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I Gusti Putu Sutarma
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Flash Sale Promotion to Increase Room Occupancy and Room Revenue at The Royal Beach Seminyak Bali Ni Kadek Hera Silawati; I Putu Astawa; I Gusti Putu Sutarma; Made Sudiarta; Ida Ayu Elistyawati
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.255

Abstract

Purpose: This research aimed to describe the implementation of flash sale promotions and the contribution of flash sales to room occupancy and room revenue at The Royal Beach Seminyak Bali (TRBS). Research methods: The research uses interviews, observation, and documentation studies on the number of room nights per month data and room revenue from flash sales data for the last three years. The data analysis technique used is descriptive statistics processed with Microsoft Excel 2013. Results and discussion: Form of the implementation of the flash sale starts with a communication plan in the form of promotions that are carried out using several platforms such as websites, mobile applications, and social media. During the execution of the flash sale, the discounted price is adjusted to the guest who is an AccorHotels member and not an AccorHotels member. Implication: Implementing the flash sale promotion was quite helpful in increasing room occupancy and room revenue by contributing the third largest reservation with an average donation of 20% for room occupancy and 18% for room revenue over the last three years.   Keywords: hotel, flash sale promotion, room occupancy, room revenue.
Co-Authors Budi Susanto Dewa Ayu Indra Dewi Dewa Made Suria Antara Doni Eko Prasetyawan I Ketut Astawa I Ketut Astawa I Ketut Sadia I Ketut Sadia I Ketut Suarja I Ketut Suarta I Made Riyan Adi Nugroho I Putu Aban Wibawa I Putu Astawa I Putu Budiarta I Putu Gede Cita Setiawan I Putu Krisna Arta Widana I Putu Yoga Laksana I Wayan Basi Arjana I Wayan Dian Eka Rahmanu I Wayan Eka Dian Rahmanu Ida Ayu Elistyawati Ida Bagus Artha Adnyana Linna Sagitarini Luh Nyoman Chandra Handayani Made Sudiarta Made Sudiarta Made Windy Septariani Ni Kadek Hera Silawati Ni Ketut Desi Susantini Ni Luh Eka Armoni Ni Luh Made Sri Trisna Dewi Ni Luh Putu Wahyuntari Ni Made Rai Sukmawati Ni Made Sudarmini Ni Made Thrisna Puspita Dewi Ni Nyoman Triyuni Ni Putu Pande Dian Satya Dewi Ni Putu Somawati Wayan Jendra