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All Journal Aksara SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] Journal of Applied Sciences in Travel and Hospitality Jurnal Bali Membangun Bali International Journal of Glocal Tourism International Journal of Travel, Hospitality and Events JASL - Journal of Applied Studies in Language International Journal of Green Tourism Research and Applications Aksara
I Gusti Putu Sutarma
Politeknik Negeri Bali
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Flash Sale Promotion to Increase Room Occupancy and Room Revenue at The Royal Beach Seminyak Bali Ni Kadek Hera Silawati; I Putu Astawa; I Gusti Putu Sutarma; Made Sudiarta; Ida Ayu Elistyawati
International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v2i2.255

Abstract

Purpose: This research aimed to describe the implementation of flash sale promotions and the contribution of flash sales to room occupancy and room revenue at The Royal Beach Seminyak Bali (TRBS). Research methods: The research uses interviews, observation, and documentation studies on the number of room nights per month data and room revenue from flash sales data for the last three years. The data analysis technique used is descriptive statistics processed with Microsoft Excel 2013. Results and discussion: Form of the implementation of the flash sale starts with a communication plan in the form of promotions that are carried out using several platforms such as websites, mobile applications, and social media. During the execution of the flash sale, the discounted price is adjusted to the guest who is an AccorHotels member and not an AccorHotels member. Implication: Implementing the flash sale promotion was quite helpful in increasing room occupancy and room revenue by contributing the third largest reservation with an average donation of 20% for room occupancy and 18% for room revenue over the last three years.   Keywords: hotel, flash sale promotion, room occupancy, room revenue.
PEMBELAJARAN MENULIS KREATIF BERBASIS METODE QUANTUM WRITING PADA MAHASISWA PROGRAM STUDI D-4 (S-1 TERAPAN) MANAJEMEN BISNIS PARIWISATA, JURUSAN PARIWISATA, POLITEKNIK NEGERI BALI I Gusti Putu Sutarma; Ida Bagus Artha Adnyana
Aksara Vol 26, No 1 (2014): Aksara, Edisi Juni 2014
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29255/aksara.v26i1.146.75-85

Abstract

Penelitian ini didasari oleh masalah kurangnya kemampuan mahasiswa dalammenulis. Hal itu disebabkan oleh materi pembelajaran menulis kreatif belum adapada materi pembelajaran bahasa Indonesia. Di samping itu, rendahnya minatbaca mahasiswa juga menjadi pemicunya. Sehubungan dengan kondisi itu, dalam penelitian ini dibahas masalah pembelajaran menulis kreatif berbasis metode quantum writing. Tujuan penelitian ini adalah untuk mengetahui pengaruh pembelajaran menulis kreatif berbasis metode quantum writing terhadap kemampuan menulis mahasiswa. Untuk mencapai tujuan penelitian, dilakukan tiga kegiatan. Kegiatan tersebut meliputi prates, pemberian materi pembelajaran menulis kreatif berbasis metode quantum writing, dan postes. Prates dilakukan untuk mengetahui kemampuan menulis mahasiswa sebelum diberikan materi pembelajaran menulis kreatif berbasis metode quantum writing, sedangkan postes diberikan untuk mengetahui kemampuan mahasiswa setelah diberikan materi pembelajaran menulis kreatif berbasis metode quantum writing. Hasil prates dan postes menunjukkan bahwa pemberian materi pembelajaran menulis kreatif berbasis metode quantum writing dapat meningkatkan kemampuan menulis mahasiswa. Oleh karena itu, materi pembelajaran menulis kreatif berbasis metode quantum writing akan ditambahkan pada buku ajar Bahasa Indonesia pada Program Studi D-4 (S-1 Terapan) Manajemen Bisnis Pariwisata.
Tourist Satisfaction Level of Front Office Department Staff Services at Tanadewa Resort & Spa Ni Luh Made Sri Trisna Dewi; I Gusti Putu Sutarma; Budi Susanto; I Putu Budiarta
International Journal of Green Tourism Research and Applications Vol. 3 No. 2 (2021): December 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i2.40-48

Abstract

The purpose of this study is to analyze customer satisfaction on the service of the front office department staff at Tanadewa Resort & Spa and to describe the indicators that need to be improved and maintained by the front office department staff at Tanadewa Resort & Spa. The sample used in this study were tourists who stayed at Tanadewa Resort & Spa in March - July 2021. The sampling technique used was incidental random sampling with a total sample of 50 respondents. Data were collected by questionnaires distributed to respondents, then the data obtained were processed using SPSS version 26. The analytical techniques used were servqual analysis and Importance Performance Analysis. Servqual is used to analyze the level of tourist satisfaction with services obtained which can be seen from the gap results, while Importance Performance Analysis is used to group service quality indicators into a Cartesian diagram to describe indicators that need to be improved and maintained. The results of this study indicate that customer satisfaction with the service of the front office department staff at Tanadewa Resort & Spa is still not good, because of the 15 service quality indicators there are 9 indicators with negative gap values ​​and 6 indicators having positive gap values. And there are 4 indicators whose performance must be improved and 5 indicators whose performance must be maintained by the front office department staff at Tanadewa Resort & Spa in order to increase customer satisfaction.
Implemention of Tri Hita Karana to increase room occupancy at Hilton Bali Resort Dewa Ayu Indra Dewi; I Ketut Suarja; I Gusti Putu Sutarma; I Putu Krisna Arta Widana
International Journal of Green Tourism Research and Applications Vol. 4 No. 2 (2022): December 2022
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v4i2.99-107

Abstract

This study aimed to determine the effect of implementation of Balinese cultural value named Tri Hita Karana in increasing room occupancy at Hilton Bali Resort located in Nusa Dua, Bali. Data collection technique used were by questionnaire, interview, and document study and data analysis method were mixed (quantitative and qualitative) methods, with a concurrent mixed method strategy, especially the concurrent triangulation. The results of this study indicate that Tri Hita Karana in this hotel has a 16.6% effect on increasing room occupancy. It means Tri Hita Karana has a positive and significant effect on increasing the room occupancy.
Co-Authors Budi Susanto Dewa Ayu Indra Dewi Dewa Made Suria Antara Doni Eko Prasetyawan I Ketut Astawa I Ketut Astawa I Ketut Sadia I Ketut Sadia I Ketut Suarja I Ketut Suarta I Made Riyan Adi Nugroho I Putu Aban Wibawa I Putu Astawa I Putu Budiarta I Putu Gede Cita Setiawan I Putu Krisna Arta Widana I Putu Yoga Laksana I Wayan Basi Arjana I Wayan Dian Eka Rahmanu I Wayan Eka Dian Rahmanu Ida Ayu Elistyawati Ida Bagus Artha Adnyana Luh Linna Sagitarini Luh Nyoman Chandra Handayani Made Sudiarta Made Sudiarta Made Windy Septariani Ni Kadek Hera Silawati Ni Ketut Desi Susantini Ni Luh Eka Armoni Ni Luh Made Sri Trisna Dewi Ni Luh Putu Wahyuntari Ni Made Rai Sukmawati Ni Made Sudarmini Ni Made Thrisna Puspita Dewi Ni Nyoman Triyuni Ni Putu Pande Dian Satya Dewi Ni Putu Somawati Wayan Jendra