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All Journal Jurnal Praktik Bisnis Jurnal Kajian Manajemen Bisnis Jurnal Pemberdayaan Masyarakat Madani (JPMM) MABIS: Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Jurnal Manajemen Bisnis dan Keuangan Human Resource Management Studies Manaruko: Jurnal Pengabdian Masyarakat
Rini Sarianti
Universitas Negeri Padang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Trust, Ease of Use, dan Price terhadap Repurchase Intention pada Konsumen Tokopedia di Kota Padang Utama, Danta; Sarianti, Rini
Jurnal Manajemen Bisnis dan Keuangan Vol 6 No 2 (2025): Oktober 2025
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v6i2.360

Abstract

The purpose of this study is to explore in greater depth how consumers’ perceptions of trust, ease of use of the Tokopedia platform, and product prices influence their intention to repurchase on the platform. The main focus of this research is the community of Padang City residents who have previously made purchases on Tokopedia. A total of 150 respondents were involved as samples in this study, selected using a purposive sampling technique. In analyzing the data, the researcher employed a multiple linear regression method. The findings of this study indicate that: 1) the level of trust has a positive and significant effect on consumers’ repurchase intention; 2) the level of ease in using the Tokopedia platform also has a considerable influence on buyers’ interest in making repeat transactions; and 3) price plays an important and significant role in influencing consumers’ desire to shop again.
Co-Authors Afdal, Zul Anak Agung Gede Sugianthara Armida Armida Atris, Oleh Boby Handoko Chichi Andriani Dessi Susanti Desvianti Rahmadani Emi Susanti Firman Firman Fitri Rahmadia Fitria Hariningsih Habibullah, Takbiiratul Hendri Andi Mesta Linda Utami Lisa Ramadhani Mayang Sari Mega Iswari Mesta, Hendri Andi Mia Kurnia Natasha Alivia Nazara, Etha Visari Nurhaliza, Nurhaliza Nurul Falah Olida Jaya Zai Radot Rosana Devika.RG Rahmiati Rahmiati Ramadhani, Lisa Risap Addullah Roseani, Yoska Umairah, Dira Utama, Danta Wahyuni, Muria Waruwu, Eka Maria Putri Yuki Fitria Yuliana Yuliana Zulmaidarleni Zulmaidarleni