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All Journal JURNAL ECONOMIA Jurnal Keuangan dan Perbankan AGRIEKONOMIKA JAM : Jurnal Aplikasi Manajemen Journal of Engineering and Management in Industrial System Journal of Indonesian Applied Economics TEMA (Jurnal Tera Ilmu Akuntansi) Journal of Innovation and Applied Technology Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Jurnal Ilmu Ekonomi dan Pembangunan Journal of Environment and Sustainability IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Penelitian Sosial dan Ekonomi Kehutanan Economics and Finance in Indonesia JMD: Jurnal Riset Manajemen & Bisnis Dewantara Ecces: Economics, Social, and Development Studies Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Environmental, Sustainability, and Social Science Journal of International Conference Proceedings Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat IIJSE Jurnal Ekonomi dan Pembangunan Indonesia Jurnal Ekuilibrium Economic and Finance in Indonesia Journal of Development Economic and Social Studies (JDESS) Contemporary Studies in Economic, Finance and Banking (CSEFB) Islamic Economics and finance in Focus (IEFF)
Dias Satria
Fakultas Ekonomi Dan Bisnis Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Journal of Innovation and Applied Technology

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Strengthening Creative Local Human Resources In The Field Of Business Models And Marketing Of Coffee Ecotourism In Sukodono Village, Malang District Satria, Dias; Hascaryani, Tyas Danarti
Journal of Innovation and Applied Technology Vol 10, No 1 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiat.2024.10.01.003

Abstract

Sukodono Village in Malang Regency has rich resource potential, but faces branding and optimization challenges. The level of community literacy related to science and technology is still low, affecting the development of a sustainable coffee ecotourism business model. Assistance in community empowerment in Sukodono Village, by developing a coffee ecotourism business model through a business model canvas (BMC), can be a solution to this problem. Coffee ecotourism development begins with a branding process through existing promotional media, including village maps, websites, and taglines to increase the popularity of Sukodono Village as a coffee ecotourism destination. Improving the quality of creative local human resources must also be encouraged so that they can apply modern business models in an effort to increase the competitiveness of the area.
Capacity Building for Mobile Coffee Micro, Small, Medium, Enterprises in Banyuwangi Regency Sunarharum, Wenny Bekti; Nurcholis, Mochamad; Prananto, Yuniar Ponco; Satria, Dias
Journal of Innovation and Applied Technology Vol 10, No 2 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiat.2024.10.02.010

Abstract

The mobile coffee trend has become an innovation in marketing coffee products, especially in urban areas. Mobile coffee offers a more flexible and personalized way to reach consumers, in line with the increasing demand for coffee in Indonesia. This service is based on the need to increase the capacity of mobile coffee business actors in Banyuwangi Regency, which has great potential in the agricultural sector, especially coffee. A participatory approach was carried out in the form of training, technical guidance and assistance to mobile coffee business actors. This service includes training in post-harvest processing techniques, business management, and digital marketing strategies as well as technical guidance on coffee fruit production. Data was collected through interviews, and carrying out pre-tests and post-tests to measure the increase in understanding and skills of business actors. The research results show a significant increase in the knowledge and skills of mobile coffee entrepreneurs, especially in the aspects of post-harvest processing, production and marketing. The impact of this service is the creation of mobile coffee business actors who are more competent and able to compete in a wider market, as well as improving the quality of life through increasing income
Co-Authors Abdi, Tufail Rosyad Abdul Hakim Abim Nafi’ Muzaki Adicatra, Dayu Cakasana Agiel, Agiel Muhammad Azri Agustian, Sulistyana Dwi Akbar, Aqshal Haikal Antasyah Al Muizzuddin Fazaalloh Amirusholihin Amirusholihin Ana Elisa Angelica, Mora Argatha Asfi Manzilati Atifah, Nada Fikriyah Aurellia, Patricia Juan Bagyo Yanuwiadi Bagyo Yanuwiadi Basuki, Alif fikri Berutu, Boy Frahansah Citra Rahayu Indraswari, Citra Rahayu Dalimu, Aan Rivaldy Darmawan, Rifki David Kaluge Dewi Mayasari Dewi Mayasari Dwi Budi Santoso Dyah Wulan Sari Ezha Lintang Erdiningrum Farah Wulandari Pangestuty Fatimah Zahro Ferry Prasetyia Ghozali Maski Halimah, Nur Halimah Haliza Vita Humahira Hendrawan Budi Susilo Ida Kusnawati Tjahjani Ikhlaszul, Ammar Indraswari, Citra Iswan Noor Joshi Maharani Wibowo Khusnul ASHAR Khusnul Ashar Khusnul Ashar Kristwanda, Princess Natalie Budi Kurniasari, Rurin M Pudjiharjo M. Umar Burhan Maharani, Agnesia Majok, Alith Jacob Marsela, Cornelia Grace Mauline, Riesti Mochamad Nurcholis Monica, Aurenshia Muhammad Bagus Ramadhan Multifiah . Munawar Ismail Nabila, Amabel Navala Aurel Ananda Ismail nikmah, yuliani khoirun Ningrum Nurissalsabila Nurwanti, Nida Azhari Petrus Jerry Pardomuan Pratomo, Satrio Purwanto, Muhammad Rizqy Rachmatullah, Yuda Bagus Rahman, Ghiffary Muhammad Emier Rangga Bagus Subegti Reyhan Sigit Sutirta Riska Dwi Wulandari Sabrina Mufidha Sharfina Lubis Silviana Taniu Sri Muljaningsih Sukriyah, Sukriyah Supriani, Indri Supriyadi, Dedy SURYA DEWI RUSTARIYUNI Susilo Susilo Tjahjani, Ida Kusnawati Tri Haryanto Trisna Trisna, Trisna Tyas Danarti Hascaryani Uma Adi Kusuma Wangsadireja, Bagia Wenny Bekti Sunarharum Wibowo, Joshi Maharani Yuniar Ponco Prananto Zamhir ZAMHIR Zamhir Zamhir