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The Effect of Social Media Marketing and Online Travel Agents Towards The Booking Intention of Hotel in Surabaya Ramaputra, Reza; Christiani, Natalia
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 2 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v9i2.1409

Abstract

Hotel occupancy rate in Surabaya experienced a declining since 2017 with the average room occupancy rate was 54% For hotel to be able to make a profit, occupancy rate must be at least 60%. As a result of this declining in occupancy, hotels in Surabaya begin to rely on e-commerce platforms as their marketing strategy to overcome this occupancy issues. Strategy that commonly used is by maximize the use of social media marketing and online travel agents. This research aims to discover whether social media marketing and Online travel agents have significant effects to the booking intention of hotel in Surabaya. This research sample uses the domestic people whoever use social media and online travel agents as a source to searching hotel information and booked a hotel room in Surabaya within a period of January 2019 to October 2019. Data research is collected by using a likert scale questionnaire that is distributed to 104 respondents. Then it proceeded by multiple linear regression similarity model with SPSS. The result shows that social media marketing has positive and significant effect towards the booking intention of hotel in Surabaya and online travel agents also has positive and significant effect towards the booking intention of hotel in Surabaya.
The Effect of Affective Organizational Commitment Towards Innovation Capability and Its Impact To Job Performance in Family Business Wibowo, Yohana Cahya; Christiani, Natalia
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 2 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v9i2.1588

Abstract

The purpose of this research is to find out about the effect of affective organizational commitment towards innovation capability and its impact to job performance in family business. Methodology – the original data was taken through an online questionnaire with 100 respondents who are members of Family Business Community in Universitas Ciputra along with the non-members. The SmartPLS 3.0 Statistics Program was used to test the proposed model. Findings– Result shows that affective organizational commitment significantly affects innovation capability and job performance and innovation capability significantly affects job performance.
The Effect of Product Quality, Price, and Promotion toward Students’ Purchase Decision for Telkomsel Products Vincencia, Michel; Christiani, Natalia
Review of Management and Entrepreneurship Vol. 5 No. 2 (2021): Review Of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v5i2.1803

Abstract

This study aims to test the effect of product quality, price, and promotion on purchasing decisions. This research specifically focuses on Universitas Ciputra Surabaya students majoring in International Business Management (BMI). This study uses quantitative methods with a total response of 105 students collected from online questionnaires using a 5-point Likert scale measurement. Data were analyzed using SPSS software. The results of this study concluded that product quality did not have a significant effect on student purchasing decisions at Universitas Ciputra Surabaya. Meanwhile, price and promotion significantly influence student purchasing decisions at Universitas Ciputra Surabaya. The results of this research show that both Price (Sig. value = 0.006) and Promotion (Sig. value = 0.002) significantly affects purchase decision, while Product Quality (Sig. value = 0.058) does not have significant influence toward purchase decision. Moreover, the study found that there is a positive relationship between Product Quality, Price, and Promotion toward students' purchase decision for Telkomsel products with the degree of independent variable explaining the effect of Telkomsel product purchasing decisions by 47.3%.
Potensi Ikan Barbir (Pethia conchonius) dan Lemon (Labidochromis caeruleus) Jantan dan Betina sebagai Predator Biologis Larva Nyamuk Aedes aegypti Adrianto, Hebert; Rambung, Etha; Christiani, Natalia
Jurnal Kesehatan Andalas Vol. 11 No. 1 (2022): Online March 2022
Publisher : Faculty of Medicine, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jka.v11i1.1952

Abstract

Fish as natural predators of mosquito larvae is a way of controlling mosquito larvae biologically that does not pose a risk to the health of organisms and environmental damage and overcoming the problem of mosquito resistance to chemical larvacide. One fish tested in the study was the rosy barb (Pethia conchonius) and lemon cichlid (Labidochromis caeruleus). Objectives: To analyzed  a difference in the predation ability of male and female fish to the larvae. Methods: This was an experimental study in the laboratory with a post-test-only design and five replications. One aquarium contains one liter of water, one fish, and 25 larvae of Ae. aegypti. Fish testing starts in the afternoon at 15.00 WIB. Observation the predation time of the fish until the fish eat all the larvae. Results: The average predation time of male P. conchonius fish was 1.57 minutes, and the female was 76.05 minutes. The average predation time of male L. caeruleus fish was 36.72 minutes and for females, 22.08 minutes. There was a significant difference between the predation of the male and female P. conchonius fish groups. There was no significant difference between the predation of male and female L. caeruleus fish groups to Ae. aegypti larvae. Conclusion: Rosy barb (P. conchonius) and lemon cichlid (L. caeruleus) have the potential to control the larval population of the Ae. aegypti mosquito. Rosy barb male has faster predation ability than other fish.Keywords:  Aedes aegypti, female, Labidochromis caeruleus, Pethia conchonius, male
THE IMPACT OF TURNAROUND TIME AND MRO FACILITY IN AIRCRAFT MAINTENANCE ON EMPLOYEE PERFORMANCE Ryan Setiawan, Ade; FCW Sutrisno, Timotius; Christiani , Natalia
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51428

Abstract

This study aims to analyze the influence of Turnaround Time and MRO Facility on Employee Performance in aircraft maintenance activities. Optimal Turnaround Time and adequate maintenance facilities play a crucial role in enhancing Employee Performance, particularly in efficiency, job satisfaction, and productivity. The research employs Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the Blindfolding technique to assess the model's predictive validity. Data were collected through questionnaires from employees involved in aircraft maintenance activities. The results indicate that TAT has a significant moderate effect on employee performance, suggesting that effective turnaround time management enhances work efficiency and overall employee productivity. Meanwhile, the MRO Facility also shows a statistically significant, albeit small, effect on employee performance, indicating that modern and well-equipped facilities contribute positively to performance outcomes. This study contributes theoretically to understanding the key factors affecting employee performance in the MRO sector and offers practical implications for management in optimizing performance improvement strategies. The study is limited by its narrow research scope and exclusion of other potential influencing variables. Future research is recommended to expand the study area and include additional variables such as job satisfaction, leadership style, and organizational culture.
Exploring Digital Literacy Skills of Prospective Indonesian EFL Teachers Christiani, Natalia; Tungka, Novalita Fransisca; Nainggolan, Romauli
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 3 No. 7 (2022): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.03.07.20

Abstract

Understanding EFL students’ levels of digital literacy is a vital step to improve the quality of English teaching and learning. This paper explored the levels of digital literacy skills of prospective Indonesian EFL teachers in the matter of their readiness for the integration and implementation of digital tools in their language learning practices. The respondents were three hundred thirty-six students majoring in the English Language Education department across cultural regions in Indonesia. A questionnaire was distributed online to gather data. The data were then tabulated and interpreted descriptively. The analysis results reported that the prospective Indonesian EFL teachers’ level of digital literacy was moderate. The discussion in this paper focuses on their digital literacy skills in terms of creative, technological, personal security, internet safety, problem-solving, information, communication or netiquette, and navigation. The findings of this study will provide a useful reference to improve learning practices and the integration and implementation of digital tools in English teaching and learning contexts.
Meningkatkan Sustainable Development Goals (SDGs) melalui Lomba Showcase Dewi, Liliana; Utami , Christina Whidya; Efrata, Tommy Christian; Christiani , Natalia; Christina, Christina; Padmawidjaja, Liestya; Sutanto, J. E.
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 7 No. 1 (2025): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v7i1.5148

Abstract

Universitas Ciputra (UC) Surabaya sedang gencar dalam mengimplementasikan Sustainable Development Goals (SDGs), khususnya pada Partnerships for the Goals. Demi tercapainya Universitas yang berdampak bagi lingkungannya, maka diadakan lomba showcase menggunakan bahan daur ulang yang 3R (Reuse, Reduce, Recycle). Lomba showcase diutamakan pada negara-negara yang menjadi partner kerja sama internasional UC yaitu Australia, Malaysia, India, Perancis, Thailand, dan China. Lomba ini diikuti oleh seluruh sivitas akademika UC. Hasilnya adalah pengetahuan tentang SDGs yang sudah dilakukan di negara-negara tersebut dapat menjadi tolok ukur bagi pengajar dan staf Universitas Ciputra Surabaya dalam mengimplementasikan SDGs khususnya di lingkungan sekitar kampus.
Perancangan Strategi Inovasi Operasional di dalam Gereja Sidang Jemaat Kristus Surabaya dengan Menggunakan Tools Blue Ocean Strategy: Studi Kualitatif Liem, Budianto; Natalia Christiani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5859

Abstract

Penelitian ini bertujuan untuk merancang strategi inovasi operasional dalam pengelolaan inventaris Gereja Sidang Jemaat Kristus (GSJK) Surabaya melalui pendekatan Blue Ocean Strategy (BOS). Latar belakang penelitian didasari oleh penggunaan sistem manual berbasis Microsoft Excel yang menyebabkan rendahnya efisiensi, akurasi, dan transparansi. Data internal menunjukkan beberapa aset bernilai tinggi hilang dan baru terdeteksi setelah terlambat, mencerminkan lemahnya sistem pelacakan. Pada saat yang sama, terjadi penurunan penerimaan gereja dari Rp15,1 miliar (2021) menjadi Rp9,3 miliar (2024), sementara pengeluaran tetap tinggi sebesar Rp13,8 miliar, sehingga meningkatkan risiko terhadap keberlanjutan pelayanan.Penelitian ini menggunakan pendekatan kualitatif studi kasus, dengan teknik pengumpulan data berupa wawancara semi-terstruktur, observasi partisipatif, dan telaah dokumen. Data dianalisis menggunakan open coding, axial coding, dan tematik coding dengan bantuan perangkat lunak NVivo. Analisis strategis dilakukan melalui tools BOS seperti Strategy Canvas, ERRC, Six Paths Framework, dan Value Innovation, serta dilengkapi dengan analisis SWOT dan benchmarking. Hasil menunjukkan bahwa GSJK memiliki kekuatan dalam budaya pelayanan kolektif dan transparansi keuangan, namun lemah dalam digitalisasi dan SDM. Strategi utama yang diusulkan adalah pengembangan sistem inventaris berbasis web yang terintegrasi dan partisipatif. Penelitian ini berkontribusi secara teoretis terhadap literatur inovasi operasional di organisasi keagamaan dan menawarkan rekomendasi praktis untuk transformasi digital berkelanjutan.
Pengaruh Pengalaman dan Kepuasan Pasien terhadap Loyalitas Pasien di Rumah Sakit dengan e-WOM sebagai Mediator Hidayat, Ari; Christiani, Natalia; Riza, Fahrul
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 10 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i10.4841

Abstract

Loyalitas pasien menjadi isu krusial dalam sistem kesehatan Indonesia, khususnya era JKN-KIS dimana tingkat kepuasan pasien BPJS secara nasional masih menunjukkan variasi signifikan. Data Kementerian Kesehatan 2023 menunjukkan indeks kepuasan pasien BPJS di rumah sakit swasta mencapai 76,8%, sementara rumah sakit pemerintah 72,4%, dengan gap loyalitas pasien yang memerlukan strategi inovatif melalui pemanfaatan teknologi digital. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman pasien dan kepuasan pasien terhadap loyalitas pasien di rumah sakit, dengan electronic word of mouth (e-WOM) sebagai variabel mediasi. Metode yang digunakan dalam penelitian ini adalah non probability sampling dengan teknik purposive sampling, dengan cara memilih sampel dari populasi yang didasarkan dari kriteria dan informasi yang tersedia. Hasil penelitian menunjukkan bahwa pengalaman pasien dan kepuasan pasien memiliki pengaruh signifikan terhadap loyalitas pasien. Temuan utama mengkonfirmasi bahwa e-WOM melalui platform digital memiliki peran mediasi yang sangat kuat (koefisien >0.25) dalam memperkuat hubungan antara pengalaman-loyalitas dan kepuasan-loyalitas, dengan kontribusi prediktif model mencapai 77% (R² = 0.770). Selain itu, e-WOM terbukti menjadi variabel mediasi yang kuat, baik dalam hubungan antara pengalaman pasien dengan loyalitas pasien, maupun dalam hubungan antara kepuasan pasien dengan loyalitas pasien.
The Effect of Product Knowledge, Price, and Social Media Marketing towards Consumer Buying Decision on Fit Cookie Business Candra, Alexander Handriyan; Christiani, Natalia
Poltanesa Vol 24 No 2 (2023): December 2023
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v24i2.2962

Abstract

Due to Covid-19, a lot of peoples’ diet ways have changed and most of these changes are not healthy for their health. People try to consume healthy food which cannot be categorized as healthy food, especially when they want to snack. Based on this situation, a lot of food and beverage businesses have somewhat developed some kind of healthy menu to offer to consumers, which then Fit Cookie emerged and offers variant of healthy snacks and food for consumer. The purpose of this research is to find out whether product knowledge, price, and social media marketing have significant impacts towards consumer buying decisions on Fit Cookie business. The research uses a quantitative method and the survey uses the means of a questionnaire. The questionnaire assists the researcher in collecting data. It is spread to 81 people where the population and sample are the same. They are the customers of Fit Cookie. They are taken and counted from the Fit Cookie Instagram that are still becoming active buyers since the first Fit Cookie published until this research is conducted. The results show that product knowledge, price, and social media marketing has a significant and positive impact towards consumer buying decisions on Fit Cookie business.