanjutan dan sesuai dengan prinsip-prinsip syariah, yang diharapkan dapat menjadi model bagi lembaga pemerintah lainnya.
Pengaruh Humanistic Leadership, Strategic Power Leadership, Visionary Leadership dan Knowledge Management terhadap Kinerja SDM Karyawan Retail di Kabupaten Semarang Familia Artha; Satria Avianda Nurcahyo; Teguh Harso Widagdo; Ahmad Ali
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9140

Abstract

In an era of increasingly intense competition in the retail industry, companies are required to enhance the quality of human resource (HR) management in order to sustain business continuity and achieve optimal performance. Although HR performance plays a crucial role in supporting operational success, employee performance achievements are still found to fall short of targets, thereby necessitating an analysis of leadership and knowledge management factors that influence performance improvement. This study aims to analyze the effects of Humanistic Leadership, Strategic Power Leadership, Visionary Leadership, and Knowledge Management on the human resource performance of retail employees in Semarang Regency. A quantitative approach was employed with purposive sampling, involving 100 retail employee respondents. Data were collected using a five-point Likert scale questionnaire and analyzed through validity and reliability tests, classical assumption tests, and multiple linear regression with the aid of SPSS version 26. The results show that Humanistic Leadership, Strategic Power Leadership, Visionary Leadership, and Knowledge Management fall within the good to very good categories and have a significant effect on HR performance, with Knowledge Management emerging as the most dominant factor in enhancing work effectiveness. These findings confirm that the application of humanistic, strategic, and visionary leadership styles, accompanied by structured and optimal knowledge management, can improve employee quality and productivity, while also providing a basis for retail management in designing more effective human resource development policies.
Peningkatan Endorsement NCT Dream sebagai Brand Ambassador melalui Brand Image dan Brand Awareness guna Mengoptimalkan Purchase Decision (Studi Kasus pada Konsumen Mie Instan Lemonilo di Kabupaten Semarang) Panca Nur Hayati; Teguh Harso Widagdo; Satria Avianda Nurcahyo; Ahmad Ali
ARZUSIN Vol 6 No 1 (2026): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i1.9153

Abstract

The increasingly intense competition in the instant noodle industry requires companies to optimize marketing strategies capable of building brand image and brand awareness in the minds of consumers, one of which is the use of public figures as brand ambassadors. This study aims to analyze the effect of NCT Dream’s endorsement as a brand ambassador on consumers’ purchase decisions for Lemonilo Instant Noodles, with brand image and brand awareness as mediating variables. A quantitative approach with an explanatory research design was employed, with data collected through questionnaires from 100 consumers of Lemonilo Instant Noodles in Semarang Regency who had been exposed to NCT Dream’s endorsement, selected using purposive sampling. Data were analyzed using multiple linear regression and path analysis with the assistance of SPSS 25. The results show that the brand ambassador has a positive and significant effect on brand image, brand awareness, and purchase decisions, and that all independent variables simultaneously and partially have a significant effect on purchase decisions. Mediation tests further demonstrate that brand image and brand awareness significantly mediate the effect of the brand ambassador on purchase decisions. The study concludes that strengthening the role of NCT Dream as a brand ambassador is effective in shaping positive consumer perceptions and enhancing brand recall, which ultimately drives purchase decisions. The implications underscore the importance of celebrity endorsement strategies that are integrated with efforts to reinforce brand image and brand awareness in order to increase the marketing effectiveness of instant noodle products.
Co-Authors Abdul Aziz Agung Purwanto Ainul Dzakina Ajik Ahmad Chanafi Alif Mustaghfiroh Anwar Ayu Puspita Sari Chalid Imran Musa Cris Kuntadi Diana Vivanti Sigit Familia Artha Farah Muthi Hermawati Fitriningsih Amalo Gasim Hamansah Henita Rahmayanti Hety Budiyanti Ilmi Zajuli Ichsan Kasrianti Maidani, Maidani Meida Rachmawati Noor Laila Ramadhani Nur Fadli Hazhar Fachrial Nurman Nurman Nurman Panca Nur Hayati Rhaissa Anindya Azzahra Satria Avianda Nurcahyo St Syamsudduha Sudiyono Sudiyono Tantra, Arda Raditya Teguh Harso Widagdo Teguh Harso Widagdo Titin Tri Suwandi Umni Alwiyah Vira Ayustina Widagdo, Teguh Harso Yulia Ismiani Yulianti Yulianti