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<![CDATA[Pengaruh Kualitas Pelayanan Terhadap Kepuasan Orang Tua Murid Di IEC, Medan ]]>
<![CDATA[Ivan Irawan]]>;
<![CDATA[Yuliana Yuliana]]>;
<![CDATA[Arwin Arwin]]>;
<![CDATA[Wilbert Jovando]]>
<![CDATA[ INSOLOGI: Jurnal Sains dan Teknologi Vol. 1 No. 3 (2022): Juni 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/insologi.v1i3.411
<![CDATA[The purpose of this study was to determine whether there is an effect of service quality on parental satisfaction at IEC, Medan. This research method is explanatory quantitative. Explanatory research or also called verification research aims to test a truth through testing hypotheses about causation between the various variables studied. The population in this study was 216 customers. The sampling technique in this study is the incidental sampling technique. The research sample is 68 customers by using Slovin formula. The result of the research is that there is an effect of service quality on the satisfaction of parents at IEC. Service quality is a form of consumer assessment of the level of service received or perceived as expected, so the quality of service is perceived as good and satisfactory. The research instrument used is the validity and reliability test. The data analysis technique used is simple linear regression. The correlation results are 0.601 and a significant value is 0.001 which indicates that the variables of service quality and customer satisfaction have a positive and strong relationship. From the results of r square of 47% and the remaining 53% is influenced by other factors. From the calculation of the regression analysis, the regression equation Y=8,250+0,126X is obtained. Thus it can be concluded that the quality of service affects the satisfaction of parents at IEC, Medan]]>
<![CDATA[Analisis Kualitas Pelayanan Pada Karibia Boutique Hotel Medan ]]>
<![CDATA[Yolanda Setyawati]]>;
<![CDATA[Arwin Arwin]]>;
<![CDATA[Yuliana Yuliana]]>;
<![CDATA[Williny Williny]]>;
<![CDATA[Anggia Arif]]>
<![CDATA[ SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/sosmaniora.v1i2.401
<![CDATA[PT Citra Agra Pertiwi or known as Karibia Boutique Hotel Medan is a business engaged in the hospitality sector. Karibia Boutique Hotel is a 4-star hotel in Medan City. Established in November 2012, it is located at the Center Point Complex, Jalan Timor Block J No N I – IV Medan, North Sumatra, 20231. This study takes the theory from Tjiptono & Chandra (2019) and discusses the services at Karibia Boutique Hotel Medan with the aim of knowing the quality of service available at Karibia Boutique Hotel Medan. According to Tjiptono & Chandra (2019) the right indicators to measure service quality are reliability, responsiveness, assurance, empathy, and tangibles. The author uses descriptive qualitative research methods. Sources of data used are primary and secondary data. The data collection technique used by the author is field research (interviews), the sample was selected using accidental sampling technique, and theresults of the interviews were tested by triangulation of sources. The results of this study indicate that the quality of service provided by Karibia Boutique Hotel Medan still needs to improve the quality of service.]]>
<![CDATA[Analisis Kepuasan Konsumen di Cemara Asri Pasar Buah Medan ]]>
<![CDATA[Titi Widya Enjellina Sari Sari]]>;
<![CDATA[Sutarno Sutarno]]>;
<![CDATA[Dewi Anggraini]]>;
<![CDATA[Arwin]]>;
<![CDATA[yuliana]]>
<![CDATA[ SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/sosmaniora.v1i2.406
<![CDATA[Cemara Asri Fruit Market is a supermarket that sells or provides various kinds of consumer needs. It has been established since May 7 2018, located at Jalan Cemara No.29-32 the beautiful fir complex, Deli Serdang, North Sumatra. This study draws on the theory from Tjiptono (2019) discussing consumer satisfaction in the fir asri fruit market with the aim of knowing consumer satisfaction when shopping at Cemara Asri Fruit Market, Medan. The author uses descriptive qualitative research methods. Sources of data used are primary and secondary data. The data collection techniques carried out by the author through interviews. Informants are subjects who understand research problems as actors and people who understand research problems. Researchers used purposive techniques in selecting informants. and the results are tested by triangulation of sources. The results of this study indicate that consumer satisfaction when shopping at Cemara Asri Fruit Market, Medan. It is still not seen from the service that is less friendly to consumers as well as the slow response of employees in handling consumer complaints. Parking facilities that can still be improved are also promotions that are less spread out.]]>
<![CDATA[Pengaruh Stres Kerja Terhadap Produktivitas Kerja Karyawan Pada PT. Pelayaran Papua Mitra Samudra Sorong ]]>
<![CDATA[Ling Sie Ni]]>;
<![CDATA[Yuliana Yuliana]]>;
<![CDATA[Arwin]]>;
<![CDATA[Tasik Utama]]>;
<![CDATA[Weny Weny]]>
<![CDATA[ SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/sosmaniora.v1i2.416
<![CDATA[This study aims to determine the effect of work stress on employee productivity at PT Pelayaran Papua Mitra Samudra Sorong. The research method used is a quantitative method with an associative approach. The population is 30 employees of PT Pelayaran Papua Mitra Samudra Sorong and all of them are used as research samples. The data analysis method consists of the correlation coefficient test, the coefficient of determination test, the simple linear regression test and the Z test. The correlation coefficient test results show a correlation value (r) of 0.571, which means that work stress, has a direct and moderate relationship with employee work productivity. In the results of the coefficient of determination test, work stress has an effect on work productivity of 32.6% while the remaining 67.4% is influenced by factors not examined in this study. And on the results of hypothesis testing, it is known that Zcount 3,08 > Ztable 1,96, so it can be concluded that work stress has a significant effect on employee work productivity at PT. Papua Mitra Samudra Sorong.]]>
<![CDATA[Pengaruh Social Media Marketing Terhadap Minat Beli Di Fortunate Coffee Cemara Asri Deli Serdang ]]>
<![CDATA[Saddha Yohandi]]>;
<![CDATA[Yuliana]]>;
<![CDATA[Arwin]]>;
<![CDATA[Lisa]]>;
<![CDATA[Ivone]]>
<![CDATA[ SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/sosmaniora.v1i2.451
<![CDATA[Along with the technology that continues to develop until now, it can be seen in ancient times direct buying and selling transactions, but now people and business people are starting to switch to virtual markets and are used to transactions either selling, buying or marketing products. The tactics and strategies used by many business people use social media as a place to market their products or services which is also known as social media marketing which has proven to be very real in increasing sales. The purpose of this study was to determine whether there was an effect of social media marketing on purchase intention at Fortune Coffee Cemara Asri, Deli Serdang. The sample of this research is 60 customers, by using accidental sampling technique. Data analysis used simple linear regression test, while data processing used SPSS. The results of the correlation test between social media marketing and purchase intention of 0.660 means that it has a strong relationship. The results of a simple linear regression test show the results of Y = 8,648 + 0,476 X, which means that every increase or increase of 1 social media marketing unit will increase purchase intention by 0,467 times. Test results the coefficient of determination between social media marketing has a 43.6% relationship with purchase intention, while the remaining 56.4% is influenced by other variables not examined by researchers.]]>
<![CDATA[Analisis Disiplin Kerja Pada PT. Mekada Abadi Medan ]]>
<![CDATA[Ricko Rayliem]]>;
<![CDATA[Yuliana]]>;
<![CDATA[Arwin]]>
<![CDATA[ SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/sosmaniora.v1i2.514
<![CDATA[The purpose of this study was to determine the discipline of employees at PT. Mekada Abadi Medan. In this study, the method used is a descriptive qualitative method. The data collection technique used is structured interview. The sampling technique used is purposive sampling. Data obtained from structured interviews were carried out through validity checking using source triangulation. In sampling, the number of informants interviewed was 6 (six) people including 1 (one) operational manager, 4 (four) division heads from each department and 1 (one) employee from the marketing department. The data analysis method includes 3 (three) activities, namely data reduction, data display and drawing conclusions. The results of the study indicate that employee work discipline is still lacking, several things that must be considered are the employee's discipline attitude to the company and the sanctions given by the company to its employees as well as compensation for incentive payments must be in accordance with the promised date.]]>
<![CDATA[Analisis Niat Konsumen dalam menggunakan QRIS Dengan Pendekatan Theory of Planned Behavior (TPB) ]]>
<![CDATA[Yuliana Yuliana]]>;
<![CDATA[Arwin Arwin]]>;
<![CDATA[Weny Weny]]>;
<![CDATA[Candy Lo]]>;
<![CDATA[Julianna Kuan]]>
<![CDATA[ Jurnal E-Bis Vol 6 No 2 (2022): Vol. 6 No. 2 2022 ]]>
Publisher : <![CDATA[Politeknik Piksi Ganesha Indonesia ]]>
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DOI: 10.37339/e-bis.v6i2.1032
<![CDATA[QRIS (Quick Response Code Indonesian Standard) merupakan kanal pembayaran yang diterbitkan oleh Bank Indonesia yang terintegrasi secara nasional untuk memfasilitasi semua jenis transaksi pembayaran digital di Indonesia. Berdasarkan data dari KPw Bank Indonesia Pematang Siantar, volume transaksi QRIS dikota Tanjung Balai sampai 30 Juli 2021 masih tergolong kecil apabila dibandingkan dengan kota lainnya. Tujuan penelitian adalah untuk menganalisis niat konsumen dalam menggunakan QRIS dikota Tanjung Balai dengan pendekatan Theory of Planned Behavior (TPB). Penelitian ini menggunakan penelitian eksplanatori dengan pendekatan kuantitatif. Data dikumpulkan dengan cara membagikan kuesioner kepada 100 orang pengguna layanan aplikasi QRIS dikota Tanjung Balai. Teknik analisis data berupa uji t, uji F dan uji regresi linear berganda yang diolah menggunakan program SPSS versi 27. Hasil penelitian menunjukkan bahwa attitude towards behavior, subjective norms, dan perceived behavioral control secara simultan berpengaruh terhadap niat menggunakan QRIS.]]>
<![CDATA[Upaya Peningkatan Kualitas UMKM Easyaschoux Medan ]]>
<![CDATA[Arwin Arwin]]>;
<![CDATA[Yuliana Yuliana]]>;
<![CDATA[Weny Weny]]>
<![CDATA[ Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC) Vol. 1 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC) ]]>
Publisher : <![CDATA[PT. Gelora Cipta Nusantara ]]>
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DOI: 10.61674/jpkmc.v1i1.16
<![CDATA[Zaman sekarang banyak beredar jajanan atau kue modern yang lebih popular dan menarik dari segi cita rasa di kalangan milenial. Di Indonesia khususnya Kota Medan, banyak milenial sekarang yang bahkan tidak mengetahui kue-kue tradisional tersebut. Salah satu jajanan yang modern dan popular sekarang adalah Choux. Jajanan ini sering disebut sebagai kue sus. Choux biasanya berisa krim modern seperti vanilla, coklat, rum, match dan lainnya. Choux pastry kering adalah adonana yang terbuat dari tepung terigu, margarine, air, telur yang dibuat dengan cara direbus kemudian di cetak di oven, dilakukan dua kali pengovenan untuk mendapatkan choux pastry yang kering. Permasalahan yang dialami oleh UMKM Easyaschoux adalah belum optimalnya manajemen pemasaran dan belum adanya pengembangan manajemen SDM. Tujuan dari kegiatan pengabdian ini adalah membantu meningkatkan keterampilan pengelolaan manajemen usaha yang lebih professional mulai dari pengelolaan sumber daya manusia dan manajemen pemasarannya. Pemasaran Easyaschoux dapat diperluas dengan cara menggunakan media sosial untuk branding dan sumber daya manusia atau karyawan bagian produksi ditambah, sehingga Easyaschoux dapat menjadi usaha yang lebih produktif dan melalui program pengabdian ini diharapkan dapat memberikan nilai ekonomi dan membantu pelaku UMKM agar mengetahui letak kelemahan dan kekuatan dari produknya tersebut.]]>
<![CDATA[Upaya Peningkatan Penjualan UMKM Mie Ayam WL Medan ]]>
<![CDATA[Yuliana Yuliana]]>;
<![CDATA[Arwin Arwin]]>;
<![CDATA[Weny Weny]]>
<![CDATA[ Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC) Vol. 1 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat Ceria (JPKMC) ]]>
Publisher : <![CDATA[PT. Gelora Cipta Nusantara ]]>
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DOI: 10.61674/jpkmc.v1i1.17
<![CDATA[Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan omset penjualan di Mie Ayam WL. Metode pengumpulan data adalah metode deskriptif. Mie Ayam WL menghadirkan produk yang bisa menjangkau banyak peminat, ditambah dengan keunggulannya di topping yang beragam, tampilan penyajian yang menggoda selera dan harga yang sangat terjangkau. Pada awal pembukaan toko Mie Ayam WL, menua yang paling diminati adalah Mie Ayam dengan penjualan yang cukup signifikan berkat dukungan dari lingkungan sekitar dan kenalan pemilik. Namun, seiring berjalannya waktu, omset toko Mie Ayam WL menurun secara bertahap. Berdasarkan hasil observasi dan wawancara tim dengan pemilik perihal strategi pemasaran yang digunakan oleh pemilik, diketahui bahwa kurangnya promosi melalui media sosial untuk menarik peminat baru, serta paket bundling yang dapat mempengaruhi emosional calon pelanggan misalnya penentuan harga paket. Pemilik Mie Ayam WL adalah anak muda namun kurang aktif dalam menggunaka sosial media serta toko online seperti Grabfood/Gofood, maka saran yang dapat diberikan adalah membantu menentukan paket bundling sebagai bagian promosi yaitu dari harga Rp 13.000/porsi dibuat menjadi Rp 50.000/paket yang berisi 4 porsi Mie Ayam dengan ekstra topping.]]>
<![CDATA[Analisis Pengaruh E- Wom Terhadap Keputusan Pembelian Mahasiswa/i dari Aplikasi Tiktok Shop ]]>
<![CDATA[Novina Veronica]]>;
<![CDATA[Yuliana]]>;
<![CDATA[Weny]]>
<![CDATA[ Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023 ]]>
Publisher : <![CDATA[Forum Kerjasama Pendidikan Tinggi (FKPT) ]]>
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DOI: 10.47065/jtear.v4i2.1026
<![CDATA[The aim of this research is to determine the influence of word of mouth promotion (E-WOM) on consumer purchasing decisions from the Tiktok Shop application. The method used in this research is descriptive method, this type of research is quantitative data, primary data obtained through questionnaires. The research population that will be used in this research is all students of Cendana Polytechnic. Sampling was carried out on 100 research samples. The analysis technique used is simple linear analysis and statistical tests, namely t-test (partial) using SPSS (statistical package for the social sciences) software. The test results show that Word of Mouth Promotion partially has a positive and significant effect on consumer purchasing decisions at the TikTok Shop.]]>
